What LAIKA does

LAIKA (operating as Laika Mascotas and held under the Delaware parent Laika Universe Inc., with Colombian operating subsidiary Proyecto E S.A.S., NIT 901.110.407-4) is a vertically integrated pet-care retail platform serving pet owners in Latin America. Its flagship surface is the laika.com.co e-commerce storefront and native iOS/Android mobile apps, through which it sells a broad assortment of dog and cat products — food (dry, wet, natural, prescription), toys, accessories, beds, grooming, snacks, and pharmacy (Farmapet) — backed by same-day delivery, cash-on-delivery checkout, and a network of 47+ Laika tiendas physical stores across Colombian cities including Bogotá, Medellín, Cali, Barranquilla, Bucaramanga, Pereira, Manizales, Armenia, Cartagena, and Santa Marta. The catalog combines third-party brands (Hill's, Royal Canin, Pro Plan, and others) with an in-house portfolio of more than 12 private-label brands (Paw Day, True Nature, Besties, Lets Be Fresh, Salvaje, Laika by Rausch, 4 Moments, Belly Treats, Happy Flash, Laika Home, Furry, Hakuna).

On top of this commerce core, LAIKA layers value-added services: a paid Laika Member loyalty program offering preferential member pricing versus standard retail, an on-demand in-home veterinary service (Veterinario a domicilio / VetCare), and a planned pet insurance product. The company reports 300,000 active users across Colombia, Mexico, and Chile (as of January 2022), a stated ambition to serve 5 million pets in Latin America, and 251–500 employees.

The business model is primarily transactional product sales across e-commerce, mobile apps, and physical retail, supplemented by the subscription-style Laika Member program and per-visit veterinary services. Distribution partnerships with global pet nutrition brands (Hill's, Royal Canin, Pro Plan) anchor the food assortment across all channels. Growth capital has been raised through venture funding: a $5M seed/Series A (July 2020) led by JAM Fund, a $12M Series A2 (June 2021) led by JAM Fund with Y Combinator, and a $48M Series B (January 2022) led by SoftBank with Delivery Hero, FJ Labs, and JAM Fund, supported by a ~$47.8M SEC securities offering under Laika Universe Inc. Founders Manuela Villamarin and Camilo Sánchez are listed as co-founders.

Name

LAIKA

Legal name

Laika Universe Inc.

Website

https://laika.com.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

LAIKA is a Latin American omnichannel pet-care retail platform selling dog and cat food, pharmacy, toys, and accessories via laika.com.co, mobile apps, 47+ physical stores in Colombia, and same-day delivery in Colombia, Mexico, and Chile, layered with a paid loyalty program, home veterinary care, and a planned pet insurance product.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ), Pet & Animal Supplies Marketplaces (CRAFABAH), Exotic & Small Pet In-Home Sitting (Birds, Reptiles, Rabbits, etc.) (HSANAEAG)

Keywords

• Pet supplies retail
• Pet food delivery
• Home veterinary services
• Omnichannel pet retail
• Pet pharmacy ecommerce

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product sales (e-commerce transactions): Primary revenue stream from sales of pet food, toys, accessories, pharmacy products, and prescription diets via laika.com.co, mobile apps, and physical retail stores (Laika tiendas). Transactions are one-time per order, with the Laika Member loyalty program supporting repeat purchases.
2. Laika Member (loyalty program): Subscription-style membership providing preferential member pricing (e.g., Member $214,487 vs. regular $235,700 on sample products) and recurring engagement across the platform.
3. Veterinary services (VetCare / Veterinario a domicilio): Professional home veterinary services booked through the platform, billed per visit.
4. Securities offering (capital raise): $47.8 million securities offering under Laika Universe Inc., a Delaware corporation, filed in January 2022 to fund growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LAIKA is a Latin American omnichannel pet-care retail platform that sells pet food, toys, accessories, pharmacy products, and prescription diets for dogs and cats through its own e-commerce storefront (laika.com.co), native mobile apps, and a network of 47+ physical retail stores (Laika Tiendas) across Colombian cities. It complements retail with same-day home delivery, an on-demand at-home veterinary service (Veterinario a domicilio / VetCare), and a paid loyalty program (Laika Member) offering preferential pricing and exclusive combos.

