ECHO Incorporated
ECHO Incorporated, a Lake Zurich, Illinois-based subsidiary of Japan's Yamabiko Corporation founded in 1972, manufactures and sells professional-grade outdoor power equipment, industrial power equipment (generators, welders, light towers), and robotic mowers through authorized dealer networks to professional landscapers, industrial operators, and large-property turf managers across North America.
- Company typePrivate
- Founded1972
- HeadquartersZürich, Switzerland
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What ECHO Incorporated does
ECHO Incorporated, founded in 1972 and headquartered at 400 Oakwood Rd, Lake Zurich, Illinois, is a privately held subsidiary of Japan's Yamabiko Corporation operating across three core product divisions. The Outdoor Power Equipment division sells professional-grade handheld and backpack tools — blowers, chainsaws, trimmers, brushcutters, lawn mowers, and edgers — underpinned by ECHO's high-performance 2-stroke engine heritage and its 56V ECHO Battery System platform, plus the Pro Attachment Series multi-tool architecture. The Industrial Power Equipment division, launched via the June 2025 integration of legacy Shindaiwa generators and welders, offers mobile power systems from 7kVA to 400kVA featuring Simul-Phase technology and EPA Tier 4 Final compliance, alongside light towers for construction, oil & gas, mining, telecom, disaster response, and entertainment customers. The Robotic Mowers division provides autonomous range pickers and turf mowers for golf courses, sports facilities, campuses, and large commercial properties.
Revenue is generated almost entirely through hardware sales (transactional equipment plus recurring accessories, parts, and consumables) distributed via an authorized dealer and retailer network, with B2B Industrial Power Equipment sold through a dedicated IPE sales team and authorized service centers. Government sales flow through the Sourcewell cooperative purchasing program, and financing options are available for IPE capital equipment. The company operates from a 71,600+ square-meter Lake Zurich campus — where it is the largest employer — and runs wholly owned regional entities including ECHO Canada, ECHO Latin America, ECHO Worldwide, and Shindaiwa USA. ECHO is led by President and CEO William Horne and President Tim Dorsey, and has earned a 2024 Green Company Award for sustainability practices at its Lake Zurich facility.
ECHO Incorporated firmographics
Firmographics- Name
- ECHO Incorporated
- Legal name
- ECHO Incorporated
- Website
- https://echo-usa.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ECHO Incorporated, a Lake Zurich, Illinois-based subsidiary of Japan's Yamabiko Corporation founded in 1972, manufactures and sells professional-grade outdoor power equipment, industrial power equipment (generators, welders, light towers), and robotic mowers through authorized dealer networks to professional landscapers, industrial operators, and large-property turf managers across North America.
- Ownership category
- akta.pro rank
ECHO Incorporated industry classification
Industry- Product category
- Outdoor Power Equipment
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Air and Gas Compressor Manufacturing (333912)
- SIC
- General Industrial Machinery & Equipment (3560), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Where ECHO Incorporated is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
ECHO Incorporated business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Power Equipment Hardware Sales: Sale of professional-grade handheld and backpack power equipment including blowers, chainsaws, trimmers, brushcutters, lawn mowers, edgers, hedge trimmers, and related accessories. Revenue is one-time transaction-based with repeat purchase potential through accessories and replacement parts.
- Industrial Power Equipment Hardware Sales: Sale of mobile generators (7kVA to 400 kVA), welders, and light towers targeting construction, oil & gas, mining, telecom, disaster response, and entertainment industries. Includes generator accessories and financing options.
- Robotic Mower Hardware Sales: Sale of autonomous robotic mowers (range pickers and turf mowers) with accessories including blades, charging stations, cutting heads, GPS base stations, and peripheral wire. Targets sports facilities, campuses, and large commercial properties.
- Accessories and Consumables: Sale of replacement parts, blades, fuel, oil, lubricants, personal protection equipment, and accessory kits across all product lines. Provides recurring revenue from consumables and wear items.
- Professional Services (Demos & Training): Professional demo requests and training services for outdoor power equipment, supporting sales conversion for commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product Review Sweepstakes Grand Prize: ECHO tool up to $300 MSRP |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
ECHO Incorporated product offering
Product offeringCore offering
ECHO Incorporated manufactures and sells professional-grade outdoor power equipment (blowers, chainsaws, trimmers, brushcutters, lawn mowers), industrial power equipment (mobile generators from 7kVA to 400kVA, welders, and light towers), and autonomous robotic mowers (range pickers and turf mowers). The portfolio spans gas-powered 2-stroke engines, the 56V ECHO Battery System cordless platform, and the Pro Attachment Series multi-tool system, distributed through authorized dealers, dedicated industrial sales teams, and government contract channels.
