What RateGain does

RateGain Travel Technologies Limited (NSE: RATEGAIN; BSE: 543417) is a publicly listed Indian-headquartered SaaS company founded in 2004 that provides AI-powered distribution, rate intelligence, parity monitoring, embedded payments, and digital marketing solutions to the global travel and hospitality industry. The platform serves 13,000+ customers in 160+ countries, including 33 of the Top 40 hotel chains, 4 of the Top 5 airlines, and 7 of the Top 10 car rental companies, with end markets organized into Hotels, Online Travel Agencies, Airlines, Car Rentals, Cruise Lines & Ferries, Destination Marketing Organizations, Travel Management Companies, Tour Operators, and Marketing Agencies.

The technology stack is anchored on the UNO platform (UNO Channel Manager, Booking Engine, GDS Connectivity, Direct Stack) and the recently introduced Agentic ARI engine, which autonomously prioritizes ARI updates across 400+ demand partners. Revenue management is delivered through Navigator (rate intelligence across 1,100+ data sources), Parity+ (industry's only Closed Loop Rate Parity), RG Pay (embedded intelligent payments in 25+ currencies), RG Insights, and the AirGain (airlines), Rev-AI (car rentals), and RevGain (cruises/tour operators) sub-brands. The Adara and Sojern units, unified after the November 2025 acquisition, are positioned as the world's largest travel intent data platform, processing 24B+ travel intent data points and 200B+ ARIs annually; AI is further embedded via the UNO VIVA multilingual Voice Agent, AI Smart Bidding, AI Concierge, and an MCP integration for the Booking Engine within Anthropic Claude.

Revenue is generated primarily through enterprise SaaS subscriptions on multi-year contracts, ARI/transaction processing fees, embedded payment commissions, and managed digital marketing services via Sojern, with a go-to-market that combines direct enterprise field sales across 11+ global offices, self-serve free trials for Navigator, Preferred Partner co-sell relationships (Duetto, Expedia, Booking.com, Trip.com), and embedded APIs connecting 700+ demand partners and 300K+ supply partners. FY26 (year ended March 2026) consolidated revenue reached ₹1,823.55 crore (+69.4% YoY) on a 23.5% Adjusted EBITDA margin in Q4 FY26, exiting at a ₹2,860 crore annualized run-rate, with a stated $1 billion FY31 revenue target.

Name

RateGain

Legal name

RateGain Travel Technologies Limited

Website

https://rategain.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RateGain Travel Technologies is a publicly listed Indian SaaS company providing AI-powered distribution, rate intelligence, parity, embedded payments, and travel intent data solutions to 13,000+ customers across 160+ countries, including 33 of the Top 40 hotel chains, 4 of the Top 5 airlines, and 7 of the Top 10 car rentals.

Ownership category

akta.pro rank

Product category

Travel and Hospitality SaaS

akta.pro primary industry

Price Intelligence & Competitive Rate Shopping for RM (THALAOAI)

akta.pro secondary industries

Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF), Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ), Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate) (THALALAN)

Keywords

• Hotel distribution software
• Revenue management software
• Rate intelligence platform
• Channel management software
• Travel intent data platform

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Recurring SaaS subscriptions for AI-powered SaaS solutions across Distribution (UNO Channel Manager, Enterprise Connectivity), Revenue Management (Navigator, Rate Parity, Rate Intelligence), and Marketing (Demand Booster, Adara) product lines; primary revenue stream serving 13,000+ customers in 160+ countries
2. ARI Processing / Transaction Fees: Revenue tied to volume of electronic transactions, price points, and ARI (Availability, Rates, Inventory) processing; processes 200B+ ARIs annually across 200K+ hotel properties with 700+ demand partners
3. Data Monetization / Travel Intent Data: Monetization of world's largest travel intent data set (24B+ data points) via Adara Impact, Cortex Catalog, Private Consortium, and Destination Expenditure Reports; enables First-party Data Enrichment for hotels, DMOs, and agencies
4. Embedded Payments / RG Pay: Payment processing revenue via RG Pay platform, issuing/accepting VCCs in 25+ currencies; commission on transactions with 2-4% reduction in forex leakage for travel brands
5. Managed Digital Marketing Services: Managed Paid Media Services, Sojern Commission, Sojern Managed Campaign services with AI-powered traveler audiences, multichannel activation across Display, Native, CTV, DOOH
6. Professional / Implementation Services: Implementation, consulting, and integration services for enterprise customers; partner ecosystem integrations

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

RateGain Travel Technologies Limited provides an AI-powered SaaS platform serving the travel and hospitality industry across three core pillars: Distribution (UNO Channel Manager, Enterprise Connectivity, Booking Engine, GDS Connectivity), Revenue Management (Navigator rate intelligence, Parity+ with Closed Loop Rate Parity, RG Pay embedded payments), and Marketing (Adara travel intent data, Sojern digital marketing). The platform serves 13,000+ customers in 160+ countries including hotels, airlines, OTAs, car rentals, cruise lines, tour operators, TMCs, DMOs, and marketing agencies. It processes 200B+ ARIs annually across 700+ demand partners and 300K+ supply partners.

Product overview

RateGain Travel Technologies Limited offers an end-to-end travel and hospitality management platform organized as a unified core (UNO) with modular extensions across Distribution, Revenue Management, and Marketing. The core distribution layer is anchored by the UNO Channel Manager (named World's Best Hotel Channel Manager 2025), which uses Agentic ARI to autonomously route ARI updates across 400+ demand partners, and the UNO Booking Engine. These connect via Enterprise Connectivity with the Smart Distribution API to the broader RateGain ecosystem. Revenue management is delivered through Navigator (AI-powered rate intelligence with apple-to-apple matching across 1100+ data sources) and Parity+ (the industry's only Closed Loop Rate Parity solution), supported by OTA Parity Watch Tower, RG Pay (embedded intelligent payments), and RG Insights. The Marketing layer is powered by the acquired Adara (travel intent data) and Sojern (named Best Digital Marketing Agency 2026) platforms, which together form the world's largest travel intent data platform, feeding Adara Impact, Cortex Catalog, Destination Expenditure Reports, and Private Consortium. Adjacent sub-brands include AirGain (airlines), Rev-AI (car rentals), RevGain for Cruises & Ferries and Package Providers, and the RateGain TMC solution. New additions include UNO VIVA (the AI Voice Agent), UNO Direct Stack, and RG Varsity (digital marketing certification). The platform serves 13,000+ customers and 700+ partners across 160+ countries, including 33 of the Top 40 hotel chains, 4 of the Top 5 airlines, and 7 of the Top 10 car rental companies.

Differentiator

Problem solved

Functional benefit

Brands

• Adara: Travel intent data and digital marketing solutions platform for travel brands, DMOs and hotels; described as 'a RateGain company' on the website.
• Sojern
• myhotelshop
• AirGain
• Rev-AI
• UNO
• Navigator
• DHISCO
• BCVSocial

