Lifeforce

What Lifeforce does

Lifeforce is a longevity medicine platform founded in 2021 and headquartered in Santa Monica/Los Angeles, California. The company operates a biomarker-driven health optimization service that analyzes more than 50 blood and wearable-derived biomarkers and synthesizes them into a proprietary Wellness Score with personalized longevity recommendations. It serves individual consumers directly through a subscription priced at $149 per month and is extending into clinical channels via partnerships.

The product surface has expanded materially beyond the original diagnostic subscription. Lifeforce now offers Health Insights in partnership with Amazon One Medical, a portfolio of 11 proprietary supplements, and the Ultimate Longevity Center — a physical clinic concept launched with Sequel Brands and longevity clinician Gary Brecka. Technology components include structured biomarker ingestion, a proprietary scoring and recommendation engine, and integration points into Amazon One Medical's clinical workflow. Revenue mechanics combine DTC subscription, supplement sales, and emerging franchise and enterprise clinical distribution.

Lifeforce was co-founded by Tony Robbins, Joel Jackson, Peter Diamandis, and Dugal Bain-Kim (CEO), and operates with 51-100 employees. The company closed a $12M Series A in May 2023 led by M13 and Peterson Ventures, with Serena Williams participating. The capital base, celebrity-driven brand, and sequential channel and product expansion position the company as an early-scale player in the consumer longevity category, though disclosure on subscriber counts, revenue, and clinical outcomes remains limited.

Name

Lifeforce

Legal name

Lifeforce

Website

https://mylifeforce.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifeforce is a longevity medicine platform that analyzes 50+ biomarkers to deliver a proprietary Wellness Score and personalized recommendations to individual subscribers via a $149/month DTC subscription, with extensions into Amazon One Medical, proprietary supplements, and franchised clinics.

Ownership category

akta.pro rank

Product category

Longevity Medicine Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120)

akta.pro primary industry

Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

Keywords

• Longevity medicine platform
• Biomarker health analysis
• Personalized health optimization
• Direct-to-consumer telehealth
• Longevity supplement subscription

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription Membership: Monthly subscription model providing access to biomarker testing, personalized health programs, in-home diagnostics, and continuous program refinement. The platform operates as a membership-based telehealth service with ongoing coaching and health optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lifeforce operates a biomarker-driven longevity medicine platform that sells a $149/month subscription membership including at-home blood-based diagnostic tests analyzing more than 50 biomarkers, AI-powered wellness scoring, clinician-supervised personalized longevity protocols, and an optional line of 11 proprietary supplements. Members receive quarterly testing, personalized recommendations, and health-coach support, with a B2B extension into Amazon One Medical's "Health Insights" feature.

Product overview

Lifeforce operates as a unified longevity medicine platform combining biomarker-driven diagnostics with personalized health interventions. The core Lifeforce Health Optimization Platform provides quarterly biomarker testing (50+ biomarkers), in-home diagnostics, and personalized health programs with 11 proprietary supplements. The platform is augmented by the Health Insights feature (powered by AI analysis of 50+ biomarkers) available through Amazon One Medical partnership, and the Ultimate Longevity Center franchise concept delivering physical wellness experiences including biomarker testing, metabolic profiling, red light therapy, hyperbaric chambers, and hormone optimization therapies.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifeforce Health Optimization Platform (subscription membership) A monthly membership ($149/month) that delivers at-home blood-based diagnostic tests analyzing 50+ biomarkers, AI-powered wellness scoring, clinician-supervised personalized longevity protocols, health-coach support, and access to a proprietary supplement line, targeted at midlife adults seeking preventive longevity care.
• Health Insights (Amazon One Medical integration) An embedded experience inside the Amazon One Medical app that brings Lifeforce's biomarker analysis and longevity insights to One Medical members as part of their primary care relationship.
• Lifeforce Proprietary Supplements A line of 11 proprietary supplements offered to Lifeforce members as part of, or in addition to, their personalized health optimization protocols.
• Ultimate Longevity Center (franchise clinic concept with Sequel Brands and Gary Brecka) A branded longevity clinic concept offering in-person diagnostic testing, personalized longevity protocols and supplements under the Ultimate Longevity Center brand, developed jointly with Sequel Brands and Gary Brecka and deployed via franchise/operator partners starting with the Newport Beach location.

