PetLove
Petlove is Brazil's largest pet ecosystem, operating an omnichannel pet-products retailer (e-commerce, mobile app, and 20+ physical stores) alongside Clube Petlove subscription, five-tier pet-health insurance, a 5,000-partner services marketplace, the PetVet pharmacy benefits program, and diagnostic services — serving Brazilian individual pet owners and corporate employee-benefit clients.
- Company typePrivate
- Founded1999
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What PetLove does
Petlove is Brazil's largest pet ecosystem, headquartered in São Paulo and operating as the dominant online and omnichannel pet-products retailer in the country. The company was founded in 1999 and currently employs 501-1,000 people. Its core offering is the petlove.com.br e-commerce platform, which catalogues thousands of SKUs across food, medications, accessories, toys and health products for dogs, cats, birds, rodents and fish, supplemented by a mobile app on iOS/Android and 20+ owned physical retail stores in São Paulo, Santos, Ribeirão Preto, Porto Alegre, Chapecó and Rio de Janeiro, with a franchise channel for further retail expansion.
The platform's technology stack is integration-oriented rather than model-based: it weaves together subscription commerce (Clube Petlove with 600,000+ members offering 15-25% discounts and free shipping), recurring purchase scheduling (Repet at 10% off), a five-tier pet-health insurance product distributed across 6,000+ accredited clinics and 8,000+ professionals in nearly 400 cities, a marketplace of 5,000+ verified service providers for grooming/boarding/daycare/teleconsultation/physiotherapy/acupuncture, a pharmacy benefits management program (PetVet) covering ~140 medications at up to 40% off, and vertically-integrated diagnostics following the Provet acquisition and the Signa Victor 1.5T MRI installation. Proprietary exclusive brands (Meau, Nutrilus, True, Suprema, Liva, Kroco, Pidan, Reserva, Vitz Pet, Future Pet, Snooze, Papum, Catlink, Vetreska) plus the Stix loyalty coalition extend the merchandise mix.
Petlove monetizes through four primary streams: (i) transactional e-commerce on its owned storefront, including private-label merchandise; (ii) recurring Clube Petlove membership at R$9.99/month or R$119.88/year with Plus and corporate plan variants; (iii) five-tier monthly pet-health insurance subscriptions ranging from R$14.90 (Leve) to R$414.90 (Completo), including a fast-growing corporate/employee-benefits channel; and (iv) marketplace transaction fees across grooming, boarding, daycare, and pet care services. The disclosed 2025 revenue is R$2.4 billion with management citing a 40% growth trajectory for 2026; the company is privately held, venture-backed (Riverwood-led R$750M round in 2022 at a R$3.5B valuation, alongside Globo Ventures, L Catterton, Monashees, SoftBank, Tiger Global and Kaszek), and recently became Brazil's first B-Corp certified pet company.
PetLove firmographics
Firmographics- Name
- PetLove
- Legal name
- Petsupermarket Comércio de Produtos para Animais S.A
- Website
- https://petlove.com.br
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Petlove is Brazil's largest pet ecosystem, operating an omnichannel pet-products retailer (e-commerce, mobile app, and 20+ physical stores) alongside Clube Petlove subscription, five-tier pet-health insurance, a 5,000-partner services marketplace, the PetVet pharmacy benefits program, and diagnostic services — serving Brazilian individual pet owners and corporate employee-benefit clients.
- Ownership category
- akta.pro rank
PetLove industry classification
Industry- Product category
- Pet Retail and E-commerce
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)
- akta.pro primary industry
- Pet & Animal Supplies Marketplaces (CRAFABAH)
- akta.pro secondary industries
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF), Pet Insurance (FSAJAKAG), Party Supplies & Seasonal Specialty Retail (CRALAIAK), Pet Pharmaceuticals & Veterinary Supply Distribution (CRAOAKAD)
Keywords
Where PetLove is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
PetLove business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations
Revenue model
- E-commerce Product Sales: Online sales of pet products including food, medications, toys, accessories, and health products. Products sold and delivered by Petlove. The company operates as the largest pet e-commerce platform in Brazil.
- Petlove Club Subscription: Annual and monthly subscription membership offering 15-25% discounts on products, free shipping, exclusive offers, teleorientação veterinary consultation, and other benefits. Members can save up to R$300 per month.
- Repet (Recurring Purchases): Recurring purchase program offering 10% discount on regular purchases with automatic delivery scheduling for pet supplies like food and medications.
- Pet Health Plans: Health insurance plans for pets ranging from basic (R$14.90/month) to comprehensive (R$414.90/month) coverage with network of 6,000+ clinics and laboratories. Corporate health insurance plans also available.
