What Juicy Chemistry does

Juicy Chemistry is an India-based direct-to-consumer organic skincare, haircare, body care, and baby care brand headquartered in Coimbatore, Tamil Nadu, operating through the legal entity Manash E-Commerce Private Limited. Founded in 2014 by Pritesh Asher and Megha Asher, the brand targets health-conscious consumers (predominantly female, 25-45, urban India) seeking certified organic personal care alternatives to chemical-laden products. Its portfolio spans face cleansers, hydrosols, serums, facial oils, mineral sunscreens, hair oils, hair growth serums, cold-processed soaps, deodorants, baby care, and organic makeup (Colour Chemistry sub-brand), with unit pricing ranging from INR 249 to INR 1,500+.

The brand's core technology is COSMOS V3-certified organic formulation, combining certified organic botanicals with cold-processed and small-batch manufacturing methods. Juicy Chemistry became India's first fully COSMOS/Ecocert-certified organic skincare brand in 2017, with both products and its in-house Coimbatore manufacturing facility audited annually. Its differentiated offering includes the Juicy Actives 2.0 biotechnology serum line combining organic compliance with clinically studied actives (Alpha Arbutin, Ceramide + Copper Peptide, Niacinamide + Ectoin, Stem Cells + Multi-Peptide complexes), and clinically validated products such as a hair growth oil showing 356% hair growth increase and 64% hair fall reduction in 28 days. Sourcing spans nine countries for proprietary botanical ingredients.

Commercially, Juicy Chemistry runs a D2C-first revenue model through its e-commerce storefront juicychemistry.com, supplemented by retail store-locator presence, with a sales/marketing entity (Manash Lifestyle Private Limited) in Mumbai. The company raised a $6.3M Series-A led by Verlinvest in 2021 (with follow-on from Spring Marketing Capital) following a $650K Akya Ventures round in 2020. Revenue grew 44% despite category competition, and the brand has earned 20+ industry awards (Vogue, Harper's Bazaar, Cosmopolitan, Grazia, Femina) and Inc42 Fast42 D2C ranking (#6, 2023), reflecting strong brand equity built over 12+ years.

Name

Juicy Chemistry

Legal name

MANASH E-COMMERCE PRIVATE LIMITED

Website

https://juicychemistry.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Juicy Chemistry is an India-based D2C brand selling COSMOS/Ecocert-certified organic skincare, haircare, body care, and baby care products through its e-commerce site, serving health-conscious urban Indian consumers seeking transparency and clinically validated natural formulations.

Ownership category

akta.pro rank

Product category

Organic Skincare and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Natural & Clean Fragrance (CRABADAG)

Keywords

• Organic skincare products
• Natural haircare solutions
• Certified organic cosmetics
• Biotech face serums
• Direct-to-consumer beauty

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through own e-commerce website juicychemistry.com selling skincare, haircare, body care, baby care, and organic makeup products directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Juicy Chemistry manufactures and sells certified organic skincare, haircare, body care, baby care, aromatherapy, and organic makeup products directly to consumers through its own e-commerce website juicychemistry.com and select retail stores. The brand combines certified organic botanicals with clinically studied actives in small-batch, cold-processed formulations, and offers a Beauty Consultation service to recommend routines for specific concerns.