Product overview
ECHO Incorporated offers three main product divisions: Industrial Power Equipment (generators, welders, and light towers ranging from 7kVA to 400kVA with EPA Tier 4 Final compliance), Outdoor Power Equipment (blowers, chainsaws, lawn mowers, trimmers, brushcutters, and the 56V ECHO Battery System), and Robotic Mowers (range pickers and turf mowers for autonomous lawn care). The company also provides the Pro Attachment Series enabling multi-tool functionality across its outdoor power equipment lineup. Founded in 1972, ECHO pioneered the backpack and handheld blower, and now integrates Shindaiwa industrial power technology into its portfolio with over 800,000 units sold globally.
Differentiator
Problem solved
Functional benefit
Brands
- ECHO Industrial Power Equipment (IPE): Industrial generators, welders, and light towers for construction, oil & gas, mining, telecom, disaster response and entertainment applications
- ECHO Battery System
- ECHO X Series
- ECHO Pro Attachment Series
- ECHO Robotics
- ECHO Red Armor
Products and services
- Industrial Generators Industrial-grade mobile power generators ranging from 7kVA to 400kVA featuring Simul-Phase technology and ultra-quiet operation with EPA Tier 4 Final emissions compliance, designed for construction, oil and gas, mining, telecom, disaster response, and entertainment industries.
- Industrial Welders Mobile and diesel welders integrated from Shindaiwa technology with proven performance in demanding industrial work environments, targeting construction, oil and gas, mining, and disaster response applications.
- Mobile LED Light Towers Mobile LED light towers designed for industrial and rental applications, featuring durable construction and fuel efficiency for construction, oil and gas, mining, telecom, disaster response, and entertainment industries.
- Professional Blowers Professional-grade outdoor power blowers including backpack and handheld models representing industry-first innovations that set performance standards for professional landscapers and grounds maintenance crews.
- Professional Chainsaws Professional-grade chainsaws designed for demanding outdoor power applications with high-performance 2-stroke engines, serving professional landscapers, arborists, and residential users.
- ECHO Battery System A 56V cordless battery platform providing quiet, reliable, battery-powered performance across multiple outdoor power tools with no emissions, designed for professional use with reduced noise and environmental impact.
- ECHO X Series A premium line of professional-grade outdoor power equipment designed for the most demanding professional applications requiring maximum durability and performance.
- Lawn Mowers Professional-grade lawn mowers designed for commercial and residential landscaping applications.
- Trimmers and Brushcutters Professional-grade string trimmers and brushcutters designed for vegetation management in landscaping and grounds maintenance applications.
- Pro Attachment Series A multi-tool attachment system allowing a single power head to operate various implements including edgers, brushcutters, blowers, and other attachments, reducing total cost of ownership for professional users.
- Range Picker Robotic Mowers Robotic mowers designed for golf course range maintenance, combining cutting-edge automation with professional-grade cutting results.
- Turf Robotic Mowers Commercial robotic mowers for sports fields, campuses, and large commercial properties, featuring autonomous navigation and precision cutting technology.
Quantifiable outcome
- 800,000+ units of Shindaiwa generators and welders sold globally over 20 years in North America, now integrated under ECHO Industrial Power Equipment
- +1 more outcomes
Companies that use ECHO Incorporated
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
ECHO Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ECHO Incorporated partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Yamabiko CorporationcoreYamabiko Corporation is the parent company of ECHO Incorporated. ECHO is part of the Yamabiko corporate and brand network, which includes ECHO worldwide operations, ECHO Canada, ECHO Latin America, Shindaiwa USA, and Shindaiwa Latin America. Yamabiko provides corporate governance and ownership of the ECHO brand.
- Shindaiwa Inc.coreECHO integrated Shindaiwa's legacy mobile, diesel generators and welders into its brand family as ECHO Industrial Power Equipment (IPE). Shindaiwa products had 20 years of proven performance in North America with over 800,000 units sold globally. The products are now backed by ECHO's U.S. support infrastructure, distribution network, and product innovation investment.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
ECHO Incorporated competitors and assessment
Company assessmentBroad incumbents
- Kubota: Japanese manufacturer of compact tractors, mowers, and construction equipment; comparable to ECHO as a broad-line outdoor/industrial equipment competitor with overlap in commercial grounds care and generators.
