A24
A24 is a New York-based independent entertainment company that produces and distributes prestige films, television, and live theater, serving Gen Z and millennial audiences globally through theatrical releases, premium streaming partnerships, and a direct-to-consumer ecosystem spanning membership, merchandise, and technology.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What A24 does
A24 is an American independent entertainment company founded in 2012 and headquartered in New York, specializing in film distribution and production, prestige television, and a growing portfolio of adjacent media and technology businesses. The company produces, acquires, and distributes a curated slate of theatrical films, having achieved cultural milestones with titles such as Moonlight, Everything Everywhere All at Once, Hereditary, Midsommar, and more recently Backrooms (which crossed $300M globally on a $10M budget). It is organized as A24 Films LLC, a privately held entity backed by Stripes, Neuberger Berman, Thrive Capital, and Google (via Alphabet/DeepMind), with a 2024 valuation of $3.5B and total disclosed funding of approximately $550M across three rounds.
A24's business model is multi-revenue-streamed: theatrical exhibition (wide and limited release) is the primary engine, with films distributed on up to 3,400+ screens and across 30+ countries; windowed streaming/TV licensing and co-productions with HBO, Apple TV, Amazon, Disney+/Hulu, Paramount+, and Peacock (titles include Angel Heart, Discretion, DAD, Crystal Lake, and the Knicks documentary); direct-to-consumer digital sales and rentals via the A24 app and transactional VOD platforms; merchandise, vinyl soundtracks, Blu-rays, and curated books via shop.a24films.com (Shopify-powered); and the AAA24 paid membership program. The company has expanded into live theater via the $10M Cherry Lane Theatre acquisition (2023) and into technology via A24 Labs, a 20-person in-house division co-developing AI filmmaking tools with Google DeepMind.
A24's customer base spans Gen Z and younger millennials (who comprised 86% of Backrooms' opening audience) as a primary consumer segment, brand-loyal AAA24/AA24 superfans, established and emerging filmmakers as supply-side partners, festival programmers and awards voters as tastemakers, and streaming platforms plus art-house exhibitors as B2B counterparties. Distribution reach is global (North America, UK/Ireland, EMEA, India, South Korea, Australia/NZ), and the company is actively expanding into Indian production with The Peasant, gaming-IP adaptation with Death Stranding (Hideo Kojima), and adjacent consumer brands (Half Magic Beauty via Rules Beauty LLC).
A24 firmographics
Firmographics- Name
- A24
- Legal name
- A24 Films LLC
- Website
- https://a24films.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- A24 is a New York-based independent entertainment company that produces and distributes prestige films, television, and live theater, serving Gen Z and millennial audiences globally through theatrical releases, premium streaming partnerships, and a direct-to-consumer ecosystem spanning membership, merchandise, and technology.
- Ownership category
- akta.pro rank
A24 industry classification
Industry- Product category
- Independent Film Production and Distribution
- NAICS
- Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512), Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ)
Keywords
Where A24 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
A24 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Theatrical box office: Primary revenue driver from wide theatrical exhibition of A24-distributed films. Backrooms generated $300M+ global, becoming the studio's biggest release ever; The Death of Robin Hood opened on 1,760 screens.
- Streaming/TV licensing and distribution: Licensing of A24 titles to streaming platforms (HBO Max, Apple TV, Amazon, Fandango at Home, Kaleidescape, Google Play, YouTube) and producing prestige TV series (Angel Heart for HBO, Discretion for Paramount+, Neighbors for HBO Max, Knicks documentary for HBO, Mother Mary, The Drama).
- Direct-to-consumer digital sales and rental: Sales and rentals of A24 films via A24's own app (app.a24films.com), Apple TV, Amazon, Google Play, YouTube, Fandango at Home, and Kaleidescape. The Drama and Mother Mary are available for digital purchase.
