Wyze Labs

What Wyze Labs does

Wyze Labs, Inc. is a privately held smart home electronics company founded in 2017 and headquartered in Kirkland, Washington. The company designs and sells (largely via OEM partners) a broad portfolio of consumer IoT devices, including Wi-Fi security cameras (Wyze Cam v4, Battery Cam Pro, Solar Cam Pan, Duo Cam Pan, Cam Floodlight v2/Pro), video doorbells (Wyze Battery Video Doorbell, Video Doorbell v2, Duo Cam Doorbell), smart locks (Wyze Lock Bolt v2, Palm Lock with palm vein biometrics), smart scales (Scale Ultra, Scale Ultra BodyScan, Scale BodyScan, Scale X), smart lighting (Bulb Cam, Bulb Color, plugs), air purifiers, cordless vacuums, and noise-cancelling headphones. Wyze serves budget-conscious homeowners, renters, and small businesses in the United States, with regional storefronts and compliance operations in Canada and the United Kingdom; the active install base spans over 12 million households.

The platform is built around a smart home IoT architecture with AI-powered camera technology, biometric security, and a connected device ecosystem managed through a unified Wyze mobile app. Proprietary or differentiated features include Descriptive AI Alerts that generate text descriptions of camera events using generative AI, Friendly Faces facial recognition with on-device biometric storage, palm vein recognition with local encryption in the Palm Lock, radar plus PIR motion fusion to reduce false alarms from weather conditions, and segmental body composition analysis via multi-electrode BIA in the scales. Devices integrate natively with Amazon Alexa, Google Assistant, and IFTTT, and cloud storage/processing is backed by Amazon Web Services. Wyze sources Wi-Fi camera hardware via a white-label OEM relationship with Meari Technology, indicating an asset-light manufacturing model.

Wyze employs a product-led growth go-to-market strategy, distributing through the direct-to-consumer e-commerce site wyze.com, Amazon (where it ranks as the #1 smart camera brand), and a network of over 5,000 US retail stores. Hardware sales dominate revenue, with deliberately aggressive pricing at 40-60% below premium competitors (cameras at $35-50 versus Ring at $100+; Bulb Cam starts at $49.98). Recurring revenue is generated by Cam Plus subscriptions at $2.99/month per camera and Cam Unlimited Pro at $19.99/month, which unlock advanced AI detection, full-length cloud recordings, and Descriptive AI features. The model relies on thin hardware margins offset by conversion of the 12-million-household installed base into paying subscribers, with marketing executed through social media (TikTok, YouTube, Twitter, Facebook, Instagram, Discord), content, affiliate programs, community beta testing, student/military discounts, and earned-media product reviews.

Name

Wyze Labs

Legal name

Wyze Labs, Inc.

Website

https://wyze.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Wyze Labs is a Kirkland, Washington-based IoT company selling affordable smart home cameras, video doorbells, smart locks, scales, and connected devices. It serves over 12 million households through direct e-commerce, Amazon, and 5,000+ US retail stores using a product-led subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: Primary revenue driver from selling smart home devices including security cameras, video doorbells, smart locks, smart scales, and accessories. Products priced significantly below competitors ($35-$130 range for cameras/locks vs $100+ for competitors).
2. Cam Plus Subscription: Subscription service at $2.99/month per camera for premium AI detection features including person, package, and vehicle detection. Premium tiers (Cam Unlimited, Cam Unlimited Pro) available at $19.99/month for advanced features including Descriptive AI Alerts.
3. Cloud Storage: Optional cloud video storage plans for event-based and continuous recording, with 14-day cloud storage available as a subscription add-on.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wyze Labs designs, manufactures, and sells an integrated ecosystem of affordable smart home security and connected lifestyle devices — including indoor/outdoor Wi-Fi and battery-powered security cameras, video doorbells, smart locks (fingerprint and palm-vein biometric), smart body composition scales, smart lighting, air purifiers, cordless vacuums, and headphones — sold directly to consumers through wyze.com, Amazon, and 5,000+ U.S. retail stores. Revenue is generated through hardware sales of the Wyze-branded devices and recurring subscriptions (Cam Plus for AI cloud recording and Wyze Home Monitoring for 24/7 professional dispatch).

Product overview

Wyze Labs offers an integrated ecosystem of smart home devices centered on affordable security cameras, video doorbells, smart locks, and connected home products. The portfolio includes Wyze Cam v4 and Battery Cam Pro as flagship cameras; the Wyze Duo Cam series and Bulb Cam as innovative form factors; Wyze Battery Video Doorbell and Video Doorbell v2 for entry management; Wyze Lock Bolt v2 and Palm Lock for access control; Wyze Scale Ultra and Scale BodyScan for health tracking; and Wyze Air Purifier, Cordless Vacuum S, and Noise-Cancelling Headphones for lifestyle products. These devices are managed through the Wyze app with subscription services (Cam Plus, Home Monitoring) offering cloud recording and advanced AI features. Wyze positions itself as a budget-friendly alternative to premium smart home brands, serving over 12 million households with products available at major retailers and online.

