DX
DX is an engineering intelligence platform that measures developer productivity and AI coding tool ROI for large enterprise engineering organizations using telemetry data and proprietary research-backed frameworks. It is now part of Atlassian following a $1B acquisition in November 2025.
- Company typePrivate
- Founded2021
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What DX does
DX is an engineering intelligence platform that measures software development productivity and AI transformation for large enterprise engineering organizations. The platform combines quantitative telemetry from development tools with qualitative self-reported developer feedback to evaluate software health, R&D productivity, and AI-human collaboration. Its architecture is built around the DX Core 4 framework, which encapsulates DORA, SPACE, and DevEx methodologies, supported by a proprietary dataset of more than 4 million benchmark samples across hundreds of organizations and 135,000+ developers studied.
The product surface spans four modules: AI Measurement (utilization, impact, and cost tracking for AI coding assistants including GitHub Copilot, Cursor, Claude Code, Windsurf, Amazon Q, and Amazon Kiro), Developer Experience (DXI index, DevSat surveys, workflow analysis), Engineering Productivity (SDLC analytics, TrueThroughput, sprint analytics), and AI Enablement (Systems Catalog, Context Management, AI Readiness). The platform integrates natively with 50+ tools including Jira, GitHub, GitLab, Linear, Datadog, PagerDuty, Snyk, Backstage, and Okta, with a documented Web API, Data Cloud API, CLI, and MCP server for AI agent integration. DX was acquired by Atlassian Corporation for approximately $1 billion in cash and restricted stock in November 2025, becoming the foundation for DX Fabric and the migration target for Atlassian's Compass product.
DX generates revenue through annual enterprise SaaS subscriptions sold via a consultative field sales motion to organizations with 500+ engineers. Pricing is quote-based and not publicly disclosed; the company's primary customer acquisition mechanism is a "Get a Demo" call-to-action. Named enterprise customers include Adyen, Booking.com, Dropbox, Vanguard, Pfizer, Block, Sourcegraph, and Intercom. Post-acquisition, DX has been integrated into Atlassian's product portfolio and benefits from Atlassian's global enterprise sales infrastructure, including AWS Marketplace availability.
DX firmographics
Firmographics- Name
- DX
- Legal name
- A Software Company
- Website
- https://getdx.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- DX is an engineering intelligence platform that measures developer productivity and AI coding tool ROI for large enterprise engineering organizations using telemetry data and proprietary research-backed frameworks. It is now part of Atlassian following a $1B acquisition in November 2025.
- Ownership category
- akta.pro rank
DX industry classification
Industry- Product category
- Engineering Intelligence Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
- akta.pro secondary industry
- Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)
Keywords
Where DX is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Engineering Intelligence Platform): DX operates as a SaaS platform providing engineering intelligence capabilities to enterprise customers on a subscription basis. Following Atlassian's $1B acquisition in November 2025, DX is integrated into Atlassian's product portfolio. Pricing is quote-based, targeting enterprise engineering organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription - pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DX product offering
Product offeringCore offering
DX is an engineering intelligence SaaS platform that combines quantitative telemetry from development tools with qualitative developer feedback to measure and improve software health, R&D productivity, and AI-human collaboration. The platform is built on the DX Core 4 framework, which encapsulates DORA, SPACE, and DevEx metrics, and is organized into four product modules: AI Measurement, Developer Experience, Engineering Productivity, and AI Enablement. DX integrates with 50+ development tools (GitHub, GitLab, Jira, Confluence, Linear, Datadog, PagerDuty, etc.) and benchmarks against over four-million samples across hundreds of organizations.
Product overview
DX is an engineering intelligence platform providing a comprehensive suite of tools for measuring and improving developer productivity and AI impact on software development. The platform operates as a unified platform architecture combining multiple modules: AI Measurement (including AI Code Insights, Agent Experience, Pulse alerts, and DX AI conversational interface) for tracking AI tool adoption and ROI; Developer Experience (DXI, DevSat, Industry Benchmarking, Workflow Analysis) for measuring developer satisfaction and friction; Engineering Productivity (DX Core 4, TrueThroughput, SDLC Analytics, Sprint Analytics) for output measurement using DORA, SPACE, and DevEx frameworks; and AI Enablement (Systems Catalog, Context Management, Internal Developer Portal) for building context layers for AI agents. DX was acquired by Atlassian for approximately $1 billion in November 2025 and powers engineering organizations including Dropbox, Adyen, Booking.com, Vanguard, and Pfizer.
Differentiator
Problem solved
Functional benefit
Products and services
- DX Platform Core engineering intelligence platform for measuring and improving software health, R&D productivity, and AI-human collaboration across the SDLC. Integrates the DX Core 4 framework (DORA, SPACE, DevEx) and serves as the foundation that connects AI Measurement, Developer Experience, Engineering Productivity, and AI Enablement modules.
- AI Measurement Standalone product module for measuring AI code assistants and agents, covering AI adoption, utilization, impact, and cost across the engineering organization. Tracks AI-generated code by commit, PR, team, agent, and repo, and includes AI Code Insights, Agent Experience, Pulse alerts, and DX AI conversational interface (launched at Team '26 in 2026-05).
- Developer Experience Product module for measuring developer experience and satisfaction, including the Developer Experience Index (DXI), Industry Benchmarking, Workflow Analysis, Executive Reporting, DevSat surveys, Targeted Studies, Experience Sampling, and AI Recommendations.
