What Easebuzz does

Easebuzz is a Pune-based, RBI-authorized full-stack payment aggregator that provides API-driven payment processing and vertical-specific SaaS solutions to Indian SMEs, educational institutions, e-commerce businesses, and digital-first enterprises. The platform supports 150+ payment options including UPI, cards, netbanking, EMI, BNPL, and wallets, with plug-and-play APIs, sub-merchant onboarding, automated reconciliation, refund management, and cross-border transaction capabilities enabled by its November 2025 RBI full-stack authorization (Certificate No. 252/2025) and existing PA-CB license.

The company's product portfolio extends beyond core payment acceptance into a broad SaaS module catalog: connected banking APIs (Easebuzz Neo), expense management (SmartX), vendor payouts and tax payments, education-focused fee collection (FeesBuzz), B2B invoicing (Teller), marketplace splits (Slices), subscription billing (EasyCollect, Recurri, SmartBilling), offline retail (POS, ePOS, Soundbar), and verification suite (Aadhaar, PAN, Bank Account, KYB). Banking Connect IBMB, co-developed with NPCI Bharat BillPay and launched in September 2025, functions as interoperability infrastructure for net banking. The platform is certified under PCI DSS Level-1, ISO 27001, and SOC 2 Type II, and integrates with Shopify, Tally, Zoho, and Wix.

Revenue is generated primarily through transaction processing fees on payment volumes, supplemented by SaaS API subscriptions for sector-specific modules and fees on payout/disbursement services. The company reported FY25 revenue of Rs 650 crore (approximately 127% YoY growth from Rs 294 crore in FY24) and net profit of Rs 18.77 crore, with annualized GTV scaling to $50 billion and ARR crossing $100 million as of March 2026. Distribution combines self-serve merchant signup, API-first developer adoption, direct enterprise sales, a partner program, and embedded integrations (e.g., RateGain's RG Pay). The company is preparing for an IPO within 24-36 months with Avendus as banker, targeting a minimum Rs 6,000 crore market capitalization.

Name

Easebuzz

Legal name

Easebuzz Private Limited

Website

https://easebuzz.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Easebuzz is a Pune-based RBI-authorized full-stack payment aggregator offering API-driven payment processing and sector-specific SaaS modules to SMEs, educational institutions, e-commerce businesses, and digital-first enterprises across India.

Ownership category

akta.pro rank

Product category

Payment Processing Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

akta.pro secondary industries

Developer Tooling & SDKs for Payments (Gateway Tooling) (FSAMACAL), Biller Direct EBPP Platforms (FSAMAJAA), B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• Payment gateway services
• Digital payment processing
• Api payment solutions
• Merchant payment platform
• Fintech payment infrastructure

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Transaction Processing Fees: Primary revenue stream from transaction fees charged on payment processing across online and offline channels. The company posted FY25 revenue of ₹650 crore, more than doubling from ₹294 crore in FY24, driven primarily by transaction fees.
2. SaaS API Subscriptions: Sector-specific SaaS APIs (FeesBuzz, SmartBilling, Teller, Recurri, etc.) providing additional revenue from businesses digitizing financial operations beyond core payments.
3. Payout and Disbursement Services: Wire payouts via NEFT, RTGS, IMPS and UPI, vendor payment automation, and tax payment processing services generating fees.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Easebuzz operates a full-stack payment aggregator platform that enables businesses to accept online, offline, and cross-border payments via API integration. Its suite includes a Payment Gateway supporting 150+ payment options, Wire Payouts for instant disbursements, and sector-specific SaaS modules (FeesBuzz for education fee collection, Teller for B2B invoicing, Slices for vendor payment splitting, SmartBilling for recurring billing, and connected banking APIs via Easebuzz Neo). It serves SMEs, educational institutions, e-commerce businesses, and enterprises across India with PCI DSS Level-1 compliant infrastructure.

Product overview

Easebuzz is a full-stack payment solutions platform offering Payment Solutions combined with SaaS APIs. The core platform comprises Payment Gateway and Wire Payouts for accepting online payments and making disbursements. The product portfolio extends across multiple modules: Online Payments (Payment Gateway, Payment Link, Slices, EasyCollect, InstaCollect, EBPS), In-Store Payments (Easebuzz POS, ePOS, Soundbar), International Payments (International Payment Gateway, International Bank Transfer), Connected Banking & Payouts (Easebuzz Neo, Wire Payouts, Vendor Payments, Easebuzz SmartX, Tax Payments), Software Solutions (FeesBuzz, Forms AI Powered, SmartBilling, Teller, Recurri, Offer Engine, Temple Stack, HOM360, Webstore, Express Onboarding APIs), and Verifications & Risk Management (Aadhaar/PAN/Bank Account Verification, KYB, FRM & Mule Monitoring). The platform serves SMEs, educational institutions, e-commerce businesses, and digital-first companies across India.

