Renee Cosmetics

Name

Renee Cosmetics

Legal name

RENÉE Cosmetics Private Limited

Website

https://reneecosmetics.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industries

Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)

Keywords

• Color cosmetics
• Beauty products
• Skincare products
• Makeup brand
• Fragrance products

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of beauty and cosmetics products including makeup, skincare, fragrance, and nail products through e-commerce and retail channels.
2. Retail Distribution: Sales through offline retail partners including beauty outlets, airports, and modern trade stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Renee Cosmetics is an Indian direct-to-consumer beauty brand that manufactures and sells cruelty-free, vegan, FDA-approved color cosmetics, skincare, fragrance, and personal care products. Its portfolio spans 200+ SKUs across eyes, lips, face, nails, fragrance, skincare, and hair, sold under the main Renee brand and three sub-brands: Princess by RENÉE (pre-teens), RENÉE Everyday (affordable daily-use), and RENÉE Pro (professional makeup artists). Products are priced from under ₹299 entry-level to over ₹2,000 premium kits and are distributed through owned e-commerce, marketplaces, and 15,000+ offline retail outlets.

Product overview

RENÉE Cosmetics is an Indian direct-to-consumer beauty brand offering a comprehensive makeup and skincare portfolio. The main product lines span eye makeup (kajal, eyeliners, mascaras, eyeshadows, eyelashes), lip products (matte lipsticks, liquid lipsticks, lip glosses, lip balms, lip liners), face cosmetics (primers, foundations, BB creams, compacts, concealers, blush, highlighters), nail products (nail paints, stick-on nails), fragrances (eau de parfum, body mists), and skincare (sunscreens, face masks, face creams, serums). The brand operates under three sub-brands: Princess by RENÉE (gentle makeup for pre-teens with Disney-licensed products), RENÉE Everyday (affordable daily-use cosmetics), and RENÉE Pro (professional-grade makeup tools). Signature product collections include Midnight (waterproof, longwear eye products), Bollywood Filter (face glam line), Pink Therapy (anti-aging skincare), and Madness (pH-responsive color-changing cosmetics). The company sells direct-to-consumer via its Shopify e-commerce platform and through 15,000+ retail outlets across India, with international expansion into the US, UAE, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Princess by RENÉE: A sub-brand offering exclusive makeup and personal care products designed for kids and preteens, featuring gentle, safe, and dermatologically tested formulations.
• RENÉE Everyday
• RENÉE Pro

Products and services

• Eye Makeup (Kajal, Eyeliner, Mascara, Eyeshadow, Eyelashes)

Quantifiable outcome

• Revenue growth from ₹97 crore (FY23) to ₹191.65 crore (FY24), representing approximately 97% YoY growth
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DisneycoreStrategic or Co-development PartnerLicensing partnership for Princess by RENEE sub-brand featuring Disney Frozen (Elsa & Anna) and Moana characters on beauty products for kids and pre-teens.
• VILLAINminorStrategic or Co-development PartnerCollaborative partnership for premium fragrance products including RENEE x VILLAIN Eau De Parfum gift sets.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sugar Cosmetics: Indian D2C color cosmetics brand offering cruelty-free makeup across lips, eyes, and face at affordable price points—directly comparable to Renee's core mass-to-mid-premium positioning.
• Plum (Plum People): India-based vegan, cruelty-free beauty and skincare brand with a similar omnichannel D2C-plus-retail distribution model, overlapping directly with Renee's clean beauty positioning.
• Mamaearth (Honasa Consumer): Listed Indian D2C beauty and personal-care brand competing across makeup-adjacent skincare, baby care, and beauty, with comparable omnichannel and marketplace-led distribution.
• mCaffeine: Indian D2C personal care brand with a caffeine-themed range spanning skincare, haircare, and body care—comparable as a digitally native, omnichannel Indian beauty challenger.
• Pilgrim: India-focused D2C beauty brand covering skincare, haircare, makeup, and fragrance with an omnichannel model—comparable in category breadth, pricing, and target demographic.
• WOW Skin Science: Indian D2C beauty and personal-care brand selling skincare, haircare, and beauty across marketplaces and own site—comparable in product breadth and direct-to-consumer-plus-marketplace GTM.
• Juicy Chemistry: India-based clean, vegan, organic beauty brand with a strong ingredient-led positioning—comparable to Renee's cruelty-free, vegan, FDA-approved formulations and D2C-led model.

Broad incumbents

• Nykaa (FSN E-Commerce Ventures): India's largest beauty retailer and marketplace. Beyond being a key channel for Renee, Nykaa sells own-label and third-party brands at scale—comparable as the broader market context but not a like-for-like pure D2C peer.
• Lakmé (Hindustan Unilever): Legacy Indian color cosmetics leader owned by HUL. Provides the mass-market and salon-channel competitive backdrop against which Renee's premium-D2C positioning must differentiate.

Emerging players

• Minimalist: Indian D2C skincare brand with a science-led, ingredient-focused positioning—comparable in D2C-plus-marketplace GTM, with partial overlap on Renee's skincare extension line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/renee_cosmetics
• YouTubeyoutube.com/@reneecosmeticsofficial
• Facebookfacebook.com/ReneeCosmetics
• Instagraminstagram.com/reneeofficial
• LinkedInlinkedin.com/company/renee-cosmetics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renee Cosmetics