Product overview

Juicy Chemistry is an India-based direct-to-consumer organic skincare and personal care brand offering a comprehensive portfolio of COSMOS/ECOCERT certified organic products. The product line spans face care (cleansers, toners/hydrosols, serums, facial oils, moisturizers, sunscreen, eye care, scrubs/masks), hair care (hair oils, shampoos, hair growth serums, dry shampoo, rosemary water), body care (cold-processed soaps, body washes, deodorants, bath salts), baby care, aromatherapy, and organic makeup (Colour Chemistry sub-brand). The brand operates through its e-commerce website as the primary channel, supplemented by retail presence. Key differentiated offerings include the Juicy Actives 2.0 biotech-enhanced serum range combining organic compliance with clinically studied actives (Alpha Arbutin, Ceramides, Niacinamide, Peptides), the clinically proven Hair Growth Oil (356% hair growth in 28 days), mineral sunscreens, and the TBOF X JC collaboration with Two Brothers Organic Farms. The brand also offers beauty consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Lip Balm Fortified with Blood Orange + Rosehip Bestselling COSMOS organic lip balm with blood orange and rosehip, designed to heal dry lips and reduce lip pigmentation; widely reviewed (12,163 reviews).
• 2% Alpha Arbutin + D-Gallic Acid Natural Face Serum Fragrance-free brightening serum from the Juicy Actives 2.0 biotech range, formulated with alpha arbutin, D-Gallic Acid, rice, and licorice to target hyperpigmentation.
• Ultra Moisturising Luxury Organic Soap (Multiple Variants) Cold-processed organic soap bar line with multiple ingredient variants, designed for mild, moisturising cleansing while preserving ingredient potency.
• 100% Natural Hair Growth Oil with Chilli + Rosemary Clinically proven organic hair growth oil with chilli, horsetail, black seed, pumpkin seed, and rosemary oils, designed to reduce hair fall and support new hair growth.
• Organic Deodorant Fortified with Blood Orange + Geranium Aluminium-free and baking-soda-free organic stick deodorant with blood orange and geranium that neutralises odour and provides long-lasting freshness.
• Organic Damask Rose Water (Hydrosol) Brightening and hydrating toning mist (hydrosol) made from Damask roses sourced from Bulgaria's Kazanlak Valley, designed to minimise pores and tone skin.
• Organic Illuminating Facial Oil Fortified with Saffron + Argan Organic facial oil with saffron, red raspberry, and argan that deeply moisturises and promotes glowing skin, used as a brightening and anti-aging treatment.
• Organic Brightening Face Wash Fortified with Tamanu + Rosehip Organic brightening face wash formulated with tamanu, kakadu plum, rosehip, and frankincense to reduce hyperpigmentation and even skin tone.
• Organic Barrier Repair Facial Oil Fortified with Helichrysum + Rosehip Organic barrier-repair facial oil with helichrysum and rosehip, formulated to support the skin barrier, even skin tone, and reduce scarring.
• Certified Organic Acne & Pimples Control Face Wash Fortified with Hemp + Tea Tree Certified organic acne-control face wash with hemp, tea tree, and neem formulated to control acne breakouts, reduce marks, and soothe blemishes.
• Organic Under Eye Repair Cream Fortified with Damask Rose + Coffee Organic under-eye repair cream with damask rose and coffee that targets dark circles, fine lines, and wrinkles around the eye area.
• 5% Lactic Acid + 3% Flower Acids Face Serum Fragrance-free gentle exfoliating serum from the Juicy Actives 2.0 line, combining 5% lactic acid and 3% flower acids with hyaluronic acid and cica for mild resurfacing.
• 10% Vitamin C + EGCG Face Serum Fragrance-free skin brightening serum from the Juicy Actives 2.0 line, formulated with 10% vitamin C, EGCG, hyaluronic acid, and pomegranate for radiance and antioxidant protection.
• 3% Ceramide Complex + Copper Peptide Face Serum Sebum-control and pore-minimising serum from the Juicy Actives 2.0 line, formulated with 3% ceramide complex and copper peptide to support the skin barrier.
• 10% Niacinamide + 2% Ectoin Face Serum Sebum-regulating and pore-refining serum from the Juicy Actives 2.0 line, combining 10% niacinamide with 2% ectoin for oil control and barrier resilience.
• 2% BHA + Zinc PCA Face Serum Acne-control serum from the Juicy Actives 2.0 line, formulated with 2% BHA and zinc PCA to control breakouts and reduce blackheads.
• Stem Cells + Multi-Peptide Hair Growth Serum Leave-in biotechnology hair growth serum fortified with Redensyl, AnaGain, stem cells, and multi-peptides, formulated to support visible hair density and a healthier scalp ecosystem.
• Moisturising Mineral Sunscreen SPF 40 India's first certified organic mineral sunscreen offering broad-spectrum UVA/UVB protection with PA++++ rating, formulated with COSMOS-approved non-nano titanium dioxide in a reef-safe formula.
• Pure Aloe Vera Gel 100% cold-pressed COSMOS Organic aloe vera gel from 3+ year old plants with polysaccharide levels exceeding 800 ppm, suitable for skin and hair soothing.
• 5% AHA + 2% BHA Underarm Roll-on Deodorant Aluminium- and baking-soda-free underarm roll-on deodorant with exfoliating 5% AHA + 2% BHA, fortified with vanilla and witch hazel for odour control and underarm brightening.
• TBOF X JC Collaboration Line Limited collaboration line with Two Brothers Organic Farms featuring a Cold Process Soap Bar and a Rose & Lakadong Turmeric Ghee Lip Balm made with GI-tagged Lakadong turmeric from Meghalaya and bilona-crafted A2 ghee.
• Colour Chemistry Organic Makeup Colour Chemistry sub-brand of organic makeup including lipsticks and lip & cheek tints, extending the certified organic positioning into colour cosmetics.
• Beauty Consultation Service Personalised beauty consultation service that helps customers identify suitable Juicy Chemistry products for their specific skin and hair concerns.

