What Macro does

MACRO is a privately held, integrated media company headquartered in Los Angeles and founded in 2015 by Charles D. King, the first Black partner at a major Hollywood talent agency. The company operates four interrelated business verticals: MACRO Film & Television Studios, which develops, produces, and finances premium film and television content centered on underrepresented voices; Brand MACRO, a full-service creative agency that produces branded content and experiential campaigns for consumer and enterprise clients; M88, a wholly owned talent representation firm launched in 2020 for actors, writers, and multi-hyphenate creators; and MaC Venture Capital, an early-stage venture capital firm managing over half a billion dollars in assets that invests in technology companies benefiting from cultural shifts. Distribution flows through a multi-studio network including Sony Pictures (multiyear first-look since 2025), Amazon Studios (prior first-look pact), Netflix, Apple TV+, A24, TriStar, Tubi, and Roku Channel, with the theatrical release of 'One of Them Days' crossing $50 million domestically in 2025 representing the most significant commercial milestone to date.

The business model spans one-time licensing (production fees, co-financing arrangements, and distribution deals with studios and streaming platforms), professional services (talent agency commissions through M88 and brand campaign fees through Brand MACRO), and asset-management economics (MaC Venture Capital management fees and carry). Pricing is project-based rather than subscription-based, making revenue episodic and tied to slate performance. MACRO's distribution, brand, and grant-style event ecosystem (Pre-Oscars Party, Summer House Creator Summit with 800+ attendees in 2025, HBCU Summit, Sundance presence) functions as both cultural authority and a top-of-funnel marketing channel for the company. In March 2023, MACRO raised over $90 million in a strategic round led by BlackRock Alternatives with HarbourView Equity Partners and Goldman Sachs Asset Management, providing institutional capital for ongoing expansion. In April 2026, MACRO launched the Epigraph Creator Fellowship with Andreessen Horowitz's Cultural Leadership Fund, integrating frontier AI tools from OpenAI, ElevenLabs, Descript, and others into an eight-week creator program, signaling an explicit move to position the company at the intersection of multicultural Hollywood production and AI-enabled filmmaking.

Name

Macro

Legal name

MACRO Media, Inc.

Website

https://staymacro.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MACRO is an integrated, Los Angeles-based media company operating film/TV production, brand marketing, talent representation (M88), and venture capital (MaC) verticals, producing premium multicultural content for global distribution through Sony, Amazon, Netflix, and other major partners.

Ownership category

akta.pro rank

Product category

Film and Television Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512), Publishing Industries (513)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creator Content Production & Co-Creation Studios (BPAFAHAD)

akta.pro secondary industries

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Film production services
• Talent representation agency
• Brand marketing agency
• Multicultural media content
• Venture capital investing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Film and Television Production & Distribution: MACRO creates, develops, produces, and finances premium film and television content. Revenue is generated through production fees, co-financing arrangements, and distribution deals with studios and streaming platforms. The company has first-look deals with Sony Pictures and previously with Amazon Studios.
2. Talent Representation (M88): M88 is the talent representation arm of MACRO that represents storytellers, actors, writers, and multi-hyphenates. Revenue is generated through standard talent agency commissions.
3. Brand Partnerships and Marketing (Brand MACRO): Brand MACRO operates as a full-service creative agency that creates branded content, experiential events, and marketing campaigns for consumer brands. Revenue is generated through agency fees and campaign-based engagements with brands including SheaMoisture, Chase Sapphire, and Jordan Brand.
4. Venture Capital (MaC Venture Capital): MaC Venture Capital is an early-stage venture capital firm that invests in technology companies. MACRO benefits from this ecosystem through equity stakes in portfolio companies.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

MACRO creates, develops, produces, and finances premium film and television content centering underrepresented voices, generating revenue through production fees, co-financing arrangements, and distribution deals with studios and streamers. It complements this production business with talent representation (M88), a full-service brand creative agency (Brand MACRO), and an early-stage venture capital arm (MaC Venture Capital).

Product overview

MACRO is an award-winning integrated media company operating multiple verticals including film and television development/production (MACRO Film & Television Studios), talent representation (M88), culturally resonant brand marketing (Brand MACRO), and venture capital (MaC Venture Capital). The company also produces signature events including the Pre-Oscars Party, Summer House Creator Summit, and HBCU Summit, and offers a cultural newsletter (Uprising). Recent initiatives include the Epigraph Creator Fellowship in partnership with Andreessen Horowitz's Cultural Leadership Fund, providing AI training to filmmakers.

Differentiator

Problem solved

Functional benefit

Brands

• MaC Venture Capital: Early-stage venture capital firm investing in visionary founders building category-defining companies, managing over half a billion dollars in assets.
• M88
• Brand MACRO
• Uprising
• Summer House Creator Summit
• Pre-Oscars Party
• HBCU Summit

Products and services

• MACRO Film & Television Studios Creates, develops, produces, and finances premium film and television content centering authentic stories from underrepresented voices; projects have garnered 15 Academy Award nominations and 3 Oscar wins, distributed via multiyear first-look deals with Sony Pictures and previously Amazon Studios, as well as partnerships with Netflix, Apple TV+, A24, and TriStar.
• Brand MACRO Full-service creative agency that transforms brand briefs into award-winning campaigns through insights and purposeful storytelling, driving impact and consumer action at the intersection of creativity and industry. Engagements span brand strategy, content integration, experiential marketing, and creator partnerships for consumer brands including SheaMoisture, Chase Sapphire, Jordan Brand, and Essie.
• M88 Wholly owned talent representation firm representing storytellers, actors, writers, and multi-hyphenates who push culture through collaboration, fearlessness, and innovation. Earns revenue through standard talent agency commissions.
• MaC Venture Capital Early-stage venture capital firm investing in technology companies benefiting from shifts in cultural trends and behaviors, managing over half a billion dollars in assets across multiple funds.

