Ceer
Ceer (سير) is Saudi Arabia's first domestic EV brand and a PIF-Foxconn joint venture developing mass-market electric vehicles using licensed BMW technology with engineering from Rimac and Hyundai, targeting consumers in Saudi Arabia and the GCC.
- Company typePrivate
- Founded2022
- HeadquartersRiyadh, Saudi Arabia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ceer does
Ceer (سير) is Saudi Arabia's first domestic electric vehicle brand and a private joint venture between the Public Investment Fund (PIF) and Foxconn, established in 2022. The company is developing a portfolio of mass-market electric vehicles — initially sedans and SUVs — using licensed BMW vehicle platform technology with engineering contributions from Rimac Technology (battery and powertrain systems) and Hyundai Motor Group. Vehicles are designed specifically for Saudi and GCC climate conditions, featuring long-range batteries (600+ km per charge), AI-driven battery management systems that optimize range based on driving style and terrain, over-the-air software updates, and proprietary design elements including a 32-light-bar signature reflecting Saudi heritage. A flagship advanced windshield is co-developed with Isoclima using triple-layer infrared-reflective silver coating for solar heat insulation.
Ceer's manufacturing footprint is centered on the CEER Manufacturing Complex in King Abdullah Economic City, valued at $1.3 billion with a planned annual production capacity of 240,000 units and production scheduled to begin in Q4 2026. The facility houses Dürr's globally-first full Paint Shop of the Future concept with EcoInCure ovens, EcoPaintJet Pro overspray-free two-tone painting, automated guided vehicles, and DXQ digital software. Ceer has assembled over 1,500 employees from 45 nationalities and is developing a supply chain ecosystem including Tier-1 contracts with Lear, Forvia, Benteler, Shinyoung, JVIS, and Isoclima, with announced commitments of SAR 5.5 billion (Feb 2025) and SAR 3.7 billion (Feb 2026) targeting 45% local content by 2034. The company holds an industrial manufacturing license issued by Saudi Arabia's Ministry of Industry and Mineral Resources.
Ceer's revenue model is hardware sales of mass-market electric vehicles distributed through authorized dealer networks and direct online channels across Saudi Arabia and the GCC. Pricing has not been publicly disclosed, and the company has not yet generated commercial revenue as vehicles remain pre-launch. Ceer serves three customer segments: mass-market consumers in Saudi Arabia and the GCC (primary), government and corporate fleets (secondary, aligned with Vision 2030 mandates), and the Saudi national workforce via the NAVA training program. The company's competitive positioning rests on being a state-backed first-mover domestic EV brand with explicit alignment to the 30% Riyadh EV adoption target by 2030, supported by the EVIQ public charging network and the TASARU Supplier Hub within the King Salman Automotive Cluster. Quantified long-term targets include 30,000 direct and indirect jobs and over SAR 30 billion contribution to Saudi GDP by 2034.
Ceer firmographics
Firmographics- Name
- Ceer
- Legal name
- Ceer National Automotive Company
- Website
- https://ceermotors.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ceer (سير) is Saudi Arabia's first domestic EV brand and a PIF-Foxconn joint venture developing mass-market electric vehicles using licensed BMW technology with engineering from Rimac and Hyundai, targeting consumers in Saudi Arabia and the GCC.
- Ownership category
- akta.pro rank
Ceer industry classification
Industry- Product category
- Electric Vehicles
- NAICS
- Automobile and Light Duty Motor Vehicle Manufacturing (33611)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)
Keywords
Where Ceer is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices3 records
Markets served
Ceer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Infrastructure, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Electric Vehicle Sales: Ceer generates revenue through the manufacture and sale of electric vehicles. As a mass-market EV brand, vehicles will be sold through dealer networks and direct channels in Saudi Arabia and the GCC. Production capacity at the manufacturing complex in King Abdullah Economic City is 240,000 units per year, with production scheduled to begin in Q4 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Mass-market electric vehicles targeting broad consumer adoption in Saudi Arabia and the GCC |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Ceer product offering
Product offeringCore offering
Ceer manufactures and sells mass-market electric vehicles, including planned sedan and SUV variants, using licensed BMW vehicle platform technology with engineering contributions from Rimac Technology and Hyundai Motor Group. Vehicles are designed for Saudi and GCC climate conditions and feature long-range battery technology (600+ km per charge), AI-driven battery management, over-the-air software updates, and a signature 32-light-bar design element. Production is planned at the CEER Manufacturing Complex in King Abdullah Economic City with 240,000-unit annual capacity, targeting commercial launch in 2026.
