Greenworks Tools

Name

Greenworks Tools

Legal name

Greenworks Tools

Website

https://greenworkstools.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Outdoor Power Equipment Retailers (444230), Outdoor Power Equipment Retailers (44423), Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industries

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE), Outdoor Power Equipment Parts & Service Retail (CRAIADAH), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)

Keywords

• Battery-powered outdoor equipment
• Cordless lawn care tools
• Robotic lawn mowers
• Battery platforms and chargers
• Commercial landscaping equipment

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales (Consumer & Professional): One-time sales of battery-powered outdoor power equipment including lawn mowers, chainsaws, pressure washers, string trimmers, hedge trimmers, snow blowers, and related accessories. Products sold across 24V, 40V, 60V, and 80V voltage platforms targeting both residential and commercial customers.
2. Battery & Accessory Sales: Replacement batteries, chargers, and accessories. Batteries compatible across multiple tools within voltage platforms. Includes rapid chargers, dual-port chargers, and power inverters.
3. Refurbished & Open Box Products: Greenworks Recharged program offering refurbished (40% off) and open box (20% off) products. Extends product lifecycle and provides secondary revenue from returned/used equipment.
4. Power Stations & Inverters: Portable power stations and battery inverters that convert Greenworks batteries to AC power. Includes 24V, 40V, 60V, and 80V inverters ranging from 300W to 2000W capacity.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Greenworks Tools designs and manufactures battery-powered outdoor power equipment and complementary cordless tools across 24V, 40V, 60V, and 80V platforms, including walk-behind and riding mowers, zero-turn mowers, robotic mowers, chainsaws, pressure washers, leaf blowers, string trimmers, hedge trimmers, snow blowers, power tools, vacuums, electric vehicles, and portable power stations. The company sells directly to residential homeowners, DIY enthusiasts, and professional landscapers through its own e-commerce store, online marketplaces, and national retail chains, supported by a separately operated Greenworks Commercial division and a Greenworks Recharged refurbished program.

Product overview

Greenworks Tools is a battery-first company offering a comprehensive ecosystem of cordless outdoor power equipment and power tools across four voltage platforms: 24V (POWERALL for consumers and pros), 40V (residential), 60V (premium/serious lawncare), and 80V (Maximus heavy-duty). The portfolio centers on outdoor & lawn equipment including robotic mowers (AiMowbot with RTKVision 2.0), walk-behind mowers, riding tractors, and zero turn mowers, complemented by handheld outdoor tools (chainsaws, pressure washers, leaf blowers, string trimmers, hedge trimmers, pole saws, snow equipment), power tools (drills, saws, sanders), home cleaning (vacuums), vehicles (e-bikes, scooters, go-karts, kids ride-on cars), and batteries/chargers/power stations. The company also operates Greenworks Commercial for professional landscapers. Products share cross-compatible battery platforms, and the portfolio includes refurbished/open-box options through the Greenworks Recharged program. Key differentiators include brushless motor technology, TruBrushless and SmartCut innovations, tabless batteries with rapid charging, and AI-powered robotic mowing with object detection.

Differentiator

Problem solved

Functional benefit

Brands

• Greenworks Commercial: Professional-grade battery-powered outdoor power equipment division serving commercial landscaping professionals with the OPTIMUS lineup of handheld tools and riding mowers.

Products and services

• 24V POWERALL Platform Industry's widest 24V power tool ecosystem featuring brushless motor technology, tabless batteries with bi-directional USB-C ports, rapid charging to 80% in 15 minutes, and 150+ compatible tools and bundles for both consumers and professionals.
• Lawn Mowers (Walk-Behind) Push and self-propelled cordless battery lawn mowers available in 17" to 25" deck sizes across 24V, 40V, 48V, and 60V platforms with brushless motors and SmartCut technology for residential yard maintenance.
• Riding Mowers and Zero Turn Mowers Cordless battery-powered riding lawn tractors, CrossoverT series, and Electric CrossoverZ zero turn mowers available in 30" to 60" cutting widths with multiple battery configurations for medium to large residential and commercial properties.
• AiMowbot C Series Robotic Mowers RTKVISION 2.0 robotic mowers featuring wire-free perimeter mapping, AI-assisted object avoidance for 200+ objects, virtual mapping and multi-zone management via smartphone app, up to 1/2 acre coverage, 45% slope climbing capability, IPX6 water resistance, and electronic cut height adjustment from 3/4" to 3-1/2".
• Pressure Washers (including 60V 3000 PSI Hybrid) Electric pressure washers ranging from 1,700 PSI to 3,000 PSI including residential, commercial, and hybrid models that can operate on either battery or AC power, featuring TruBrushless motor technology and self-priming siphon hose.
• Chainsaws and Pole Saws Cordless electric chainsaws ranging from 6" to 18" bar lengths and 8" to 10" pole saws with extendable shafts across 24V, 40V, 60V, and 80V platforms featuring brushless motors, with the 60V 18" chainsaw delivering up to 110-140 cuts per charge and 20% more torque than a 40cc gas chainsaw.
• Leaf Blowers Cordless leaf blowers ranging from 320 CFM to 800 CFM with airflow speeds up to 200 MPH across 24V, 40V, 60V, and 80V platforms with brushless motors for commercial-grade power and quieter operation compared to gas equivalents.
• String Trimmers and Edgers Cordless string trimmers and edgers available in various cutting widths with brushless motors, dual-line cutting, and multiple voltage platform options for residential lawn edging and trimming.
• Hedge Trimmers Cordless hedge trimmers and pole hedge trimmers with dual-action laser-cut blades capable of cutting branches up to 1.2 inches thick, available in various shaft lengths across multiple voltage platforms.
• Snow Removal Equipment Battery-powered snow blowers, snow shovels, and throwers in 12" to 24" clearing widths with various auger and stage configurations for residential snow removal across 40V and 60V platforms.
• Power Tools (Drills, Saws, Sanders, Routers) Professional and consumer power tools on the 24V POWERALL platform including drills, impact wrenches, saws, sanders, buffers, routers, and lighting equipment for DIY and home improvement projects.
• Portable Power Stations and Inverters Portable power stations and battery inverters that convert Greenworks batteries to AC power, ranging from 300W to 2000W capacity with multiple battery slot configurations for emergency power, outdoor use, and home energy backup.
• Batteries (24V, 40V, 60V, 80V) Replacement batteries across all voltage platforms including standard, high-power, and tabless variants with bi-directional USB-C ports, ranging from 2.0Ah to 20.0Ah capacities and designed for cross-compatibility within each voltage platform.
• Greenworks Commercial Professional-grade battery-powered commercial landscaping tools under a separate commercial sub-brand including the OPTIMUS lineup of handheld tools and Maximus high-capacity equipment for all-day professional use, served through dedicated enterprise field sales.
• Greenworks Recharged (Refurbished and Open Box) Pre-owned and open box tools professionally tested, cleaned, and certified, sold at 40% off MSRP for refurbished and 20% off for open box items, with 90-day warranty coverage to extend product lifecycle.

