Arlo Technologies
Arlo Technologies (NYSE: ARLO) designs AI-powered wireless security cameras, video doorbells, and floodlight cameras for residential and small-business use, sold direct-to-consumer across 30+ countries and supported by the Arlo Secure subscription model.
- Company typePublic
- Founded2014
- HeadquartersCarlsbad, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Arlo Technologies does
Arlo Technologies (NYSE: ARLO) is a publicly traded smart home security company founded in 2014 as a spin-off from NETGEAR and headquartered in San Jose, California, with a European regional headquarters in London. The company designs, markets, and supports wireless security cameras, video doorbells, and floodlight cameras sold primarily to residential homeowners, with secondary exposure to small-business surveillance. Arlo reports serving more than 10 million families and 5 million paying subscribers across over 30 countries spanning North America, Europe, and Asia-Pacific.
Arlo Technologies firmographics
Firmographics- Name
- Arlo Technologies
- Legal name
- Arlo Technologies Inc.
- Website
- https://arlo.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Arlo Technologies (NYSE: ARLO) designs AI-powered wireless security cameras, video doorbells, and floodlight cameras for residential and small-business use, sold direct-to-consumer across 30+ countries and supported by the Arlo Secure subscription model.
- Ownership category
- akta.pro rank
Arlo Technologies industry classification
Industry- Product category
- Smart Home Security Cameras
- NAICS
- Security Systems Services (except Locksmiths) (561621), Electronics and Appliance Retailers (44921)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB)
- akta.pro secondary industries
- Smart Doorbell Cameras (Wi‑Fi/App-Connected) (HSAHAIAE), Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF), Video Doorbell & Intercom Monitoring Services (HSAHAAAH)
Where Arlo Technologies is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Arlo Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Hardware Sales: Arlo generates revenue from the sale of physical security cameras, video doorbells, floodlights, and accessories. Products range from entry-level Essential cameras to premium Ultra 4K models with varying price points.
- Arlo Secure Subscriptions: Recurring monthly or annual subscription revenue providing cloud video storage, advanced AI detection features, 30-day video history, custom detection zones, theft protection insurance, and Emergency SOS functionality. Plans are tiered per camera or for unlimited cameras at a residential location.
- Continuous Video Recording (CVR): Premium add-on subscription for 24/7 CCTV-style recording allowing users to rewind to any moment and download footage. Requires cameras to be plugged into mains power.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Essential Features (No Subscription) |
| Subscription | Monthly | Arlo Secure (Basic) |
| Subscription | Annual | Arlo Secure Pro |
| Subscription | Monthly | Arlo Secure (Onboarding) |
| Subscription | Monthly | Continuous Video Recording (CVR) |
| Subscription | Monthly | Day 25 Offer |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Arlo Technologies product offering
Product offeringCore offering
Arlo Technologies designs, manufactures, and sells wireless smart home security hardware — including indoor/outdoor security cameras, video doorbells, and floodlight cameras — bundled with the Arlo Secure cloud subscription that adds AI-powered detection, 30-day video storage, Emergency SOS, and theft-replacement insurance. The company sells direct to consumers across 30+ countries via its own e-commerce sites and complementary retail channels.
Product overview
Arlo Technologies offers a comprehensive smart home security ecosystem centered on wireless security cameras, video doorbells, and floodlight cameras. The product portfolio includes multiple tiers: Ultra series (premium 4K with advanced features), Pro series (mid-range 2K with strong AI), Essential series (budget-friendly 2K/HD options), and Go series (cellular 4G for remote locations). Each camera integrates with the Arlo Secure subscription service for cloud storage and AI-powered threat detection. The ecosystem also includes accessories (solar panels, batteries, mounts, charging cables, chimes, smart hubs), the Arlo Secure mobile app for remote management, and subscription plans (Arlo Secure, Arlo Secure Pro, Early Warning System) providing cloud storage, AI detection (people, vehicles, fire), and Emergency SOS features. The system works with major smart home platforms (Amazon Alexa, Google Assistant, Apple HomeKit, Samsung SmartThings, IFTTT) and is designed for DIY installation with optional professional monitoring through Verisure integration.
Differentiator
Problem solved
Functional benefit
Brands
- Arlo Secure: Subscription service providing cloud video storage, AI-powered detection, and advanced security features.
- Arlo Essential
- Arlo Pro
- Arlo Ultra
- Arlo Go
Products and services
- Arlo Ultra 2 Security Camera Premium 4K HDR wireless security camera with 180-degree ultra-wide field of view, color night vision, 12x zoom and tracking, dual motion sensors, and noise cancellation audio. Targeted at residential homeowners seeking top-tier DIY outdoor surveillance.
