Moonbug
Moonbug Entertainment is a London-based global digital-first entertainment company that creates, produces, and distributes preschool content across a portfolio of owned and acquired IP brands — CoComelon, Blippi, Little Angel, Oddbods — via 150+ video platforms, 100+ audio platforms, mobile apps, and consumer products licensing.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Moonbug does
Moonbug Entertainment is a London-based global digital-first entertainment company founded in 2018 that creates, produces, and distributes preschool content through a portfolio of owned and acquired IP brands — including CoComelon, Blippi (100M+ fans, 1B+ average monthly YouTube views), Little Angel (nearly 90M subscribers, 1.5B+ monthly views), Oddbods (Emmy-nominated), and 10+ additional brands such as Supa Strikas, ARPO, Morphle, Gecko's Garage, Little Baby Bum, Minibods, Go Buster, and T-Rex Ranch. The company was acquired by Candle Media (backed by Blackstone's flagship private equity) for approximately $3 billion in November 2022 and now operates as a wholly owned subsidiary with offices in London, Los Angeles, and Singapore and 501-1,000 employees.
The technology and distribution architecture spans YouTube-native owned channels, mobile apps on iOS, Android, and Amazon (with cross-device subscription sharing and offline playback), 150+ third-party video platforms (Netflix, Disney+, BBC iPlayer, YouTube Kids, Hulu), 100+ audio platforms (Spotify, Apple Music, Google Play, Tidal), consumer products licensing, and live touring. Layered on the brand portfolio are two learning-focused subscription apps (CoComelon: Learn ABCs and 123s; Blippi's Curiosity Club), the research-backed Moonbug Learning Principles framework developed with UCLA's Center for Scholars & Storytellers, and the upcoming theatrical release of CoComelon: The Movie in February 2027.
The business model is multi-stream: licensing royalties from video and audio platforms, mobile app subscriptions (freemium model with paid tiers), AVOD/YouTube advertising revenue, consumer product licensing to third-party manufacturers, and ticket sales from live touring events. Customers split between B2C (preschool children ages 2-6 and their parents, who are the decision-makers) and B2B (streaming platforms, consumer product licensees, and strategic partners such as Disney, Primrose Schools, and Lingokids). The company's revenue, headcount, and detailed financials are not publicly disclosed.
Moonbug firmographics
Firmographics- Name
- Moonbug
- Legal name
- Moonbug Entertainment Limited
- Website
- https://moonbug.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Moonbug Entertainment is a London-based global digital-first entertainment company that creates, produces, and distributes preschool content across a portfolio of owned and acquired IP brands — CoComelon, Blippi, Little Angel, Oddbods — via 150+ video platforms, 100+ audio platforms, mobile apps, and consumer products licensing.
- Ownership category
- akta.pro rank
Moonbug industry classification
Industry- Product category
- Children's Digital Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Kids & Family Streaming Platforms (MPACAAAG)
- akta.pro secondary industry
- Kids & Preschool Animation Production (MPADACAJ)
Keywords
Where Moonbug is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Moonbug business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Mobile App Subscriptions: Freemium subscription model across CoComelon: Learn ABCs and 123s and Blippi's Curiosity Club apps; free download with paid subscription unlocking all games and content; monthly or annual billing; subscriptions sold through Apple, Google, and Amazon app stores.
- Consumer Product Licensing: Licensing of intellectual property rights (brands, names, marks, logos, characters) to independent third parties that design, manufacture, and distribute consumer products such as toys, books, and apparel.
- Streaming Platform Content Licensing: Content distribution and licensing to 150+ video platforms globally including Netflix, Disney+, BBC iPlayer, YouTube Kids, and Hulu; includes high-profile licensing deals (e.g., Disney outbid Netflix for CoComelon streaming rights starting 2027).
- Advertising and YouTube Monetization: AVOD revenue from YouTube (one of the dominant streaming TV platforms at 12.8% of streaming as of June 2025) plus broader ad-supported content distribution; Little Angel acquisition cited as expanding AVOD portfolio.
