MURF.AI
- Company typePrivate
- Founded2020
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
MURF.AI firmographics
Firmographics- Name
- MURF.AI
- Legal name
- Murf Inc.
- Website
- https://murf.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
MURF.AI industry classification
Industry- Product category
- AI Voice Generation Software
- NAICS
- Sound Recording Studios (51224), Postproduction Services and Other Motion Picture and Video Industries (51219), Other Sound Recording Industries (512290)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where MURF.AI is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MURF.AI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Studio): Subscription-based access to Murf Studio for voiceover creation with tiered plans offering different voice generation time limits, feature access, and commercial rights. Free tier provides 10 minutes of voice generation.
- Usage-based API (Falcon): Pay-per-minute pricing for API usage at $0.01 per minute with no confusing tiers. Targeted at developers and enterprises building voice agents and real-time conversational AI applications.
- Enterprise Plans: Custom enterprise pricing with unlimited voice generation, team collaboration features, admin controls, dedicated support, and enterprise add-ons like AI Translate and PowerPoint integration.
- Freemium Model: Free plan provides access to basic features and limited 10-minute voice generation time for small projects or personal use. Does not include commercial license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan |
| Subscription | Monthly | Paid Plans |
| Subscription | Annual | Enterprise Plans |
| Usage-based | Pay-as-you-go | Falcon API |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
MURF.AI product offering
Product offeringCore offering
Murf AI develops and provides AI-powered text-to-speech and voice generation software through its Murf Studio platform, Murf Falcon low-latency API, and Murf Dubbing video localization service. The platform offers 200+ expressive AI voices across 35+ languages for content creators, enterprises, and developers building voice agents and real-time conversational AI applications. Core technology is built on proprietary Falcon and Gen 2 speech models trained on ethically sourced voice data.
Product overview
Murf AI is a comprehensive AI voice platform offering three core product lines: (1) Murf Studio for creative voiceover production with 200+ voices across 35+ languages, full customization controls, and integrations with Canva, PowerPoint, and Google Slides; (2) Murf Falcon API for developers building real-time voice agents with industry-leading 130ms latency at $0.01/minute; and (3) Murf Dubbing for video localization in 20+ languages. The platform is powered by two proprietary speech models—Falcon (optimized for real-time conversations) and Gen2 (customization-first for content creation)—with 99.38% pronunciation accuracy. Supporting features include Voice Cloning, Voice Changer, MultiNative Voices (language switching), and Say It My Way (voice direction). Murf serves 10M+ users and 300+ Forbes 2000 companies across 195+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Murf Studio: AI voice generator for creating voiceovers 10x faster with 200+ expressive voices across 35+ languages.
- Murf Falcon
- Murf Dubbing
- Murf Speech Gen 2
Products and services
- Murf Studio
Quantifiable outcome
- 10x faster voiceover production
- +8 more outcomes
Companies that use MURF.AI
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
MURF.AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature6 records
MURF.AI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AgoracoreAgora integrated Murf AI's text-to-speech technology into its Conversational AI Engine, expanding its ecosystem of AI providers. The integration enables developers to build natural-sounding, multilingual voice interactions at scale with 130ms time-to-first-audio, broad multilingual coverage, and data residency across 11 global geographies. Suitable for contact centers, virtual assistants, and large-scale deployments.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
MURF.AI competitors and assessment
Company assessmentDirect peers
- Play.ht: Play.ht provides AI voice generation with a large voice library, voice cloning, and an API for developers and content creators. It directly competes with Murf on Studio, voice cloning, and API access for creators and SMBs.
- Speechify: Speechify is a consumer and enterprise TTS platform with cross-device apps and a voiceover studio. It competes with Murf for individual creators, students, and business users seeking TTS-based reading and voiceover tools.
- WellSaid Labs: WellSaid Labs offers studio-quality AI voiceovers targeted at enterprise e-learning, marketing, and corporate communications. It competes with Murf Studio in the same horizontal voiceover use case for mid-market and enterprise content teams.