Quantifiable outcome

• Analysis of over 50 biomarkers from routine bloodwork

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Amazon One MedicalflagshipStrategic or Co-development Partner · 10 February 2026Amazon integrated Lifeforce's biomarker-driven longevity guidance into its Amazon One Medical primary care service, launching a beta 'Health Insights' feature. The feature analyzes routine bloodwork from over 50 biomarkers to provide personalized health recommendations organized by cardiovascular, metabolic, and immune health categories. Lifeforce powers the biomarker analysis and is available to eligible One Medical members at no additional cost.
• Sequel BrandscoreStrategic or Co-development Partner · 8 December 2025Sequel Brands, led by Anthony Geisler, partnered with Lifeforce and biohacker Gary Brecka to launch the Ultimate Longevity Center franchise. The centers combine preventive health services and physical performance offerings with Lifeforce's biomarker analysis and personalized longevity protocols. First location opened in Newport Beach, California.
• Gary BreckacoreStrategic or Co-development Partner · 8 December 2025Biohacking influencer Gary Brecka partnered with Sequel Brands and Lifeforce to co-develop the Ultimate Longevity Center franchise, contributing expertise in longevity protocols and wellness modalities including NAD, GLP-1s, and hormone replacement therapy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Elysium Health: Elysium Health develops and sells longevity-focused supplements (NAD-boosting Basis) backed by clinical research, and has expanded into biomarker testing and health optimization services. It overlaps with Lifeforce on longevity protocols and supplement-driven healthspan positioning.
• Levels: Levels provides continuous metabolic monitoring (CGM) with personalized insights for health optimization. While narrower in scope than Lifeforce, it competes for the same biohacking, data-driven health consumer and represents a category-adjacent player in personalized health.
• Superpower: Superpower is an emerging DTC longevity platform offering comprehensive biomarker testing and personalized health insights via subscription. It targets the same proactive midlife consumer as Lifeforce and represents a fast-moving emerging entrant in the category.
• Viome Life Sciences: Viome offers at-home health testing (gut microbiome, RNA, blood biomarkers) with personalized nutrition and supplement recommendations on a subscription. It competes for the same proactive health-conscious consumer but emphasizes gut/microbiome over Lifeforce's broader 50+ blood biomarker focus.

Direct peers

• Fountain Life: Fountain Life operates premium longevity clinics offering advanced diagnostics, biomarker analysis, and preventive health protocols for affluent consumers. It is a direct competitor to Lifeforce's Ultimate Longevity Center franchise in the physical-clinic, longevity-medicine category.
• Marek Health: Marek Health offers hormone optimization, TRT, and longevity-focused telehealth services including biomarker analysis. It overlaps significantly with Lifeforce's protocols around hormone replacement therapy and personalized longevity programs targeting similar midlife male demographics.
• Thorne HealthTech: Thorne combines premium supplements with at-home biomarker testing and personalized health recommendations. Like Lifeforce, it bundles proprietary supplements with biomarker-driven insights and serves the same high-end wellness consumer pursuing healthspan optimization.
• InsideTracker: InsideTracker provides personalized health and longevity insights through blood biomarker analysis, nutrition, and lifestyle recommendations on a subscription basis. It is one of the most established direct competitors in the DTC biomarker-driven longevity space and competes directly with Lifeforce on testing depth and personalization.
• Function Health: Function Health is the closest direct competitor to Lifeforce, offering a subscription-based biomarker testing service (100+ biomarkers) targeting proactive health-conscious consumers seeking longevity insights. Both brands compete for the same midlife, premium-wellness customer with similar quarterly testing and AI-driven recommendations.

Broad incumbents

• Human Longevity Inc. Human Longevity Inc. (HLI) is a broader, well-capitalized incumbent offering comprehensive genomic sequencing, advanced imaging, and biomarker-driven longevity medicine. It overlaps with Lifeforce on preventive, data-rich longevity care but operates a premium clinic-based model with greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golifeforce
• LinkedInlinkedin.com/company/lifeforce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeforce