CLO Virtual Fashion

What CLO Virtual Fashion does

CLO Virtual Fashion is a Seoul-headquartered software company that develops 3D garment simulation and virtual fitting tools used to design, visualize, and produce digital garments. Founded in 2009 by Jaden, a computer science Ph.D. whose cloth-simulation prototype became the first beta of Marvelous Designer, the company built an initial user base of more than two million virtual cosplay artists before expanding into professional apparel and entertainment markets. Its first commercial client, Weta Digital, used the software for "The Adventures of Tintin" in 2011, establishing CLO's footprint in the games, animation, and VFX segments.

CLO's product portfolio centers on two flagship simulation tools — CLO for apparel industry designers and Marvelous Designer for games, animation, and VFX studios — built on 18 years of proprietary cloth-physics and virtual-fitting algorithms. The broader platform includes CLO-SET (a content and collaboration hub), Connect, Jinny, and CLO-Vise (an enterprise solution integrating with PLM systems such as DeSL). Following the July 2025 acquisition of swatchbook, CLO also operates the world's largest digital fabric database. Major releases include Marvelous Designer 2025.2 with MetaHuman/Unreal Engine integration and Marvelous Designer 2026.0, which introduced a 3D Pencil tool, Lacing Tool, Toon Shader, glTF/VRM support, and a new Linux edition. The product surface is increasingly anchored by ecosystem integrations with SHIMA SEIKI (knitwear design via APEXFiz), DeSL (PLM via CLO-Vise), and Epic Games (MetaHuman visualization).

The company operates a subscription-based SaaS model with a Personal tier at $39/month or $280/year and an Enterprise floating-license tier at $199/month or $2,000/year. Distribution combines self-serve subscriptions for individual creators with enterprise field sales for major apparel brands, supported by 13 global offices across Seoul, New York, Los Angeles, Munich, Tokyo, Madrid, Paris, Hong Kong, Shanghai, Bengaluru, São Paulo, Jakarta, and Ho Chi Minh City. The company is privately held and venture-backed, having raised approximately $40.7M cumulatively across rounds including a $34.8M December 2024 round from Atinum Investment and IMM Investment. CEO Simon Kim leads the company alongside founder Jaden.

Name

CLO Virtual Fashion

Legal name

CLO Virtual Fashion LLC

Website

https://clovirtualfashion.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

CLO Virtual Fashion is a Seoul-based software company that develops 3D garment simulation and virtual fitting tools. Its CLO and Marvelous Designer platforms serve fashion brands, apparel manufacturers, game and VFX studios, and over 2 million individual creators globally.

Ownership category

akta.pro rank

Product category

3D Fashion Design Software

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• 3D garment simulation
• Virtual fashion design
• Digital fabric database
• Apparel CAD software
• Cloth simulation technology

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions - Personal: Rental subscription model for individual designers. Personal subscriptions at $39/month or $280/year. Provides access to Marvelous Designer and CLO software for individual use.
2. Software Subscriptions - Enterprise: Floating-license model for enterprise customers. Enterprise subscriptions at $199/month or $2,000/year. Targets major apparel brands requiring team access.
3. Platform Services: CLO-SET platform provides 3D garment content interaction and sharing. CONNECT platform enables collaboration. Jinny enables broader design accessibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CLO Virtual Fashion develops and sells 3D garment simulation software used by apparel brands, film/VFX studios, game developers, and individual designers to create, simulate, and visualize virtual garments. Its flagship products, CLO (for fashion/apparel) and Marvelous Designer (for entertainment and individual creators), enable digital prototyping that replaces physical samples. The company also operates an integrated ecosystem of content, collaboration, and enterprise platforms (CLO-SET, CONNECT, JINNY, CLO-Vise) and, through its 2025 acquisition of swatchbook, operates the world's largest digital fabric database.

Product overview

CLO Virtual Fashion is a platform-plus-products architecture centered on two flagship 3D garment simulation software products: CLO (for fashion/apparel brands) and Marvelous Designer (for fashion, games, animation, and VFX). Both are built on 18 years of proprietary cloth simulation technology. The broader ecosystem includes CLO-SET (a content and collaboration platform encompassing CLOSET insights and Jinny design tools), Connect (collaboration platform), and CLO-Vise (enterprise PLM integration). Following the July 2025 acquisition of swatchbook, CLO holds the world's largest digital fabric database. The company operates 13 global offices and serves major fashion brands, game/animation studios, and individual creators.

Differentiator

Problem solved

Functional benefit

Brands

• CLO: 3D garment design and simulation software for the apparel industry, enabling designers to create virtual garments that look and act like physical garments.
• Marvelous Designer
• CLO-SET
• CONNECT
• JINNY
• CLO-Vise

Products and services

• CLO Professional 3D garment design and simulation software for the apparel industry. Creates photorealistic virtual garments that behave identically to physical garments, used by major global fashion brands for design, digital prototyping, and visualization.
• Marvelous Designer 3D clothing design and simulation software used by gaming, animation, VFX, and cosplay communities, as well as fashion designers. Originally built for cosplay artists and now serving film and entertainment studios including Weta Digital.
• CLO-SET Platform providing environments where users can use and interact with 3D garment contents, offering insights and content sharing within the CLO ecosystem.
• CONNECT

Quantifiable outcome

• Reduced physical sampling and material waste through digital garment design
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Epic GamescoreTechnology or Integration · 17 June 2026Epic Games' MetaHuman technology and Unreal Engine featured in CLO's design contest with Vivienne Westwood. CLO's software integrates with MetaHumans for high-fidelity digital avatar visualization.
• Vivienne WestwoodflagshipStrategic or Co-development Partner · 29 April 2026Partnership with British fashion house Vivienne Westwood to launch global 3D design contest 'CUT, SLASH & CORSET' powered by MetaHuman technology. Contest challenges digital designers to create outfits using CLO or Marvelous Designer software visualized on MetaHumans within Unreal Engine environments. $3,500 in prizes, including $2,000 first place plus mentoring with Vivienne Westwood representatives.
• SHIMA SEIKIcoreTechnology or Integration · 18 March 2026SHIMA SEIKI, a leading knitting solutions provider and developer of APEXfiz Design software, joined CLO's Ecosystem Partnership Program. Creates seamless end-to-end digital-to-production pipeline linking CLO's digital garment technology with SHIMA SEIKI's design software. Integration enables single-click material import between platforms, replacing hours of manual work. APEXfiz Integration Plugin launched April 2026.
• DeSLcoreTechnology or Integration · 29 October 2025CLO Virtual Fashion and DeSL launched CLO-Vise plugin for DeSL's Product Lifecycle Management platform. Creates end-to-end digital product creation workflow connecting 3D design with structured product data. Enables designers to access material libraries and product data within CLO, synchronize data across platforms, and publish 2D and 3D assets to PLM.
• swatchbookcoreTechnology or Integration · 1 July 2025CLO Virtual Fashion acquired digital materials solutions provider swatchbook, based in California. This acquisition made CLO the largest digital fabric database company in the world, enhancing its ecosystem with swatchbook's digital library and application solutions.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Style3D (Linctex / Zhejiang Lingdi Digital Technology): Style3D is the most direct competitor to CLO Virtual Fashion, offering 3D garment design and simulation software for the apparel industry. CLO and Style3D have been in active IP litigation, underscoring their head-to-head competition in digital fashion design.
• Browzwear: Browzwear provides VStitcher, a 3D fashion design and garment simulation platform used by apparel brands globally. It competes directly with CLO in serving fashion brands with digital prototyping and virtual sampling workflows.
• Optitex: Optitex offers 3D digital garment design, pattern making, and virtual fit solutions for the apparel industry. It is a direct competitor in the 3D fashion design software market, particularly serving fashion brands and manufacturers.
• Tukatech: Tukatech provides 3D fashion design, pattern making, and marker-making software for apparel brands and manufacturers. It directly competes with CLO in serving the digital transformation needs of fashion design teams.

Broad incumbents

• Lectra: Lectra is a large established player offering fashion technology solutions including 3D design, PLM, and manufacturing software. While broader in portfolio than CLO, its fashion-specific 3D offerings overlap materially with CLO's core product.
• Gerber Technology: Gerber Technology provides end-to-end software and hardware solutions for the apparel industry, including 3D design and digital workflow tools. It competes with CLO as part of a broader industry offering rather than a focused 3D garment design specialist.
• Adobe (Substance 3D): Adobe's Substance 3D suite provides industry-leading 3D material authoring and rendering tools used broadly in fashion, gaming, and entertainment. While broader than CLO, its digital material capabilities intersect with CLO's swatchbook-driven fabric database.
• Dassault Systèmes (3DEXCITE / MEDIDATA): Dassault Systèmes provides 3D design, PLM, and digital twin solutions used across fashion and manufacturing. Its enterprise platform overlaps with CLO's enterprise CLO-Vise and PLM integration positioning.
• Autodesk (3ds Max / Maya): Autodesk's 3ds Max and Maya are foundational 3D design tools used in games, VFX, and increasingly in fashion design. While not focused on apparel-specific workflows, they represent broader 3D design tools used in the same end markets as Marvelous Designer.

Emerging players

• Assyst (Human Solutions / Avalution): Assyst provides 3D apparel design and virtual fit solutions, with overlap to CLO's 3D garment simulation capabilities. It serves a more focused set of European apparel customers and represents an emerging specialist competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itsclo3d
• Facebookfacebook.com/clo3d
• LinkedInlinkedin.com/company/clo-virtual-fashion-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLO Virtual Fashion