Products and services

• UNO Channel Manager Next-generation channel management/CRS platform that distributes rates, availability, and inventory (ARI) across 400+ demand partners. Features Agentic ARI for intelligent update prioritization, Smart ARI engine for real-time updates with 99.3% success rate, and powers 33 of the Top 40 hotel chains. Awarded World's Best Hotel Channel Manager 2025.
• Navigator (Rate Intelligence / Rate Navigator for Hotels) AI-powered revenue intelligence platform for hotels that scans 1,100+ data sources, performs real-time rate shopping with apple-to-apple matching, detects parity violations, and provides predictive demand signals. Features Rate Tracking, Predictive Demand Signals, Smarter Filtering, and AI-Powered Intelligence. SOC 2 Type 2 certified.
• Parity+ (Rate Parity for Hotels) Industry's only Closed Loop Rate Parity (CLRP) solution for hotels, providing real-time rate monitoring, AI-powered parity violation detection, automated rule-based alerts, member rates tracking, and potential revenue loss calculations across direct and indirect channels.
• Enterprise Connectivity AI-powered distribution platform with modular end-to-end distribution ecosystem. Components include Connectivity, Smart Distribution (one API for demand and supply connecting 700+ demand partners and 300K+ supply partners), RateIQ, RG Pay, and RG Insights.
• UNO Booking Engine AI-powered booking engine for hotels that converts visits into bookings via AI-led pricing, smart nudges, lightning-fast mobile-first experience, personalized room types and offers, and intelligent add-ons with AI-powered upsell prompts. Industry's first MCP integration for Booking Engine within Claude.
• UNO VIVA (AI Voice Agent) AI-powered voice agent that answers every call within 3 rings, 24/7 availability in 14 global languages, CRS-integrated, designed for global hospitality. Performs smart upselling and smooth escalation to boost revenue without extra staff. Deployment in 4-6 weeks.
• RG Pay Embedded intelligent payments platform designed for modern travel commerce. Issues/accepts VCCs in 25+ currencies with automated reconciliation; delivers 2-4% reduction in forex revenue leakage, 8-15% uplift in Brand.com conversion through optimized payment flows and localized APMs, and 15-20% lift in high-value stay conversion through BNPL/EMI options.
• Demand Booster AI-powered Smart Bidding tool that optimizes every bid in real time to capture high-value guests, delivering 10% more qualified clicks and up to 6% higher margins. Features server-side tracking for cookie-less world and Best Price Guarantee for metasearch.
• GDS Connectivity for Hotels GDS distribution module providing direct connectivity to major global distribution systems (Amadeus, Sabre, Travelport) via the UNO Platform.
• Rate Intelligence for OTAs 360-degree rate intelligence for OTAs tracking competitor pricing from every source and third-party channel, including tailored rate intelligence (member rates, corporate rates), OTA package tracking, and rate audits for GDS and TMCs.
• AirGain (Rate Intelligence for Airlines) AI-powered pricing intelligence platform for airlines providing real-time competitive pricing intelligence across 300+ airlines, 170+ OTAs, and 50+ meta-search platforms. Includes Route Performance Digest, competitor capacity tracking, fare anomaly detection, and customizable alerts.
• Rev-AI (Rate Intelligence for Car Rentals) AI platform for real-time data, demand forecasting, and automated pricing for car rentals. Provides competitor rate intelligence across 35,000+ locations and 700+ websites with AI-powered demand forecasting and market-led pricing.
• RevGain for Cruises & Ferries AI-powered revenue management solution for the cruise and ferry industry, offering customized recommendations powered by RateGain's data lake with proprietary machine learning algorithms considering weather, events, news, and social media reviews. Tracks 50%+ of ships globally.
• RevGain for Tour Operators & Package Providers Real-time rate intelligence solution for tour operators and package providers with apple-to-apple mapping using AI and fuzzy logic algorithms; provider of rate intelligence for more than 60 out of 80 package providers globally.
• RateGain for Travel Management Companies (TMCs) End-to-end travel management software providing access to 125,000+ hotels in 191 countries, customized rate audits, and rate intelligence across 1,500+ channels tracking CUG, Member rates, B2B rates, Mobile Rates, and Rewards.
• Adara (Travel Intent Data Platform) Travel intent data platform acquired by RateGain and unified with Sojern to create the world's largest travel intent data platform post-FY26. Powers products including Adara Impact, Cortex Catalog, Destination Expenditure Reports, Private Consortium, and Brand Solutions for DMOs and hotels.
• Sojern (Digital Marketing Platform) AI-powered digital marketing platform for hospitality acquired by RateGain for ~$172 million, named Best Digital Marketing Agency in the 2026 HotelTechAwards. Leverages AI-powered traveler audiences, multichannel activation, and measurable performance insights. Includes Sojern Commission, Sojern Managed Campaign, Guest Marketing Suite, and AI Concierge.
• OTA Parity Watch Tower Rate parity monitoring tool for OTAs and metas to monitor violations at hotel, city, country, and region level with automated rule-based engine for review and closure of violations, plus smart alerts.
• FIFA World Cup 2026 Market Pulse Dashboard Free real-time tracking dashboard for flight and hotel bookings across all 16 FIFA World Cup 2026 host cities in the United States, Canada, and Mexico.
• myhotelshop (Hotel Digital Marketing) Germany-based platform acquired by RateGain that helps hotels improve direct guest acquisition. Acquired in September 2021.