- Arlo Ultra 2 XL Security Camera 4K HDR outdoor security camera with extended battery life up to 365 days on a single charge, 180-degree viewing angle, built-in projector and siren, and 100% wireless design. Targeted at homeowners wanting long-interval maintenance.
- Arlo Ultra 3 Security Camera (2025 Release) High-performance 4K outdoor security camera launched as the third generation of the Ultra line in 2025. Positioned as a flagship DIY home security camera.
- Arlo Pro 5 Security Camera Wireless 2K HDR security camera with color night vision (60 billion+ colors), 160-degree field of view, 30% longer battery life than previous generation, dual-band Wi-Fi, 80 dB siren, and 7m spotlight. Targeted at mainstream DIY residential buyers.
- Arlo Pro 6 Security Camera (2025 Release) 2K HDR wireless security camera with color night vision, 160-degree field of view, wire-free setup, and advanced AI detection features. 2025 release (6th generation) of the Pro line.
- Arlo Go 2 Security Camera 4G LTE cellular security camera for remote locations without Wi-Fi. Provides 1080p HD video with color night vision, weatherproof design, built-in siren, and flexible connectivity via Wi-Fi or SIM card. Targeted at remote properties, rural businesses, and mobile use cases.
- Arlo Essential 2K Outdoor Camera 2K outdoor security camera with 130-degree field of view, color night vision, 7m spotlight, built-in siren, and IP65 weatherproof design. Targeted at entry-level residential buyers.
- Arlo Essential 2K XL Outdoor Camera Outdoor security camera with extended battery life up to 2 years from a single charge. Includes 2K video, color night vision, spotlight, and siren. Targeted at residential buyers wanting low-maintenance outdoor monitoring.
- Arlo Essential Indoor Camera Indoor security camera with 2K resolution option for round-the-clock home, family, and pet protection. Targeted at residential buyers wanting interior monitoring.
- Arlo Essential 2K Indoor Camera 2K indoor security camera with color night vision and two-way audio for interior monitoring. Targeted at residential buyers seeking enhanced interior video quality.
- Arlo Essential 2K Pan-Tilt Camera Pan-tilt-zoom security camera with 2K resolution, 360-degree pan, and 180-degree tilt viewing for full coverage of indoor and outdoor spaces. Targeted at residential buyers wanting flexible coverage.
- Arlo Essential 3rd Generation Camera (2025 Release) 3rd generation budget-friendly security camera launched in 2025 with 2K resolution, motion alerts, and night vision. Targeted at entry-level residential buyers.
- Essential Pan Tilt Security Camera (2025 Release) Pan-tilt indoor/outdoor security camera with 360-degree pan and 180-degree tilt viewing, 2K precision. Designed to leave no angle unprotected for residential buyers.
- Arlo 2K Wireless Video Doorbell 2K wireless video doorbell with 180-degree head-to-toe viewing angle, video call alerts to mobile, weatherproof design (rated -20C to 45C), and two-way audio. Targeted at residential homeowners wanting front-door monitoring.
- Arlo Pro 3 Floodlight Camera 100% wireless floodlight camera with 2K resolution, 3000 lumen LEDs (brighter than car headlights), color night vision, and illumination up to 8 meters. Targeted at homeowners wanting outdoor area lighting plus surveillance.
- Arlo Secure Subscription Subscription service providing cloud video storage, AI-powered detection (people, vehicles, packages, fire), interactive notifications, theft replacement insurance, and Emergency SOS features. Plans start at approximately 4.49-5.99/month per camera. Targeted at Arlo camera owners who want advanced features and cloud storage.
- Arlo Secure Pro Subscription Premium subscription plan with Emergency SOS button, 30 days cloud storage, full Early Warning System capabilities including fire detection and custom detection zones. Targeted at Arlo camera owners who want the highest tier of monitoring and detection.
- Arlo Continuous Video Recording (CVR) Add-On Premium add-on subscription providing 24/7 CCTV-style continuous recording with the ability to rewind to any moment and download footage. Requires cameras to be plugged into mains power. Targeted at users who want full-time recording rather than event-based clips.
Quantifiable outcome
- Color night vision captures over 60 billion colors - over 100X better than human eye
- +3 more outcomes
Companies that use Arlo Technologies
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Arlo Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature11 records
Arlo Technologies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VerisurecoreArlo is a subsidiary of Verisure, a global leader in professional monitored alarm systems serving over 5 million customers across Europe and Latin America. Arlo provides intelligent video surveillance while Verisure provides 24/7 professional alarm monitoring and rapid emergency response. The partnership creates a complete, connected security solution combining DIY-installed cameras with professional monitoring services.