- Audio/Music Distribution: Preschool music and audio experiences distributed across 100+ audio platforms globally, positioning Moonbug as a global leader in preschool audio.
- Live Events and Touring: Touring live shows and experiences including live-action events for franchises like Blippi, with ticket sales via third-party platforms (Eventbrite, Ticketmaster).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | CoComelon: Learn ABCs and 123s — Free with optional paid subscription unlocking all activities |
| Freemium | Monthly | Blippi's Curiosity Club — Free with optional paid subscription unlocking all content |
| Subscription | Pay-as-you-go | Special offers and promotions for app subscriptions |
Go-to-market motion4 records
Distribution channels9 records
Marketing channels15 records
Moonbug product offering
Product offeringCore offering
Moonbug Entertainment creates, produces, and distributes digital-first preschool entertainment content through a portfolio of owned and acquired IP brands including CoComelon, Blippi, Little Angel, and Oddbods. The company monetizes this IP across streaming video platforms (150+), audio platforms (100+), mobile learning apps, consumer product licensing, and live touring events, with content available in 20+ languages and accessible globally.
Product overview
Moonbug Entertainment is a global kids' entertainment company that creates, produces, and distributes award-winning content through a portfolio-plus-modules architecture anchored by a stable of owned and acquired preschool IP brands — CoComelon and Blippi as flagship properties, supplemented by Little Angel, Oddbods, Supa Strikas, ARPO, Morphle, Gecko's Garage, Little Baby Bum, Minibods, Go Buster, and T-Rex Ranch, plus newer extensions such as Emmi's Wonder Wardrobe (a Little Angel spin-off), CoComelon Lane, Blippi's Job Show, and The Melon Patch. The core brands are monetized across a platform of distribution touchpoints — more than 150 video platforms globally (Netflix, Disney+, BBC iPlayer, Hulu, YouTube Kids), 100+ audio platforms (Spotify, Apple Music, Google Play, Tidal), and consumer products and live touring experiences. Layered on top of the brand portfolio are two dedicated learning mobile apps, CoComelon: Learn ABCs and 123s and Blippi's Curiosity Club (iOS, Android, Amazon), the new Coloring with Blippi & Friends game, an upcoming CoComelon: The Movie (February 2027), and the research-backed Moonbug Learning Principles framework developed with UCLA's Center for Scholars & Storytellers. Moonbug is headquartered in London with offices in Los Angeles and Singapore and is a subsidiary of Candle Media (backed by Blackstone).
Differentiator
Problem solved
Functional benefit
Brands
- CoComelon: Animated children's entertainment brand featuring nursery rhymes, songs, and educational content for preschoolers; widely available on YouTube, Netflix, Disney+, and mobile apps.
- Blippi
- Little Angel
- Oddbods
- Supa Strikas
- ARPO
- Morphle
- Gecko's Garage
- Little Baby Bum
- Minibods
- Go Buster
- T-Rex Ranch
- Emmie's Wonder Wardrobe
- The Melon Patch
- CoComelon Lane
- Blippi's Job Show
- Blippi's Curiosity Club
- CoComelon: Learn ABCs and 123s
Products and services
- CoComelon
- Blippi
- Little Angel
- Oddbods
- CoComelon: Learn ABCs and 123s
- Blippi's Curiosity Club
- CoComelon: The Movie
- Live Touring Shows and Experiences
- Emmie's Wonder Wardrobe
Companies that use Moonbug
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Moonbug technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Moonbug partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- Disney (Disneyland Resort, Walt Disney World, Disney Cruise Line)coreBlippi and Meekah partnered with Disneyland Resort for two new episodes premiering May 30 and June 13, 2026 on YouTube, streaming on Hulu June 30, 2026. Build on Blippi and Meekah's 2024 collaboration with Walt Disney World and Disney Cruise Line that generated 30+ million YouTube views.
- UCLA Center for Scholars & Storytellers (CSS)flagshipMoonbug announced a partnership with UCLA's Center for Scholars & Storytellers (a 501c(3) nonprofit) to integrate child development research into preschool programming including CoComelon, Blippi, and Little Angel. The collaboration produced the publicly released Moonbug Learning Principles Framework in June 2026.
- Primrose SchoolscorePrimrose Schools and Moonbug Entertainment partnered to launch The Primrose Friends YouTube channel on October 1, 2025, bringing Primrose's Balanced Learning curriculum to families nationwide through Moonbug-produced original songs, children's music, and educational videos for ages 3-6, organized around Active Minds, Healthy Bodies, and Happy Hearts.
- One Animation (Singapore)flagshipMoonbug acquired Singapore-based production studio One Animation, known for the Emmy-nominated series Oddbods. The acquisition aims to expand Oddbods' global distribution and develop new formats and products. One Animation continues developing content in Singapore as part of Moonbug's regional and global growth strategy.
- Little AngelflagshipMoonbug acquired Little Angel, a North American YouTube network for preschool education with nearly 90 million subscribers and over 1.5 billion monthly views. The acquisition expanded Moonbug's AVOD portfolio and was Moonbug's first acquisition since being purchased by Candle Media.
- LingokidscoreLingokids partners with Moonbug to offer interactive activities featuring Blippi characters on its educational platform; some Blippi activities played over 200 million times since launching.
- NetflixcoreNetflix has been a CoComelon streaming rights holder; viewership declined nearly 60% from early 2023 to late 2024 ahead of Disney taking over CoComelon streaming rights starting in 2027.
- Disney+ (streaming)flagshipDisney outbid Netflix for CoComelon streaming rights starting in 2027. Disney+ and Hulu bundle subscribers will also receive Blippi/Disneyland episodes beginning June 30, 2026.
- BBC iPlayercoreBBC iPlayer is one of the 150+ video platforms where Moonbug distributes its content globally.
- YouTube / YouTube KidsflagshipYouTube is one of the primary distribution platforms for Moonbug's owned content channels; YouTube Kids distributes Moonbug shows as part of the 150+ video platform footprint; YouTube accounts for 12.8% of TV streaming as of June 2025.
- Maurizio Distefano LicensingminorItaly-based licensing agent handling CoComelon and other Moonbug IP licensing roadmap for 2026, including mall character pop-ups, apparel collaborations, and localized social media strategies across Italian malls.
- kidSAFE Seal ProgramminorCoComelon: Learn ABCs and 123s mobile app is certified by kidSAFE for children's online safety.
- Walmart, Target, Ticketmaster, EventbriteminorMoonbug.com links to third-party online retailers (Amazon, Target, Walmart) and ticketing platforms (Ticketmaster, Eventbrite) where branded merchandise and live event tickets can be purchased.
- Wix.com (website hosting)coreMoonbug's website is hosted on Wix.com, with Wix placing cookies for site functionality, security, and user authentication.
- Google Analytics & Visitor AnalyticscoreMoonbug uses Google Analytics and Visitor Analytics for website analytics, tracking page views, clicks, session duration, device type, and visitor behavior.
- Meta, Snapchat, Sky (Social Platforms)coreMoonbug shares hashed email addresses with social platforms for custom audience and lookalike audience advertising on Facebook, Snapchat, and Sky.
- Stage ThisminorStage This studio in Sun Valley was the production site for CoComelon: The Melon Patch, where the 22-member IATSE crew struck in May 2026 over wages and working conditions.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Moonbug competitors and assessment
Company assessmentDirect peers
- WildBrain: Canadian kids' entertainment company managing globally distributed children's IP including Teletubbies, Strawberry Shortcake, and Peanuts. Direct competitor in the preschool YouTube and multi-platform licensing space, with comparable IP-portfolio-plus-distribution business model.
- Pocket.watch: Kids' entertainment and media company that manages and monetizes leading children's YouTube IP (e.g., Ryan's World). Closely comparable digital-first kids IP model with similar reliance on YouTube distribution, brand licensing, and franchise extension.
- Sesame Workshop: Nonprofit behind Sesame Street and other educational children's IP. Comparable in combining research-backed educational content with global multi-platform distribution, mobile apps, and consumer product licensing for preschool audiences.
- Skyship Entertainment (Super Simple Songs): Creator of Super Simple Songs, one of the most-viewed children's YouTube channels globally, producing educational music content for preschoolers. Closely comparable in YouTube-native kids' educational content and licensing into streaming and app ecosystems.
Broad incumbents
- Mattel: Major toy and family entertainment company with kids' IP including Barbie, Hot Wheels, Thomas & Friends, and American Girl. Comparable in monetizing kids' IP across toys, content, and licensing, though at much broader scale and across multiple demographics.
- Hasbro: Global play and entertainment company with kids' brands including Peppa Pig, PJ Masks, My Little Pony, and Transformers. Comparable IP-toy-content licensing model for preschool and family audiences, with significantly broader scale and product portfolio.
- Spin Master: Children's entertainment company creating and licensing IP including PAW Patrol, Bakugan, and Kinetic Sand. Closely comparable in the create-IP-then-monetize-via-toys-content-licensing playbook targeting preschool and family audiences.
- The Walt Disney Company (Disney Junior / Disney+ Kids): Owns Disney Junior and a large portfolio of children's franchises distributed globally. Comparable in preschool content production and global multi-platform distribution, and notably is Moonbug's CoComelon streaming rights partner starting 2027.
- Nickelodeon (Paramount): Major kids' content brand and network within Paramount, producing and distributing shows like PAW Patrol, SpongeBob, and Blue's Clues. Comparable in the global kids' content-and-consumer-products business at much broader scale.
- Warner Bros. Discovery (Cartoon Network / Kids): Operates Cartoon Network, Looney Tunes, and other kids' IP across linear, streaming, and consumer products. Comparable in multi-platform kids' content distribution and IP licensing, though with a broader and more diversified portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Moonbug social profiles
Digital presenceMoonbug financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moonbug leadership team
Management profileNumber of profiles
Profiles4 records
Moonbug subsidiaries and ownership
Company hierarchySubsidiaries4 records
Moonbug funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moonbug M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moonbug
What does Moonbug do?
Moonbug Entertainment creates, produces, and distributes digital-first preschool entertainment content through a portfolio of owned and acquired IP brands including CoComelon, Blippi, Little Angel, and Oddbods. The company monetizes this IP across streaming video platforms (150+), audio platforms (100+), mobile learning apps, consumer product licensing, and live touring events, with content available in 20+ languages and accessible globally.
Is Moonbug a public or private company?
Moonbug is a private company. It is classified as private equity controlled and is currently operating.
When was Moonbug founded?
Moonbug was founded in 2018. It employs 501 to 1,000 people.
Where is Moonbug based?
Moonbug is headquartered in London, United Kingdom, in the Europe region.
How does Moonbug make money?
Six revenue lines are on record. Mobile App Subscriptions are the primary driver. The others are consumer Product Licensing, streaming Platform Content Licensing, advertising and YouTube Monetization, audio/Music Distribution and live Events and Touring.
Who are Moonbug's main competitors?
Direct peers on record are WildBrain, Pocket.watch, Sesame Workshop and Skyship Entertainment (Super Simple Songs). Broad incumbents are Mattel, Hasbro, Spin Master, The Walt Disney Company (Disney Junior / Disney+ Kids), Nickelodeon (Paramount) and Warner Bros. Discovery (Cartoon Network / Kids).
Does Moonbug have an API?
No public API is recorded for Moonbug.
What industry is Moonbug in?
Moonbug's product category is Children's Digital Entertainment. Its primary akta.pro industry code is MPACAAAG, Kids & Family Streaming Platforms, with a secondary code of MPADACAJ, Kids & Preschool Animation Production. Its NAICS code is 516210 and its SIC code is 7822.