Product overview

LAIKA is a vertically integrated pet-care retail platform rather than a single product, built around a core omnichannel commerce engine (the Laika Online Store / mobile app) that is sold and fulfilled through a network of physical retail stores ("Tiendas") in dozens of Colombian cities, with same-day home delivery and cash-on-delivery checkout. Around this core commerce platform, Laika layers value-added services: a paid loyalty program (Laika Member), an on-demand at-home veterinary service (Veterinario a domicilio) and a related VetCare offering. The catalog itself is organized into product categories (Alimento — Concentrado, Húmedo, Natural, Prescripción Seco/Húmedo; Juguetes — Peluches, Interactivos, Masticables, Pelotas y Lanzadores; Farmapet pharmacy; Accesorios; Cuidado e Higiene; Snacks) and is anchored by a portfolio of private-label / exclusive brands including Paw Day, True Nature, Besties, Lets Be Fresh, Salvaje, Laika by Rausch, 4 Moments, Belly Treats, Happy Flash, Laika Home, Furry and Hakuna, alongside a curated set of third-party brands (Hills, Royal Canin, Pro Plan, Agility Gold, Chunky, Taste of the Wild, Max, Kong, Brightkins, Nina Ottosson, Outward Hound, Petstages, Toysbusters, Reeld's, Nutra Nuggets, Evolve, Vet Life, Fresh Step, Heel, etc.).

Differentiator

Problem solved

Functional benefit

Brands

• True Nature: Laika exclusive private-label brand for pet food (dogs and cats).
• Besties
• Lets Be Fresh
• Salvaje
• Laika by Rausch
• 4 Moments
• Belly Treats
• Paw Day
• Furry
• Hakuna

Products and services

• Laika Online Store (Web and Mobile Apps) Flagship omnichannel e-commerce platform for dog and cat products, offering same-day home delivery, cash-on-delivery (pago contra entrega) checkout, and a curated catalog of accessories, food, snacks, toys, beds, grooming items, and pharmacy products. Targeted at individual pet owners in Colombia, Mexico, and Chile.
• Laika Physical Stores (Tiendas) Physical retail stores that complement the digital channel, designed as a 'magical world' experience for pet owners. The network spans 47+ served cities across Colombia.
• Laika Member (Loyalty / Membership Program) Paid membership/loyalty program offering exclusive discounts, combos, and special pricing on products for a limited time. Members also receive tiered 'Member' pricing across the catalog, driving repeat purchases and retention.
• Veterinario a domicilio (Home Vet Service) On-demand at-home veterinary service reachable through the Laika 'Servicios' section, allowing pet owners to book a vet visit for their pet, billed per visit.
• VetCare Veterinary-care offering exposed as a top-level tile on the Laika homepage and services navigation, complementing the home-vet service.
• Paw Day (Private Label Brand) Laika's exclusive toy brand offering plush toys, balls, interactive toys and accessories, sold under the 'Marcas Exclusivas' / 'imPETdibles' lines for both dogs and cats.
• True Nature (Private Label Brand) Laika exclusive private-label brand for pet food (dogs and cats) listed under the 'Marcas Exclusivas' line.
• Besties (Private Label Brand) Laika exclusive brand for pet treats and chews listed under 'Marcas Exclusivas' for both dogs and cats.
• Lets Be Fresh (Private Label Brand) Laika exclusive private-label brand for dogs and cats under the 'Marcas Exclusivas' line.
• Salvaje (Private Label Brand) Laika exclusive brand for natural/baked and steam-cooked fresh diets for dogs and cats.
• Laika by Rausch (Private Label Brand) Laika exclusive grooming brand for dogs and cats co-developed with Rausch, listed under the 'Marcas Exclusivas' line.
• 4 Moments (Private Label Brand) Laika exclusive private-label brand for dogs and cats under the 'Marcas Exclusivas' line.
• Belly Treats (Private Label Brand) Laika exclusive private-label brand for dog treats under the 'Marcas Exclusivas' line.
• Happy Flash (Private Label Brand) Laika exclusive private-label brand for dogs and cats under the 'imPETdibles' line.
• Laika Home (Private Label Brand) Laika exclusive home/utility private-label line for dogs and cats under the 'imPETdibles' line.
• Furry (Private Label Brand) Laika exclusive private-label brand for cats under the 'Marcas Exclusivas' line.
• Hakuna (Private Label Brand) Laika exclusive private-label brand for cats under the 'Marcas Exclusivas' line.