Quantifiable outcome

• 38% increase in monthly reservations (Hotel Landmark Bangkok)
• +14 more outcomes

Named customers71 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability5 records

Feature9 records

Partnerships

22 partnerships are on record, tiered mid-tier, flagship / strategic and strategic.

• Cinko (by Remwes, LLC)mid-tierChannel Partner/ Reseller/ Distributor · 18 June 2026RateGain signed Cinko as a demand partner on its Enterprise Connectivity platform; integrates Cinko's TONIGHT last-minute hotel booking app with RateGain's real-time availability, rate, and inventory data exchange capabilities. Helps hotels fill unsold last-minute rooms while expanding RateGain's global distribution ecosystem.
• Duettoflagship / strategicStrategic or Co-development Partner · 16 June 2026RateGain named Preferred Partner of Duetto; integrates RateGain's AI-powered Channel Manager (with Agentic ARI) with Duetto's Revenue & Profit Operating System (RP-OS) for autonomous, real-time revenue optimization across 400+ demand partners. Described as the most feature-rich channel manager integration on Duetto's platform - a distinction no other channel manager currently holds. Duetto serves 20,000+ properties worldwide.
• ZentrumHubmid-tierTechnology or Integration · 9 June 2026Strategic connectivity partnership to streamline hotel distribution and reduce integration complexity across the travel ecosystem. Combines RateGain's Smart Distribution platform with ZentrumHub's connectivity infrastructure to help hotels, travel sellers, and distribution partners scale via a unified connectivity framework.
• BoxPaymid-tierTechnology or Integration · 4 June 2026Partnership to enhance RateGain's RG Pay platform by integrating BoxPay's AI-driven payment infrastructure; combines BoxPay's payment automation with RateGain's travel ecosystem to increase transaction success and automate reconciliation for global travel brands.
• Easebuzzmid-tierTechnology or Integration · 21 April 2026Gold Partner partnership to integrate Easebuzz's payment gateway and local acquiring capabilities with RG Pay; enables travel and hospitality brands to offer domestic payment methods including UPI, cards, net banking, and wallets to Indian travelers, reducing checkout friction and improving booking completion rates.
• MIAT Mongolian Airlinesmid-tierChannel Partner/ Reseller/ Distributor · 17 April 2026Mongolia's national airline selected RateGain's AirGain pricing intelligence platform to enhance rate shopping and competitive pricing capabilities; leverages AI-powered Route Performance Digest with daily automated route-level insights across Mongolia-Asia-Europe network; access to competitive intelligence data spanning 300+ airlines, 170+ OTAs, 50+ meta-search platforms.
• Hotelogixmid-tierTechnology or Integration · 9 April 2026Strategic partnership to provide direct GDS connectivity via UNO Platform, enabling Hotelogix's 12,000+ hotel customers to access major distribution networks including Amadeus, Sabre, and Travelport; simplifies GDS access for independent and mid-sized hotels.
• Cashfree Paymentsmid-tierTechnology or Integration · 1 April 2026Cashfree Payments partnered with RateGain to integrate its payments platform, supporting cross-border travel payments for Indian travelers across 176 countries using UPI and RuPay; expands transaction volumes and enhances Cashfree's presence in global travel payments.
• Expedia Groupflagship / strategicChannel Partner/ Reseller/ DistributorRecognized as Expedia Group's 2026 Elite Connectivity Partner for the fourth consecutive year; partner badge maintained in RateGain's footer; references to DHISCO project which delivered Expedia's biggest week ever on Sabre.
• Booking.comflagship / strategicChannel Partner/ Reseller/ DistributorPremier Plus Connectivity Partner status; widely regarded for delivering widest range of Booking.com features; testimonial from Booking.com Area Manager (APAC) Connectivity Partnerships.
• Trip.comstrategicChannel Partner/ Reseller/ DistributorRecognized by Trip.com as Favored Connectivity Partner for 2025; deep integration for hotel distribution and connectivity.
• Agodamid-tierChannel Partner/ Reseller/ DistributorOTA partner using RateGain rate shopping solutions; Partner badge 2025 maintained.
• myhotelshopmid-tierStrategic or Co-development PartnerGermany-based platform that helps hotels improve direct guest acquisition; acquired by RateGain (announced Sept 2021) to address challenges in digital marketing and distribution post-COVID-19. Operates as a RateGain subsidiary.
• Sojernflagship / strategicStrategic or Co-development PartnerAI-powered marketing platform acquired by RateGain for ~$172 million; integration completed ahead of schedule in November 2025; unified with Adara to create world's largest travel intent data platform. Awarded Best Digital Marketing Agency 2026 by HotelTechAwards.
• Adaraflagship / strategicStrategic or Co-development PartnerRateGain company offering first-party data enrichment, travel intent data, audience targeting, and digital marketing solutions; unified with Sojern to form world's largest single source of travel intent data; serves Visit California (223x ROI), Wyoming Office of Tourism, Arkansas Tourism.
• Singapore Airlinesflagship / strategicChannel Partner/ Reseller/ DistributorExtended long-standing partnership for four years (announced via press release); using AirGain pricing intelligence for real-time competitor pricing.
• Flyrmid-tierTechnology or IntegrationPartnership to offer hoteliers a holistic solution for AI-driven rate optimization across distribution channels.
• Arpon Enterprisemid-tierTechnology or IntegrationPartnership to offer integrated PMS and Channel Manager solution for hoteliers.
• bcvsocialmid-tierStrategic or Co-development PartnerRateGain subsidiary offering social media and reputation management solutions for hotels.
• GooglestrategicTechnology or IntegrationGoogle Partner with badge 2025; collaboration on improving ROI from online bookings for hotels (case study).
• MicrosoftstrategicTechnology or IntegrationMicrosoft Partner with badge 2025 maintained.
• WSO2mid-tierOthersFormer RateGain CFO Tanmaya Das joined WSO2 as Chief Financial Officer in June 2026 after a decade at RateGain helping scale the travel technology platform through strategic acquisitions and supporting its public listing.

