What Attest does

Attest is a London-headquartered consumer research platform founded in 2015 that delivers quantitative and qualitative consumer insights to global B2C brands. Its core platform unifies Attest Measure (quantitative survey engine with dynamic crosstabs and storyboards) and Attest Explore (AI-moderated open-ended consumer interviews) under the Compass AI co-pilot, which handles survey design, results analysis, and reporting. The platform accesses 150+ million consumers across 59 markets and 70+ languages via hundreds of vetted panel providers, with a proprietary multi-layer quality control system that combines automated AI fraud detection, attention checks, behavioral assessment, and human review. Differentiators emphasized by the company include flat pricing regardless of audience targeting, unlimited seats across all tiers, and the combination of speed (surveys in minutes, results in hours) with rigorous methodology.

The business model is an annual credit-based subscription (Basic 50K, Standard 100K, Elite 200K, Custom 400K+ credits), with credits consumed per survey question answered and a 10% premium on credit top-ups. GTM combines direct enterprise field sales with mid-market self-serve onboarding, targeting Insights, Marketing, Brand, and Product teams within Financial Services, Food & Beverage, Media & Entertainment, and Consumer Goods verticals. Named customers include Netflix, JPMorgan, Nestle, Unilever, Reddit, Uniqlo, Suntory, Huel, Trustpilot, Nando's, GoCardless, and PensionBee. The company operates from London (25 Worship St, HQ) and New York (27 E 28th St) through legal entities Attest Technologies Limited (UK) and Attest Technologies, Inc. (US).

Attest has raised over $85 million in venture capital across rounds in 2015, 2017, 2019, 2020, and a $64 million Series B in October 2021 led by Hedosophia alongside NEA, Episode 1 Ventures, Oxford Capital, and Schroders. In 2024 founder Jeremy King stepped into a board role as CEO and was succeeded by Todd Latham, previously at Microsoft, American Express, and Currencycloud; the company subsequently accelerated product development with the Compass AI co-pilot and Attest Explore, achieved ISO 27001 certification, and was recognized on the FT 1000 Europe's fastest-growing companies list and G2's Top 50 UK Software list. The company holds a 4.5/5 G2 rating, is GDPR and CCPA compliant, and a signatory of the Global Data Quality Excellence Pledge.

Name

Attest

Legal name

Attest Technologies Limited

Website

https://askattest.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Attest is a London-headquartered consumer insights platform that provides B2C brands with AI-powered quantitative surveys and qualitative interviews across 150M+ consumers in 59 markets, using a credit-based subscription model to serve Insights, Marketing, Brand, and Product teams.

Ownership category

akta.pro rank

Product category

Consumer Research Software

NAICS

Other Scientific and Technical Consulting Services (541690)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Consumer research platform
• Market research software
• Consumer insights engine
• Survey analytics software
• Brand tracking solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. Subscription-based Credit Model: Annual subscription plans (Basic, Standard, Elite, Custom) that provide credits used for survey responses. Credits are consumed when respondents answer survey questions. Additional credit top-ups available at 10% premium. One flat audience fee regardless of audience targeting. Unlimited seats included across all plans.
2. Credit-based Usage: Usage-based model where a credit equals one answer to one survey question from one person. A 10-question survey to 500 people equals 5,000 credits. Credit allowance does not roll over after 12-month period.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Attest is an AI-powered consumer insights platform that enables global B2C brands to run quantitative surveys (Attest Measure) and AI-moderated qualitative interviews (Attest Explore) across 150+ million consumers in 59 markets. The platform is supported by an AI co-pilot called Compass that assists with survey design, analysis, and report generation, and is sold via annual subscription tiers with credit-based usage.

Product overview

Attest is a connected consumer insights engine for global B2C brands, offering a platform-plus-modules architecture. The core platform unifies quantitative research (Attest Measure) and AI-moderated qualitative interviews (Attest Explore) into a single ecosystem with shared tools for global audience targeting, built-in data analysis, and insight storytelling. Compass serves as an AI co-pilot across the platform for survey creation, data analysis, and reporting. The platform offers multiple use-case solutions including brand tracking, campaign tracking, category research, concept testing, consumer profiling, creative testing, PR & content pitch, retail pitch, ad sales pitch, and consumer duty compliance tools—all accessible through a subscription model with tiered pricing (Basic, Standard, Elite, Custom) based on credit limits.

Differentiator

Problem solved

Functional benefit

Brands

• Compass: AI co-pilot for consumer insights that helps design surveys, analyze data, and surface key findings
• Attest Measure
• Attest Explore

Products and services

• Attest Measure

Quantifiable outcome

• Surveys can be designed and launched in minutes vs days/weeks with agencies
• +3 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• Hundreds of Panel ProviderscoreTechnology or IntegrationAttest partners with hundreds of vetted panel providers globally to access diverse respondent pools. Providers are assessed quarterly through third-party quality measurement and ranking. Low-quality providers are removed until concerns are addressed. Panel partners offer diverse incentive options including money, vouchers, loyalty points, and charitable donations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qualtrics: Direct competitor in experience management and consumer insights. Attest's VP Sales and Marketing Director both joined from Qualtrics, underscoring direct overlap in enterprise sales motion, research platform capabilities, and target buyer (insights, brand, and product leaders at global B2C brands).
• Medallia: Direct competitor in enterprise experience and insights. Attest's VP Sales came from Medallia, indicating direct competition for enterprise research budgets and overlapping sales playbooks targeting brand, CX, and insights leaders at large B2C organizations.
• Toluna: Direct competitor in online panel-based consumer research. Both operate multi-country consumer panel businesses delivering quant research to enterprise insights teams; target buyer, methodology (survey-first), and use cases (concept testing, brand tracking) are closely aligned.
• Dynata: Direct competitor in first-party data and online sample for market research. Dynata's global panel and research-services offering overlaps with Attest's multi-panel audience network and quant research delivery to insights and marketing teams.
• Cint: Direct competitor as a global panel-exchange and consumer insights marketplace. Cint's automated sample routing and consumer research platform competes with Attest's panel aggregation and survey-based insights offering for similar brand and insights buyers.
• Forsta: Direct competitor in market research technology (formerly Confirmit/Questback). Forsta's research platform competes across quant and qual consumer research, including brand tracking and CX, serving overlapping enterprise insights and product teams.
• PureSpectrum: Direct competitor in sample marketplace and automated market research. PureSpectrum's panel-based research platform competes with Attest's multi-panel network for quant insights delivery to enterprise research buyers across similar verticals.

Emerging players

• Suzy: Emerging direct competitor in AI-powered consumer research. Suzy targets similar B2C enterprise insights use cases (concept testing, brand tracking, campaign measurement) and competes with Attest for tech-forward insights leaders seeking faster consumer research.
• Prolific: Emerging competitor in participant recruitment and online research. Prolific's verified-participant marketplace and research tooling overlap with the qualitative and survey-based research segments of Attest's offering, particularly for academic and product-research buyers.

Broad incumbents

• Momentive (SurveyMonkey): Broader incumbent in online survey and market research tooling. SurveyMonkey's enterprise tier overlaps with Attest's self-serve quant research offering for mid-market buyers; Attest competes by emphasizing deeper panel access, AI qual, and embedded research support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/attest-technologies-limited
• Xx.com/AskAttest
• Facebookfacebook.com/askattest

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attest