Gabb

What Gabb does

Gabb Wireless, Inc. is a Lehi, Utah-based, privately held consumer technology company founded in 2018 that designs and sells kid-safe mobile devices and an associated software ecosystem for children ages 5–14. Its core hardware products are the Gabb Watch 3e smartwatch and the Gabb Phone 4 smartphone, both engineered without a web browser, social media apps, or open third-party app stores; parental controls are implemented at the device firmware level so they cannot be removed by the child, and parents manage contacts, location, and device settings through the MyGabb companion app. The platform extends beyond hardware into a curated suite of services: Gabb Music (an explicit-free streaming service with a proprietary lyrics/artwork filtration process and a paid Music+ tier), Gabb Messenger (with AI-based content and nudity detection in video calls), Gabb Maps (location and Safe Zones via a HERE partnership), Gabb Go (an activity and virtual pet app), Gabb Guard, and Gabb Cloud.

The business model combines one-time hardware revenue (devices priced at $74 for certified refurbished or $149 for new) with recurring monthly service plans ($12.99 for the watch, $24.99 for the phone) billed directly by Gabb, optional extended warranty at $4.99 per month, and subscription add-ons such as Gabb Music+. Connectivity runs on a nationwide wireless network enabled by partnerships including Verizon as a service provider and ZTE/Samsung as device/component providers, with Tuned Global supplying music platform infrastructure. Gabb distributes through its own gabb.com storefront (which also offers Buy with Prime), the Amazon Marketplace, and Walmart in-store and online, supplemented by a CJ Affiliate program, family-focused influencer partnerships, and a customer advocacy community.

Go-to-market emphasizes trust, safety, and a "Tech in Steps" philosophy that lets parents graduate children across devices as they age, supported by an editorial/content engine (Gabb blog, Gabb Now media library), community forums, and earned-media hooks including a Billboard co-branded chart, TIME Best Inventions 2025 recognition, and 2026 NAPPA Awards. The company is venture-backed (approximately $34 million disclosed across 2020–2022 rounds, including Sandlot Partners and AIM Ventura Capital), holds 251–500 employees, and operates exclusively in the United States.

Name

Gabb

Legal name

Gabb Wireless, Inc.

Website

https://gabb.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Gabb Wireless designs and sells kid-safe smartwatches and smartphones for children ages 5–14, paired with a curated software ecosystem (Gabb Music, Messenger, Maps, Go) and firmware-level parental controls. The company sells direct-to-consumer via gabb.com and through Amazon and Walmart, monetizing hardware plus recurring monthly service plans.

Ownership category

akta.pro rank

Product category

Children's Mobile Devices

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Kids Wearables (GPS watches & trackers) (CRACAIAI)

akta.pro secondary industry

Smartwatches (CRACAIAA)

Keywords

• Kid-safe smartphones
• Children's mobile devices
• Parental control technology
• Kid-safe music streaming
• Family wireless service

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Device Sales: Gabb sells Gabb Watch 3e and Gabb Phone 4 devices directly through gabb.com, Amazon, Walmart, and Buy with Prime. Device prices range from $74 (certified refurbished watch) to $149 (new phone). One-time device revenue is the initial acquisition transaction.
2. Monthly Wireless Service Plans: Recurring monthly cellular service plans billed at $12.99/month (Watch) and $24.99/month (Phone 4). Plans include unlimited talk and text on a nationwide wireless network. Monthly billing with prorated charges on first bill. Early termination fees apply for contract-term plans.
3. Extended Warranty Plans: Optional monthly extended warranty at $4.99/month covering accidental damage from handling (ADH) for new devices, with deductibles of $40 (watches) and $60 (phones). Separate refurbished extended warranty at $7.99 shipping per replacement with no deductible. Limit of 2 claims per rolling 12 months.
4. Gabb Music+ Subscription: Gabb Music+ is a premium tier of the Gabb Music streaming service offering on-demand search, unlimited skips, playlist creation, and offline downloads. Base Gabb Music (radio-style) is included with the device. Revenue model for Music+ is a subscription add-on to the service plan.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Gabb designs, sells, and services kid-safe smartphones and smartwatches (Gabb Phone 4 for ages 9-14 and Gabb Watch 3e for ages 5-12) purpose-built without web browsers, social media apps, or open third-party app stores. Each device is bundled with a monthly nationwide wireless service plan and accompanied by a curated family-safe software suite (Gabb Music, Gabb Messenger with AI content filtering, Gabb Maps, Gabb Go) that parents manage through the MyGabb app. The company also sells certified refurbished devices and an optional extended warranty program.

Product overview

Gabb offers a unified platform of kid-safe technology products and services designed to give children and teens a safer, simpler connected experience without social media apps or unrestricted app stores. The core product portfolio centers on two device categories: the Gabb Phone 4 for tweens (ages 9-14) and the Gabb Watch 3e for younger children (ages 5-12). These hardware products are supported by a suite of software services including Gabb Music (with premium Gabb Music+ tier), Gabb Messenger with AI-powered content filtering, Gabb Go activity app, Gabb Maps navigation, Gabb Guard security, and Gabb Cloud storage. Parents manage all devices through the MyGabb App parental control application. The company also sells certified refurbished devices and offers extended warranty programs. Devices operate on a nationwide wireless network and require monthly service plans.

Differentiator

Problem solved

Functional benefit

Brands

• Gabb Music: Kid-safe music streaming service providing an explicit-free music library for children without requiring parental controls, using a proprietary filtration process to screen songs.
• Gabb Messenger
• Gabb Maps
• Gabb Guard
• Gabb Cloud
• Gabb Go
• MyGabb

Products and services

• Gabb Phone 4 A basic smartphone designed for tweens (ages 9-14) without web browsers, social media apps, or open third-party app stores. Provides unlimited talk and text on Gabb's nationwide wireless network with parent-managed contact options and access to Gabb's curated app suite.
• Gabb Watch 3e A kid-safe smartwatch for children ages 5-12 with its own phone number. Includes unlimited talk and text, GPS tracking, Safe Zones, parent-managed contacts, step counter, SOS button, voice messaging, and the built-in Gabb Go virtual pet.
• Gabb Music Kid-safe music streaming service with radio-style listening and a proprietary filtration process that screens songs, titles, artist names, and images for explicit content. Included with Gabb Phone 4.
• Gabb Music+ Premium subscription tier of Gabb Music that adds on-demand search for specific artists or songs, unlimited skips, playlist creation, and offline music downloads.
• Gabb Messenger Safer messaging app for kids with AI-based content filtering and real-time nudity detection in video calls, with parent alerts routed through the MyGabb app. Contact list is parent-managed on Gabb Watch 3e and optionally parent-managed on Gabb Phone 4.
• Gabb Maps Location and navigation service for Gabb phones and watches powered by HERE, providing GPS tracking and Safe Zones that parents monitor through the MyGabb app.
• Gabb Go Activity and productivity app featuring a virtual pet that motivates kids to reduce screen time, a step counter, parent-created to-do lists, and healthy habit tracking.
• MyGabb App Parental control application for parents that provides visibility into their child's location, messaging, contacts, and device settings. Controls are built into the Gabb device firmware and cannot be removed or bypassed by the child.
• Gabb Extended Limited Warranty Optional monthly warranty program ($4.99/month for new devices, $7.99 shipping per replacement for refurbished devices) covering accidental damage from handling such as drops and spills.
• Certified Refurbished Gabb Devices Refurbished Gabb devices that have passed certified refurbishment and testing, available at reduced prices with warranty coverage. The Gabb Watch 3e is offered at $74 refurbished vs. $149 new.
• Monthly Wireless Service Plans Monthly nationwide wireless service plans bundled with Gabb devices, billed directly by Gabb. The Gabb Watch plan starts at $12.99/month and the Gabb Phone 4 plan starts at $24.99/month, both with unlimited talk and text.
• Gabb Guard Safety and monitoring service for Gabb devices that supports parental oversight of child device usage.
• Gabb Cloud Cloud storage service supporting Gabb devices.

Quantifiable outcome

• Gabb Music reached TIME's Best Inventions of 2025 list — recognition as a top innovative product.
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• BillboardcoreStrategic or Co-development Partner · 7 May 2026Billboard and Gabb Wireless collaborated to create the 'Top Gabb Music Songs' chart, a monthly ranking of kid- and teen-appropriate on-demand streams via the Gabb Music platform. The chart is published by Billboard in partnership with Gabb, tracking music streaming activity and surfacing trending artists in the family audience segment. This is a co-branded editorial product that positions Gabb Music as a legitimate music platform.
• HERE (for Gabb Maps)coreTechnology or Integration · 17 September 2024Gabb Maps, the GPS-based location tracking and safe zones feature on Gabb phones and watches, is powered by HERE location services and platform technology. The partnership was officially renewed and expanded to all Gabb phones, supporting location tracking capabilities that parents use through the MyGabb app.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Emerging players

• Jiobit (Life360): Jiobit makes kid GPS location trackers acquired by Life360. While narrower than Gabb's offering (location only, no phone/watch functions), it competes for parents seeking kid-safety devices and is part of the broader family safety ecosystem.
• Aura: Aura provides digital safety services including parental controls, screen time management, and content filtering. As a software-first alternative, it competes for the same parent demographic that might otherwise choose Gabb's hardware-bundled approach.
• Bark (parental monitoring app): Bark offers AI-powered parental monitoring software for social media, text, and email on existing devices. It represents the app-based alternative to Gabb's hardware-bundled safety approach for parents who prefer keeping standard smartphones.

Direct peers

• Pinwheel: Pinwheel provides kid-safe smartphones with built-in parental controls and a curated app experience. Like Gabb, Pinwheel targets parents of tweens/teens wanting a first smartphone without social media or unrestricted browsers.
• Bark Phone: Bark Phone is a Samsung-based kid-safe smartphone bundled with Bark's parental monitoring service. It competes directly with Gabb Phone 4 in the restricted-device-for-kids category, with similar parental control value propositions.
• TickTalk Tech: TickTalk produces 4G kids smartwatches with calling, messaging, GPS, and parental controls. It competes directly with Gabb Watch 3e in the kids wearable phone category for ages 5-12.
• Xplora: Xplora is a European-based kids smartwatch company offering GPS, calling, and parental controls. While primarily regional, it competes with Gabb Watch in the global kids wearable category with comparable functionality.
• Troomi: Troomi offers kid-safe smartphones with parental controls, similar to Gabb's Phone 4. Both companies target parents seeking restricted devices for children with managed contacts, no social media, and no open app stores, operating on similar MVNO-style service models.

Broad incumbents

• Apple Watch for Kids (Family Setup): Apple's Family Setup feature enables kids to use Apple Watch without iPhones, including parental controls and location sharing. As a major tech platform offering, it represents a premium alternative to Gabb Watch in the kids smartwatch category.
• Verizon GizmoWatch: Verizon's GizmoWatch is a kids smartwatch offering calling, messaging, and GPS on Verizon's network. As a major carrier offering, it competes with Gabb Watch but is part of a broader wireless portfolio rather than a kid-focused specialty brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GabbWireless
• YouTubeyoutube.com/c/GabbWireless
• Facebookfacebook.com/GabbWireless
• LinkedInlinkedin.com/company/gabb-wireless
• Instagraminstagram.com/gabbwireless
• Pinterestpinterest.com/GabbWireless

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gabb