Quantifiable outcome

• 'One of Them Days' became second-biggest domestic box office hit of 2025 with over $50 million
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Andreessen Horowitz Cultural Leadership FundflagshipStrategic or Co-development Partner · 28 April 2026Launched the Epigraph Creator Fellowship, an eight-week program providing AI tool training and production resources to seven filmmakers. The program positions MACRO at the intersection of Hollywood and Silicon Valley AI innovation.
• TriStar PicturescoreStrategic or Co-development Partner · 4 June 2025TriStar is developing a sequel to 'One of Them Days' with Keke Palmer and SZA returning along with the original creative team.
• Imagine EntertainmentcoreStrategic or Co-development Partner · 27 February 2025MACRO partnered with Imagine Entertainment and Eli Lilly to drive representation of health conditions in film and TV, following USC Annenberg study on lack of representation.
• Eli Lilly and CompanycoreStrategic or Co-development Partner · 27 February 2025Healthcare company partnering with MACRO and Imagine Entertainment to guide accurate representation of diseases and health conditions in entertainment industry content.
• Sony PicturesflagshipStrategic or Co-development Partner · 1 January 2025Sony Pictures and MACRO Film Studios inked a multiyear first-look and co-financing pact. Sony gains priority access to MACRO's development slate while MACRO benefits from Sony's global distribution infrastructure.
• Amazon StudiosflagshipStrategic or Co-development Partner · 14 September 2022MACRO Film Studios had a multiyear first-look film pact with Amazon Studios covering Prime Video distribution in 240 countries. The partnership focused on developing, packaging, and producing content for the global streaming platform.
• UNION Los AngelesminorGTM or Marketing PartnerStreetwear partnership creating limited-edition Freaky Tales merchandise collaboration with Chris Gibbs and Union Los Angeles.
• EssieminorGTM or Marketing PartnerBrand integration partnership for 'The Color Purple' campaign featuring nail polish collaboration.
• Chase SapphirecoreGTM or Marketing PartnerMACRO created and powered Chase Sapphire Art Week, the brand's largest consumer activation, connecting travel-minded cardmembers through cultural experiences.
• SheaMoisturecoreGTM or Marketing PartnerBrand partnership creating original series 'The Next Black Millionaires' on The Roku Channel, turning social impact campaign into brand love and retail lift.
• Jordan BrandminorGTM or Marketing PartnerFitting Room 23 partnership embedded Jordan Women's Apparel into creator timelines through targeted creator partnerships.
• Keith LeeminorGTM or Marketing PartnerCreator partnership featuring food influencer Keith Lee in cultural content collaborations.
• Sundance Film FestivalcoreGTM or Marketing PartnerMACRO curates community presence at Sundance Film Festival, engaging with filmmakers and industry at the annual event.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• A24: A24 is an independent entertainment company that produces and distributes premium film and television content, often with a focus on auteur and culturally distinctive projects. It is directly comparable to MACRO Film Studios given overlapping distribution relationships (Apple TV+, theatrical releases) and shared positioning around prestige, culturally resonant storytelling.
• Annapurna Pictures: Annapurna Pictures is an independent film and television production and distribution company focused on auteur-driven content. It competes with MACRO Film Studios in the same premium indie segment and shares a similar relationship-based model for greenlighting and releasing prestige projects.
• Participant Media: Participant is a media company that produces content intended to drive social impact, frequently around underrepresented voices and stories. Like MACRO, it pursues a mission-driven content slate and operates a vertically integrated production and financing model.
• Imagine Entertainment: Imagine Entertainment is a film and television production company with a broad content portfolio and direct partnership overlap with MACRO (notably the Eli Lilly healthcare representation partnership). Both companies focus on premium, narrative-driven content with similar distribution relationships.
• ARRAY (ARRAY Filmworks): Founded by Ava DuVernay, ARRAY is a film distribution and production collective focused on filmmakers of color and underrepresented voices. It is a direct peer in mission, audience focus, and content positioning, though smaller in scale than MACRO.
• Bron Studios: Bron Studios is an independent film and television production company with a content portfolio spanning drama, horror, and prestige projects. It operates a similar integrated production-and-financing model to MACRO Film Studios with comparable distribution relationships.

Broad incumbents

• Lionsgate: Lionsgate is a major independent studio with a broad film and television slate that includes diverse, multicultural programming. It overlaps with MACRO in the indie film distribution space but operates at significantly larger scale and with a much wider content portfolio.
• WME (William Morris Endeavor): WME is a major talent agency where MACRO's founder Charles D. King rose to partner. It is comparable through M88's talent representation business and through the deep industry relationships that have shaped MACRO's distribution and financing partnerships.
• Harpo Productions: Harpo Productions is an established content production company with a track record of culturally impactful programming. While operating at a larger scale, it shares MACRO's emphasis on mission-driven storytelling and building content franchises around distinctive perspectives.

Emerging players

• ColorCreative: ColorCreative is a production company and talent incubator focused on storytellers of color. It shares MACRO's mission to amplify underrepresented voices but is at an earlier stage with a narrower slate and primarily digital content focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/staymacro
• Xx.com/staymacro

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macro