What Blumira does

Blumira is a privately held cybersecurity company founded in 2018 and headquartered in Ann Arbor, Michigan, that sells an end-to-end automated detection and response platform combining Cloud SIEM, XDR, EDR, and ITDR capabilities into a single subscription product. The platform ingests logs and telemetry from 75+ native integrations spanning Microsoft, AWS, Google, Palo Alto, CrowdStrike, SentinelOne, Okta, and major firewalls, applies pre-built threat detections maintained by a 24/7 SecOps team, and provides automated response actions (host isolation, dynamic blocklists, identity session revocation) plus guided playbooks. Recent AI-augmented modules include SOC Auto-Focus for natural-language alert enrichment and Kindling, an agentic AI investigation engine that uses a three-judge consensus model to reduce alert volume 30-50x with claimed 98.5% auto-triage accuracy. Compliance coverage spans HIPAA, PCI DSS 4.0, SOC 2, NIST 800-53/171, CJIS, CMMC 2.0, FERPA, ISO 27001/27002, and CIS v8.

Blumira's business model is flat-rate subscription pricing tiered at $12/employee/month (Detect), $16/employee/month (Respond), and $21/employee/month (Automate), with unlimited data ingestion included, annual billing, and per-employee rather than per-GB economics that contrast with legacy SIEMs. The go-to-market is hybrid: product-led growth via a 30-day free trial and self-service deployment for SMBs, channel-led through the Pax8 Marketplace and a dedicated MSP partner program reaching 47,000+ MSPs, and direct enterprise field sales with custom quotes for government, education, nonprofit, and large deployments. Primary customers are SMBs and mid-market organizations without dedicated security staff, particularly in healthcare, state and local government, financial services, manufacturing, and retail, plus managed service providers delivering security services to their own clients. Blumira has raised approximately $25.3 million across a seed round (August 2020), Series A (August 2021, led by Mercury), and Series B (June 2023, led by Ten Eleven Ventures), with a possible additional $15M in July 2025 listed in the funding table. Customer count is reported at 7,121+ organizations and headcount at 51-100.

Name

Blumira

Legal name

Blumira

Website

https://blumira.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Blumira is a private cybersecurity company founded in 2018 that sells a unified SIEM, XDR, EDR, and ITDR platform on flat-rate per-employee subscriptions, targeting SMBs, MSPs, and regulated mid-market organizations in healthcare, government, and financial services.

Ownership category

akta.pro rank

Product category

Security Operations / SIEM

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SIEM Platforms & Log Management (HDADAGAA)

akta.pro secondary industries

Cloud Security Logging, SIEM/SOAR & Threat Detection (HDABAHAL), Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ), Access Security & Identity Threat Detection (ITDR, UEBA for Identity) (HDADAAAI)

Keywords

• Security operations platform
• Cloud SIEM platform
• Extended detection response
• Threat detection response
• Identity threat detection

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscriptions: Annual subscription-based revenue model with three tiered editions: Detect ($12/employee/month), Respond ($16/employee/month), and Automate ($21/employee/month). Pricing is based on total number of employees/knowledge workers with unlimited data ingestion included.
2. Professional Services: White-glove onboarding available as a one-time fee ($500 for Detect, $250 for Respond). Concierge support and additional services for enterprise deployments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Blumira provides a cloud-native Security Operations Platform that combines SIEM, XDR, EDR, and ITDR into a unified solution for SMBs and resource-strapped IT teams. The platform ingests logs from 75+ integrations, applies pre-built threat detections maintained by a 24/7 SecOps team, and provides automated response capabilities with guided playbooks. It is sold via tiered annual subscriptions (Detect, Respond, Automate) on a per-employee basis with unlimited data ingestion.

Product overview

Blumira offers a unified Security Operations Platform combining Cloud SIEM and XDR capabilities for IT teams without dedicated security staff. The platform follows a three-tier architecture: Detect ($12/employee/month), Respond ($16/employee/month), and Automate ($21/employee/month). Core offerings include the Cloud SIEM with 1-year log retention and 75+ integrations, the XDR Platform for correlated threat detection across endpoint, identity, cloud, and network layers, and the Blumira Agent for endpoint visibility with one-click isolation. Key modules include Kindling (agentic AI investigation engine reducing alerts 30-50x), SOC Auto-Focus (AI-powered finding analysis), Honeypots (deception-based detection), Identity Threat Detection and Response, Automated Threat Response with playbooks and dynamic blocklists, and Security Reports with compliance reporting for 11 frameworks. All tiers include pre-built detections maintained by the 24/7 SecOps team, guided response playbooks, and flat-rate pricing with unlimited data ingestion.