- ElevenLabs: ElevenLabs is the leading AI voice synthesis platform offering TTS, voice cloning, and dubbing for creators and enterprises. It is Murf's primary named competitor for Falcon TTS API and overlaps directly across Studio, dubbing, and developer API offerings.
- Resemble.AI: Resemble.AI offers AI voice synthesis with a strong emphasis on voice cloning, real-time TTS, and conversational AI agents. It overlaps Murf's Voice Cloning and Falcon API offerings for developers and enterprise voice-agent deployments.
Emerging players
- Descript: Descript combines audio/video editing with AI voice features including overdub voice cloning and transcription-based editing. It overlaps Murf's voice changer and dubbing workflows for podcasters, video creators, and marketing teams.
Broad incumbents
- Google Cloud Text-to-Speech: Google Cloud TTS provides neural voices and Studio voices across 50+ languages as part of Google Cloud. It competes with Murf Falcon and Studio for multilingual enterprise and developer workloads, with the advantage of Google's underlying model stack.
- Microsoft Azure Speech: Azure AI Speech offers TTS, speech-to-text, and voice translation as part of Microsoft's enterprise AI platform. It is a direct alternative for Murf's enterprise customers seeking integrated speech services within the Microsoft ecosystem.
- Amazon Polly: Amazon Polly is AWS's cloud-based TTS service offering dozens of languages and neural voices within the broader AWS ecosystem. It competes with Murf Falcon API for developers building on AWS and represents a scaled hyperscaler alternative.
- OpenAI Text-to-Speech: OpenAI offers TTS models via its API that are explicitly cited by Murf as a competitive benchmark for Falcon. As a foundation-model provider with massive scale, OpenAI represents both a competitor and a baseline against which Murf's differentiation is measured.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MURF.AI social profiles
Digital presenceMURF.AI compliance and trust
Trust signalCompliance6 records
MURF.AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MURF.AI leadership team
Management profileNumber of profiles
Profiles3 records
MURF.AI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MURF.AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MURF.AI
What does MURF.AI do?
Murf AI develops and provides AI-powered text-to-speech and voice generation software through its Murf Studio platform, Murf Falcon low-latency API, and Murf Dubbing video localization service. The platform offers 200+ expressive AI voices across 35+ languages for content creators, enterprises, and developers building voice agents and real-time conversational AI applications. Core technology is built on proprietary Falcon and Gen 2 speech models trained on ethically sourced voice data.
Is MURF.AI a public or private company?
MURF.AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was MURF.AI founded?
MURF.AI was founded in 2020. It employs 101 to 250 people.
Where is MURF.AI based?
MURF.AI is headquartered in Salt Lake City, United States, in the North America region.
How does MURF.AI make money?
Four revenue lines are on record. SaaS Subscription (Studio) is the primary driver. The others are usage-based API (Falcon), enterprise Plans and freemium Model.
Who are MURF.AI's main competitors?
Direct peers on record are Play.ht, Speechify, WellSaid Labs, ElevenLabs and Resemble.AI. Descript is listed as an emerging player. Broad incumbents are Google Cloud Text-to-Speech, Microsoft Azure Speech, Amazon Polly and OpenAI Text-to-Speech.
Does MURF.AI have an API?
Yes. Murf offers a text-to-speech API called Falcon, designed for building voice agents with ultra-fast latency (130ms time-to-first-audio), multilingual support across 35+ languages, and industry-leading price at 1 cent per minute. The API is designed for enterprise use with global deployment options and data residency across 11 geographies. Falcon is positioned as competing with ElevenLabs, OpenAI, Cartesia, and Deepgram, and reportedly outperforms them on latency and voice quality metrics. Developer documentation is at murf.ai/api/docs/introduction/overview.
What industry is MURF.AI in?
MURF.AI's product category is AI Voice Generation Software. Its primary akta.pro industry code is HDAAAFAK, Voice Cloning, Dubbing & Audio Generative Media, with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 51224 and its SIC code is 7812.