TOMS Shoes
TOMS Shoes is a privately held footwear and lifestyle brand founded in 2006, offering casual shoes, apparel, and accessories across men's, women's, and kids' categories through global direct-to-consumer e-commerce and wholesale channels, with charitable giving as a Certified B Corporation.
- Company typePrivate
- Founded2006
- HeadquartersLos Angeles, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What TOMS Shoes does
TOMS Shoes is a privately held footwear and lifestyle brand founded in 2006 by Blake Mycoskie and headquartered in Culver City, California. The company designs and sells casual footwear (including its signature Alpargata slip-on, espadrilles, sneakers such as the TRVL LITE collection, loafers, sandals, boots, and flats), apparel, accessories, and eyewear across men's, women's, and kids' categories. Core technology and infrastructure consists of a Shopify-based direct-to-consumer e-commerce platform, Deck Commerce for order orchestration, and a global logistics network spanning 15+ countries across North America, Europe, Asia Pacific, Oceania, and Africa.
The business model combines direct-to-consumer e-commerce through toms.com with wholesale distribution through major retailers including Nordstrom, TJX, and Ross. Pricing ranges from approximately $39 for entry-level Alpargatas to $110 for premium leather styles. Following a 2019 debt-for-equity restructuring in which creditors Jefferies Financial, Nexus Capital, and Brookfield took control and injected $35 million, the company streamlined to approximately 285 employees and transitioned from its pioneering One-for-One giving model (a free pair of shoes per purchase) to pledging one-third of profits to charitable causes as a Certified B Corporation. The company generates revenue through unit sales of branded footwear and accessories globally, with pricing differentiated by category, material, and channel.
In October 2025, Jessica Alsing was appointed CEO, becoming the company's first female chief executive and bringing prior experience from Crocs and Grendene Global Brands. The brand pursues circular commerce initiatives through a partnership with thredUP and engages in community programs such as the TOMS Loves Teachers Contest. Strategic priorities under the new leadership include wholesale expansion via trade shows such as FFANY, brand milestone campaigns including the 20th anniversary collection, and infrastructure modernization through the Deck Commerce partnership.
TOMS Shoes firmographics
Firmographics- Name
- TOMS Shoes
- Legal name
- TOMS Shoes, LLC
- Website
- https://toms.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- TOMS Shoes is a privately held footwear and lifestyle brand founded in 2006, offering casual shoes, apparel, and accessories across men's, women's, and kids' categories through global direct-to-consumer e-commerce and wholesale channels, with charitable giving as a Certified B Corporation.
- Ownership category
- akta.pro rank
TOMS Shoes industry classification
Industry- Product category
- Casual Footwear
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industries
- Children’s & Baby Footwear Retail (CRAAADAF), Children’s & Baby Footwear (CRAAACAF)
Keywords
Where TOMS Shoes is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TOMS Shoes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Footwear and Apparel Product Sales: TOMS generates primary revenue through direct-to-consumer sales of shoes, including Alpargatas, espadrilles, sneakers, boots, sandals, and related apparel and accessories. The company operates on a one-time purchase model with per-transaction pricing. Products range from approximately $39 to over $100 depending on style and material.
- Loyalty Program and Subscription: TOMS Rewards program allows customers to earn points on purchases that can be redeemed for discounts and free products. The program has multiple tiers with increasing benefits, creating some recurring engagement value. Points expire after 12 months of inactivity.
- Impact-Driven Giving Model: Revenue is tied to the company's social mission - one-third of profits pledge to charitable fund. Originally based on one-for-one model (donating a pair of shoes per purchase), which served as a competitive advantage and differentiator driving customer engagement and purchase behavior.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Alpargatas and classics starting at $39-50 |
| Unit Pricing | Pay-as-you-go | Mid-range espadrilles, flats, and casual styles $59-$79 |
| Unit Pricing | Pay-as-you-go | Premium leather loafers, heels, and designer collaborations $79-$110 |
| Transaction based/ take rate | Pay-as-you-go | Back to School promotional pricing up to 30% off select styles |
| Subscription | Annual | TOMS Rewards loyalty program tiers with progressive benefits |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
TOMS Shoes product offering
Product offeringCore offering
TOMS Shoes designs and sells casual footwear — anchored by its signature Alpargata slip-on and spanning espadrilles, sneakers, loafers, heels, sandals, slides, flats, boots, and slip-ons — for women, men, and kids, complemented by sunglasses, socks, and casual apparel, plus gift cards. The company sells primarily through its own toms.com e-commerce site and through wholesale retail partners worldwide, while operating a TOMS Rewards loyalty program and a one-third-of-profits charitable giving pledge (evolved from its original One-for-One shoe donation model).
Product overview
TOMS Shoes operates a multi-category footwear and lifestyle brand built around its core One-for-One giving model (now evolved to a one-third of profits pledge). The product portfolio centers on casual footwear led by the signature Alpargata (the original slip-on with rope sole), complemented by espadrilles, sneakers, loafers, heels, wedges, sandals, slides, flats, boots, and slip-ons across women's, men's, and kids' segments. The offering extends beyond shoes to include sunglasses, socks, and casual apparel (tees, hoodies). Ancillary offerings include a TOMS Rewards loyalty program with three tiers, gift cards, and a thredUP partnership for used-clothing trade-in. Socially, TOMS supports children's education, health, and well-being through its Better Tomorrows initiative, having donated over $200 million and 100 million pairs of shoes since 2006. The company functions as a Certified B Corporation with Shopify as its eCommerce platform and Deck Commerce for order orchestration.
Differentiator
Problem solved
Functional benefit
Products and services
- Alpargatas The signature TOMS slip-on shoe with a rope sole and canvas upper, sold to men, women, and kids as the brand's foundational casual footwear style.
- Espadrilles
Quantifiable outcome
- 95-98%+ automation rates in order fulfillment after Deck Commerce implementation
- +5 more outcomes
Companies that use TOMS Shoes
Customer profileNamed customers3 records
Ideal customer profiles2 records
TOMS Shoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
TOMS Shoes partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Deck CommercecoreTOMS added Deck Commerce as an order orchestration layer to address fulfillment challenges that Shopify alone was not designed to solve. The implementation addressed fragmented order workflows, limited inventory coordination, manual exception handling, and scalability constraints. The two-pronged architecture separates the shopping experience from the logistics engine, resulting in improved automation, fulfillment reliability, and scalability.
- CQL / Riess GroupcoreCQL acquired Riess Group to become a leading global Shopify agency for unified commerce. TOMS is among the multiple footwear brands including ALDO Group, Superfeet, Frye, Coldwater Creek, Wolverine, and Bruno Magli that have implemented or upgraded their digital and eCommerce platforms using Shopify to improve operations, customer experience, and growth.
- Save the ChildrencoreGlobal humanitarian organization that works to ensure children have a healthy start, opportunity to learn, and protection from harm. TOMS partners to support children's education, health, and well-being through their Better Tomorrows initiative.
- Didi Hirsch Mental Health ServicescoreProvides mental health and suicide prevention services through programs like Teen Line, the leading crisis and support hotline connecting youth with trained teen listeners. TOMS supports mental health initiatives as part of its broader social mission.
- GirlForwardcoreIncreases opportunities for refugee girls displaced by global conflict through mentorship, safe spaces, tutoring, and programming rooted in their identities. TOMS partnership supports refugee girls' education and development.
- thredUPminorTOMS partnered with thredUP for Pack Your Preloved program, allowing customers to send in gently worn shoes, clothing and accessories in exchange for TOMS.com credit. Supports circular commerce and sustainability goals.