Differentiator

Problem solved

Functional benefit

Products and services

• Wyze Cam v4 Indoor/outdoor wired security camera with 2.5K QHD resolution, enhanced color night vision, motion-activated spotlight, and support for cloud and local storage. Targeted at homeowners seeking affordable, always-powered home monitoring.
• Wyze Battery Cam Pro Wire-free outdoor/indoor battery-powered security camera with 2.5K HDR video, integrated spotlight and siren, radar + PIR dual-sensor motion detection, IP65 weatherproofing, and removable rechargeable battery packs. Designed for renters and homeowners without easy power access.
• Wyze Solar Cam Pan Wire-free outdoor pan-and-tilt security camera with integrated solar panel for maintenance-free operation, 2K resolution, AI person tracking, and 360-degree pan coverage. Targeted at homeowners wanting low-maintenance outdoor surveillance.
• Wyze Cam Pan v4 Pan-and-tilt security camera with 360-degree pan, 180-degree tilt, and 4K Ultra HD video for whole-room or area monitoring. Targeted at users needing broad indoor coverage from a single device.
• Wyze Cam Floodlight v2 Wired outdoor floodlight camera with 2800-lumen LED lights, 2K video with color night vision, 160-degree wide-angle view, 270-degree PIR motion detection, ambient light mode, and two-way talk.
• Wyze Cam Floodlight Pro Premium wired floodlight camera combining a 180-degree wide-angle lens with advanced floodlight capabilities and high-resolution video for residential perimeter security.
• Wyze Duo Cam Pan Dual-camera pan-and-tilt security camera combining two 2K cameras in a single device to eliminate blind spots, with 360-degree pan and 180-degree tilt.
• Wyze Duo Cam Doorbell Battery-powered video doorbell with dual cameras providing separate views of visitors and packages, 2K video, local storage, two-way audio, and AI-powered person and package detection.
• Wyze Video Doorbell v2 Wired video doorbell paired with a chime controller, delivering HD video and reliable entry-point monitoring for homeowners with existing doorbell wiring.
• Wyze Battery Video Doorbell Battery-powered doorbell with 1536x1536 HD+ resolution, head-to-toe viewing, up to 6 months of battery life, support for both wired and wireless installation, local microSD recording, and AI-powered person and package detection. Targeted at renters and homeowners wanting wire-free installation.
• Wyze Bulb Cam 2-in-1 outdoor security camera built into a smart LED light bulb, featuring 2K resolution, 160-degree field of view, 800-lumen dimmable bulb, color night vision, and group lighting control for up to 5 accessory bulbs. Targeted at renters and homeowners who cannot drill-mount a traditional camera.
• Wyze Window Cam Security camera that mounts inside a window to monitor exterior areas without drilling, featuring 1080p HD video, enhanced color night vision, local microSD recording, two-way audio, AI motion detection, and no-tool installation. Targeted at renters.
• Wyze Cam OG Next-generation Wyze Cam with enhanced features and performance improvements over previous models for affordable indoor/outdoor monitoring.
• Wyze Bird Feeder Smart bird feeder with integrated camera providing live video viewing and recording for birdwatching enthusiasts.
• Wyze Lock Bolt v2 Smart fingerprint door lock with Wi-Fi connectivity, AI self-learning fingerprint scanner, BHMA Grade 2 security, fingerprint and keypad entry, and up to 8 months of battery life. Priced at $79.98 for homeowners seeking keyless entry.
• Wyze Palm Lock Budget smart lock using palm vein recognition for keyless biometric entry, with dual-battery system, gyroscope-based auto-lock, and on-device local encryption of biometric data (no Apple HomeKit or Matter compatibility). Priced at $129.98.
• Wyze Lock Smart lock retrofit that preserves existing deadbolt hardware while adding connected features; requires a Wyze gateway to operate.
• Wyze Scale Ultra High-precision Bluetooth smart scale measuring 13 body composition metrics (weight, body fat, muscle mass, BMI, etc.) with extended battery life. Priced at $49.98 for health-conscious consumers.
• Wyze Scale X Bluetooth smart scale measuring 13 body composition metrics with support for up to 8 users and extended battery life. Priced at $38.98 for multi-user households.
• Wyze Scale BodyScan Entry-level smart scale with an 8-electrode BIA system and extendable handle for segmented body composition analysis, tracking 17 metrics including muscle and fat distribution across arms, legs, and torso. Displays 7 key measurements on a 4.7-inch LED screen and syncs with Apple Health, Google Fit, and Fitbit. Priced at $79.98.
• Wyze Scale Ultra BodyScan Advanced smart scale with 8-electrode BIA system, extendable handle, 4.3-inch color screen, Wi-Fi connectivity, multi-user recognition, and detailed segmental body composition metrics. Priced at $119.98, roughly half the cost of comparable smart scales.
• Wyze Bulb Color Smart color-changing LED light bulb with 1100 lumens, 16 million color options, and Wyze app-controlled scheduling and automation. Targeted at consumers building out a Wyze smart lighting ecosystem.
• Wyze Air Purifier HEPA 4-stage home air purifier that filters allergens and particles for cleaner indoor air quality.
• Wyze Cordless Vacuum S Affordable, high-power cordless vacuum cleaner for home cleaning, positioned at $119.99 against premium competitors.
• Wyze Noise-Cancelling Headphones Wireless over-ear headphones with active noise cancellation and 20-hour battery life, positioned from $29.99 for budget-conscious consumers.
• Wyze Plug Smart plug for making standard devices app-controllable via Wyze app with scheduling and automation.
• Wyze Plug Outdoor Weatherproof smart outlet with Wi-Fi controls for automating outdoor devices such as lights and holiday displays.
• Wyze Cam Plus Subscription Subscription service providing full-length cloud recordings, advanced AI detection (person, package, vehicle, pet), and Descriptive AI Alerts. Priced at $2.99/month per camera, $9.99/month for Cam Unlimited, and $19.99/month for Cam Unlimited Pro.
• Wyze Home Monitoring 24/7 professional home monitoring service with emergency dispatch for break-ins, fires, and medical alerts.