- Merchandise and physical media ecommerce: Direct consumer sales of branded merchandise (NY Logo Hat, Async Research Institute Hat, AAA24 apparel, in the mood products), vinyl soundtracks (Backrooms OST), Blu-rays (Pillion Blu-ray), and curated books (On Location in New York City) via shop.a24films.com.
- AAA24 membership subscriptions: Recurring paid consumer membership program offering exclusive access, content, and perks to A24's most engaged fans.
- Strategic equity investment capital: Capital from financial partners including Google ($75M in 2026), Thrive Capital and Stripes ($250M in 2024), and Stripes and Neuberger Berman ($225M in 2022) to fund production, distribution, and expansion.
- Live theater ownership and operations: Revenue from owning and operating Cherry Lane Theatre in NYC's West Village (acquired 2023 for $10M), including ticket sales, programming, and event production as part of expansion into live theater.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AAA24 membership (paid annual subscription) |
| Transaction based/ take rate | Pay-as-you-go | Per-title digital purchase/rental |
| One time/ perpetual license | — | Merchandise and physical media one-time purchase |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels8 records
A24 product offering
Product offeringCore offering
A24 is an independent entertainment company that produces, finances, and distributes feature films and television series. It monetizes content through theatrical box office, streaming and digital licensing, direct-to-consumer digital sales, branded merchandise, and a paid membership program (AAA24). Beyond content production, A24 operates a streaming app, an ecommerce storefront, a podcast network, and is developing AI-powered creative tools through A24 Labs in partnership with Google DeepMind.
Differentiator
Problem solved
Functional benefit
Brands
- A24 Labs: 20-person in-house technology division developing AI tools, including an AI-generated storyboard application, in partnership with Google DeepMind.
- AAA24
- Half Magic Beauty
Products and services
- The Death of Robin Hood
- Mother Mary
- The Drama
- Pillion
- Backrooms
- Crystal Lake
- Hacks (Season 5)
- DAD
- AAA24 Membership
- A24 App
- A24 Shop
- A24 Podcast
- A24 Labs
Quantifiable outcome
- Backrooms became A24's highest-grossing worldwide release ever at $300M+ global on a $10M budget, tripling the studio's previous best opening.
- +6 more outcomes
Companies that use A24
Customer profileSegments7 records
Ideal customer profiles3 records
A24 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature2 records
A24 partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor, core and flagship.
- Pelé brand/estate (Pelé 'Most Beautiful Goal' documentary)minorGoogle partnered with the Pelé brand/estate to recreate Pelé's 1959 'most beautiful goal' using Veo 3 AI video models, with the documentary premiering at the Pelé museum in Santos, Brazil in July; same announcement cycle as Google's $75M A24 investment.
- Dev Patel / The Peasant (A24 first India-shot film)coreA24 is producing 'The Peasant', an international action thriller directed by and starring Dev Patel — described as the studio's first film shot in India, signaling an international expansion move.
- Location Managers Guild International (LMGI Awards)minorA24 productions ('One Battle After Another') were nominated at the 13th annual LMGI Awards, scheduled for August 22 at The Eli and Edythe Broad Stage in Santa Monica.
- Jesse Eisenberg (The Debut)coreA24 is releasing Jesse Eisenberg's musical comedy The Debut, starring Julianne Moore and Paul Giamatti, in fall 2026. It marks Eisenberg's second collaboration with Moore after When You Finish Saving the World.
- Disney+ / Hulu (A24 UK)coreDisney+ and A24 UK announced a straight-to-series order for Clem Garritty's comedy-drama DAD (Hulu Original badge), the first collaboration between Disney+ and A24 UK, and part of Disney+'s increased EMEA international content spend.
- Olivia Wilde (The Invite, Sundance acquisition)coreA24 acquired domestic rights to Olivia Wilde's 'The Invite' at Sundance 2026 for more than $12 million; written by Rashida Jones and Will McCormack.
