Meala Foodtech
- Company typePrivate
- Founded2021
- HeadquartersHaifa, Israel
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Meala Foodtech firmographics
Firmographics- Name
- Meala Foodtech
- Legal name
- Meala Foodtech Ltd.
- Website
- https://mealafood.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Meala Foodtech industry classification
Industry- Product category
- Plant-Based Food Ingredients
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Textured Vegetable Protein (TVP) & Protein Texturates Manufacturing (AFAKAGAE)
- akta.pro secondary industry
- Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates) (AFANAKAB)
Keywords
Where Meala Foodtech is headquartered
LocationHeadquarters
- HQ city
- Haifa
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Meala Foodtech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Ingredient Product Sales: Sale of texturized pea protein ingredients (Groundbaker, Texara, Addressing) to food manufacturers for use in their products. Revenue generated from B2B ingredient sales.
- Licensing Royalties: Products commercialized through partners under different brand names: Vertis™ PB Pea (by dsm-firmenich) and LASENOR® VP-100 (by Lasenor), suggesting licensing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing through direct sales |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Meala Foodtech product offering
Product offeringCore offering
Meala Foodtech develops and sells IP-protected, texturized pea protein ingredients that consolidate multiple texturizing functions (binding, emulsifying, foaming, gelling) into a single clean-label ingredient for industrial food manufacturers. The portfolio addresses bakery (Groundbaker / LASENOR® VP-100), plant-based meat alternatives (Textra/Savory / Vertis™ PB Pea), and sauces & dressings (Addressing) applications, replacing eggs, hydrocolloids, binders, and stabilizers. Products are sold B2B through direct enterprise sales and through distribution partnerships with dsm-firmenich and Lasenor in Europe.
Product overview
Meala Foodtech is a food ingredients company that has developed an IP-protected platform technology for transforming plant proteins into functional texturizing ingredients. The company's product portfolio consists of three distinct products organized by application: Groundbaker (egg replacer for baked goods), Textra/Savory (texturizer for meat alternatives), and Addressing (stabilizer for sauces and dressings). All three products are single-ingredient, clean-label pea protein solutions that replace multiple conventional ingredients (eggs, hydrocolloids, binders, stabilizers) with one multifunctional protein. The technology enables food manufacturers to simplify formulations, reduce ingredient lists, boost protein content, and maintain texture and functionality. Products are commercially available through distribution partners including dsm-firmenich (Vertis™ PB Pea in EU) and Lasenor (LASENOR® VP-100).
Differentiator
Problem solved
Functional benefit
Brands
- Groundbaker: Clean-label, single-ingredient pea protein egg replacer for baked goods that matches binding, gelling, foaming, and emulsifying performance of eggs and hydrocolloids. Commercially available through Lasenor as LASENOR® VP-100.
- Texara
- Addressing
- Aeria
Products and services
- Groundbaker Groundbaker is a clean-label, single-ingredient pea protein powder that replaces eggs and hydrocolloids in baked goods (muffins, cupcakes, cakes, cookies, waffles, pancakes). It matches the binding, gelling, foaming, and emulsifying performance of eggs while delivering up to 30% cost reduction, and is commercially available through Lasenor as LASENOR® VP-100 in Europe. Targeted at industrial bakery manufacturers seeking egg-replacement solutions.
- Textra (Savory) Textra (also marketed as Vertis™ PB Pea by dsm-firmenich) is an all-in-one texturizing pea protein solution for plant-based meat alternatives (burgers, sausages, kebabs, meatballs, veggie burgers, nuggets, cold cuts). It replaces multiple binders and stabilizers, delivers meaty full-body texture with chewiness, keeps ingredient labels short and clean, and achieves up to 22g protein with fewer than 8 ingredients in reformulated products. Commercially available in the EU via dsm-firmenich.
- Addressing Addressing is a single-ingredient solution for sauces and dressings that replaces multiple stabilizers, emulsifiers, and artificial thickeners. It delivers smoothness, stability, and extended shelf life while providing a cleaner label and improved operational efficiency for sauce and dressing manufacturers. Status: Coming Soon.
Quantifiable outcome
- 30% cost reduction vs eggs in bakery applications
- +5 more outcomes
Companies that use Meala Foodtech
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Meala Foodtech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Meala Foodtech partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- LasenorcorePartnership with Lasenor to launch LASENOR® VP-100, a plant-based texturizing pea protein used as egg replacer in bakery products. Product launched at Fi Europe 2025. Addresses demand for allergen-free, sustainable egg alternatives amidst rising egg prices and avian flu-driven shortages.
- dsm-firmenichcoreStrategic partnership to launch Vertis™ PB Pea, a texturizing pea protein for meat alternatives in Europe. Meala's technology is commercialized through dsm-firmenich's distribution network. Product designed to replace modified binders, enhance nutritional content, and support clean-label formulations for plant-based meat products.