- Pet Services: Services including grooming (banho), boarding (hospedagem), pet sitting, daycare (creche), physiotherapy, acupuncture, and teleconsultation offered through marketplace of 5,000+ verified service providers.
- PetVet Medication Discounts: Medication benefits program (PBM) providing discounts on veterinary medications through partnerships with pharmaceutical companies including Zoetis, Elanco, Virbac, Biovet, and Ourofino.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Petlove Leve - Basic pet care coverage |
| Subscription | Monthly | Petlove Tranquilo - Ambulatory routine care |
| Subscription | Monthly | Petlove Ideal - Hospital coverage with internment |
| Subscription | Monthly | Petlove Essencial - Extended coverage |
| Subscription | Monthly | Petlove Completo - Premium network coverage |
| Subscription | Annual | Annual Subscription - 12 months prepaid |
| Subscription | Annual | Petlove Club Plus - Enhanced membership |
| Other | Pay-as-you-go | Indication Program - Referral rewards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
PetLove product offering
Product offeringCore offering
PetLove is Brazil's largest pet ecosystem, operating an e-commerce platform selling pet food, medications, accessories, and toys, combined with the Clube Petlove subscription (600,000+ members), Petlove Saúde pet health insurance plans (5 tiers, 6,000+ accredited providers), Petlove Serviços marketplace (5,000+ verified service partners), and the PetVet medication benefits program offering discounts on 140+ veterinary medications.
Product overview
PetLove operates as Brazil's largest pet ecosystem combining an e-commerce platform with subscription services, health insurance, and service marketplace. The core offering is the Petlove e-commerce platform (petlove.com.br) selling food, medications, accessories, toys and health products for dogs, cats, birds, rodents and fish. This is complemented by Clube Petlove subscription (up to 25% discounts, 600,000+ members), Petlove Saúde insurance plans (5 tiers, 6,000+ accredited professionals), Petlove Serviços marketplace (bath, boarding, pet sitter, daycare, teleconsultation, physiotherapy, acupuncture), PetVet medication benefits program (40% off 140 medications), Repet recurring purchases, Manipulado compounded medications, and proprietary brands including Meau, Nutrilus, True, Suprema, Kroco and Pidan.
Differentiator
Problem solved
Functional benefit
Brands
- PetVet: Medication benefits program (PBM) offering up to 40% discounts on approximately 140 veterinary medications
- Petlove Club
- Repet
- Stix
- Petlove ESG Initiatives
- Meau
- Nutrilus
- True
- Suprema
- Liva
- Kroco
- Pidan
- Reserva
- Vitz Pet
- Future Pet
- Snooze
- Papum
- Catlink
- Vetreska
Products and services
- Petlove E-commerce Platform
- Clube Petlove
Quantifiable outcome
- Members saved over R$80 million through Petlove Club membership
- +4 more outcomes
Companies that use PetLove
Customer profileSegments2 records
Ideal customer profiles2 records
PetLove technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PetLove partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ZoetiscoreMajor pharmaceutical partnership for PetVet medication benefits program (PBM). Zoetis is one of the world's largest animal health companies providing veterinary medications at up to 40% discounts through Petlove platform.
- ElancocoreMajor pharmaceutical partnership for PetVet medication benefits program (PBM). Elanco provides veterinary medications at up to 40% discounts through Petlove platform targeting the R$3.2 billion veterinary medications segment.
- VirbaccoreMajor pharmaceutical partnership for PetVet medication benefits program (PBM). Virbac provides veterinary medications at up to 40% discounts through Petlove platform targeting low treatment adherence among Brazil's 160 million pets.
- BiovetcoreMajor pharmaceutical partnership for PetVet medication benefits program (PBM). Biovet provides veterinary medications at up to 40% discounts through Petlove platform targeting the R$3.2 billion veterinary medications segment.
- OurofinocoreMajor pharmaceutical partnership for PetVet medication benefits program (PBM). Ourofino provides veterinary medications at up to 40% discounts through Petlove platform targeting Brazil's pet medication market.
- TV GlobocoreTelevision advertising partnership through Globo Ventures investment. Petlove launching television advertising expanding from digital-first to mainstream media presence in Brazil.
- StixminorPoints and rewards partnership. Stix is a partner network where customers earn points (stix) purchasing at Petlove, Pão de Açúcar, Extra, Raia, Drogasil, Shell Box, and Sodimac. Points can be redeemed at Rede Stix.
- EuReciclominorPartnership for 100% packaging offsetting as part of B Corp certification. EuReciclo manages packaging recycling and offset program for Petlove's sustainability initiatives.
- ProvetcoreDiagnostic veterinary company acquisition that contributed to Petlove's recognition as one of Latin America's most innovative companies. Expands Petlove's healthcare service capabilities.