Quantifiable outcome

• 300,000 active users on the platform across Colombia, Mexico, and Chile as of January 2022
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Hill's Pet NutritioncoreChannel Partner/ Reseller/ DistributorHill's branded pet food products are distributed through Laika's e-commerce platform (laika.com.co), mobile apps, and physical retail stores (Laika tiendas) as part of the pet food assortment.
• Royal CanincoreChannel Partner/ Reseller/ DistributorRoyal Canin pet food products are distributed through Laika's e-commerce platform, mobile apps, and physical retail stores (Laika tiendas) as part of the pet food assortment.
• Pro Plan (Purina)coreChannel Partner/ Reseller/ DistributorPro Plan branded pet food products are distributed through Laika's e-commerce platform, mobile apps, and physical retail stores (Laika tiendas) as part of the pet food assortment.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Petlove: Brazil's largest online pet retailer, operating a multi-category pet marketplace with private label brands, subscription services, and home delivery. Petlove is the closest direct peer to Laika in the LatAm pet e-commerce category and the most relevant competitive comparable for omnichannel model and assortment breadth.
• Chewy: U.S. online pet retailer offering food, toys, pharmacy, and pet care products with Autoship subscription, private label brands, and Connect veterinary telehealth. Chewy's Autoship, pharmacy, and own-brand model mirror Laika's Laika Member, Farmapet, and private label strategy.
• Petz: Brazilian pet retail chain operating physical stores and e-commerce across pet food, accessories, veterinary care, and grooming. Petz is a direct LatAm comparable on the omnichannel pet retail + vet services axis that Laika is building across Colombia, Mexico, and Chile.

Broad incumbents

• Petco: U.S. omnichannel pet retailer combining physical stores, e-commerce, veterinary services (Vetco), grooming, and training. Petco's integrated retail + vet + services model is the global archetype for Laika's e-commerce-plus-tiendas-plus-VetCare approach at much larger scale.
• Mercado Libre: Dominant LatAm horizontal e-commerce marketplace with a sizable pet category and Mercado Envios logistics network across Argentina, Brazil, Mexico, and beyond. MercadoLibre is the most significant competitive incumbent for pet category share and delivery infrastructure in Laika's target geographies.

Regional players

• Zooplus: Europe's leading online pet retailer offering food, accessories, and pharmacy across 30+ European countries with subscription delivery. Zooplus is a useful regional comparable for Laika's cross-country e-commerce playbook, even though the geographic footprint does not overlap.
• Tiendanimal: Spanish online pet retailer offering food, accessories, pharmacy, and grooming products with home delivery across Spain and Portugal. Tiendanimal is a useful regional comparable for Laika's multi-category pet e-commerce + private label model in a non-overlapping geography.

Emerging players

• The Farmer's Dog: U.S. direct-to-consumer fresh pet food subscription brand offering personalized, veterinarian-formulated fresh dog food. The Farmer's Dog is a relevant comparable for Laika's Salvaje fresh-diet private label and for the broader premium fresh / natural pet food trend.
• BarkBox: U.S. subscription-based pet product company delivering curated toys, treats, and chews monthly. BarkBox is comparable to Laika's Paw Day and related toy / treat private label portfolio and to the subscription-style retention mechanics of Laika Member.
• Vetster: Online veterinary care marketplace offering on-demand video and chat consultations with licensed veterinarians. Vetster is comparable to Laika's VetCare / Veterinario a domicilio home veterinary service as a vet-care platform business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaikaUniverso
• LinkedInlinkedin.com/company/laika-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAIKA