What Invisible Universe does

Invisible Universe is an internet-first animation studio that develops and owns original character intellectual property, launching franchises directly on TikTok, Instagram, and YouTube before extending them into publishing, music, merchandise, licensing, film and TV. The company operates a portfolio of 8 animated franchises (Qai Qai, Clydeo, Squeaky & Roy, Ember, Lovie, Della, Kayda, and others) that together have built a combined audience of 13M+ followers and 3B+ cumulative views, with flagship franchises running at 2x to 4x average TikTok engagement rates. Several franchises are anchored by celebrity IP partnerships, including Serena Williams (Qai Qai), Jennifer Aniston (Clydeo), The D'Amelio Family (Squeaky & Roy), and Karlie Kloss (Kayda), which provide built-in audiences and credibility.

The company's core technology is Invisible Studio, an AI-powered platform that compresses short-form animated content production from weeks to hours at a fraction of the cost of traditional animation studios. Invisible Studio spans multimodal AI capabilities across video, image, audio, and text, and is positioned as both an internal production engine for Invisible Universe's own franchises and, as of its May 2025 launch, a platform for external creators and brands. The company is venture-backed (most recently selected for the AWS Generative AI Accelerator in October 2025), headquartered in Burlington, United States, and operates with an 11-50 person team.

Name

Invisible Universe

Legal name

Invisible Universe

Website

https://invisibleuniverse.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Invisible Universe is an internet-first animation studio that creates and owns original social media-first animated character IP across TikTok, Instagram, and YouTube, using its AI-powered Invisible Studio platform to produce content at social media cadence and extend franchises into publishing, music, and licensing.

Ownership category

akta.pro rank

Product category

Animated Entertainment IP

NAICS

Software Publishers (5132), Software Publishers (513210), Independent Artists, Writers, and Performers (7115)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Animated character IP
• Social media animation
• Short-form video content
• AI content creation
• Digital entertainment

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. IP Licensing & Franchise Expansion: Owning intellectual property and expanding franchises into film & TV, publishing, games, merchandise, licensing, music, and more
2. Publishing: Children's publishing series launched, including Qai Qai's first children's book with Serena Williams and Clydeo's publishing series with HarperCollins
3. Music: Original music in partnership with Republic Records for Qai Qai franchise

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Invisible Universe is an internet-first animation studio that creates and owns original animated character IP, launching franchises directly on TikTok, Instagram, and YouTube. The studio operates Invisible Studio, an AI-powered platform that turns short-form content production from weeks to hours, and expands successful franchises into publishing, music, merchandise, licensing, and traditional media.

Product overview

Invisible Universe is an internet-first animation studio operating a platform-plus-franchise model. The core product is Invisible Studio, an AI-powered platform that enables rapid short-form animated content production. This platform powers the creation of 8 original social media-first animated franchises (Qai Qai, Ember, Squeaky & Roy, Clydeo, Lovie, Della, and others) that collectively have amassed 13M+ followers and 3B+ views across TikTok, Instagram, and YouTube. The company builds characters on social media before expanding franchises into film & TV, publishing, games, merchandise & licensing, and music.

Differentiator

Problem solved

Functional benefit

Brands

• Invisible Studio: AI-powered platform for short-form content creation that turns content production from weeks to hours.
• Qai Qai
• Squeaky & Roy
• Clydeo
• Lovie
• Ember
• Della
• Kayda

Products and services

• Invisible Studio AI-powered platform for short-form animated content creation that turns production from weeks to hours, enabling rapid content creation at the speed of social media at a fraction of traditional studio costs.
• Qai Qai Animated doll character franchise inspired by Serena Williams' daughter Olympia's favorite doll, featuring dance, empowerment, and radical self-love themes for children, with 5.5M+ followers and 1B views.
• Ember

Quantifiable outcome

• 13M+ combined followers across franchises
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• HarperCollinsminorStrategic or Co-development Partner · 1 January 2024Publishing partner for Clydeo children's book series launched in 2024
• Republic RecordscoreStrategic or Co-development PartnerMusic label partnership for Qai Qai original music releases
• Serena WilliamscoreStrategic or Co-development PartnerCelebrity partner for Qai Qai franchise; started as favorite doll of Serena Williams' daughter Olympia
• The D'Amelio FamilycoreStrategic or Co-development PartnerCelebrity partners for Squeaky & Roy franchise; inspired by Dixie & Charli D'Amelio's childhood toys
• Jennifer AnistoncoreStrategic or Co-development PartnerCelebrity partner for Clydeo franchise; Clydeo lives with Jennifer Aniston and her dogs
• Karlie KlosscoreStrategic or Co-development PartnerCelebrity partner for Kayda franchise

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pocket.watch: Social-media-first kids and family IP studio that builds franchises with creators and celebrities (e.g., Ryan's World); directly mirrors Invisible Universe's social-first IP model targeting the same kids/family audience.
• Moonbug Entertainment: Digital-first kids IP company (CoComelon, Little Baby Bum) that builds characters online and expands into consumer products and licensing; same model of building kids IP for streaming/social then expanding into multi-vertical franchises.
• WildBrain: Kids entertainment company (Peppa Pig, Teletubbies, Strawberry Shortcake) that owns IP, animates, distributes on digital platforms, and licenses into consumer products; comparable as a kids IP owner with multi-vertical monetization.
• Kartoon Studios: Kids content and IP company (Stan Lee's Superhero Kindergarten, Shaq's Garage) that partners with celebrities to build kids franchises; directly comparable in the celebrity-led kids IP lane.
• Atomic Cartoons: Animation studio producing both client services and original IP (e.g., Last Kids on Earth); comparable as an animation production company developing original character IP for multiple platforms.
• Bento Box Entertainment: Animation studio behind Bob's Burgers and other original IP; comparable as an animation studio with original IP ownership and multi-platform distribution capability.

Emerging players

• Animaj: AI-driven kids animation studio using generative AI for short-form content production; emerging direct competitor in the AI-powered social-first kids animation space.
• Wonder Dynamics: AI-driven animation and VFX platform (Autodesk-acquired) that uses AI to automate animation pipelines; comparable as an AI toolmaker for animated content production, overlapping with Invisible Studio's platform thesis.

Broad incumbents

• MGA Entertainment: Large incumbent toy and entertainment company (LOL Surprise, Bratz, Rainbow High) that owns and monetizes kids character IP across toys, content, and licensing; comparable as a multi-vertical kids IP owner at scale.
• Mattel: Global toy and family entertainment company (Barbie, Hot Wheels, American Girl) increasingly investing in digital-first content and AI-driven production; relevant incumbent competing for kids IP and family audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InvisibleUniv
• YouTubeyoutube.com/@invisibleuniverse
• LinkedInlinkedin.com/company/invisible-univ
• Instagraminstagram.com/invisibleuniverse

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invisible Universe