Atlassian
- Company typePublic
- Founded2002
- HeadquartersSydney, Australia
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
Atlassian firmographics
Firmographics- Name
- Atlassian
- Legal name
- Atlassian Pty Ltd
- Website
- https://atlassian.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Atlassian industry classification
Industry- Product category
- Enterprise Collaboration and Work Management Software
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where Atlassian is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Atlassian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue (Cloud): Atlassian's primary revenue stream from cloud-based subscriptions. Revenue is generated through per-seat pricing across Jira, Confluence, and other cloud products, with tiered plans (Standard, Premium, Enterprise) offering escalating features and support levels. Cloud revenue reached $1.1 billion with annual recurring revenue surpassing $1 billion. Seat expansion growth compounds over time as customers add users.
- Subscription Revenue (Data Center): Atlassian generates subscription revenue from Data Center products for enterprise customers requiring on-premise deployment. Data Center is being phased out with end-of-life on March 28, 2029, with customers migrating to cloud. The wind-down creates near-term revenue headwinds but positions cloud for future growth.
- AI Usage Credits (Rovo): Atlassian is introducing usage-based AI credit consumption through its Rovo AI platform. AI credit usage is growing more than 20% month over month. The hybrid pricing model mixes per-seat charges with AI usage credits, allowing Atlassian to capture value as AI adoption drives increased consumption.
- Marketplace Commission: Atlassian operates the Atlassian Marketplace where third-party developers sell apps and integrations. The marketplace provides an ecosystem that drives platform stickiness and customer value, though direct revenue from marketplace commissions is not separately disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Cloud tier with bundled support |
| Subscription | Annual | Premium Cloud tier with enhanced support |
| Subscription | Annual | Enterprise Cloud tier with dedicated support |
| Subscription | Annual | Priority Support for Data Center |
| Subscription | Annual | Premier Support for enterprise deployments |
| Hybrid | Pay-as-you-go | AI Credits for Rovo platform usage |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Atlassian product offering
Product offeringCore offering
Atlassian develops and sells a portfolio of cloud-based collaboration, project management, and software development tools organized into five Collections (Teamwork, Service, Software, Strategy, Product), powered by the Teamwork Graph context engine and the Rovo AI platform. Its products include Jira (project management), Confluence (knowledge workspace), Jira Service Management (ITSM), Bitbucket (source code/CI/CD), Loom (async video), Trello (visual boards), and Rovo (AI agents), sold primarily through per-seat subscriptions with usage-based AI credits.
Product overview
Atlassian operates as a platform-plus-modules architecture offering integrated collaboration and productivity software under five strategic Collections. The Teamwork Collection (Jira, Confluence, Loom, Rovo) provides core collaboration and AI-powered work orchestration. The Service Collection (Jira Service Management, Customer Service Management, Assets) addresses enterprise service management with AI agents handling requests autonomously. The Software Collection (Rovo Dev, DX, Pipelines, Bitbucket) enables AI-native software development with developer experience measurement. The Strategy Collection (Focus, Talent, Align) supports enterprise strategic planning. The Product Collection (Jira Product Discovery, Feedback, Rovo) connects product decisions to customer insights. Central to all is the Teamwork Graph platform providing 150+ billion connections of organizational context powering Rovo AI across products. Rovo serves as the AI orchestration layer enabling autonomous agents to execute workflows across the portfolio. The company serves 350K+ teams globally with products available via cloud, Data Center, and server deployments.
Differentiator
Problem solved
Functional benefit
Brands
- Jira: Flexible project management software for software, IT, and business teams
- Confluence
- Bitbucket
- Loom
- Trello
- Rovo
- Rovo Dev
- Jira Service Management
- Customer Service Management
- Focus
- Talent
- Align
- Jira Product Discovery
- Guard
- Pipelines
- Assets
Products and services
- Jira
Quantifiable outcome
- 85% of wasted engineering time redirected toward critical innovation at Mercedes-Benz
- +9 more outcomes
Companies that use Atlassian
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Atlassian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature5 records
Atlassian partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- OktacoreAtlassian joined Okta's Cross App Access (XAA) framework alongside Anthropic, Canva, and 22 other software partners. XAA provides standardized identity controls for AI agent-to-app and app-to-app connections using OAuth and Model Context Protocol.
- AnthropiccoreAnthropic joined Okta's Cross App Access framework alongside Atlassian. Anthropic's Claude AI models power Atlassian's Rovo platform and Forge LLMs API. Collaboration enables standardized identity controls for AI agents.
- MicrosoftcoreMicrosoft expanded Copilot Cowork with partner plugins from Atlassian, Adobe, Box, Canva, Monday.com, Miro, and Moodys. Atlassian's integration enables AI agent access to Atlassian work context within Microsoft 365 Copilot.
- DatabrickscoreAtlassian expressed support for Databricks' OpenSharing open standard for sharing data and AI assets across platforms. The standard enables enterprises to share and monetize AI assets across platforms with zero-copy access.
- Williams Racing (F1)flagshipAtlassian Williams F1 Team partnership applies developer experience principles to enterprise productivity. The partnership includes the Komatsu Williams Engineering Academy for talent development. Williams uses Atlassian's Confluence to consolidate organizational knowledge.
- dashmotominorAtlassian Williams F1 Team collaborated with dashmoto to launch the dash 3 Williams edition electric scooter featuring carbon fiber monocoque chassis technology. The scooter incorporates Williams Racing's signature blue livery.
