Artlist
Artlist is an Israeli creative-tech company offering a unified AI-powered platform for video, image, music, and voiceover generation, combined with 900K+ royalty-free stock assets, serving 50M+ creators and major enterprise brands worldwide.
- Company typePrivate
- Founded2016
- HeadquartersTel Aviv, Israel
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Artlist does
Artlist is an Israeli creative-tech company founded in 2016 that has evolved from a royalty-free music library into a comprehensive AI-powered creative ecosystem serving 50 million+ creators worldwide. The platform combines AI generation tools (video, image, music, and voiceover) with a 900,000+ asset stock catalog (music, sound effects, footage, templates, and LUTs) under a single universal commercial license. The company's core technology integrates over 100 third-party AI models from Google (Veo 3.1, Lyria 3), OpenAI (Sora 2), ByteDance (Seedance), Kuaishou (Kling), ElevenLabs, xAI (Grok), and MiniMax (Hailuo), alongside its proprietary Artlist Original 1.0 image generation model trained exclusively on its own cinematic footage catalog. The platform is delivered through three core products: AI Toolkit (unified workspace for AI generation), Artlist Studio (end-to-end AI video production with shot-by-shot directorial control), and the stock asset catalog.
The company operates a subscription-based business model with tiered plans ranging from $9.99/month for music and SFX access to $399.99/month for high-volume AI usage (AI Professional), plus a custom AI Pro Plus tier and custom enterprise contracts. Annual billing provides approximately 40% discount versus monthly. Go-to-market combines a self-serve product-led growth motion for individual creators (50M+ users) with a dedicated enterprise sales motion for organizations with 50+ employees, supplemented by a Reseller Program and Music API for developer integrations. Enterprise customers include Microsoft, Google, Apple, Walmart, NBC Universal, Porsche, Real Madrid, Ralph Lauren, Prime Video, Shopify, and Cheil. Certifications include ISO 27001, GDPR compliance, and SOC 2 Type 2 (in progress).
As of early 2026, Artlist reported $300M+ ARR, up from $260M at year-end 2025, representing 50% year-over-year growth and a 600% surge in new user acquisition in Q1 2026. The company has aggressively expanded into adjacent verticals: feature film production (the 'Terrarium' project with Secret Level and producer Steven Schneider), AI-only streaming (Artlist TV launched June 2026), and original AI-generated content. Despite this momentum, the company announced a 40% workforce reduction (200 jobs) in June 2026 to transition to an AI-native operating model, signaling a pivot toward efficiency and operating leverage. The company maintains subsidiaries FXhome (acquired 2021, VFX/editing software including HitFilm) and Motion Array (acquired 2020 for ~$65M, creative assets and templates).
Artlist firmographics
Firmographics- Name
- Artlist
- Legal name
- Artlist
- Website
- https://artlist.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Artlist is an Israeli creative-tech company offering a unified AI-powered platform for video, image, music, and voiceover generation, combined with 900K+ royalty-free stock assets, serving 50M+ creators and major enterprise brands worldwide.
- Ownership category
- akta.pro rank
Artlist industry classification
Industry- Product category
- Generative AI Creative Platform
- NAICS
- Software Publishers (513210), Music Publishers (51223)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM), Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where Artlist is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Artlist business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- AI Subscription Plans: Subscription-based revenue from AI Suite plans (AI Starter, AI Creator, AI Professional, AI Pro Plus) providing monthly credits for AI generation across video, image, music, and voiceover tools, plus access to Artlist Studio. Includes unlimited generations on select models for higher-tier plans.
- Stock Catalog Subscription: Revenue from Music & SFX, Footage & Templates, and Max plans providing access to royalty-free stock assets including music, sound effects, footage, video templates, and LUTs.
- Enterprise Plans: Custom Business and Max Business plans for enterprise clients with 50+ employees or agencies. Includes scalable features, AI tools, stock catalog, tailored licensing, legal indemnification, SSO, dedicated account management, and advanced security. Revenue based on custom negotiated terms.