Differentiator

Problem solved

Functional benefit

Brands

• Easebuzz Neo: Smart connected banking APIs for managing end-to-end payments
• Easebuzz SmartX
• FeesBuzz
• Easebuzz POS
• ePOS
• Slices
• EasyCollect
• InstaCollect
• SmartBilling
• Teller
• Temple Stack
• HOM360
• RG Pay

Products and services

• Payment Gateway
• Payment Link
• Slices
• EasyCollect
• InstaCollect
• EBPS (Easebuzz Bill Payment System)
• Easebuzz POS
• ePOS
• Soundbar
• International Payment Gateway
• International Bank Transfer
• Wire Payouts
• Vendor Payments
• Easebuzz Neo
• Easebuzz SmartX
• Tax Payments
• FeesBuzz
• Forms AI Powered
• SmartBilling
• Teller
• Recurri
• Offer Engine
• Temple Stack
• HOM360
• Webstore
• Express Onboarding APIs
• Aadhaar Verification
• PAN Verification
• Bank Account Verification
• Know Your Business (KYB)
• FRM & Mule Monitoring
• Banking Connect IBMB

Quantifiable outcome

• Revenue growth of 127% YoY (FY24 to FY25), reaching ₹650 crore
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• RateGain Travel TechnologiescoreGTM or Marketing Partner · 21 April 2026RateGain Travel Technologies designated Easebuzz as a Gold Partner for RG Pay, integrating Easebuzz's payment gateway and local acquiring capabilities. The integration enables travel and hospitality brands to offer domestic payment methods including UPI, cards, net banking, and wallets to Indian travelers, reducing checkout friction and improving booking completion rates.
• NPCI Bharat BillPay LimitedcoreTechnology or Integration · 30 September 2025Easebuzz collaborated with NPCI Bharat BillPay Limited to develop and launch the Banking Connect IBMB platform at the Global Fintech Festival 2025 in Mumbai. The platform unifies net banking into a mobile-first, interoperable ecosystem enabling instant fund transfers, real-time reconciliation, and cross-bank interoperability across India. Easebuzz also achieved Biller Operating Unit certification on the Bharat Bill Payment System.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Razorpay: India's largest full-stack payment gateway and aggregator offering payment acceptance, payouts, and a growing SaaS suite (RazorpayX, Capital, Magic Checkout). Direct competitor to Easebuzz across online payment acceptance, developer APIs, and merchant SaaS modules.
• Cashfree Payments: Bengaluru-based payment gateway and payout specialist offering online payment acceptance, instant refunds, and bulk payouts. Direct competitor with similar developer-first API posture and similar enterprise / SMB customer base.
• PayU India: Indian arm of global PayU (Prosus-owned), offering payment gateway, payouts, and lending products. Competes head-to-head with Easebuzz in online acceptance, BNPL/EMI options, and enterprise merchant accounts.
• CCAvenue: One of India's oldest multi-option payment gateways supporting cards, netbanking, wallets, and UPI. Competes with Easebuzz on broad payment-method coverage and SME/enterprise merchant onboarding.
• PhonePe Business: Payment gateway arm of PhonePe (largest UPI app). Offers online payment acceptance plus offline UPI QR products; competes with Easebuzz across online and in-store acceptance for SMEs and enterprise.
• BillDesk: Indian payment aggregator and bill payments platform with strong EBPS / Bharat Bill Payment System presence and large enterprise customer base. Closest direct competitor on bill payment and EBPP, where Easebuzz operates EBPS.
• Juspay: Bengaluru-based payment orchestration and gateway platform serving large enterprise merchants, particularly in travel and ride-hailing. Direct competitor on payment gateway, orchestration, and developer APIs targeting Indian enterprises.

Emerging players

• Instamojo: SMB-focused Indian payment gateway with payment links, online store builder, and instant payouts. Targets the same long-tail SME segment as Easebuzz's PLG self-serve motion but with a smaller merchant base.

Broad incumbents

• Pine Labs: Established Indian in-store POS and omnichannel payments provider with strong enterprise retail and offline presence. Competes with Easebuzz specifically on offline acceptance (POS/Soundbar) while being much larger in offline retail.
• Stripe: Global payment platform with developer-first APIs that helped define the modern payment gateway product category. Not a direct competitor in India but the global reference for the API-first payment infrastructure Easebuzz is replicating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easebuzz
• GitHubgithub.com/Easebuzz
• YouTubeyoutube.com/channel/UCzafjIZHvrCfOlu_0No288A
• Facebookfacebook.com/easebuzz.in
• LinkedInlinkedin.com/company/easebuzz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easebuzz