- NIZOcoreResearch partner in scaling-up clean-label texturizing proteins project. NIZO provides scientific validation and process optimization expertise. Project focuses on scaling proprietary clean-label texturizing proteins to full commercial deployment.
- Van Hall Larenstein University of Applied SciencescoreResearch consortium partner in scaling-up project. Contributing scientific validation and environmental assessment capabilities. Meala serves as consortium lead and commercialization partner.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Meala Foodtech competitors and assessment
Company assessmentDirect peers
- Motif FoodWorks: Boston-based foodtech developing plant-based texturizing ingredients for meat and dairy alternatives using proprietary technology. Closest startup-stage peer to Meala, targeting the same B2B ingredient layer.
- Roquette: Global leader in plant-based ingredients including the NUTRALYS range of texturized pea proteins for bakery, meat alternatives, and dairy applications. Direct competitor offering similar texturizing functionality to Meala's pea protein platform.
- Emsland Group: German family-owned manufacturer of texturized vegetable proteins (pea, fava, lupin) used in meat alternatives, bakery, and convenience foods. Closely matches Meala's texturizing protein value proposition.
- Cosucra: Belgian producer of Pisane pea protein isolates and texturates for food manufacturers. Comparable in offering functional pea-based ingredients to bakery and plant-based meat customers, with overlapping end-use applications.
Emerging players
- Plantible Foods: US-based foodtech producing functional plant-based protein ingredients from lemna (duckweed) for food applications including egg replacement and clean-label formulations. Comparable startup-stage B2B ingredient model with adjacent technology.
Broad incumbents
- Ingredion: Global ingredient supplier with HOMECRAFT and VITESSENCE texturized pulse proteins for bakery, snacks, and plant-based applications. Overlaps with Meala's functionality-driven positioning across multiple end markets.
- Corbion: Dutch ingredient supplier with egg-replacement and clean-label solutions for bakery and sauces. Comparable to Meala's Groundbaker and Addressing products, especially in functional bakery ingredients.
- IFF (DuPont Nutrition & Biosciences): Global ingredient company offering SUPRO soy and pea-based texturized proteins for plant-based meat and bakery manufacturers. Overlaps with Meala's target applications as part of a broader specialty ingredient portfolio.
- ADM: Major agribusiness producing VegeFull and other texturized plant proteins, including pea-based ingredients for meat alternatives and bakery. Competes broadly in B2B food ingredients but with much wider portfolio.
- Cargill (PURIS): Global agricultural giant operating PURIS, a major North American producer of texturized pea proteins for food manufacturers. Competes with Meala across meat alternatives and bakery but as part of a broad ingredient portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Meala Foodtech social profiles
Digital presenceMeala Foodtech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meala Foodtech leadership team
Management profileNumber of profiles
Profiles14 records
Meala Foodtech funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meala Foodtech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meala Foodtech
What does Meala Foodtech do?
Meala Foodtech develops and sells IP-protected, texturized pea protein ingredients that consolidate multiple texturizing functions (binding, emulsifying, foaming, gelling) into a single clean-label ingredient for industrial food manufacturers. The portfolio addresses bakery (Groundbaker / LASENOR® VP-100), plant-based meat alternatives (Textra/Savory / Vertis™ PB Pea), and sauces & dressings (Addressing) applications, replacing eggs, hydrocolloids, binders, and stabilizers. Products are sold B2B through direct enterprise sales and through distribution partnerships with dsm-firmenich and Lasenor in Europe.
Is Meala Foodtech a public or private company?
Meala Foodtech is a private company. It is classified as venture growth investor backed and is currently operating.
When was Meala Foodtech founded?
Meala Foodtech was founded in 2021. It employs 1 to 10 people.
Where is Meala Foodtech based?
Meala Foodtech is headquartered in Haifa, Israel, in the Middle East region.
How does Meala Foodtech make money?
Two revenue lines are on record. Ingredient Product Sales are the primary driver. The others are licensing Royalties.
Who are Meala Foodtech's main competitors?
Direct peers on record are Motif FoodWorks, Roquette, Emsland Group and Cosucra. Plantible Foods is listed as an emerging player. Broad incumbents are Ingredion, Corbion, IFF (DuPont Nutrition & Biosciences), ADM and Cargill (PURIS).
Does Meala Foodtech have an API?
No public API is recorded for Meala Foodtech.
What industry is Meala Foodtech in?
Meala Foodtech's product category is Plant-Based Food Ingredients. Its primary akta.pro industry code is AFAKAGAE, Textured Vegetable Protein (TVP) & Protein Texturates Manufacturing, with a secondary code of AFANAKAB, Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates). Its NAICS code is 311 and its SIC code is 2090.