- NBA / Madison Square Garden (Knicks documentary)coreMulti-part documentary series about the New York Knicks' 2026 NBA championship, co-produced by A24, HBO, and Ben Stiller with full cooperation from the NBA and MSG (James Dolan approved full locker-room and training-facility access).
- PVR INOX Pictures (Backrooms India distribution)minorPVR INOX Pictures is the local distribution partner in India for Backrooms; co-hosted a fan event with Khooni Monday and HorrorCon India at PVR Select City Walk in Delhi on June 10, 2026, themed on the film's liminal space lore.
- Paramount+ (Discretion)coreA24 produces the legal thriller series Discretion for Paramount+, starring Nicole Kidman and Elle Fanning, with Matt Shakman directing the pilot and three additional episodes; Chandler Baker writes; production starts later in 2026.
- By4M Studio (Backrooms South Korea distribution)minorBy4M Studio is A24's local distribution partner in South Korea for Backrooms, leveraging social media campaigns to drive word-of-mouth, with the film topping the non-Korean box office chart for five consecutive days at 391,125 admissions.
- Peacock (Crystal Lake)coreA24 co-produces the Friday the 13th prequel series Crystal Lake for Peacock, premiering October 15, 2026, with Linda Cardellini cast as Pamela Voorhees and Brad Caleb Kane as creator.
- Chernin EntertainmentcoreChernin Entertainment co-financed and co-produced Backrooms alongside A24 for approximately $10 million. Producer Peter Chernin publicly spoke about the success of the YouTube-to-Hollywood pipeline, cautioning against over-signing YouTube creators.
- Atomic Monster (James Wan)coreAtomic Monster, James Wan's production company, was an early co-producer on the Backrooms project; James Wan is also a producer on the feature alongside Shawn Levy, Osgood Perkins, and others.
- 21 Laps (Shawn Levy)core21 Laps (Shawn Levy's production company) is a co-producer of Backrooms, with Levy also a producer on the feature. 21 Laps joined early in the project alongside Atomic Monster.
- Odd Fellow Entertainment (Osgood Perkins)coreOsgood Perkins and his Odd Fellow banner are producers on the Backrooms feature and worked closely with Kane Parsons throughout pre-production, including Friday movie nights (e.g., 2001: A Space Odyssey) to prep the film.
- HBOflagshipHBO is both a streaming home for A24 films (The Drama on HBO Max, Pillion on HBO Max June 5 2026) and a co-production/commissioning partner for prestige TV series (Angel Heart starring Zac Efron, Neighbors docuseries, and the Ben Stiller-directed Knicks documentary) and series (Hacks).
- Jordan Firstman (Club Kid, Cannes acquisition)coreA24 acquired Jordan Firstman's 'Club Kid' for $17 million at Cannes 2026, the festival's most competitive bidding war.
- Apple TV (transactional VOD)coreApple TV is one of the primary transactional and rental distribution partners for A24's film catalog, including Backrooms, The Death of Robin Hood, Mother Mary, and The Drama.
- Amazon Prime Video (transactional VOD)coreAmazon Prime Video distributes A24 films transactionally, including Backrooms, The Death of Robin Hood, Mother Mary, and The Drama.
- Fandango at HomeminorFandango at Home is a transactional VOD distribution partner for A24 films including Backrooms, Mother Mary, The Death of Robin Hood, and The Drama.
- KaleidescapeminorKaleidescape is a premium download-to-own distribution partner for A24 films including Backrooms, The Death of Robin Hood, Mother Mary, and The Drama.
- Google Play / YouTube MoviescoreGoogle Play and YouTube Movies are transactional distribution partners for A24 films including Mother Mary and The Drama.
- Hideo Kojima / Kojima Productions (Death Stranding film)coreA24 is producing a live-action Death Stranding film with Hideo Kojima, directed by Michael Sarnoski, with filming targeted for 2027 in Iceland and Northern Ireland. Sarnoski submitted a second draft; the film will feature overlapping characters from the games.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
A24 competitors and assessment
Company assessmentDirect peers
- Neon: Independent film distribution and production company with a comparable model of festival acquisitions, prestige positioning, and breakout theatrical hits (Parasite, Past Lives). Directly competes with A24 in Sundance/Cannes bidding and theatrical exhibition.
