Rimac Group
- Company typePrivate
- Founded2009
- HeadquartersSveta Nedelja, Croatia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rimac Group firmographics
Firmographics- Name
- Rimac Group
- Legal name
- Rimac Group d.o.o. (Rimac Group LLC)
- Website
- https://rimac-group.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Rimac Group is headquartered
LocationHeadquarters
- HQ city
- Sveta Nedelja
- HQ country
- Croatia
- HQ region
- Europe
Offices5 records
Markets served
Rimac Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hypercar Sales: Direct sales of Rimac Nevera and Nevera R electric hypercars at EUR 2 million+ price points to ultra-high-net-worth individuals. Production capped at 40 units for Nevera R.
- B2B Technology Supply: Tier-1 supplier of battery systems, eAxles, electronic control units, and powertrains to global OEMs including BMW Group, Porsche, Hyundai, and Ceer Motors. Delivered approximately 30,000 battery and powertrain units in 2025.
- Rimac Energy (BESS): Stationary Battery Energy Storage Systems for Commercial & Industrial and utility applications.
- Verne Robotaxi Service: Autonomous ride-hailing service operating in Zagreb through partnership with Pony.ai and Uber. Plans to expand to 11 additional cities. Secured €179.4 million in public funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Nevera base model at EUR 2 million |
| One time/ perpetual license | Pay-as-you-go | Founder's Edition - ten fully bespoke vehicles sold out in under a week |
| Other | Multi-year contract | B2B OEM technology contracts - pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Rimac Group product offering
Product offeringCore offering
Rimac Group is an investment holding company that operates a vertically integrated portfolio of premium electric mobility businesses: it manufactures and sells the Nevera and Nevera R all-electric hypercars through the Bugatti Rimac joint venture, supplies Tier-1 battery systems, eAxles, and electronic control units to global automotive OEMs through Rimac Technology, and operates the Verne autonomous robotaxi mobility service. The group also develops stationary Battery Energy Storage Systems under the Rimac Energy brand.
Product overview
Rimac Group is an investment holding company that brings together the world's most exclusive hypercars and advanced electrification technologies. The portfolio operates as a platform of three interconnected companies: (1) Bugatti Rimac — the hypercar company (joint venture formed November 2021, 55% owned by Rimac Group) producing Bugatti and Rimac hypercars; (2) Rimac Technology — a Tier-1 automotive supplier developing cutting-edge battery systems, eAxles, powertrains, control units, and Battery Energy Storage Systems (BESS under the Rimac Energy brand) for premium OEM partners including BMW Group and Porsche AG; and (3) Verne — an autonomous urban mobility company developing and operating a robotaxi service built around a two-seat fully autonomous electric vehicle, bespoke app, and specialized infrastructure. The Group also operates the Rimac Campus (100,000+ sqm production facility). Key products include the Nevera (1,914 hp, EUR 2 million, 150 units) and Nevera R (40 units, 24 world records).
Differentiator
Problem solved
Functional benefit
Brands
- Rimac Nevera: World's fastest-accelerating all-electric production hypercar with 1,914 hp and EUR 2 million price tag. Broke 27 world records and received prestigious awards.
- Nevera R
- Rimac Technology
- Rimac Energy
- Verne
- Bugatti Rimac
Products and services
- Rimac Nevera All-electric hypercar, 1,914 hp, EUR 2 million, 0-60 mph in 1.74 seconds; world's fastest-accelerating production car; sold to ultra-high-net-worth individuals; production limited to 150 units.
- Rimac Nevera R Enhanced performance variant of the Nevera electric hypercar; set 24 new world records including 0-400-0 km/h in 25.79 seconds; production capped at 40 units globally; available in a Founder's Edition of ten bespoke vehicles.
- Verne Robotaxi Service Commercial autonomous ride-hailing service using a fully autonomous two-seat electric vehicle (no steering wheel or pedals); operated in partnership with Pony.ai (autonomous driving technology) and Uber (ride-hailing network); launched in Zagreb with plans to expand to 11 additional cities worldwide.
Quantifiable outcome
- 1,914 hp peak power output from Nevera electric hypercar
- +6 more outcomes
Companies that use Rimac Group
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Rimac Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
Rimac Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting, emerging, core and significant.
- IONITYsupportingPan-European high-power charging network partnership providing Nevera owners with eight years of unlimited free charging across 24 European countries.
- ProLogiumemergingSolid-state battery technology partnership. ProLogium achieved volume production with 2.4 million cells shipped globally. Partnership expands Rimac's battery technology capabilities.
- Pony.aicoreJoint collaboration to launch Europe's first commercial robotaxi service in Zagreb. Verne operates fleet using Pony.ai's Arcfox Alpha T5 vehicles equipped with Gen-7 autonomous driving system. Partnership enables Verne's service launch and global expansion.