- AI Music Generation Credits: Credits-based consumption model for AI music generation, with deductions based on model selection and track duration. Credits shared across all AI tools within plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AI Starter: Entry-level AI creation plan with 16,500 monthly credits |
| Subscription | Annual | AI Creator: Mid-tier AI plan with 80,000 monthly credits and unlimited generations |
| Subscription | Annual | AI Professional: High-volume AI plan with 500,000 monthly credits and unlimited generations |
| Subscription | Annual | AI Pro Plus: Highest-volume AI plan with 4,000,000 monthly credits |
| Subscription | Annual | Max Business: Business-ready plan for companies with 50+ employees |
| Subscription | Multi-year contract | Custom Business: Enterprise-scale custom solution |
| Subscription | Monthly | Music & SFX: Stock music and sound effects access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Artlist product offering
Product offeringCore offering
Artlist operates a unified AI-powered creative platform that combines generative AI tools (video, image, music, and voiceover generation aggregating 100+ third-party and proprietary models) with a royalty-free stock catalog of 900K+ digital assets (music, SFX, footage, templates, LUTs), all under a single universal commercial license. The platform serves individual creators via self-serve subscriptions ($9.99-$399.99/month) and enterprises via custom plans with SSO, legal indemnification, and dedicated support, with Artlist Studio providing end-to-end shot-by-shot AI video production control.
Product overview
Artlist is a comprehensive creative AI ecosystem offering a unified platform that combines AI generation tools with a premium stock catalog. The core offerings include the AI Toolkit (unified workspace for AI image, video, music, and voiceover generation with 100+ models), Artlist Studio (complete AI video production platform for end-to-end control), and the stock catalog (900K+ assets including royalty-free music, SFX, footage, templates, and LUTs). The platform serves 50M+ creators worldwide with subscription plans ranging from AI Starter ($19.99/month) through enterprise solutions. Artlist differentiates by aggregating leading AI models from Google, OpenAI, ByteDance, xAI, and others under a single commercial license, while also offering proprietary models like Artlist Original 1.0 trained on its own cinematic footage.
Differentiator
Problem solved
Functional benefit
Brands
- Artlist Studio: Complete AI video production platform providing full creative control over every stage of creation
- Artlist AI Toolkit
- Artlist Original 1.0
- Artlist TV
- Artlist Max
- AI Suite
Products and services
- Artlist Studio Complete AI video production platform providing end-to-end control over every stage of creation, from storyboarding and casting to shot generation. Features prompt tags for character/location reuse, cross-scene consistency, cinematic shot control, and frame-to-shot generation. Built for high-end video production including films, commercials, and branded content.
- AI Toolkit Unified workspace combining AI image, video, music, and voiceover generation tools. Offers access to 100+ AI models including video generation (Veo 3.1, Sora 2, Kling 3.0, Seedance 2.0), image generation (Nano Banana, Flux, GPT Image), voice generation (ElevenLabs, Cartesia, MiniMax), and music generation (Lyria 3). Features both standard manual mode and AI Agent chat-based guided creation.
- Royalty-Free Music Extensive catalog of original music created by real artists and composers, cleared for professional commercial use. Part of the premium stock catalog alongside SFX, footage, templates, and LUTs. Updated daily with fresh assets.
- Stock Footage High-quality stock video footage for video creators, updated daily. Part of the comprehensive stock catalog with over 900K+ digital assets total.
- Artlist Original 1.0 Proprietary AI image generation model trained exclusively on Artlist's catalog of high-quality cinematic footage. Delivers production-ready visuals mimicking professional camera sensors with authentic color science. Supports adjustable style strength and four signature looks. Understands camera gear from training data for precise aesthetic control.
- AI Video Generator AI-powered video generation tool enabling creation from text, image, video, and audio inputs. Aggregates top-tier AI models for text-to-video and image-to-video workflows under one universal commercial license. Supports 30+ video models including Veo 3.1, Sora 2, Kling 3.0, Seedance 2.0, and Hailuo.
- AI Image Generator AI image generation tool turning text prompts or images into professional visuals using leading AI models. Supports text-to-image and image-to-image workflows with 20+ models including Nano Banana, Flux, GPT Image, Ideogram, and Artlist Original 1.0.
- AI Music Generator AI-powered music and song generation tool powered by Google's Lyria 3 and Lyria 3 Pro models. Creates professional studio-quality music from text prompts or image references across multiple genres, languages, and styles. Generates tracks from 30 seconds to 3 minutes duration.
- AI Voice Generator AI voice generation tool supporting text-to-speech, speech-to-speech voice conversion, and voice cloning. Powered by ElevenLabs, Cartesia, and MiniMax models. Supports 21+ languages with voice effects including walkie-talkie distortion, robotic tones, and vintage radio texture.