- Engineering Productivity Product module for measuring engineering output and aligning engineering with business goals, including SDLC Analytics, DX Core 4, TrueThroughput, Team Dashboards, Custom Reporting, Engineering Allocation, Sprint Analytics, and R&D Capitalization.
- AI Enablement Product module that builds the context layer AI agents need to work safely and with precision, including Systems Catalog (software catalog built on Backstage), Context Management, AI Readiness, Agent Ops Tools, Scorecards, Developer Self-service, and Internal Developer Portal.
- DX Fabric Engineering intelligence platform acquired by Atlassian from DX, positioned as the migration destination for Atlassian's Compass product. Provides engineering intelligence capabilities for measuring AI investments and developer productivity under Atlassian's product portfolio.
Quantifiable outcome
- 16% increase in change throughput among daily AI tool users (Booking.com)
- +7 more outcomes
Companies that use DX
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
DX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration45 records
AI capability8 records
Feature8 records
DX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AtlassianflagshipAtlassian acquired DX for approximately $1 billion in cash and restricted stock to enhance its engineering intelligence capabilities. The deal closed on November 10, 2025. Atlassian previously attempted to build similar tools in-house. The acquisition allows DX to integrate with Atlassian's suite of products including Jira, Confluence, and Rovo, and enables Atlassian to provide enterprise customers with comprehensive data to optimize technology investments and developer experiences. DX also became the foundation for DX Fabric, which became the migration destination for Atlassian's Compass product.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
DX competitors and assessment
Company assessmentDirect peers
- LinearB: LinearB is an engineering productivity platform focused on developer workflow metrics, cycle time, and team performance — directly competing with DX's Engineering Productivity and DX Core 4 modules for the same DevProd buyer persona.
- Swarmia: Swarmia provides engineering effectiveness and developer productivity software that pulls from GitHub, Jira, and CI/CD systems — a direct competitor to DX's workflow analytics and AI measurement capabilities.
- Jellyfish: Jellyfish is an engineering management platform combining resource allocation, investment tracking, and engineering metrics — directly competing with DX's engineering allocation, R&D capitalization, and engineering effectiveness reporting.
- Faros AI: Faros AI is an open-source engineering intelligence platform that unifies DevOps, ticketing, and developer survey data — a direct competitor in the same engineering intelligence category as DX, with strong AI engineering focus.
- Waydev: Waydev provides engineering analytics built on top of Git platforms, surfacing developer productivity, pull request metrics, and team performance — a direct competitor targeting similar engineering leadership buyers.
- Sleuth: Sleuth is a DORA metrics and engineering effectiveness platform focused on deployment frequency, lead time, and change failure rate — directly overlapping DX's DORA-based analytics and DevProd buyer persona.
- Allstacks: Allstacks is an engineering intelligence platform delivering value stream, forecasting, and developer productivity analytics — a direct competitor with overlap in executive reporting and ROI quantification for engineering leaders.
Broad incumbents
- Atlassian Compass: Atlassian's own engineering intelligence and developer experience portal, now being phased out in favor of DX Fabric. Comparable as the incumbent internal alternative DX is replacing within Atlassian's product suite.
- GitHub Copilot Metrics / GitHub Insights: GitHub ships native Copilot adoption, usage, and ROI metrics for enterprise admins — competing with DX's AI Measurement Framework from inside the AI coding tool itself, where measurement budgets may already reside.
Emerging players
- Backstage (Internal Developer Portal): The open-source Internal Developer Portal from Spotify, which DX's Systems Catalog and IDP modules are built on top of. Overlaps with DX's AI Enablement and internal developer portal capabilities, especially for enterprises building in-house.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DX social profiles
Digital presenceDX compliance and trust
Trust signalCompliance3 records
DX financial estimates
Financial estimateRevenue estimate
Valuation estimate
DX leadership team
Management profileNumber of profiles
Profiles3 records
DX funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DX
What does DX do?
DX is an engineering intelligence SaaS platform that combines quantitative telemetry from development tools with qualitative developer feedback to measure and improve software health, R&D productivity, and AI-human collaboration. The platform is built on the DX Core 4 framework, which encapsulates DORA, SPACE, and DevEx metrics, and is organized into four product modules: AI Measurement, Developer Experience, Engineering Productivity, and AI Enablement. DX integrates with 50+ development tools (GitHub, GitLab, Jira, Confluence, Linear, Datadog, PagerDuty, etc.) and benchmarks against over four-million samples across hundreds of organizations.
Is DX a public or private company?
DX is a private company. It is classified as corporate owned and is currently acquired.
When was DX founded?
DX was founded in 2021. It employs 51 to 100 people.
Where is DX based?
DX is headquartered in Salt Lake City, United States, in the North America region.
How does DX make money?
One revenue line is on record: saaS Subscription (Engineering Intelligence Platform).
Who are DX's main competitors?
Direct peers on record are LinearB, Swarmia, Jellyfish, Faros AI, Waydev, Sleuth and Allstacks. Broad incumbents are Atlassian Compass and GitHub Copilot Metrics / GitHub Insights. Backstage (Internal Developer Portal) is listed as an emerging player.
Does DX have an API?
Yes. DX offers a Web API and Data Cloud API for building custom integrations and automations. The Web API provides methods for accessing DX data and functionality. The Data Cloud API enables data operations. DX also provides a CLI tool for interacting with the platform. MCP (Model Context Protocol) server is available for AI agent integrations. Developer documentation is at docs.getdx.com/webapi/overview.
What industry is DX in?
DX's product category is Engineering Intelligence Platform. Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms. Its NAICS code is 5132 and its SIC code is 7372.