Product overview
Ceer (سير) is Saudi Arabia's first domestic electric vehicle brand — a joint venture between the Public Investment Fund (PIF) and Foxconn — producing a portfolio of mass-market electric vehicles including sedan and SUV body styles. The company is building its manufacturing footprint at the CEER Manufacturing Complex in King Abdullah Economic City, with a planned annual production capacity of 240,000 units. Vehicles use licensed BMW technology and incorporate engineering contributions from Rimac and Hyundai. The flagship models feature advanced battery management systems and are designed specifically for regional climatic conditions, targeting 7 model variants over the next five years.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceer Electric Vehicles Ceer Electric Vehicles are the company's planned mass-market electric vehicles for consumers in Saudi Arabia and the wider GCC region, including sedan and SUV variants built on licensed BMW vehicle platform technology with engineering contributions from Rimac Technology and Hyundai Motor Group. Vehicles feature a signature 32-light-bar design element, long-range batteries (600+ km per charge), AI-driven battery management systems, over-the-air software updates, advanced driver assistance, and climate-optimized components such as the Isoclima windshield with triple-layer infrared-reflective coating. Targeted at personal and family transportation with annual production capacity of 240,000 units at the CEER Manufacturing Complex.
Quantifiable outcome
- 30,000 direct and indirect jobs by 2034
- +4 more outcomes
Companies that use Ceer
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Ceer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ceer partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered key, supporting and core.
- FEVkeyFEV, a global engineering services provider, signed an MoU with Ceer to collaborate on advancing Saudi Arabia's EV program. FEV will provide specialized engineering services supporting Ceer's vehicle development and manufacturing readiness.
- MASARAT Mobility ParksupportingMASARAT Mobility Park signed development-lease agreements with TASARU Supplier Hub to establish manufacturing operations at the park, supporting local automotive production and integrating global suppliers including Ceer and Lucid Motors.
- TASARU Supplier HubkeyTASARU Mobility Investments (a PIF company) launched the TASARU Supplier Hub at the King Salman Automotive Cluster in King Abdullah Economic City, designed to provide global and local automotive suppliers access to serviced land, ready-built facilities, and production equipment. The hub supports Ceer and Lucid manufacturing operations and integrates with ports and road networks.
- DürrkeyDürr, a global leader in mechanical and plant engineering, is supplying and installing the Paint Shop of the Future at Ceer's manufacturing complex in King Abdullah Economic City. Features include EcoInCure ovens, EcoPaintJet Pro for overspray-free two-tone painting, automated guided vehicles, and DXQ digital software. Ceer is the first company globally to implement Dürr's full Paint Shop of the Future concept. Dürr Systems Arabia in Jeddah provides local support.
- NAVA (National Automotive Academy)keyNAVA (National Automotive and Vehicles Academy) partnered with Ceer to launch an Intermediate Diploma Program in Automotive Manufacturing Technology at the UNIDO General Conference in Riyadh. The program aims to train 300 Saudi trainees in EV manufacturing to support localization and Vision 2030 goals.
- KACST & OSPsupportingA trilateral R&D agreement between OSP, KACST (King Abdulaziz City for Science and Technology), and Ceer to collaborate on advancing graphene production technologies for battery applications, producing high-value graphene from low-value petroleum coke using advanced electrochemical technologies.
- IsoclimakeyIsoclima, a leading high-performance glass solutions company trusted by luxury automotive brands, signed a strategic partnership with Ceer to develop and manufacture the world's largest automotive windshield. The windshield features ultra-thin advanced glass with triple-layer infrared-reflective coating, fast defogging, and acoustic insulation for Ceer's sedan and SUV models.
- FoxconncoreFoxconn, the world's largest electronics manufacturer and leading engineering services provider, is the operating partner in the Ceer joint venture with PIF. Foxconn brings manufacturing scale, supply chain management, and electronics expertise to the partnership, leveraging its experience as a major technology manufacturer.
- BMW GroupcoreBMW is the technology licensor for Ceer, providing vehicle platform technology, engineering services, and vehicle concept design. Ceer vehicles are developed using licensed BMW technology, giving the brand access to proven automotive engineering and platform architecture.
- Rimac TechnologykeyRimac Technology, the Croatian electric hypercar manufacturer and Tier 1 automotive supplier, provides engineering contributions to Ceer's EV program including battery and powertrain systems. Rimac is entering new series-production programs with global OEMs and has partnerships with BMW Group and Ceer Motors.
- Hyundai Motor GroupkeyHyundai Motor Group provides engineering contributions to Ceer's EV development program. Saudi PIF is pursuing EV manufacturing through CEER via joint ventures with both Hyundai and Foxconn, leveraging Hyundai's established EV platform and manufacturing expertise.
- EVIQkeyEVIQ is Saudi Arabia's state-backed EV charging infrastructure company (joint venture between PIF and Saudi Electricity Co.), partnering with Ceer and Lucid to provide the official charging infrastructure network. EVIQ aims to install 5,000 fast chargers across 1,000 locations by 2030, supporting 30% EV adoption target in Riyadh.
- Lear CorporationkeyGlobal Tier-1 automotive supplier providing seating and electrical architecture systems. One of multiple Tier-1 supplier contracts signed by Ceer in February 2025 valued at SAR 5.5 billion.