Quantifiable outcome

• 356% increase in hair growth and 64% reduction in hair fall in 28 days (dermatological study with 35 subjects)
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Two Brothers Organic FarmscoreStrategic or Co-development Partner · 11 May 2026First-of-its-kind skincare collaboration launched in May 2026 featuring a Cold Process Soap Bar and Rose & Lakadong Turmeric Ghee Lip Balm. Products use GI-tagged Lakadong turmeric from Meghalaya (10-12% curcumin content) combined with bilona-crafted A2 ghee. Both companies hold Ecocert certification. Priced at INR 400 (lip balm) and INR 499 (soap bar), available on Juicy Chemistry's official website.

Scale indicators5 records

Recent moves6 records

Direct peers

• Forest Essentials: India-based luxury Ayurvedic and natural skincare brand. Comparable to Juicy Chemistry in certified-natural positioning, India D2C + retail mix, and premium pricing for botanical-led formulations.
• Kama Ayurveda: Indian natural and Ayurvedic beauty brand offering skincare, haircare, and wellbeing products. Directly comparable on natural-ingredient positioning, India market focus, and multi-category personal care portfolio.
• Plum (Plum Cosmetics): India-based vegan, cruelty-free D2C beauty brand with strong e-commerce presence. Comparable in D2C-first GTM, no-animal-testing positioning, and vegan-friendly formulations aimed at conscious Indian consumers.
• Organic Harvest: India-based organic beauty brand offering skincare, haircare, and body care with certified organic ingredients. Closely comparable on organic positioning, India presence, and affordable natural-beauty target consumer.
• WOW Skin Science: Large India D2C natural beauty brand across skincare, haircare, and body care. Comparable in D2C-led model, natural-ingredient positioning, and mass-premium Indian consumer focus.
• mCaffeine: India D2C skincare and haircare brand with caffeinated-ingredient positioning. Comparable D2C-first model, India market focus, and youthful digital-first consumer targeting.
• Dot & Key: India D2C skincare brand offering serums, moisturizers, and actives-led formulations. Comparable in D2C e-commerce channel emphasis and indie-beauty positioning targeting young Indian consumers.

Broad incumbents

• Honasa Consumer (Mamaearth): India's largest natural beauty D2C conglomerate (Mamaearth, The Derma Co, BBlunt, Staze). Comparable in natural/D2C positioning but operates at significantly larger scale with broader portfolio and offline retail.
• The Body Shop: Global natural-ingredient beauty retailer with strong India presence. Comparable on natural-beauty positioning and broad face/body/hair portfolio, though operates at much larger scale and via physical retail.

Regional players

• biEau (by Blue Heaven Cosmetics): India-based natural personal care brand within the broader Blue Heaven portfolio. Comparable in India-market natural-beauty positioning across skincare and color cosmetics at accessible price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/juicy_chemistry
• Xx.com/juicychemistry
• LinkedInlinkedin.com/company/juicy-chemistry

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juicy Chemistry