Scale indicators21 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SiteMinder: Australian-listed (ASX: SDR) hotel channel manager and distribution platform that competes head-to-head with RateGain's UNO Channel Manager across the same hotel customer base, including the top global hotel chains.
• Lighthouse (formerly OTA Insight): Direct competitor in hotel rate intelligence, rate shopping, and parity monitoring — overlapping with RateGain's Navigator and Parity+ products for hotels, OTAs, and other lodging providers.
• Shiji Group: China-headquartered hospitality technology vendor offering PMS, channel management, POS, and distribution solutions, directly overlapping with RateGain's UNO, Navigator, and Enterprise Connectivity offerings for hotels.
• Duetto: Cloud-based revenue management system (RMS) vendor for hotels and a RateGain Preferred Partner. Overlaps with Navigator and rate optimization capabilities while also integrating via the Agentic ARI partnership announced June 2026.
• Atomize: RMS and dynamic pricing vendor for hotels, overlapping with RateGain's Navigator rate intelligence and RevGain revenue management products across the same independent and chain-hotel segments.
• Cloudbeds: Cloud-based hotel PMS, channel manager, and booking engine provider serving independent and mid-market hotels, directly competitive with RateGain's UNO Channel Manager and UNO Booking Engine products.
• Mews: Hospitality cloud platform combining PMS, POS, and booking engine functionality, competing with RateGain in mid-market and independent hotels seeking unified distribution and direct booking technology.
• Cendyn: Hotel CRM, digital marketing, and guest engagement platform that overlaps with RateGain's Adara/Sojern marketing layer, Demand Booster, and AI Concierge offerings for hotels and DMOs.

Broad incumbents

• Sabre Corporation: Global GDS and travel technology incumbent that distributes via RateGain's UNO Platform while also building its own AI-driven pricing and merchandising tools that overlap with AirGain and RevGain.
• Amadeus: Global GDS and hospitality technology incumbent offering distribution, PMS, and increasingly AI-led revenue and merchandising capabilities that partially overlap with RateGain's distribution and rate intelligence stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RateGain
• YouTubeyoutube.com/user/RateGain1
• Facebookfacebook.com/RateGain.Company
• LinkedInlinkedin.com/company/rategain
• Instagraminstagram.com/lifeatrategain

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds5 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RateGain