Jackson

What Jackson does

Jackson Financial Inc. (NYSE: JXN) is a U.S. retirement services and annuity company headquartered in Lansing, Michigan, with roots dating to 1960/1961. It operates through core subsidiaries including Jackson National Life Insurance Company, Jackson National Life Insurance Company of New York, Jackson National Asset Management (JNAM), PPM America, Jackson National Life Distributors, and the recently formed Hickory Brooke Reinsurance Company. The company maintains approximately 3,900+ U.S. associates across offices in Lansing (HQ), Franklin/Nashville, Chicago, and Purchase, New York, and serves a B2B2C distribution network of 120,000+ financial professionals across banks, credit unions, wirehouses, regional and independent broker-dealers, insurance professionals, and RIAs/wealth managers.

Jackson's core offering is a diversified annuity product suite spanning variable annuities (Perspective II, Perspective Advisory II, Retirement Latitudes, Jackson Advantage, Jackson Retirement Investment Annuity, Elite Access II and Advisory II), registered index-linked annuities (Market Link Pro II/III/4 and Advisory variants, including the June 2026 fourth generation featuring the first DJIA index option in the RILA industry), fixed index annuities (Jackson Income Assurance 7/10, MarketProtector family), and fixed annuities (Jackson RateProtector, Immediate Annuity). The platform is supported by digital infrastructure including a digital annuity order entry system, the Performance Center and Portfolio Construction tools powered by Morningstar, Product Match Pro (an algorithmic advisor matching tool), Jackson VoiceGuard (140-trait voice biometric authentication), and integrations with eMoney, Envestnet MoneyGuide, Nitrogen, and RightCapital planning platforms.

The business model is recurring, asset-based revenue from premium flows, ongoing contract fees, surrender charges, living benefit riders, and spread income on $338 billion in GAAP consolidated total assets (Dec 31, 2024), with FY2025 adjusted operating earnings of $1.6 billion and record retail annuity sales of $19.7 billion (+10% YoY). A January 2026 strategic partnership with TPG Inc. brought a $500 million minority equity investment (approximately 6.5% stake) and a 10-year asset management mandate targeting $12-$20 billion in AUM, while the new Hickory Brooke captive reinsurer supports growth in fixed and FIA products. Jackson ranks #5 in overall U.S. annuity sales, #1 in traditional variable annuities, and #5 in RILAs per LIMRA/SRI 2025 rankings.

Name

Jackson

Legal name

Jackson Financial Inc.

Website

https://jackson.com

Company type

Public

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jackson Financial Inc. (NYSE: JXN) is a U.S. retirement services company that designs, distributes, and manages variable, registered index-linked, fixed index, and fixed annuities through a network of 120,000+ financial professionals, serving individual retirement savers across banks, broker-dealers, and RIAs.

Ownership category

akta.pro rank

Product category

Annuity Products and Retirement Services

NAICS

Portfolio Management and Investment Advice (523940), Pension Funds (52511), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Life Insurance (6311), Investment Advice (6282)

akta.pro primary industry

Variable Annuities (VA) (FSAIACAC)

akta.pro secondary industries

Annuity Reinsurance (Immediate, Deferred, VA/GMxB) (FSAOAAAF), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Annuity insurance products
• Variable annuities
• Registered index-linked annuities
• Fixed index annuities
• Retirement income solutions

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Annuity Insurance Premiums and Fees: Jackson generates revenue primarily through annuity insurance products including variable annuities, registered index-linked annuities (RILAs), fixed index annuities, and fixed annuities. Revenue is derived from premium payments, ongoing fees and expenses of annuity contracts, and charges for add-on living benefits.
2. Spread Income: Jackson earns spread income from its RILA and institutional asset base, generating recurring fees, spreads, and guarantee income over long periods as clients hold annuity contracts.
3. Asset Management through JNAM and PPM America: Jackson National Asset Management (JNAM) selects and monitors external asset managers for the JNL Funds sub-accounts on Jackson's variable annuity platform. PPM America manages institutional assets including fixed income, private equity, and commercial real estate.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Jackson Financial Inc. is a US retirement services company that designs, sells, and services a diversified portfolio of annuity products — variable annuities, registered index-linked annuities (RILAs), fixed index annuities, and fixed annuities — distributed exclusively through a network of 120,000+ financial professionals across bank, wirehouse, broker-dealer, insurance, and RIA channels. Revenue is generated through annuity contract fees and ongoing contract charges, spread income on invested assets backing annuity reserves, and institutional asset management fees earned by wholly-owned subsidiaries JNAM and PPM America.

Differentiator

Problem solved

Functional benefit

Brands

• Jackson Market Link Pro Suite: Registered index-linked annuities (RILAs) offering flexible index options, protection levels and crediting methods to balance growth and risk.
• Jackson Income Assurance Suite
• MarketProtector Suite
• Jackson RateProtector
• Perspective Family
• Elite Access Suite

Products and services

• Perspective Family Variable Annuity (Perspective II and Perspective Advisory II) Variable annuity providing growth potential through a wide range of investment options and optional add-on benefits for protection, guaranteed lifetime income, and legacy opportunities, sold to retail investors via financial professionals.
• Retirement Latitudes Variable Annuity Variable annuity offering growth potential through diversified investment options and optional add-on benefits for protection, guaranteed lifetime income, and legacy planning, distributed through Jackson's financial professional network.
• Jackson Advantage Variable Annuity Variable annuity with various add-on benefits designed for income protection and legacy planning, distributed through financial professionals for retirement accumulation and decumulation.
• Jackson Retirement Investment Annuity Fee-based variable annuity purpose-built for RIAs and wealth managers, providing tax-deferred, institutionally priced investment options and add-on benefits for income protection and legacy planning.
• Elite Access Family Variable Annuity (Elite Access II and Elite Access Advisory II) Accumulation-oriented variable annuity providing increased growth potential through diversified investment options, with optional benefits to address accumulation or legacy planning; Elite Access Advisory II offers the fee-based advisory variant.
• Jackson Market Link Pro 4 RILA (and Advisory 4) Fourth generation registered index-linked annuity providing diverse index choices (including Dow Jones Industrial Average) and options to protect investments from market downturns while pursuing growth opportunities, with an optional add-on income benefit and a fee-based Advisory 4 variant for advisors.
• Jackson Market Link Pro III RILA (and Advisory III) Third generation registered index-linked annuity providing flexible index choices and protection levels allowing pursuit of growth while protecting investments from market downturns, including a fee-based Advisory III variant for fee-based advisors.
• Jackson Market Link Pro II RILA (and Advisory II) Second generation registered index-linked annuity available in New York providing index-linked growth and downside protection options, with a fee-based Advisory II version for fee-based advisors.
• Jackson Income Assurance 7 (and Advisory 7) Fixed Index Annuity Fixed index annuity designed to offer guaranteed lifetime income through an embedded living benefit along with growth potential and capital preservation opportunities, with a fee-based Advisory 7 variant for advisory-channel advisors.
• Jackson Income Assurance 10 (and Advisory 10) Fixed Index Annuity Fixed index annuity in the Income Assurance Suite offering guaranteed lifetime income through an embedded living benefit combined with growth potential and capital preservation; Advisory 10 provides the fee-based pricing variant.
• MarketProtector Fixed Index Annuity Suite (MarketProtector, MarketProtector Advisory, MarketProtector III, MarketProtector Advisory III) Fixed index annuity providing index-linked growth with principal protection from market downturns and available guaranteed lifetime income, offered across multiple product generations with both commission-based and fee-based Advisory variants.
• Jackson RateProtector Fixed Annuity Multi-year fixed annuity providing guaranteed rates of return over multiple years while preserving principal, designed for conservative retirement income and capital preservation.
• Immediate Annuity (Jackson Fixed Annuity) Fixed immediate annuity that begins paying a dependable, predictable income stream within one year of contract purchase, designed for retirees seeking reliable lifetime income.

Quantifiable outcome

• 14 consecutive years winning SQM Highest Customer Service - Financial Industry award with first-call resolution rates exceeding 80%
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Center for Retirement Research at Boston CollegecoreStrategic or Co-development PartnerJackson partnered with Boston College's Center for Retirement Research to produce the Security in Retirement Series, conducting annual research on retirement-related topics including policy risk, market risk, healthcare risk, inflation risk, and longevity risk.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lincoln Financial Group: Lincoln Financial is one of Jackson's closest direct peers, competing head-to-head across variable annuities, fixed index annuities, and RILAs through a comparable B2B2C distribution model serving banks, broker-dealers, and RIAs. Both rank among the top US annuity sellers per LIMRA rankings.
• Equitable: Equitable is a direct peer in the variable annuity and RIA/wealth-management channels, with overlapping retirement income, lifetime-income benefit, and structured-product offerings. Both compete for shelf space at wirehouses, broker-dealers, and RIAs.
• Brighthouse Financial: Brighthouse is a direct peer as a top-tier US variable annuity specialist (spun off from MetLife) with a strong RIA/wholesaler-led distribution model mirroring Jackson's go-to-market. Both compete intensely in indexed and variable annuity product categories.
• Corebridge Financial: Corebridge (AIG's life and retirement spinoff) is a direct peer in variable and indexed annuities with a similar bank, wirehouse, and RIA distribution playbook. The two rank among the leading LIMRA US annuity sellers.
• Athene Holding: Athene is a leading US FIA and RILA provider owned by Apollo, competing with Jackson on fixed-index and registered index-linked annuity sales. Both target retirement savers through financial professionals and emphasize spread-driven, protected accumulation.
• Nationwide Financial: Nationwide is a large direct competitor in variable annuities, fixed index annuities, and RILAs, distributing through banks, broker-dealers, and RIAs. Its product breadth and scale make it a direct rival for LIMRA top-seller positions.
• Allianz Life: Allianz Life is a leading indexed annuity and RILA provider in the US, competing directly with Jackson's Market Link Pro and Income Assurance suites through independent broker-dealers and RIAs.

Broad incumbents

• Prudential Financial: Prudential is a broader incumbent with a significant US annuities franchise alongside retirement, investment management, and group insurance. It competes with Jackson in indexed, fixed, and variable annuities through a similarly broad financial-professional channel.
• MetLife: MetLife is a broad incumbent in US annuities (legacy plus Brighthouse origin) with substantial variable annuity, fixed annuity, and FIA operations. It competes with Jackson across multiple retail and group channels.
• New York Life / MainStay: New York Life is a broad incumbent life insurer with a substantial fixed and fixed index annuity franchise distributed through affiliated agents and third-party advisors, competing with Jackson for retirement-income market share.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/jackson
• Xx.com/jacksonnational
• Facebookfacebook.com/jacksonnational

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson