Wyden
Wyden AG is a Zurich-based fintech (founded 2014, formerly AlgoTrader) that provides Wyden Infinity, a cloud-native institutional digital asset trading and orchestration platform connecting 65+ venues for banks and brokers across the full trade lifecycle.
- Company typePrivate
- Founded2014
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wyden does
Wyden AG, founded in Zurich in 2014 (originally as AlgoTrader) and rebranded in 2022, provides institutional digital asset trading infrastructure to banks and brokers. Its flagship product, Wyden Infinity, is a cloud-native platform that consolidates the full trade lifecycle — price discovery, pre-trade risk controls, Smart Order Routing across 65+ exchanges/brokers/OTC desks, FX triangulation, internal order matching, treasury management, custody and core banking integration, settlement, and double-entry ledger accounting — into a single orchestration layer delivered as SaaS or a dedicated Managed Service. The platform supports both agency and principal trading models, RFQ workflows, and exposes FIX, REST, and WebSocket APIs for integration into client systems such as Avaloq and Finnova.
Wyden monetizes through enterprise platform licensing (recurring SaaS), managed services, and transaction/fee-based configurations. Pricing is quote-based rather than publicly disclosed, consistent with its enterprise field-sales motion targeting regulated financial institutions globally. Go-to-market combines direct enterprise sales, a certified implementation partnership with Talan in Europe, and active presence at industry events. The company is ISO/IEC 27001:2022 certified, SOC 2 Type 1 compliant, GDPR/FADP-compliant, and operates as a DORA-aligned ICT third-party provider enabling MiCA-regulated services.
Wyden is privately held and venture-backed, having raised a USD 16.9 million Series B in November 2024 led by Truffle Capital with PostFinance, the SBI-Sygnum-Azimut Digital Asset Opportunity Fund, and FiveT Fintech participating. The company operates from Zurich (headquarters), Warsaw (engineering), Singapore, and New York, employs 70+ professionals across more than 10 countries, and reports 200M+ lifetime transactions executed across client flows. Named reference customers include Luzerner Kantonalbank (LUKB), Baader Bank, Garanti BBVA Kripto, flatexDEGIRO, and InCore. The company has no parent and is led by founder Andy Flury as President of the Board.
Wyden firmographics
Firmographics- Name
- Wyden
- Legal name
- Wyden AG
- Website
- https://wyden.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wyden AG is a Zurich-based fintech (founded 2014, formerly AlgoTrader) that provides Wyden Infinity, a cloud-native institutional digital asset trading and orchestration platform connecting 65+ venues for banks and brokers across the full trade lifecycle.
- Ownership category
- akta.pro rank
Wyden industry classification
Industry- Product category
- Institutional Digital Asset Trading Platform
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160), Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Liquidity Infrastructure (RFQ, order-book engines, matching, liquidity-as-a-service) (FSAPADAI)
- akta.pro secondary industry
- Multi-Asset Electronic Trading Platforms (FSAFANAH)
Keywords
Where Wyden is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Wyden business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Licensing: Wyden Infinity is offered as a secure SaaS and dedicated Managed Service. Revenue generated through platform licensing fees, likely subscription-based with tiered pricing based on functionality and scale.
- Managed Services: Dedicated Managed Service offering for clients requiring customized deployment and ongoing operational support.
- Transaction/Fee-based Revenue: Revenue may be generated through transaction fees, spreads, markups, and fee configurations per client segment, instrument or asset class as described in fee management capabilities.
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
Wyden product offering
Product offeringCore offering
Wyden operates a cloud-native institutional digital asset trading and orchestration platform (Wyden Infinity) that enables banks and brokers to execute and manage the full digital asset trade lifecycle. The platform connects to 65+ exchanges, brokers, and OTC desks, providing smart order routing, FX triangulation, pre-trade risk controls, double-entry bookkeeping, treasury management, custody and core banking integration, and post-trade settlement and accounting. Wyden sells Wyden Infinity as a SaaS platform and a dedicated Managed Service, targeting regulated financial institutions globally.
Product overview
Wyden operates as a unified institutional digital asset trading platform for banks and brokers. The flagship product is Wyden Infinity - a cloud-native, unified digital asset trade and operating layer that integrates trading, liquidity management, custody and core banking connectivity, settlement, reconciliation, and accounting into a single environment. Wyden serves both retail and institutional brokerage segments through its modular platform, offering pre-trade risk management, trading execution, post-trade settlement, and comprehensive API integration capabilities. The platform connects to 65+ liquidity venues and supports 1,000+ digital assets, available as both SaaS and dedicated Managed Service.
Differentiator
Problem solved
Functional benefit
Brands
- Wyden Infinity: Cloud-native, unified digital asset trade and operating layer for banks and brokers covering full trade lifecycle from price discovery to settlement and accounting.
- WIRESWARM
Products and services
- Wyden Infinity Wyden Infinity is a cloud-native unified digital asset trading and orchestration platform for banks and brokers. It integrates trading, liquidity management, custody and core banking connectivity, settlement, reconciliation, and accounting into a single environment, covering the full trade lifecycle from price discovery through pre-trade risk management, execution, settlement and post-trade reporting. It is available as a SaaS deployment or as a dedicated Managed Service and is ISO 27001 certified, SOC 2 Type 1 compliant, and DORA-aligned for MiCA-regulated institutions.
- Retail Brokerage Solution Retail Brokerage is a Wyden Infinity solution configuration for banks and brokers that want to offer simple buy, sell, and hold crypto spot trading to retail customers through their existing interfaces. It provides agency-model execution with automated workflows for price discovery, risk management, settlement and accounting, and connects directly to custody and core banking systems to reduce manual overhead.
- Institutional Brokerage Solution Institutional Brokerage is a Wyden Infinity solution configuration for banks and brokers serving institutional clients such as hedge funds, asset managers and corporates. It provides access to deep digital asset liquidity across multiple regulated exchanges, brokers and OTC desks, supports both agency and principal trading models, enables margin trading where permitted, and delivers sophisticated order types, advanced controls and comprehensive reporting.
Quantifiable outcome
- 200M+ transactions executed across client flows
- +3 more outcomes
Companies that use Wyden
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Wyden technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Wyden partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TalancoreTalan, a European consulting and innovation group, partners with Wyden to provide implementation and integration services supporting Wyden clients with seamless onboarding and scaling of the Wyden Infinity platform across European markets. Talan is a certified implementation partner covering the full deployment lifecycle.
- FalconXcoreWyden integration with FalconX prime brokerage provides unified access to one of the deepest liquidity pools in global digital asset markets across 400+ trading pairs. FalconX delivers aggregated liquidity across OTC desks, exchanges, and DeFi protocols globally alongside robust fiat on/off-ramp capabilities.
- The Hashgraph AssociationminorWyden joins The Hashgraph Association membership program to advance institutional digital asset innovation on Hedera. Wyden aims to contribute institutional expertise to the Hedera ecosystem and bridge the gap between bank-grade infrastructure and next-generation digital asset networks.
- EDX MarketscoreWyden integration with EDX Markets provides banking and brokerage clients access to EDX's deep, aggregated liquidity and capital-efficient central clearinghouse model. The partnership enables microsecond-level execution for 90+ digital asset instruments including Bitcoin and Ethereum with fully automated trade lifecycles.
- WincentcoreWincent, a top 10 global high-frequency crypto market maker and liquidity provider, integrates with Wyden to deliver deep, reliable liquidity across global exchanges and OTC venues. Wincent executes approximately 500,000 trades and over $5 billion in daily notional volume.
- FireblockscoreFireblocks enterprise-grade digital asset infrastructure platform integration provides secure custody and digital asset management capabilities for Wyden clients.
- Metaco (now Ripple)coreMetaco (now part of Ripple) enables financial and non-financial institutions to securely build their digital asset operations through enterprise-grade custody solutions integrated with Wyden.
- FinnovacoreFinnova, a Swiss banking solutions provider since 1974, provides core banking system integration for Wyden's digital asset trading platform.
- tradiascoretradias provides digital asset trading infrastructure integrated with Wyden's platform for German institutional clients including Baader Bank.
- TanganycoreTangany provides all-in-one digital asset custody solution integrated with Wyden's institutional trading platform.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Wyden competitors and assessment
Company assessmentDirect peers
- Talos: Talos provides institutional digital asset trading infrastructure (OMS/EMS, SOR, connectivity) for banks, hedge funds and prime brokers. Most direct competitor to Wyden Infinity, addressing the same buy-side and sell-side institutional clients with comparable workflow coverage.
- Elwood Technologies: Elwood offers an end-to-end institutional digital asset trading platform with multi-venue connectivity, risk management and post-trade workflows. Backed by WisdomTree and Dan Morehead, it competes head-to-head with Wyden for bank and broker mandates.
- FalconX: FalconX is a digital asset prime brokerage aggregating liquidity across OTC desks, exchanges and DeFi protocols. FalconX is also a Wyden integration partner, but competes directly as a one-stop execution and credit provider for institutional clients.
- Blockfills: Blockfills provides institutional liquidity, OTC trading and settlement infrastructure for digital assets. Comparable target market (banks, brokers, funds) and overlapping execution/connectivity capabilities to Wyden Infinity.
Broad incumbents
- Coinbase Prime: Coinbase Prime offers institutional custody, trading and financing for digital assets as part of Coinbase's broader exchange ecosystem. Overlaps with Wyden on trading orchestration and venue connectivity for hedge funds and asset managers.
- Galaxy Digital: Galaxy offers institutional trading, prime services, asset management and custody for digital assets. As a publicly listed incumbent, it competes across multiple of Wyden's addressable workflows, particularly for institutional broker clients.
- BitGo: BitGo provides institutional custody, trading, lending and staking infrastructure for digital assets. Overlaps with Wyden on custody orchestration and trading connectivity for banks and large brokers.
Regional players
- OSL: OSL is a Hong Kong-headquartered institutional digital asset platform providing brokerage, custody and SaaS trading infrastructure. Targets banks and brokers in APAC, overlapping with Wyden's Singapore footprint and institutional segment.
Emerging players
- EDX Markets: EDX Markets is a digital asset exchange and clearing venue backed by major trading firms. Wyden is an integration partner for EDX, but EDX also competes for institutional flow as a venue and clearing layer.
Others
- Fireblocks: Fireblocks provides custody and digital asset infrastructure; Wyden integrates with Fireblocks but does not directly compete. Relevant as a partner/ecosystem anchor that shapes institutional expectations around custody-grade trading infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wyden social profiles
Digital presenceWyden compliance and trust
Trust signalCompliance3 records
Wyden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wyden leadership team
Management profileNumber of profiles
Profiles10 records
Wyden subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wyden funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wyden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wyden
What does Wyden do?
Wyden operates a cloud-native institutional digital asset trading and orchestration platform (Wyden Infinity) that enables banks and brokers to execute and manage the full digital asset trade lifecycle. The platform connects to 65+ exchanges, brokers, and OTC desks, providing smart order routing, FX triangulation, pre-trade risk controls, double-entry bookkeeping, treasury management, custody and core banking integration, and post-trade settlement and accounting. Wyden sells Wyden Infinity as a SaaS platform and a dedicated Managed Service, targeting regulated financial institutions globally.
Is Wyden a public or private company?
Wyden is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wyden founded?
Wyden was founded in 2014. It employs 51 to 100 people.
Where is Wyden based?
Wyden is headquartered in Zürich, Switzerland, in the Europe region.
How does Wyden make money?
Three revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are managed Services and transaction/Fee-based Revenue.
Who are Wyden's main competitors?
Direct peers on record are Talos, Elwood Technologies, FalconX and Blockfills. Broad incumbents are Coinbase Prime, Galaxy Digital and BitGo. OSL is listed as a regional player. EDX Markets is listed as an emerging player. Fireblocks is listed as an others.
Does Wyden have an API?
Yes. Wyden provides REST and inbound FIX APIs for seamless integration with internal and external systems. The API enables integration with internal and external systems, making Wyden Infinity the central trading and orchestration layer for digital asset operations. APIs support connectivity for trading, liquidity management, custody and core banking connectivity, settlement, reconciliation, and accounting integration. Developer documentation is at rest-infinity.wyden.io.
What industry is Wyden in?
Wyden's product category is Institutional Digital Asset Trading Platform. Its primary akta.pro industry code is FSAPADAI, Liquidity Infrastructure (RFQ, order-book engines, matching, liquidity-as-a-service), with a secondary code of FSAFANAH, Multi-Asset Electronic Trading Platforms. Its NAICS code is 5231 and its SIC code is 6200.