What Glider does

Glider Fi Inc., operating as Glider, is a New York-headquartered, Delaware-incorporated SaaS company that provides a non-custodial platform for building, testing, and executing automated onchain investment strategies. The product lets users connect their own wallets, configure rebalancing schedules, and run portfolios that span crypto, tokenized US stocks, and gold, with the platform executing trades and cross-chain transfers while users retain custody of their assets throughout. The underlying technology is a financial orchestration layer that automates token swapping, network switching, and periodic rebalancing without holding user funds.

The business operates primarily on a product-led, self-serve basis targeting individual retail crypto investors, complemented by a B2B channel (glider.fi/b2b) positioned for wallets, exchanges, and DeFi protocols to embed portfolio experiences. A March 2026 partnership with Ondo Finance extended the platform into direct on-chain indexing of tokenized US stocks for retail users, a first-of-its-kind capability aimed at the liquidity constraints of earlier tokenized ETF offerings. Distribution is concentrated in organic digital channels - Discord, X, YouTube, and a blog - supplemented by earned media in Fortune, Forbes, Reuters, Schwab Network, and American Banker.

Revenue mechanics combine transaction-based fees and platform usage charges, with pricing disclosed only through the platform's own FAQ rather than public tiers. The company is venture-backed, having closed a $4,000,000 round in April 2025 led by a16z crypto with participation from Coinbase Ventures, First Commit, Generative Ventures, GSR, MoonPay, Pivot Global, Selini Capital, and Uniswap Labs, and the use of proceeds is explicitly earmarked for team and operations expansion alongside a16z Crypto Startup Accelerator participation. Founders Brian Huang and John Johnson lead a team of 1-10.

Name

Glider

Legal name

Glider Fi Inc.

Website

https://glider.fi

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Glider is a non-custodial SaaS platform that automates onchain investment portfolios across crypto, tokenized US stocks, and gold for retail investors, while offering embedded portfolio infrastructure to wallets, exchanges, and DeFi protocols via its B2B channel.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees / Trading Fees: Glider charges fees for trades executed through the platform. The Terms of Service reference a Pricing and Fees Disclosure available at glider.fi/faq, indicating fees are assessed per transaction.
2. Platform Subscription / Usage Fees: The platform operates as a software-as-a-service offering with subscription-based access. The Terms state fees apply for use of the Glider Platform with pricing disclosed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Glider offers a software-as-a-service platform that enables users to build, test, and execute non-custodial trading strategies on-chain. The platform automates portfolio rebalancing, token swapping, and network switching for cross-chain crypto investing, and supports multi-asset portfolios spanning crypto, tokenized US stocks, and gold. A separate B2B offering enables wallets, exchanges, and DeFi protocols to embed Glider's portfolio experiences.

Product overview

Glider offers an integrated suite of onchain investment products centered on its core SaaS platform for building and executing non-custodial trading strategies. The consumer product (Glider) provides automated portfolio rebalancing across crypto, tokenized stocks, and gold, while Glider B2B enables enterprise partners to embed portfolio experiences. A partnership with Ondo Finance extends capabilities into tokenized stock portfolios with direct indexing and automatic rebalancing. All offerings are non-custodial, meaning users retain full ownership of assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Glider Platform SaaS platform that enables users to build, test, and execute non-custodial trading strategies on-chain. The platform automates portfolio rebalancing, token swapping, and network switching for cross-chain crypto investing.
• Glider (Consumer) Consumer-facing automated onchain portfolio management product that lets individual investors pick a rebalance schedule, build portfolios across crypto, tokenized stocks, and gold, and have capital automatically reallocated in real time while retaining full asset ownership.
• Glider B2B B2B offering that enables wallets, exchanges, and DeFi protocols to embed Glider's automated onchain portfolio experiences into their own products.
• Tokenized Stock Portfolio Platform (with Ondo Finance) Platform that lets retail investors create and automate custom portfolios of tokenized US stocks with direct equity exposure and no brokerage account, using direct indexing to automatically execute and rebalance personalized equity baskets.

Quantifiable outcome

• Every rebalance runs automatically without user intervention
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Ondo FinancecoreStrategic or Co-development Partner · 1 March 2026Glider and Ondo Finance launched a platform enabling retail investors to create and automate custom portfolios of tokenized US stocks with direct indexing and automated rebalancing. This partnership represents the first time direct on-chain indexing of tokenized stocks has been available for retail investors, addressing liquidity constraints of earlier tokenized ETF offerings. Plans include expansion into commodities and yield-generating features.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TokenSets (Set Protocol): TokenSets is a non-custodial on-chain platform for automated crypto investment strategies and rebalancing, making it the closest direct competitor to Glider's core automated on-chain portfolio engine.
• Shrimpy: Shrimpy provides automated portfolio rebalancing and indexing across multiple exchanges and wallets, overlapping directly with Glider's cross-chain automated rebalancing functionality.
• 3Commas: 3Commas offers automated crypto trading bots and portfolio management tools targeted at retail investors, competing with Glider for users seeking automated execution and rebalancing.
• PieDAO: PieDAO builds decentralized, tokenized index products and asset-allocation vaults, closely comparable to Glider's multi-asset, on-chain portfolio construction offering.
• Index Coop: Index Coop creates and manages on-chain index products (e.g., DeFi Pulse Index) using automated methodologies, paralleling Glider's automated indexing approach for tokenized assets.

Emerging players

• Yearn Finance: Yearn Finance pioneered automated yield strategies and on-chain vaults, sharing Glider's automation ethos but focused primarily on yield optimization rather than diversified multi-asset indexing.
• Zerion: Zerion is a multi-chain DeFi portfolio dashboard and execution interface, overlapping with Glider's cross-chain portfolio view and increasingly with automated actions.

Broad incumbents

• Wealthfront: Wealthfront is a leading robo-advisor providing automated, diversified portfolio management for retail investors, comparable as the traditional-finance benchmark for Glider's automated indexing narrative.
• Betterment: Betterment is an incumbent automated investing platform with broad retail adoption, representing the mainstream robo-advisor model Glider is translating into an on-chain, multi-asset format.

Others

• Ondo Finance: Ondo is Glider's strategic partner supplying the tokenized US-stock infrastructure that powers Glider's direct-indexing product, making it the most critical ecosystem counterpart on the equity side of the platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/glider_fi
• YouTubeyoutube.com/@Glider_fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glider