What Sayata does

Sayata operates an AI-enabled digital distribution marketplace for small commercial insurance in the United States, with a registered technology entity (Sayata Labs Ltd.) domiciled in Israel and operational headquarters in Boston. The company connects insurance brokers and producers with multiple carriers and Managing General Agents (MGAs) across Cyber, Technology Errors & Omissions (Tech E&O), and Medical Professional Liability (MPL) lines, automating the traditional quote-bind-issue workflow that historically took days into a process that the platform executes in minutes. Brokers enter basic client information, receive multiple competitive quotes side-by-side, build customized proposal packs, and bind coverage directly through the platform.

The core product, the Sayata Brokerage Platform, is complemented by the Sayata Risk Engine, an AI-powered add-on module launched in April 2024 that uses proprietary SmartExtrapolation technology to flag high-risk accounts for carriers and MGAs, with the company claiming typical loss-ratio improvements of roughly 10 points. The technology stack relies on the data flywheel generated by 10,000+ agents and brokers placing tens of thousands of policies, which feeds the proprietary risk models. The platform supports both self-service broker workflows (via home.sayatalabs.com) and direct enterprise relationships with carriers and MGAs for the Risk Engine.

Sayata generates revenue through transaction fees and commissions on policies bound through the marketplace, with an additional enterprise revenue stream from carriers and MGAs paying for the Risk Engine. The company raised approximately $58.5 million in total venture funding across a 2019 seed round, a 2021 $17M Series A led by Team8 Capital and Vertex Ventures, and a 2022 $35M Series A extension led by Pitango Growth and Hanaco Ventures. In September 2025, Sayata was acquired by Penn-America Underwriters, a subsidiary of Global Indemnity Group (GBLI), integrating the marketplace into a strategic acquirer's commercial insurance operations.

Name

Sayata

Legal name

Sayata Labs Ltd.

Website

https://sayata.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

51–100 employees

Short description

Sayata operates an AI-enabled digital distribution marketplace connecting US insurance brokers and producers with multiple carriers and MGAs to automate quote-bind-issue workflows for small commercial Cyber, Tech E&O, and MPL coverage, complemented by the AI-powered Sayata Risk Engine for carrier-side loss-ratio management.

Ownership category

akta.pro rank

Product category

Insurance Technology Platform (InsurTech)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Claims Management & Digital FNOL Platforms (FSAGAGAC)

Keywords

• Commercial insurance marketplace
• Cyber insurance platform
• Insurance broker software
• AI risk assessment
• SMB insurance placement

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Marketplace Transaction Fees: Sayata operates as a marketplace for insurance brokers and carriers. The platform generates revenue through transaction fees or commissions when insurance policies are bound through the platform. Brokers access multiple carrier quotes and bind coverage directly.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sayata operates a digital insurance marketplace that automates the quote-bind-issue process for small commercial lines. The Sayata Brokerage Platform lets insurance brokers and producers enter basic client details and instantly receive multiple competitive quotes for cyber, Tech E&O, and MPL coverage from leading carriers, then bind policies directly online. The Sayata Risk Engine is an AI-powered add-on for carriers and MGAs that flags high-risk accounts before quoting or renewing to protect loss ratios.

Product overview

Sayata offers a unified insurance distribution marketplace consisting of the Sayata Brokerage Platform (core product) and the Sayata Risk Engine (add-on module). The Brokerage Platform is a placement tool for insurance brokers and producers that automates the quote-bind-issue process for small commercial insurance, offering coverage lines including Cyber, Tech E&O, and MPL (in Beta). The Risk Engine is an AI-powered risk assessment module for carriers and MGAs that analyzes accounts to flag high-risk profiles. Together, the platform connects brokers with multiple insurance carriers to source competitive quotes and bind coverage digitally, while the Risk Engine helps carriers manage their loss ratios by identifying problematic accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Sayata Brokerage Platform A digital placement platform for insurance brokers and producers that automates the quote-bind-issue process for small commercial insurance. Brokers enter basic client details, instantly receive multiple competitive quotes from leading carriers for cyber, Tech E&O, and MPL coverage, generate customized proposal packs, and bind policies directly on the platform.
• Sayata Risk Engine An AI-powered risk analysis module sold to insurance carriers and MGAs that flags high-risk accounts expected to disrupt target loss ratios. Applied just before quoting or renewing, it enables carriers to broaden underwriting appetite with confidence, be more competitive on attractive opportunities, and keep unprofitable accounts off their books, typically reducing loss ratios by 10 points.