Quantifiable outcome

• 20% more torque than 40cc gas chainsaw (60V chainsaw)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• WalmartcoreChannel Partner/ Reseller/ Distributor · 1 May 2026Exclusive retail partnership for Pro 24V POWERALL professional power tool line. Expanded partnership includes both exclusive professional products and broader consumer tool assortment. Available nationwide at Walmart stores, on Walmart.com, and Business.Walmart.com. Represents major retail channel strategy for professional product lines.
• Keep America BeautifulminorGTM or Marketing Partner · 1 April 2026Earth Month 2026 collaboration with Keep America Beautiful's '250 Pickup SMS Challenge' nationwide community cleanup initiative leading up to America's 250th anniversary. Greenworks provided battery-powered tools as prizes for participants. Social media giveaway campaign running April 16-21 with winners announced on Earth Day, April 22, 2026. Showcases environmental commitment and community engagement.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Makita: Japanese power tool and outdoor equipment manufacturer with the LXT 18V platform and a growing XGT 40V/80V outdoor lineup. Competes on professional-grade brushless tools, battery interchangeability, and durability.
• Milwaukee Tool: Techtronic Industries' professional power tool brand with MX Fuel outdoor equipment. Competes with Greenworks for professional landscapers and trades through shared emphasis on professional-grade durability and ecosystem lock-in.
• STIHL: Global leader in chainsaws and handheld outdoor power equipment, now expanding battery offerings (STIHL AP system, MSA chainsaws). Competes with Greenworks across handheld OPE, especially with professional landscapers and arborists.
• The Toro Company: Major US outdoor power equipment manufacturer with strength in residential and commercial mowers, including the emerging battery-powered 60V Flex-Force line. Directly competes with Greenworks across walk-behind, riding, and zero-turn mowers.
• DeWalt: Stanley Black & Decker's professional-grade power tool brand with an expanding 20V/60V/ FlexVolt outdoor equipment line. Comparable on battery-platform breadth, professional contractor positioning, and big-box retail presence.
• Husqvarna Group: Established Swedish outdoor power equipment incumbent with a leading robotic mower line (Automower) and broad professional/residential OPE portfolio. Comparable across riding mowers, robotic mowers, and commercial landscaping, with a longer-tenured European dealer network.
• Echo Incorporated: Established outdoor power equipment manufacturer (chainsaws, trimmers, blowers, mowers) with a growing battery-powered line. Comparable on professional landscaping customer overlap and dealer/service network orientation.

Direct peers

• EGO Power+: Chervon-owned brand and the most direct competitor to Greenworks in residential battery-powered outdoor power equipment (mowers, blowers, chainsaws, pressure washers). Competes head-to-head on voltage platforms, brushless motors, and big-box retail placement (Lowe's, Home Depot).
• Ryobi: Techtronic Industries brand that, like Greenworks, sells a broad 18V/40V battery ecosystem spanning DIY power tools and outdoor equipment through Home Depot. Direct overlap on battery-platform strategy and DIY/homeowner customer base.
• Worx (Positec Tool Corporation): Battery-first DIY and outdoor power equipment maker with shared 20V/40V platforms and Landroid robotic mower line. Comparable mid-market positioning, big-box distribution, and focus on battery ecosystem attachment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/greenworkstools
• Facebookfacebook.com/greenworkstools
• Instagraminstagram.com/greenworkstools
• TikToktiktok.com/@greenworkstools?lang=en
• Xx.com/greenworkstools

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenworks Tools