Differentiator

Problem solved

Functional benefit

Brands

• Kindling: Agentic AI-based SIEM investigation platform designed for SOCs and MSSPs that uses two-stage analysis to reduce security alerts by 30 to 50 times with 98.5% auto-triage accuracy.
• SOC Auto-Focus
• Blumira Agent

Products and services

• XDR Platform Extended Detection and Response platform that combines SIEM, EDR, and ITDR into one unified solution for SMBs. Correlates signals across endpoints, cloud services, identity systems, firewalls, and email for faster threat detection and response.
• Cloud SIEM Cloud-native Security Information and Event Management platform providing log ingestion from 75+ integrations, pre-built threat detections maintained by SecOps team, automated response capabilities, guided playbooks, and 1-year searchable log retention.
• Blumira Agent Endpoint detection and response agent providing real-time visibility into device activity across Windows, Mac, and Linux. Enables one-click device isolation, automated host isolation for critical threats, and correlation with network, cloud, and identity signals.
• Honeypots Deception technology that deploys virtual honeypots across network segments to detect lateral movement and unauthorized access. Generates high-fidelity alerts with no false positives since no legitimate traffic should interact with honeypots.
• Security Reports Reporting suite including Blumira Investigate for data visualization, Executive Summaries for leadership, and pre-built compliance reports for 11 frameworks including HIPAA, SOC 2, and PCI DSS.
• Automated Threat Response Automated incident response capabilities including dynamic blocklists, automated host isolation, compromised user lockout, and pre-built security playbooks with guided remediation steps.
• Identity Threat Detection and Response (ITDR) Identity-focused threat detection and response capabilities including Disable AD User, Disable User, Revoke Sessions (Entra and On-prem), enabling rapid containment of identity-based attacks from a single dashboard.
• Kindling Agentic AI-based SIEM investigation engine that applies two-stage analysis to reduce alert volume by 30-50x while maintaining 98.5% auto-triage accuracy. Provides case alerts with evidence, reasoning, and next action attached.
• SOC Auto-Focus AI-powered analysis tool that enriches security findings with plain-language summaries and guided playbooks. Accelerates incident investigation and response by surfacing proven security expertise built into the platform.
• HTTP Ingest Feature enabling webhook-capable log sources to be brought into Blumira's SIEM platform for unified security monitoring.

Quantifiable outcome

• Reduce alert noise by 30-50x while maintaining 98.5% auto-triage accuracy
• +6 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration74 records

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Pax8coreChannel Partner/ Reseller/ Distributor · 24 February 2026Blumira launched in Pax8 Marketplace enabling MSPs to purchase, provision, and deliver Blumira's security platform through the same system used for cloud services. MSPs can onboard clients in minutes to a few hours. Pax8 ecosystem reaches over 47,000 MSPs globally.
• Trava SecurityminorStrategic or Co-development Partner · 30 July 2024Partnership to help SMBs proactively manage cybersecurity risks. Combines Blumira's detection and response with Trava's risk management capabilities.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Huntress: Huntress delivers managed cybersecurity platforms focused on SMBs and the MSP channel, including endpoint detection, identity threat response, and SIEM-adjacent capabilities. Its MSP-first go-to-market and SMB focus make it one of the closest direct competitors to Blumira.
• LogRhythm: LogRhythm provides SIEM and security analytics platforms with threat detection, investigation, and response capabilities. It is a longstanding SIEM competitor to Blumira, particularly in regulated industries and government verticals where Blumira also focuses.
• Sumo Logic: Sumo Logic is a cloud-native SIEM and log analytics platform with continuous intelligence capabilities. It competes directly with Blumira's Cloud SIEM in mid-market and enterprise segments with overlapping integrations and threat detection features.
• Arctic Wolf: Arctic Wolf is a security operations platform providing MDR and managed SIEM-style services for SMB and mid-market customers. It directly competes with Blumira's managed detection and response positioning and targets similar resource-constrained IT teams.

Others

• ConnectWise: ConnectWise provides PSA, RMM, and cybersecurity solutions tailored to the MSP channel. It is a Blumira integration partner (ConnectWise Manage integration) but also a broader competitor in the MSP security tooling ecosystem through its security offerings.

Broad incumbents

• Microsoft Sentinel: Microsoft Sentinel is a cloud-native SIEM and SOAR platform integrated with the Microsoft Defender and Azure ecosystem. As a broad incumbent with aggressive bundling into Microsoft 365 E5, it competes with Blumira's SIEM and XDR capabilities at lower effective price points.
• Splunk: Splunk (now part of Cisco) is the legacy enterprise SIEM market leader with extensive log management and security analytics capabilities. It competes with Blumira at the upper end of the market with much higher price points and broader enterprise footprint.
• CrowdStrike: CrowdStrike is a leading endpoint and XDR platform that has expanded into SIEM-adjacent log management with Falcon LogScale. As a broad incumbent, it competes with Blumira's full platform via bundled offerings and has overlapping endpoint and identity detection capabilities.
• SentinelOne: SentinelOne is a leading endpoint security and XDR platform that has expanded into SIEM and cloud security with its Singularity Platform. Its endpoint-centric architecture and bundled approach compete with Blumira's EDR and XDR modules in mid-market and enterprise.
• Rapid7: Rapid7 provides a security operations platform including SIEM (InsightIDR), vulnerability management, and orchestration capabilities. It competes with Blumira in mid-market and enterprise segments with an established incident detection and response portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blumirasec
• Facebookfacebook.com/blumira
• LinkedInlinkedin.com/company/blumira

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blumira