- 5,000+ Verified Service ProviderscoreService marketplace network of 5,000+ verified partners including pet shops, groomers, pet sitters, and veterinarians offering bathing, boarding, creche, pet sitting, physiotherapy, and acupuncture services through Petlove platform.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
PetLove competitors and assessment
Company assessmentDirect peers
- Petz: Largest Brazilian pet retailer (B3-listed), operating physical stores and a strong e-commerce platform across food, accessories, and veterinary services. Directly competes with PetLove in Brazilian online and offline pet retail, with overlapping subscription, vet care, and private-label strategies.
- Cobasi: Major Brazilian pet specialty retailer with physical stores and e-commerce offering food, accessories, grooming, and veterinary services. Comparable to PetLove as a full-stack Brazilian pet ecosystem targeting the same consumer base with similar product breadth and omni-channel presence.
- Rover: Global online marketplace for pet services including boarding, dog walking, sitting, and grooming. Directly comparable to Petlove Serviços' marketplace of 5,000+ verified partners for non-vet pet care, with similar transaction-fee economics.
- Wag!: US-based pet services marketplace for walking, sitting, boarding, and veterinary teleconsultation. Closest US analog to Petlove Serviços' marketplace plus teleorientação model, with comparable recurring-service dynamics.
Broad incumbents
- Chewy: Largest pure-play online pet retailer in the US with subscription Autoship, Chewy Pharmacy, and Chewy Health insurance/wellness plans. Closest international analog to PetLove's e-commerce-plus-subscription-plus-pharmacy-plus-insurance model, though operating in a mature North American market.
- PetSmart: North American specialty pet retailer combining physical stores, e-commerce, grooming, training, and in-store vet clinics (via Banfield). Comparable breadth of ecosystem (retail + services + vet) but at vastly larger scale and with a North American footprint.
- Zooplus: Leading European online pet retailer owned by Hellman & Friedman, selling food, accessories, and pharmacy products across 30+ countries. Relevant peer for PetLove's e-commerce-first, subscription-heavy model, though without an equivalent insurance or services marketplace layer.
- Mercado Livre: Latin America's largest e-commerce and fintech platform with a sizable pet category and Mercado Pago subscriptions. Competes with PetLove on price, assortment, and fulfillment speed across Brazil; not a pet specialist but its scale and Meli+ subscription overlap with Clube Petlove's value proposition.
- Amazon Brazil: Generalist e-commerce giant with growing pet category in Brazil including Subscribe & Save-style recurring delivery. Competes with PetLove on assortment breadth, Prime-style free shipping, and pricing, but lacks subscription club, pet insurance, and veterinary service offerings.
Emerging players
- Vetster: Online veterinary telehealth platform connecting pet owners with licensed veterinarians for on-demand consultations. Comparable to PetLove's 24/7 teleorientação (teleconsultation) feature within its health plans, though Vetster is telehealth-pure-play without retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PetLove social profiles
Digital presencePetLove compliance and trust
Trust signalCompliance4 records
PetLove financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetLove leadership team
Management profileNumber of profiles
Profiles3 records
PetLove subsidiaries and ownership
Company hierarchySubsidiaries1 record
PetLove funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetLove M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetLove
What does PetLove do?
PetLove is Brazil's largest pet ecosystem, operating an e-commerce platform selling pet food, medications, accessories, and toys, combined with the Clube Petlove subscription (600,000+ members), Petlove Saúde pet health insurance plans (5 tiers, 6,000+ accredited providers), Petlove Serviços marketplace (5,000+ verified service partners), and the PetVet medication benefits program offering discounts on 140+ veterinary medications.
Is PetLove a public or private company?
PetLove is a private company. It is classified as venture growth investor backed and is currently operating.
When was PetLove founded?
PetLove was founded in 1999. It employs 501 to 1,000 people.
Where is PetLove based?
PetLove is headquartered in São Paulo, Brazil, in the Latin America region.
How does PetLove make money?
Six revenue lines are on record. E-commerce Product Sales are the primary driver. The others are petlove Club Subscription, repet (Recurring Purchases), pet Health Plans, pet Services and petVet Medication Discounts.
Who are PetLove's main competitors?
Direct peers on record are Petz, Cobasi, Rover and Wag!. Broad incumbents are Chewy, PetSmart, Zooplus, Mercado Livre and Amazon Brazil. Vetster is listed as an emerging player.
Does PetLove have an API?
No public API is recorded for PetLove.
What industry is PetLove in?
PetLove's product category is Pet Retail and E-commerce. Its primary akta.pro industry code is CRAFABAH, Pet & Animal Supplies Marketplaces, with a secondary code of CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick). Its NAICS code is 45991.