Quantifiable outcome

• Security cameras priced at $40-50 vs Ring at $100+, representing 50-60% cost savings
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Meari TechnologyminorOEM/ Whitelabel/ Licensing Partner · 11 May 2026Wyze is one of several major customers for Meari Technology, which white-labels its Wi-Fi baby monitors and security cameras under Wyze and other brands including Arenti, Anran, Boifun, ieGeek, Zhiyun, Intelbras, and Petcube. Wyze purchases Meari's camera technology for white-labeling under the Wyze brand.
• Amazon AlexacoreTechnology or IntegrationWyze devices integrate with Amazon Alexa for voice control and smart home automation, enabling users to control Wyze cameras, doorbells, and locks through voice commands.
• Google Assistant/Google HomecoreTechnology or IntegrationWyze products integrate with Google Assistant and Google Home ecosystem, allowing voice control and smart home integration for Android users and Google Home device owners.
• Amazon Web Services (AWS)coreTechnology or IntegrationWyze cloud storage for camera footage is stored in the AWS cloud, providing scalable cloud infrastructure for video storage and processing services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eufy (Anker Innovations): Anker-owned smart home brand offering security cameras, video doorbells, smart locks, and home automation devices at competitive price points, directly overlapping Wyze's product ecosystem and affordability-led positioning.
• Blink: Amazon-owned budget smart camera brand competing head-to-head with Wyze on affordable indoor/outdoor cameras and battery-powered devices for price-sensitive consumers.
• TP-Link (Tapo/Kasa): TP-Link's Tapo and Kasa smart home brands offer affordable security cameras, smart plugs, lighting, and home automation devices with comparable pricing strategy and broad retail distribution to Wyze.
• Reolink: Smart security camera company offering DIY-install indoor/outdoor cameras, video doorbells, and solar-powered options with local storage emphasis, competing with Wyze on price-performance in the prosumer segment.
• Ring: Amazon-owned smart home security camera and doorbell brand that is Wyze's most direct competitor in the residential security camera market, with overlapping product categories (doorbells, floodlight cams, indoor/outdoor cameras) and a competing subscription service.
• Arlo Technologies: Public smart home security camera company competing directly with Wyze on wireless outdoor cameras, video doorbells, and subscription-based AI detection, frequently cited in Wyze pricing comparisons ($7.99-$17.99/month subscriptions vs Wyze's $2.99).
• SimpliSafe: DIY home security system provider offering self-installed cameras, sensors, and professional monitoring services that competes with Wyze's DIY Home Security Seekers segment and Wyze Home Monitoring subscription.

Emerging players

• Abode Systems: DIY smart home security platform with self-install cameras, sensors, and optional professional monitoring, serving a similar renter and budget-conscious homeowner segment with stronger home automation integrations than Wyze.
• Aqara: Smart home device maker offering cameras, sensors, smart locks, and home automation hubs with strong focus on Apple HomeKit and Matter ecosystems, competing with Wyze in the connected-device space with comparable affordability positioning.

Broad incumbents

• Google Nest: Alphabet-owned smart home camera and home automation platform that competes with Wyze across cameras, doorbells, and integrated home control while leveraging Google's AI/cloud infrastructure and broader ecosystem reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wyzecam
• YouTubeyoutube.com/c/WyzeCam
• Facebookfacebook.com/WyzeCam
• Instagraminstagram.com/wyze
• TikToktiktok.com/@wyze

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyze Labs