- Blumhouse Productions: Independent horror-led production company with an analogous low-budget/high-ROI model, co-produced Backrooms with A24, and operates a similarly diversified slate across film, television, and gaming. Most directly comparable peer on the horror/genre side of A24's business.
- Annapurna Pictures: Independent film and animation studio producing auteur-driven theatrical releases (Everything Everywhere All at Once distribution). Closely comparable creator-first model with similar scale, though recent financial restructurings highlight indie-studio volatility.
- Miramax: Legacy independent film studio frequently cited as A24's spiritual predecessor (per Variety coverage). Comparable on library value, prestige positioning, and founder-led indie identity, though operating at a different stage and scale.
- STX Entertainment: Independent film and television studio targeting similar mid-budget theatrical and streaming distribution economics. Operates in overlapping competitive space on commercial-leaning indie releases.
- Participant Media: Independent studio focused on issue-driven and prestige content, with comparable awards-season positioning and streaming platform sales model. Recent pivot to more commercial projects reflects similar genre-expansion pressures.
- Magnolia Pictures: Independent film distribution label with comparable festival-acquisition and limited-release model, though smaller scale and more genre/specialty-focused than A24's broader theatrical ambitions.
Broad incumbents
- Focus Features (NBCUniversal): Long-established prestige indie label under NBCUniversal competing with A24 for festival acquisitions (e.g., the Obsession bidding war) and prestige theatrical releases. Broader incumbent with deeper marketing infrastructure but less brand-defining independent identity.
- Searchlight Pictures (Disney): Disney-owned specialty label positioned for awards-season prestige films. Operates in the same theatrical prestige tier as A24 but benefits from Disney's distribution scale and IP synergies.
- Lionsgate: Independent-leaning major studio with a broad film, television, and Starz streaming portfolio. Overlaps with A24 across mid-budget theatrical releases and prestige TV production, though with a different scale and capital structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
A24 social profiles
Digital presenceA24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
A24 leadership team
Management profileNumber of profiles
Profiles7 records
A24 subsidiaries and ownership
Company hierarchySubsidiaries3 records
A24 funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A24 M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A24
What does A24 do?
A24 is an independent entertainment company that produces, finances, and distributes feature films and television series. It monetizes content through theatrical box office, streaming and digital licensing, direct-to-consumer digital sales, branded merchandise, and a paid membership program (AAA24). Beyond content production, A24 operates a streaming app, an ecommerce storefront, a podcast network, and is developing AI-powered creative tools through A24 Labs in partnership with Google DeepMind.
Is A24 a public or private company?
A24 is a private company. It is classified as venture growth investor backed and is currently operating.
When was A24 founded?
A24 was founded in 2012. It employs 251 to 500 people.
Where is A24 based?
A24 is headquartered in New York, United States, in the North America region.
How does A24 make money?
Seven revenue lines are on record. Theatrical box office is the primary driver. The others are streaming/TV licensing and distribution, direct-to-consumer digital sales and rental, merchandise and physical media ecommerce, AAA24 membership subscriptions, strategic equity investment capital and live theater ownership and operations.
Who are A24's main competitors?
Direct peers on record are Neon, Blumhouse Productions, Annapurna Pictures, Miramax, STX Entertainment, Participant Media and Magnolia Pictures. Broad incumbents are Focus Features (NBCUniversal), Searchlight Pictures (Disney) and Lionsgate.
Does A24 have an API?
No public API is recorded for A24.
What industry is A24 in?
A24's product category is Independent Film Production and Distribution. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAIACAJ, Enterprise/B2B Music Streaming (Business Background Music). Its NAICS code is 5121 and its SIC code is 7812.