- Google CloudflagshipAtlassian expanded its multi-year partnership with Google Cloud to power agentic AI workflows. New infrastructure built on Google Kubernetes Engine and AI Hypercomputer, with Gemini 3 Flash powering certain Rovo capabilities for complex reasoning and multimodal tasks. Atlassian recognized as Google Cloud Partner of the Year 2026.
- Amazon (AWS)coreAWS partnership supports Atlassian's cloud infrastructure and AI initiatives. Amazon Bedrock, which powers AI features in Atlassian products, does not train on customer data, addressing enterprise data privacy concerns.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Atlassian competitors and assessment
Company assessmentBroad incumbents
- Microsoft: Microsoft competes directly with Atlassian across collaboration (Teams vs. Confluence/Loom), project management (Planner vs. Jira), developer tools (Azure DevOps/GitHub vs. Bitbucket), and AI agents (Copilot vs. Rovo). Microsoft's bundling power and 365 Copilot expansion pose the most significant competitive threat to Atlassian's enterprise footprint.
- Workday: Workday competes with Atlassian's Strategy Collection (Talent, Align) for enterprise workforce planning and strategic portfolio management budgets. Both target the same enterprise buyer personas (CHRO, CFO, COO) and increasingly compete on AI-augmented decision-making.
Direct peers
- ServiceNow: ServiceNow is the closest direct peer to Atlassian's Service Collection (Jira Service Management), competing for IT service management and enterprise workflow budgets. Both companies have pivoted aggressively to AI agents (Now Assist vs. Rovo Service) and pursue platform expansion into adjacent enterprise workflows, with comparable enterprise sales motions and Fortune 500 penetration.
- Slack (Salesforce): Slack is a direct competitor in enterprise team collaboration, where Atlassian positions Loom and Confluence. With Salesforce's backing, Slack + Agentforce competes against Rovo for AI-powered workplace context. Both target the same enterprise IT and business team buyer.
- GitLab: GitLab directly competes with Atlassian's Software Collection (Bitbucket, Rovo Dev, Pipelines, DX) for the developer platform budget. Both companies are building AI-native development workflows with Duo (GitLab) and Rovo Dev (Atlassian), serving DevOps and engineering teams at enterprises.
- GitHub (Microsoft): GitHub competes with Bitbucket for source code management and with Rovo Dev via GitHub Copilot for AI-powered developer workflows. Tight Microsoft integration (Copilot, Teams) makes GitHub a key threat within Atlassian's software engineering customer base.
- monday.com: monday.com competes with Jira and Trello for work management and project tracking budgets, particularly in business teams and mid-market segments where Atlassian's PLG motion is most active. Both offer AI features (monday AI vs. Rovo) and have expanded into adjacent workflow categories.
- Asana: Asana competes directly with Jira, Confluence, and Trello in work and project management for business teams. Asana's AI Studio and Work Graph concept compete with Rovo's Teamwork Graph for organizational context, both targeting cross-functional team productivity.
- Smartsheet: Smartsheet competes with Atlassian's work management offerings (Jira, Trello) particularly for business operations teams and enterprise project portfolio management. Both companies serve Fortune 500 buyers seeking collaborative planning and execution tools.
Emerging players
- Notion: Notion competes with Confluence in knowledge management and wiki spaces, and increasingly with Trello in lightweight project management. Notion AI and its connected workspace vision directly overlap with Atlassian's Teamwork Collection narrative for business teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlassian social profiles
Digital presenceAtlassian compliance and trust
Trust signalCompliance5 records
Atlassian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlassian leadership team
Management profileNumber of profiles
Profiles10 records
Atlassian subsidiaries and ownership
Company hierarchySubsidiaries6 records
Atlassian funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlassian M&A and investment
M&A and investmentM&A27 records
Investments14 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlassian
What does Atlassian do?
Atlassian develops and sells a portfolio of cloud-based collaboration, project management, and software development tools organized into five Collections (Teamwork, Service, Software, Strategy, Product), powered by the Teamwork Graph context engine and the Rovo AI platform. Its products include Jira (project management), Confluence (knowledge workspace), Jira Service Management (ITSM), Bitbucket (source code/CI/CD), Loom (async video), Trello (visual boards), and Rovo (AI agents), sold primarily through per-seat subscriptions with usage-based AI credits.
Is Atlassian a public or private company?
Atlassian is a public company. It is classified as public and is currently operating.
When was Atlassian founded?
Atlassian was founded in 2002. It employs 5,001 to 10,000 people.
Where is Atlassian based?
Atlassian is headquartered in Sydney, Australia, in the Oceania region.
How does Atlassian make money?
Four revenue lines are on record. Subscription Revenue (Cloud) is the primary driver. The others are subscription Revenue (Data Center), AI Usage Credits (Rovo) and marketplace Commission.
Who are Atlassian's main competitors?
Broad incumbents on record are Microsoft and Workday. Direct peers are ServiceNow, Slack (Salesforce), GitLab, GitHub (Microsoft), monday.com, Asana and Smartsheet. Notion is listed as an emerging player.
Does Atlassian have an API?
Yes. Atlassian offers extensive API capabilities including REST APIs, webhooks, and CLI tools. The Teamwork Graph CLI provides over 300 commands for developers to interact with Atlassian's context engine. Forge platform enables partners to build native integrations. MCP (Model Context Protocol) server integration exposes Teamwork Graph context to external AI agents including Claude Code and OpenAI Codex. Developer documentation is at developer.atlassian.com.
What industry is Atlassian in?
Atlassian's product category is Enterprise Collaboration and Work Management Software. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 513210 and its SIC code is 7372.