Quantifiable outcome

• Doubled gross written premiums every quarter since February 2020 launch
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Penn-America UnderwritersflagshipStrategic or Co-development Partner · 3 September 2025Penn-America Underwriters, a subsidiary of Global Indemnity Group (GBLI), acquired Sayata. The acquisition aims to enhance Penn-America's digital capabilities by integrating Sayata's AI-enabled digital distribution marketplace for commercial insurance, streamlining underwriting processes and improving efficiency for agents and customers.
• Insurance Carriers (Multiple)coreOthersSayata's platform integrates with multiple leading insurance carriers to provide competitive quotes for cyber, Tech E&O, and MPL coverage. The marketplace includes numerous carrier partners providing coverage options.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coalition: Direct cyber insurance carrier and technology platform serving SMB and mid-market brokers and policyholders. Highly comparable to Sayata because both target the same cyber placement workflow, use AI-driven risk selection, and compete for the same broker relationships, though Coalition underwrites risk itself while Sayata does not.
• At-Bay: Cyber and tech E&O insurance carrier with a technology-driven underwriting and broker platform for SMBs. Directly comparable to Sayata's cyber and Tech E&O focus and risk-engine approach, though At-Bay underwrites its own paper rather than running a multi-carrier marketplace.
• Cowbell Cyber: AI-powered cyber insurance provider for SMBs distributed largely through brokers. Comparable to Sayata because both emphasize risk-scoring data and broker-led SMB cyber placement, with overlapping product lines and customer segments.
• CoverWallet: Digital commercial insurance marketplace originally built for SMBs and now part of Aon. Highly comparable to Sayata as a multi-line, broker- or direct-facing commercial insurance platform with automated quote-bind workflows for small businesses.
• Embroker: Digital commercial insurance platform targeting small and mid-sized businesses across specialty lines including cyber and professional liability. Comparable to Sayata in product breadth and broker/buyer digital experience, with overlap in target customer profile.
• Bold Penguin: Commercial insurance marketplace that connects SMBs, agents and carriers through a digital application-to-bind workflow. Closely comparable to Sayata in operating model (multi-carrier SMB commercial marketplace) and in the broker experience it digitizes.

Emerging players

• Vouch Insurance: Insurtech providing specialty commercial insurance (including cyber and Tech E&O) to venture-backed startups and SMBs. Comparable to Sayata's SMB specialty-lines focus and digital-first distribution, though Vouch underwrites rather than acting as a multi-carrier marketplace.

Broad incumbents

• Beazley: Established specialty insurer with significant cyber, Tech E&O and professional liability franchises. Comparable to Sayata because it is one of the carrier partners whose cyber appetite Sayata aggregates and because it competes for the same SMB cyber placement demand.
• Hiscox: Global specialty insurer with a strong SMB commercial and cyber book distributed through brokers. Comparable to Sayata as a likely carrier partner on the marketplace and as an incumbent competing for the same broker-driven SMB cyber placements.

Regional players

• AmWINS: Large specialty wholesale brokerage with deep SMB cyber, Tech E&O and professional liability relationships. Comparable to Sayata as a named customer and channel partner, and as a competing distribution layer for SMB specialty risk placement in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sayatains
• LinkedInlinkedin.com/company/sayatainsurance
• Instagraminstagram.com/lifeatsayata
• Facebookfacebook.com/sayatains

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sayata