swatchbook
swatchbook is a cloud platform that digitizes, sources, and visualizes materials for fashion and footwear brands, connecting enterprises like adidas, New Balance, and Deckers with global textile suppliers through an integrated marketplace, 3D design tools, and AR visualization.
- Company typePrivate
- Founded2020
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What swatchbook does
swatchbook is a cloud-based material digitization and sourcing platform built for the fashion and footwear industries. The platform converts physical material samples into accurate digital representations — including metadata, color ranges, 2D and 3D assets, and AR-ready visualizations — and exposes them through a global marketplace connecting brands with textile mills, tanneries, and trim suppliers across more than ten countries. Its product surface comprises the core swatchbook Platform for material sourcing and management, a Marketplace for virtual sourcing, the swatchbook Library for virtual design and capture-to-manufacture workflows, the mix application for interactive 3D product design with machine-learning-guided design automation, the concierge service for personalized textile sourcing, and remix for Apple Vision Pro spatial 3D design.
The company monetizes through three streams: enterprise SaaS subscriptions for platform access, professional material digitization services delivered via certified service centers (VIZOO, Bandicoot Imaging Sciences, Masterkey, sampLess), and usage-based render tokens consumed through OTOY/RNDR cloud rendering. Distribution combines direct enterprise sales to major brands with self-serve mobile apps on iOS and Android, supported by wholly-owned regional subsidiaries in Japan, the UK, India, and Germany. Customers include adidas, New Balance, Deckers Brands, Merrell, Wolverine, ALDO, Kappa, and Target, with documented integrations into Centric Software PLM, Pantone, Coloro, and Adobe Substance.
Following its founding around 2020, swatchbook scaled internationally through 2022–2023, opened four regional subsidiaries, and was acquired by CLO Virtual Fashion in July 2025, at which point CLO became the largest digital fabric database company in the world. Headcount remains in the 11–50 range and only $3.6 million in equity capital was publicly disclosed via a 2022 SEC Form D filing.
swatchbook firmographics
Firmographics- Name
- swatchbook
- Legal name
- swatchbook, Inc.
- Website
- https://swatchbook.us
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- swatchbook is a cloud platform that digitizes, sources, and visualizes materials for fashion and footwear brands, connecting enterprises like adidas, New Balance, and Deckers with global textile suppliers through an integrated marketplace, 3D design tools, and AR visualization.
- Ownership category
- akta.pro rank
swatchbook industry classification
Industry- Product category
- Digital Material Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where swatchbook is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
swatchbook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based access to swatchbook platform including marketplace access, library management, and mix design tools. Pricing varies by organization size and feature requirements.
- Material Digitization Services: Professional digitization services including scanning, processing, rendering, photo- and videography for materials, performed by official service centers.
- Render Tokens: Tokens required for high-quality automated rendering services using OTOY Octane/RNDR blockchain-based cloud rendering, providing 4K still renders and 2K turntable animations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
| Usage-based | Pay-as-you-go | Render token packages for cloud rendering |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
swatchbook product offering
Product offeringCore offering
swatchbook provides a cloud-based SaaS platform that enables fashion, apparel, and footwear brands to digitize, source, manage, and visualize materials in 3D, replacing physical sample workflows with accurate digital twins. The platform combines a global supplier marketplace, an interactive 3D design application (mix), material library management with AR visualization, capture-to-manufacture workflows, and professional material digitization services delivered through certified service centers.
Product overview
swatchbook is a cloud-based material management platform consisting of multiple integrated products: the core swatchbook Platform for material sourcing and management, swatchbook Marketplace for virtual sourcing of digitized materials from global suppliers, swatchbook Library for virtual design with AR visualization and capture-to-manufacture workflows, swatchbook mix for interactive 3D product design and visualization with ML-guided design capabilities, and swatchbook concierge for personalized textile sourcing assistance. The platform is accessible via mobile apps (iOS and Android) and integrates with color systems (Pantone, Coloro), rendering (OTOY/RNDR), PLM (Centric Software), and file formats (Substance). Recent product additions include remix for Apple Vision Pro spatial computing and Recoloring features for material customization.
Differentiator
Problem solved
Functional benefit
Brands
- mix: Next generation 3D design, configuration and visualization application for iPad and Mac, featuring realtime rendering and AR visualization capabilities.
- concierge
Products and services
- swatchbook Platform Cloud-based material sourcing, management, and design collaboration platform enabling brands to explore, visualize, and source digital materials from suppliers worldwide. Provides asset management, organization, categorization, permissions, collaboration, and sharing features for fashion and footwear brands.
- swatchbook Marketplace Digital marketplace serving as the source of truth for quality digital materials, powered by suppliers from around the world. Features scanned textures with metadata, 3D assets, AR visualization, and supplier directories across multiple regions for fashion and footwear buyers.
- swatchbook Library Virtual design platform filling the gap between physical samples and digital design. Offers color range creation, AR visualization, capture-to-manufacture workflow, true 1:1 material display, and QR scanning for material access. Includes service center capabilities for material digitization.
- swatchbook mix Interactive 3D product design and visualization application for iPad and Mac with built-in machine learning engine. Enables designers to select 3D products, assign real materials and colors, set design rules, and remix for endless variations with AR and realtime rendering capabilities.
- swatchbook concierge Personalized textile sourcing service connecting brands with expert guidance and curated supplier network. Experts help navigate fabric sourcing, match material requirements with suppliers, and provide tailored solutions for fashion and footwear brands.
- swatchbook remix for Apple Vision Pro Spatial 3D design application for Apple Vision Pro, enabling immersive material exploration and product design in mixed reality environment. Brings the swatchbook material ecosystem to Apple Vision Pro spatial computing.
- Material Digitization Services Full material digitization services including scanning, processing, rendering, photo- and videography provided through official certified service centers. Offers the most complete and accurate digital representation of physical samples in the industry for fashion and footwear brands and material suppliers.
Quantifiable outcome
- Eliminates physical sample shipping and reduces waste in material sourcing process
- +1 more outcomes
Companies that use swatchbook
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
swatchbook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
swatchbook partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, minor, core and strategic.
- CLO Virtual FashionflagshipCLO Virtual Fashion, a global leader in 3D garment design, acquired swatchbook in July 2025. This acquisition made CLO the largest digital fabric database company in the world, enhancing its ecosystem with swatchbook's digital library and application solutions.
- SRGN AcademyminorPartnership bringing SRGN's unique customization capabilities to swatchbook's remix design and customization app.
- PantonecoreIntegration with Pantone color system, the global authority on color, to provide accurate color representation and matching across all digital materials on the platform.
- Oslo Met UniversityminorAcademic partnership to bring digital material tools to fashion design students.
- Missouri State UniversityminorAcademic partnership to inspire next generation of creators with digital material platform access.
- Taiwan Textile Federation (TTF)strategicStrategic partnership to help textile suppliers in Taiwan incorporate digital technology into their sample management processes.
- Thomas Jefferson UniversityminorAcademic partnership to bring digital material tools to fashion design students.
- Fashion for GoodstrategicPartnership to drive positive change in the fashion industry, supporting sustainability initiatives through digital material solutions.
- SunwellcorePartnership with leading Japanese textile supplier for over half a century to provide digital material services to Japanese market.
- Stretchline HoldingscoreWorld's largest manufacturer of narrow elasticated fabric joins swatchbook supplier network.
- Centric SoftwarecoreExclusive partnership to provide seamless integration between swatchbook's material sourcing platform and Centric Software's leading Product Lifecycle Management (PLM) solution for apparel, footwear, and other industries.
- Bandicoot Imaging SciencescoreBandicoot joined swatchbook ecosystem as official service center, providing fast, accurate, and affordable material digitization.
- ColorocorePartnership to combine color with material intelligence, building an industry-first fully integrated intelligent material and color system.
- VIZOOcoreVIZOO Germany became official swatchbook service center, offering full material digitization services for European brands.
- MasterkeyminorMasterkey's Virtual Fabric Lab provides professional services in fabric and material virtualization as swatchbook service center.
- sampLessminorFirst service center in Europe serving southern European market for material digitization services.
- OTOYcoreAdoption of OTOY's distributed cloud rendering network RNDR for automated rendering on the swatchbook platform, allowing users to create photographic images with a single button push.
- Adobe SubstancecoreSupport for Substance file format enabling seamless import/export of digital materials between swatchbook and Adobe Substance applications.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
swatchbook competitors and assessment
Company assessmentBroad incumbents
- Lectra: Established fashion technology provider of PLM, CAD/CAM, and material cutting solutions for apparel, footwear, and furniture. Competes with swatchbook at the digital material and PLM integration layer for enterprise fashion customers.
- Adobe Substance: Adobe's 3D material authoring suite (Substance Designer, Painter, Stager). An integration partner for swatchbook via the Substance file format, but also a broader incumbent providing 3D material creation tools used by the same designer audience.
- CLO Virtual Fashion: Global leader in 3D garment design and simulation software. CLO is swatchbook's parent company post-2025 acquisition and offers overlapping 3D apparel and fabric visualization capabilities, making it the closest incumbent in the same workflow.
Direct peers
- Browzwear: Provider of 3D fashion design software (VStitcher, Lotta, Stylezone) for apparel brands. Browzwear directly competes with swatchbook in digital material visualization, true-to-life fabric simulation, and PLM-integrated 3D workflows for fashion and footwear.
- Optitex: Offers 2D/3D CAD and digital garment manufacturing solutions for apparel and technical textiles. Overlaps with swatchbook on digital material workflows and 3D visualization for fashion brands.
- Vizoo: Provides hardware and software for material scanning and digitization (xTex, zTex). Vizoo is both a swatchbook service center partner and a competitor in the physical-to-digital material capture workflow.
- Centric Software: Leading Product Lifecycle Management (PLM) vendor for fashion, retail, and footwear. Centric is both a swatchbook partner (exclusive PLM integration) and a competitor at the workflow and material management layer for brand customers.
- Material Exchange: B2B digital materials marketplace connecting apparel brands with textile suppliers. Competes directly with swatchbook's Marketplace offering on supplier-buyer digitization and virtual sourcing for the fashion supply chain.
Emerging players
- KeyShot: Real-time 3D rendering software widely used for product visualization. Adjacent to swatchbook's mix rendering and OTOY-powered visualization capabilities, serving overlapping design and product visualization use cases.
- Bandicoot Imaging Sciences: Specializes in 3D material and surface scanning services for fashion, automotive, and product design. Operates as a swatchbook service center while also serving competing platforms, creating partial overlap in material digitization services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
swatchbook social profiles
Digital presenceswatchbook financial estimates
Financial estimateRevenue estimate
Valuation estimate
swatchbook leadership team
Management profileNumber of profiles
Profiles3 records
swatchbook subsidiaries and ownership
Company hierarchySubsidiaries4 records
swatchbook funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
swatchbook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about swatchbook
What does swatchbook do?
swatchbook provides a cloud-based SaaS platform that enables fashion, apparel, and footwear brands to digitize, source, manage, and visualize materials in 3D, replacing physical sample workflows with accurate digital twins. The platform combines a global supplier marketplace, an interactive 3D design application (mix), material library management with AR visualization, capture-to-manufacture workflows, and professional material digitization services delivered through certified service centers.
Is swatchbook a public or private company?
swatchbook is a private company. It is classified as corporate owned and is currently acquired.
When was swatchbook founded?
swatchbook was founded in 2020. It employs 11 to 50 people.
Where is swatchbook based?
swatchbook is headquartered in Irvine, United States, in the North America region.
How does swatchbook make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are material Digitization Services and render Tokens.
Who are swatchbook's main competitors?
Broad incumbents on record are Lectra, Adobe Substance and CLO Virtual Fashion. Direct peers are Browzwear, Optitex, Vizoo, Centric Software and Material Exchange. Emerging players are KeyShot and Bandicoot Imaging Sciences.
Does swatchbook have an API?
No public API is recorded for swatchbook.
What industry is swatchbook in?
swatchbook's product category is Digital Material Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 513210 and its SIC code is 7330.