- John Deere (Compact & Lawn Equipment): Global agriculture and turf equipment manufacturer with residential and commercial mowing products; comparable to ECHO in lawn mowers, Gator utility vehicles, and dealer-driven commercial grounds care.
- Honda Power Equipment: Division of Honda Motor producing generators, pumps, lawn mowers, and other outdoor equipment; broadly comparable to ECHO across portable generators and OPE, with deeper global distribution.
Direct peers
- Husqvarna Group: Swedish competitor with overlapping OPE portfolio (chainsaws, trimmers, mowers, robotic mowers via Automower); competes head-to-head with ECHO in both professional handheld equipment and autonomous turf mowers.
- Generac Holdings: U.S. leader in backup and portable power generators; directly comparable to ECHO's IPE generator line for commercial, industrial, and construction customers, with a broader product range.
- Toro Company: U.S. manufacturer of professional and residential lawn mowers, trimmers, and turf maintenance equipment; directly comparable to ECHO in commercial grounds care and a key competitor for municipal and golf/sports turf customers.
- Briggs & Stratton: U.S. manufacturer of small engines for outdoor power equipment and standby/portable generators; comparable to ECHO as a long-standing North American small-engine and generator competitor serving similar dealer and OEM channels.
- Stihl: German-headquartered global leader in chainsaws, trimmers, blowers, and battery OPE; most direct competitor to ECHO in professional-grade outdoor power equipment, especially chainsaws and handheld gas tools.
Emerging players
- Greenworks Tools: U.S.-based pure-play battery outdoor power equipment maker offering 24V-82V platforms across residential and pro segments; comparable to ECHO as a competitor in the battery transition for OPE.
- Makita: Japanese power tool manufacturer with a growing 18V-40V XGT/LXT battery platform extending into outdoor equipment (chainsaws, blowers, trimmers); comparable to ECHO's 56V battery strategy as a battery-first entrant in pro-grade outdoor tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ECHO Incorporated social profiles
Digital presenceECHO Incorporated compliance and trust
Trust signalCompliance3 records
ECHO Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECHO Incorporated leadership team
Management profileNumber of profiles
Profiles2 records
ECHO Incorporated subsidiaries and ownership
Company hierarchySubsidiaries5 records
ECHO Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECHO Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECHO Incorporated
What does ECHO Incorporated do?
ECHO Incorporated manufactures and sells professional-grade outdoor power equipment (blowers, chainsaws, trimmers, brushcutters, lawn mowers), industrial power equipment (mobile generators from 7kVA to 400kVA, welders, and light towers), and autonomous robotic mowers (range pickers and turf mowers). The portfolio spans gas-powered 2-stroke engines, the 56V ECHO Battery System cordless platform, and the Pro Attachment Series multi-tool system, distributed through authorized dealers, dedicated industrial sales teams, and government contract channels.
Is ECHO Incorporated a public or private company?
ECHO Incorporated is a private company. It is classified as corporate owned and is currently operating.
When was ECHO Incorporated founded?
ECHO Incorporated was founded in 1972. It employs 501 to 1,000 people.
Where is ECHO Incorporated based?
ECHO Incorporated is headquartered in Zürich, Switzerland, in the Europe region.
How does ECHO Incorporated make money?
Five revenue lines are on record. Outdoor Power Equipment Hardware Sales are the primary driver. The others are industrial Power Equipment Hardware Sales, robotic Mower Hardware Sales, accessories and Consumables and professional Services (Demos & Training).
Who are ECHO Incorporated's main competitors?
Broad incumbents on record are Kubota, John Deere (Compact & Lawn Equipment) and Honda Power Equipment. Direct peers are Husqvarna Group, Generac Holdings, Toro Company, Briggs & Stratton and Stihl. Emerging players are Greenworks Tools and Makita.
Does ECHO Incorporated have an API?
No public API is recorded for ECHO Incorporated.
What industry is ECHO Incorporated in?
ECHO Incorporated's product category is Outdoor Power Equipment. Its primary akta.pro industry code is IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 3339 and its SIC code is 3560.