- Arcfox (BAIC Group)supportingVerne robotaxi service using Arcfox Alpha T5 vehicles equipped with Pony.ai's Gen-7 autonomous driving system during initial launch phase until Verne's proprietary vehicles are ready.
- Uber TechnologiescoreStrategic partnership with Uber for Verne robotaxi service. Uber provides ride-hailing network and made undisclosed strategic investment in Verne. Uber app integration planned for robotaxi service access.
- Red Bull (Dario Costa)supportingRimac provided Nevera R and Nevera hypercars as high-speed training platforms for Red Bull athlete Dario Costa's unprecedented freight train takeoff and landing feat. Rimac engineers designed custom aircraft seat and provided CFD expertise.
- Ceer MotorssignificantSaudi EV brand using licensed BMW technology with engineering contributions from Rimac and Hyundai. Partnership under Vision 2030 initiative.
- BMW GroupcoreStrategic partnership for battery technology. BMW collaborated with Rimac since 2022 to integrate Gen6 cylindrical battery cells in the 2027 i7. Rimac developed battery technology with 20% higher energy density.
Scale indicators12 records
Recent moves10 records
Expansion highlights6 records
Rimac Group competitors and assessment
Company assessmentDirect peers
- BorgWarner: Global Tier-1 automotive supplier with integrated electric axle (eAxle) systems and power electronics for EVs. Directly comparable to Rimac Technology's eAxle and ECU supply business serving similar global OEM customers.
- Automobili Pininfarina: Mahindra-owned maker of the Battista electric hypercar at a similar EUR 2M+ price point. Directly comparable to Rimac in the ultra-premium electric hypercar segment with comparable volumes and direct-to-UHNWI sales model.
- Lotus: British performance brand under Geely producing the Evija electric hypercar and Eletre premium EV. Directly comparable in combining a heritage performance brand with EV powertrain development, with shared exposure to high-end consumer and OEM technology supply.
- Lucid Motors: U.S. luxury EV maker developing in-house electric powertrains and battery technology (Lucid Air, Gravity). Comparable as a vertically integrated premium EV player with proprietary technology and tier-1 supply ambitions.
- Koenigsegg: Swedish boutique hypercar manufacturer with extreme-performance engineering capabilities including proprietary electric technology. Closely comparable in low-volume hypercar economics and advanced powertrain innovation.
- NIO: Chinese premium EV maker with vertically integrated battery, motor, and electronic control technology and a swappable-battery ecosystem. Comparable in combining premium vehicle sales with broader energy services and powertrain IP licensing.
- ZF Friedrichshafen: Major German Tier-1 automotive supplier with EV powertrain, eAxle, and electronics product lines for global OEMs including BMW and Porsche. Directly comparable in B2B electric powertrain supply at automotive-grade volumes.
- Waymo: Alphabet-owned autonomous ride-hailing service operating commercial robotaxi in U.S. cities. Directly comparable to Verne as a commercial autonomous mobility service, with similar regulatory and scaling dynamics for multi-city expansion.
Emerging players
- Faraday Future: U.S.-based luxury EV startup developing FF 91 and related premium electric vehicles. Comparable in attempting to commercialize premium EV technology at scale despite financial and execution challenges.
Broad incumbents
- Tesla: Global EV leader with luxury performance vehicles (Model S Plaid), Tier-1 battery and powertrain technology, BESS energy storage (Tesla Energy), and (historically) autonomous driving ambitions. Broad incumbent across multiple of Rimac's business lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Rimac Group social profiles
Digital presenceRimac Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rimac Group leadership team
Management profileNumber of profiles
Profiles10 records
Rimac Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rimac Group funding detail
Funding detailFunding overview
Funding rounds10 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rimac Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rimac Group
What does Rimac Group do?
Rimac Group is an investment holding company that operates a vertically integrated portfolio of premium electric mobility businesses: it manufactures and sells the Nevera and Nevera R all-electric hypercars through the Bugatti Rimac joint venture, supplies Tier-1 battery systems, eAxles, and electronic control units to global automotive OEMs through Rimac Technology, and operates the Verne autonomous robotaxi mobility service. The group also develops stationary Battery Energy Storage Systems under the Rimac Energy brand.
Is Rimac Group a public or private company?
Rimac Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rimac Group founded?
Rimac Group was founded in 2009. It employs 1,001 to 5,000 people.
Where is Rimac Group based?
Rimac Group is headquartered in Sveta Nedelja, Croatia, in the Europe region.
How does Rimac Group make money?
Four revenue lines are on record. Hypercar Sales are the primary driver. The others are B2B Technology Supply, rimac Energy (BESS) and verne Robotaxi Service.
Who are Rimac Group's main competitors?
Direct peers on record are BorgWarner, Automobili Pininfarina, Lotus, Lucid Motors, Koenigsegg, NIO, ZF Friedrichshafen and Waymo. Faraday Future is listed as an emerging player. Tesla is listed as a broad incumbent.
Does Rimac Group have an API?
No public API is recorded for Rimac Group.