- Aeroboth (eStore Partner)minorTOMS products available through Aeroplan eStore platform, allowing customers to earn points on purchases.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
TOMS Shoes competitors and assessment
Company assessmentDirect peers
- Crocs: Crocs is a global casual/comfort footwear brand with similar mass-market price points and lifestyle positioning. The new TOMS CEO Jessica Alsing previously held a senior role at Crocs, underscoring direct strategic and operational comparability in comfort-casual footwear.
- Vans: Vans is an iconic casual lifestyle footwear brand with strong youth and Gen Z appeal, directly comparable to TOMS in target demographic and casual silhouette mix (slip-ons, sneakers, espadrille-style).
- Allbirds: Allbirds is a DTC-first sustainable footwear brand competing on values-based positioning and casual silhouettes. Like TOMS, it sells direct-to-consumer plus select wholesale, with a focus on sustainable materials and impact storytelling.
- Hey Dude: Hey Dude is a comfortable casual footwear brand (now under Crocs) shown alongside TOMS at FFANY trade shows and targeting similar consumers with lightweight slip-on silhouettes.
- Sam Edelman: Sam Edelman is a women's casual footwear and lifestyle brand overlapping with TOMS in espadrilles, flats, sandals, and loafers at similar mid-market price points.
- Blowfish Malibu: Blowfish Malibu is a casual women's footwear brand selling slip-ons, sandals, and fashion sneakers at price points comparable to TOMS' women's core offering.
Broad incumbents
- Skechers: Skechers is a broad-line comfort and casual footwear incumbent overlapping with TOMS in casual slip-ons, sandals, and everyday sneakers at comparable mass-market price points.
- Steve Madden: Steve Madden is a lifestyle footwear and accessories brand whose espadrilles, slip-ons, and casual women's silhouettes directly overlap with TOMS' core product mix.
Emerging players
- Rothy's: Rothy's is a DTC sustainable women's footwear brand competing with TOMS on values-based positioning and women's casual silhouettes (flats, slip-ons), with an emerging circular/sustainability angle.
- Bombas: Bombas is a mission-driven apparel and sock brand built on a One-for-One donation model, conceptually comparable to TOMS' original social impact narrative and increasingly competing for the same values-driven consumer wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TOMS Shoes social profiles
Digital presenceTOMS Shoes compliance and trust
Trust signalCompliance1 record
TOMS Shoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOMS Shoes leadership team
Management profileNumber of profiles
Profiles1 record
TOMS Shoes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOMS Shoes M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOMS Shoes
What does TOMS Shoes do?
TOMS Shoes designs and sells casual footwear — anchored by its signature Alpargata slip-on and spanning espadrilles, sneakers, loafers, heels, sandals, slides, flats, boots, and slip-ons — for women, men, and kids, complemented by sunglasses, socks, and casual apparel, plus gift cards. The company sells primarily through its own toms.com e-commerce site and through wholesale retail partners worldwide, while operating a TOMS Rewards loyalty program and a one-third-of-profits charitable giving pledge (evolved from its original One-for-One shoe donation model).
Is TOMS Shoes a public or private company?
TOMS Shoes is a private company. It is classified as private equity controlled and is currently operating.
When was TOMS Shoes founded?
TOMS Shoes was founded in 2006. It employs 501 to 1,000 people.
Where is TOMS Shoes based?
TOMS Shoes is headquartered in Los Angeles, United States, in the North America region.
How does TOMS Shoes make money?
Three revenue lines are on record. Footwear and Apparel Product Sales are the primary driver. The others are loyalty Program and Subscription and impact-Driven Giving Model.
Who are TOMS Shoes's main competitors?
Direct peers on record are Crocs, Vans, Allbirds, Hey Dude, Sam Edelman and Blowfish Malibu. Broad incumbents are Skechers and Steve Madden. Emerging players are Rothy's and Bombas.
Does TOMS Shoes have an API?
No public API is recorded for TOMS Shoes.
What industry is TOMS Shoes in?
TOMS Shoes's product category is Casual Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of CRAAADAF, Children’s & Baby Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.