- AI Dubbing AI dubbing feature that pairs translated audio with lip sync to create natural-looking localized videos including music videos with native-looking delivery. Localize content into 50+ languages without additional shooting.
- Artlist TV AI-only streaming channel featuring entirely AI-generated television shows, including Terrible People, The Sequence, and Deception. Represents Artlist's entry into original AI-generated content distribution.
- Max Business Business plan designed for companies with 50+ employees and agencies of any size. Includes all AI tools with unlimited generations on select models, full stock catalog access, and commercial license for professional use.
- Custom Business / Enterprise Custom enterprise solution for global teams with tailored licensing, AI tools, stock catalog, scalable features, advanced security and oversight, SSO, dedicated account manager, and guaranteed SLA.
- Music API Developer API enabling programmatic access to Artlist's music catalog for integration into external applications and platforms.
Quantifiable outcome
- 600% year-over-year new user growth in Q1 2026
- +5 more outcomes
Companies that use Artlist
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Artlist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature6 records
Artlist partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- Secret LevelflagshipPartnership with AI-native studio Secret Level for landmark AI-hybrid feature film 'Terrarium', the first union-compliant AI-powered feature film. Artlist serves as financier and executive producer alongside legendary horror producer Steven Schneider. The film, written and directed by Emmy-winning filmmaker Jason Zada, integrates Artlist's AI platform into Secret Level's proprietary filmmaking pipeline in fully DGA and SAG-AFTRA-compliant workflow.
- Steven SchneiderflagshipLegendary horror producer (known for Insidious, Paranormal Activity franchises) partnering with Artlist and Secret Level as producer for 'Terrarium', the first union-compliant AI-hybrid feature film. Schneider brings Hollywood credibility and industry relationships to the production.
- Google (Lyria 3)coreIntegration of Google's Lyria 3 and Lyria 3 Pro audio models powering Artlist's AI Music feature. Enables creators to generate studio-quality, commercially-licensed music from text or image prompts across any genre and language directly within video workflows. Feature available through AI Suite, Max, Max Business, and custom Enterprise subscription plans.
- Google (Veo)coreIntegration of Google's Veo 3.1 video generation model into Artlist's AI Toolkit, offering one of the first access points to this advanced video generation capability at no additional cost for subscribers of Max and AI Suite plans.
- OpenAI (Sora)coreIntegration of OpenAI's Sora 2 and Sora 2 Pro video generation models, offering ultra-realistic video with lifelike characters and sound for advanced storytelling and cinematic narrative creation.
- ByteDance (Seedance)coreIntegration of ByteDance's Seedance 2.0 video generation model, offering professional AI video generation with structured multi-shot scene planning, camera movement control, and continuity maintenance using @ tags.
- Kuaishou (Kling)coreIntegration of Kuaishou's Kling video generation models (3.0, 3.0 Turbo, 2.6 Pro, 2.5 Turbo Pro) offering cinematic, high-quality video with various speed and quality options for different production needs.
- ElevenLabscoreIntegration of ElevenLabs voice synthesis technology powering Artlist's AI voice generator, offering expressive text-to-speech with lifelike emotion, realistic timing, and voice control for storytelling and character-driven content.
- xAI (Grok)coreIntegration of xAI's Grok Imagine Video 1.5 for image-to-video generation with synchronized audio, offering creative, expressive visuals with fast results and advanced physical simulation for hair, water, and cloth.
- MiniMax (Hailuo)coreIntegration of MiniMax's Hailuo AI video generation models (2.3, 2.3 Pro, 2.3 Fast Pro, 2.3 Standard) offering high-fidelity video with strong motion realism and visual coherence for various creative workflows.
- Jason ZadaflagshipEmmy-winning filmmaker writing and directing 'Terrarium', Artlist's first feature film project. Zada's involvement validates AI-hybrid production as viable for serious filmmaking.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Artlist competitors and assessment
Company assessmentDirect peers
- Runway: Runway is a leading generative AI video platform (Gen-3, Gen-4) used by filmmakers, agencies, and creators. It directly competes with Artlist's AI Toolkit and Artlist Studio for AI-powered video production workflows and overlapping creator/agency audiences.