- Forvia (Faurecia + Hella)keyGlobal Tier-1 automotive supplier providing interior components, lighting, and electronics. Contract signed at PIF event in February 2025 as part of Ceer's supply chain localization.
- Benteler AutomotivekeyGlobal Tier-1 automotive supplier providing chassis and module systems. Contract signed at PIF event in February 2025 as part of Ceer's supply chain ecosystem.
- Abdullatif JameelsupportingSaudi conglomerate supplying washer fluids, EV coolants, and forklift equipment to Ceer under the February 2026 supply chain agreements (SAR 3.7 billion, 16 new deals).
- Al RajhisupportingAl Rajhi, the Riyadh-based financial services group, provides financing and insurance solutions as part of the Ceer ecosystem supporting vehicle sales and customer accessibility.
- AlmaraisupportingAlmarai, the Saudi food and beverage company, supplies packaging and operational materials to Ceer as part of the localization supply chain agreements.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Ceer competitors and assessment
Company assessmentBroad incumbents
- BYD: World's largest EV manufacturer by volume with rapidly expanding presence in Middle East and GCC markets. BYD's price-competitive mass-market EVs pose the strongest direct competitive threat to Ceer's mass-market positioning.
- Tesla: Global EV market leader and incumbent mass-market EV manufacturer. Tesla's planned presence in the Middle East, combined with its scale and brand, sets the competitive benchmark Ceer must match in the regional mass-market EV segment.
- Geely-Zeekr: Geely's premium EV brand combining scale manufacturing with international ambitions. Comparable as a platform-leveraged EV manufacturer with global technology partnerships expanding into MENA markets.
Emerging players
- NIO: Chinese premium EV manufacturer pursuing international expansion with battery-swap technology and software-defined vehicle architecture. Comparable as a technology-forward EV OEM expanding beyond its home market.
- Rivian: US-based EV manufacturer with similar pre-profitability scale-up profile, large manufacturing footprint investment, and partnerships with technology licensors. Comparable as an emerging EV OEM navigating capital-intensive scale-up.
- XPeng: Chinese EV manufacturer with mass-market positioning, advanced ADAS features, and international expansion plans. Comparable as a tech-enabled mass-market EV player targeting similar customer profiles.
- VinFast: Vietnamese EV manufacturer backed by Vingroup building global EV manufacturing footprint with similar first-time OEM profile and emerging-market origin. Comparable as a state-backed new entrant scaling EV manufacturing rapidly with licensed and partnered technology.
Direct peers
- Lucid Motors: US-based luxury EV manufacturer also majority-owned by Saudi PIF (61% stake), producing EVs in the same Saudi strategic ecosystem. Lucid and Ceer are positioned as the twin pillars of Saudi Arabia's EV strategy, both targeting the Saudi/GCC market with PIF backing and overlapping supplier ecosystems.
- Hyundai Motor Group: Ceer's technology partner contributing engineering, while also competing in the same EV segments. Hyundai's Ioniq lineup and E-GMP platform directly overlap with Ceer's planned sedans and SUVs in the GCC market.
- Foxconn (Foxtron): Ceer's joint venture operating partner; Foxconn has launched its own EV brand (Foxtron) and has partnerships with other OEMs. Comparable as both a contract manufacturer entering OEM space and as Ceer's strategic partner with shared EV platform ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ceer social profiles
Digital presenceCeer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ceer leadership team
Management profileNumber of profiles
Profiles15 records
Ceer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ceer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ceer
What does Ceer do?
Ceer manufactures and sells mass-market electric vehicles, including planned sedan and SUV variants, using licensed BMW vehicle platform technology with engineering contributions from Rimac Technology and Hyundai Motor Group. Vehicles are designed for Saudi and GCC climate conditions and feature long-range battery technology (600+ km per charge), AI-driven battery management, over-the-air software updates, and a signature 32-light-bar design element. Production is planned at the CEER Manufacturing Complex in King Abdullah Economic City with 240,000-unit annual capacity, targeting commercial launch in 2026.
Is Ceer a public or private company?
Ceer is a private company. It is classified as state government owned and is currently operating.
When was Ceer founded?
Ceer was founded in 2022. It employs 1 to 10 people.
Where is Ceer based?
Ceer is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Ceer make money?
One revenue line is on record: electric Vehicle Sales.
Who are Ceer's main competitors?
Broad incumbents on record are BYD, Tesla and Geely-Zeekr. Emerging players are NIO, Rivian, XPeng and VinFast. Direct peers are Lucid Motors, Hyundai Motor Group and Foxconn (Foxtron).
Does Ceer have an API?
No public API is recorded for Ceer.
What industry is Ceer in?
Ceer's product category is Electric Vehicles. Its primary akta.pro industry code is IMACACAI, EV Platform/Skateboard & Chassis Integration Manufacturing. Its NAICS code is 33611 and its SIC code is 3711.