- RapidSOScoreRapidSOS provides the emergency services integration for Arlo's Emergency SOS button feature. When users trigger the SOS function, their location and camera footage are automatically shared with local emergency responders through RapidSOS's emergency data platform, enabling faster response times.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Arlo Technologies competitors and assessment
Company assessmentDirect peers
- Wyze: Wyze is a value-oriented competitor offering low-priced indoor/outdoor cameras, doorbells, and floodlights with optional Cam Plus subscription. Wyze pressures Arlo's Essential tier on price while expanding into higher-resolution and AI features.
- Reolink: Reolink offers a wide range of DIY security cameras, video doorbells, and floodlights with strong specification competition (4K, color night vision, battery/solar options). Reolink competes directly with Arlo across the Ultra, Pro, and Essential price tiers.
- Google Nest: Google Nest offers indoor/outdoor cameras, video doorbells (Nest Doorbell), and floodlights integrated with the Google Home ecosystem and Nest Aware subscription service. Nest competes with Arlo in the same DIY consumer security category with similar AI detection and subscription tiers.
- Lorex: Lorex sells DIY security cameras, video doorbells, and floodlight cameras with NVR/local-storage options, competing with Arlo's higher-end Ultra and Pro lines, particularly with buyers preferring local storage over cloud subscription.
- Ring (Amazon): Ring is Amazon's flagship smart home security camera and video doorbell brand, offering a directly competing lineup of DIY-installed cameras, doorbells, and floodlights with optional professional monitoring. Like Arlo, Ring sells hardware and subscription plans (Ring Protect), making it the most direct head-to-head competitor.
- Blink (Amazon): Blink is Amazon's value-tier smart camera and doorbell brand, offering battery-powered DIY cameras with cloud subscription. Like Arlo's Essential line, Blink targets budget-conscious consumers, often bundled with Echo devices.
- Eufy (Anker): Eufy sells a comparable range of wireless home security cameras, video doorbells, and floodlights with AI detection and optional local/cloud storage subscriptions. It competes directly on price-performance, particularly in the mid-tier 2K segment where Arlo's Pro and Essential lines operate.
Broad incumbents
- ADT: ADT is a large incumbent professionally monitored security provider now offering DIY and hybrid camera systems (Google Nest-integrated). ADT competes with Arlo in the monitored-camera category but with a much broader professional installation footprint.
- SimpliSafe: SimpliSafe is an established whole-home security provider offering professionally monitored alarm systems with integrated camera options. It overlaps with Arlo on the monitored-camera layer but competes more broadly as a full security system rather than DIY camera specialist.
- Vivint: Vivint is a smart home and professionally installed security provider offering cameras, doorbells, and integrated monitoring. It overlaps Arlo's offering but operates primarily in a professionally-installed, contract-based model rather than Arlo's DIY focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Arlo Technologies social profiles
Digital presenceArlo Technologies compliance and trust
Trust signalCompliance3 records
Arlo Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arlo Technologies leadership team
Management profileNumber of profiles
Arlo Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arlo Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arlo Technologies
What does Arlo Technologies do?
Arlo Technologies designs, manufactures, and sells wireless smart home security hardware — including indoor/outdoor security cameras, video doorbells, and floodlight cameras — bundled with the Arlo Secure cloud subscription that adds AI-powered detection, 30-day video storage, Emergency SOS, and theft-replacement insurance. The company sells direct to consumers across 30+ countries via its own e-commerce sites and complementary retail channels.
Is Arlo Technologies a public or private company?
Arlo Technologies is a public company. It is classified as public and is currently operating.
When was Arlo Technologies founded?
Arlo Technologies was founded in 2014. It employs 251 to 500 people.
Where is Arlo Technologies based?
Arlo Technologies is headquartered in Carlsbad, United States, in the North America region.
How does Arlo Technologies make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are arlo Secure Subscriptions and continuous Video Recording (CVR).
Who are Arlo Technologies's main competitors?
Direct peers on record are Wyze, Reolink, Google Nest, Lorex, Ring (Amazon), Blink (Amazon) and Eufy (Anker). Broad incumbents are ADT, SimpliSafe and Vivint.
Does Arlo Technologies have an API?
No public API is recorded for Arlo Technologies.
What industry is Arlo Technologies in?
Arlo Technologies's product category is Smart Home Security Cameras. Its primary akta.pro industry code is HSAPAQAB, Home Security & Access Control (Cameras, Alarms, Smart Locks), with a secondary code of HSAHAIAE, Smart Doorbell Cameras (Wi‑Fi/App-Connected). Its NAICS code is 561621 and its SIC code is 3634.