- Envato (Envato Elements): Envato Elements is a subscription creative-assets marketplace spanning video templates, music, stock footage, graphics, and AI tools. It overlaps directly with Artlist's stock catalog and template offerings and competes for the same creator/marketing-team buyers.
- Storyblocks: Storyblocks is a subscription stock video, audio, and image library for creators and marketers with unlimited-download plans. Comparable to Artlist's Music & SFX, footage, and template subscriptions for individual creators and SMBs.
- Pika: Pika offers AI video generation (Pika 2.0) targeted at creators and short-form content workflows. It is a direct competitor in the AI text/image-to-video creation layer that Artlist aggregates within its AI Toolkit.
- Luma AI: Luma AI provides generative video and 3D models (Dream Machine, Ray2) serving filmmakers and creative teams. Its AI video generation capabilities overlap with Artlist's AI Toolkit, which integrates comparable third-party models alongside Luma-style creative workflows.
Broad incumbents
- Shutterstock: Shutterstock is a global stock imagery, footage, and music marketplace with a broad B2B enterprise offering and an expanding AI generator suite. It overlaps with Artlist's stock catalog and is moving into adjacent AI creation tools, but operates at a much larger scale across media types.
- Getty Images: Getty Images is a premium stock photography, footage, and music provider serving editorial and enterprise customers, including Getty Images' own generative AI tools. Comparable to Artlist's premium licensing positioning and enterprise motion while operating more broadly across media categories.
- Adobe (Creative Cloud / Firefly / Premiere Pro): Adobe's Creative Cloud bundles Premiere Pro, After Effects, and Firefly generative AI for video and image creation. It is a broad incumbent in professional creator tooling and has a Premiere Pro integration with Artlist, but competes more broadly across the full creative suite rather than the AI-aggregator niche.
- Canva: Canva is a mass-market design and video platform with built-in stock media, templates, and a growing AI suite (Magic Studio) for marketing teams and SMBs. It competes for the same individual-creator and marketing-team audience as Artlist's AI plans but at a lower enterprise ceiling.
Emerging players
- ElevenLabs: ElevenLabs is a leading AI voice synthesis and cloning provider whose models power Artlist's AI Voice Generator. While Artlist is a partner/integrator, ElevenLabs is also a standalone creator product competing for the same voiceover/dubbing use cases among creators and enterprises.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Artlist social profiles
Digital presenceArtlist compliance and trust
Trust signalCompliance3 records
Artlist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artlist leadership team
Management profileNumber of profiles
Profiles6 records
Artlist subsidiaries and ownership
Company hierarchySubsidiaries2 records
Artlist funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artlist M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artlist
What does Artlist do?
Artlist operates a unified AI-powered creative platform that combines generative AI tools (video, image, music, and voiceover generation aggregating 100+ third-party and proprietary models) with a royalty-free stock catalog of 900K+ digital assets (music, SFX, footage, templates, LUTs), all under a single universal commercial license. The platform serves individual creators via self-serve subscriptions ($9.99-$399.99/month) and enterprises via custom plans with SSO, legal indemnification, and dedicated support, with Artlist Studio providing end-to-end shot-by-shot AI video production control.
Is Artlist a public or private company?
Artlist is a private company. It is classified as venture growth investor backed and is currently operating.
When was Artlist founded?
Artlist was founded in 2016. It employs 251 to 500 people.
Where is Artlist based?
Artlist is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Artlist make money?
Four revenue lines are on record. AI Subscription Plans are the primary driver. The others are stock Catalog Subscription, enterprise Plans and AI Music Generation Credits.
Who are Artlist's main competitors?
Direct peers on record are Runway, Envato (Envato Elements), Storyblocks, Pika and Luma AI. Broad incumbents are Shutterstock, Getty Images, Adobe (Creative Cloud / Firefly / Premiere Pro) and Canva. ElevenLabs is listed as an emerging player.
Does Artlist have an API?
Yes. Artlist provides a Music API that allows developers to integrate and access their music catalog programmatically. The API is targeted at developers and is available via developer.artlist.io. Developer documentation is at developer.artlist.io/welcome.
What industry is Artlist in?
Artlist's product category is Generative AI Creative Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of MPAIAIAG, AI Music Creation & Assistive Tools (Generation, Separation, Mastering). Its NAICS code is 513210 and its SIC code is 7372.