Xplora
Xplora is a Norwegian public company that designs and sells GPS smartwatches (XGO3, X6Play) and related mobile services for children aged 4-14, sold via DTC e-commerce and major US retailers, with a recurring Xplora Connect subscription for parents.
- Company typePrivate
- Founded2016
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Xplora does
Xplora is a Norwegian consumer technology company, headquartered in Oslo and publicly listed on the Oslo Stock Exchange (ose:XPLRA), that designs and sells GPS-enabled smartwatches and related mobile devices purpose-built for children aged 4-14. Its core hardware portfolio consists of the XGO3 smartwatch for ages 4-7 at $129.99 and the X6Play for ages 7-12 at $169.99, both featuring standalone cellular connectivity (built-in SIM, own phone number), real-time GPS tracking, SOS emergency functions, calling, messaging, and step tracking without requiring a paired smartphone. The product is paired with the proprietary Xplora Guardian app for parental controls (geofencing, school mode, notifications), the Goplay gamification platform for children, and the Xplora Connect subscription at $12/month for unlimited talk, text, and data.
The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce (shop.myxplora.com) with multi-channel retail distribution across Amazon, Target, Walmart, and Best Buy in the US, plus a mobile carrier partnership with C Spire for bundled X6Play connectivity. An upcoming HMD co-developed XploraOne kid-friendly smartphone extends the portfolio into the 10-14 age segment. Xplora monetizes through one-time hardware sales and recurring Xplora Connect subscriptions, with cumulative sales of 2M+ devices and 700k+ monthly active users generating 1 billion+ tracked steps per week. The company was founded in 2016 by CEO Sten Kirkbak, acquired Xplora Mobile AS in 2021 to internalize cellular service capability, and most recently closed an $88.7M Nordea-led funding round in March 2025.
Xplora firmographics
Firmographics- Name
- Xplora
- Legal name
- Xplora US
- Website
- https://xplora.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Xplora is a Norwegian public company that designs and sells GPS smartwatches (XGO3, X6Play) and related mobile services for children aged 4-14, sold via DTC e-commerce and major US retailers, with a recurring Xplora Connect subscription for parents.
- Ownership category
- akta.pro rank
Xplora industry classification
Industry- Product category
- Children's GPS Smartwatches
- NAICS
- Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Kids Wearables (GPS watches & trackers) (CRACAIAI)
- akta.pro secondary industries
- Smartwatches (CRACAIAA), Smartwatches & Connected Wearables (CRAKADAC), Personal Safety Wearables (SOS, fall detection) (CRACAIAH)
Keywords
Where Xplora is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Markets served
Xplora business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Hardware Sales: One-time sales of GPS smartwatches (XGO3 at $129.99, X6Play at $169.99) and accessories. Devices sold directly to consumers and through retail partners.
- Xplora Connect Subscription: Monthly subscription service at $12/month providing unlimited talk, text, and data. Includes 20% discount for annual prepayment. Provides recurring monthly revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | XGO3 smartwatch for ages 4-7 |
| One time/ perpetual license | Pay-as-you-go | X6Play smartwatch for ages 7-12 |
| Subscription | Monthly | Xplora Connect - monthly service plan |
| Subscription | Annual | Xplora Connect - annual prepayment |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Xplora product offering
Product offeringCore offering
Xplora designs, manufactures, and sells GPS-enabled cellular smartwatches (XGO3 for ages 4-7 at $129.99 and X6Play for ages 7-12 at $169.99) that let children call, message, and be located without a paired smartphone. The hardware is paired with the Xplora Connect cellular subscription ($12/month, 20% off annual), the Xplora Guardian parental-control app, and the Goplay kids' content platform. The company has shipped over 2 million devices worldwide since 2016.
Product overview
Xplora is a Norwegian company specializing in GPS smartwatches and kid-safe mobile devices for children aged 4-14. The product portfolio centers on two main smartwatch models: the XGO3 (for ages 4-7, $129.99) and the X6PLAY (for ages 7-12, $169.99), both featuring standalone cellular connectivity, real-time GPS tracking, calling, messaging, and SOS functions without requiring a paired smartphone. Supporting the hardware is the Xplora Guardian App for parental control and monitoring, along with the Goplay Platform for kid-friendly digital content. The company also offers an Xplora Connect subscription service ($12/month) for cellular connectivity and has announced an upcoming HMD XploraOne smartphone for teens. Xplora has sold over 2 million devices worldwide since 2016.
Differentiator
Problem solved
Functional benefit
Brands
- Goplay: Xplora's gamification platform for kids
- Xplora Connect
- Xplora Guardian App
Products and services
- Xplora XGO3 Entry-level standalone GPS smartwatch for children ages 4-7 priced at $129.99, featuring calls, messaging, real-time GPS tracking, SOS functions, and activity monitoring. Works independently with built-in SIM card and own phone number — no smartphone pairing required. Available in Blue Elephant, Black Panther, and Pink Zebra color variants.
- Xplora X6Play Premium standalone GPS smartwatch for children ages 7-12 priced at $169.99, with a sharper camera, more memory, fully customizable interface, GPS tracking, geofencing, and enhanced calling/messaging. Ships with two starter straps. Works without a paired smartphone using a built-in SIM.
- Xplora Connect
Quantifiable outcome
- 2M+ devices sold worldwide since 2016
- +3 more outcomes
Companies that use Xplora
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Xplora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Xplora partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- C SpirecoreXplora partnered with C Spire mobile carrier for X6Play distribution, providing bundled cellular connectivity for the smartwatch. This partnership enables X6Play customers to receive service through C Spire's network, creating a complete product offering combining hardware and connectivity service.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Xplora competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Xplora social profiles
Digital presenceXplora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xplora leadership team
Management profileNumber of profiles
Profiles1 record
Xplora funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xplora M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xplora
What does Xplora do?
Xplora designs, manufactures, and sells GPS-enabled cellular smartwatches (XGO3 for ages 4-7 at $129.99 and X6Play for ages 7-12 at $169.99) that let children call, message, and be located without a paired smartphone. The hardware is paired with the Xplora Connect cellular subscription ($12/month, 20% off annual), the Xplora Guardian parental-control app, and the Goplay kids' content platform. The company has shipped over 2 million devices worldwide since 2016.
Is Xplora a public or private company?
Xplora is a private company. It is classified as public and is currently operating.
When was Xplora founded?
Xplora was founded in 2016. It employs 101 to 250 people.
Where is Xplora based?
Xplora is headquartered in Oslo, Norway, in the Europe region.
How does Xplora make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are xplora Connect Subscription.
Does Xplora have an API?
No public API is recorded for Xplora.
What industry is Xplora in?
Xplora's product category is Children's GPS Smartwatches. Its primary akta.pro industry code is CRACAIAI, Kids Wearables (GPS watches & trackers), with a secondary code of CRACAIAA, Smartwatches. Its NAICS code is 517121 and its SIC code is 5731.