Domo

What Domo does

Domo, Inc. (NASDAQ: DOMO) is a publicly traded cloud-native AI and data products platform headquartered in American Fork, Utah, founded in 2010-2011 by Josh James. The platform connects data from over 1,000 pre-built sources via Magic ETL (a drag-and-drop data integration tool) and processes structured and unstructured data into real-time dashboards, AI-powered applications, and automated workflows. Core products include the Domo AI and Data Products Platform, AI Agent Builder, MCP Server (a Model Context Protocol connector that links enterprise data to external AI platforms such as Claude, Gemini, and ChatGPT), Worksheets, Report Builder, the AI Agent Store, Domo MMM (an AI-powered marketing mix modeling service co-built with Stella Growth Intelligence), and Domo Everywhere (embedded analytics). Domo's proprietary semantic layer addresses hallucination risk in generative AI outputs, and the platform supports multimodal AI (text, structured data, and document processing).

Domo serves mid-market to Fortune 50 enterprises — with 2,500+ global customers including Cisco, Unilever, UPS, NBA, ESPN/Disney, US Bank, Marriott, Sony Interactive Entertainment, Mastercard, and DHL — across verticals such as financial services, healthcare and life sciences, retail, media and entertainment, and logistics. The company makes money primarily through subscription revenue (~89% of total revenue) and is mid-transition to a consumption-based pricing model that now accounts for 84% of annual recurring revenue. The go-to-market is enterprise field sales augmented by cloud marketplace distribution (Google Cloud Marketplace, Snowflake Marketplace), a channel partner network (including Altis Consulting), and an annual Domopalooza user conference with 1,200+ attendees. Domo holds SOC 2 Type II, HIPAA, and GDPR compliance certifications and operates regional offices across the US, UK, Spain, Japan, India, and Australia.

The business is currently in a period of corporate stress: total revenue declined 0.9% year-over-year to $79.4M in Q1 FY2027, the Board initiated a formal strategic alternatives review in February 2026 with Jefferies LLC as financial advisor amid a debt covenant breach and forbearance agreement with BlackRock-managed lenders, and founding CTO Daren Thayne resigned effective July 10, 2026 after 15 years. Despite the churn, operating cash flow was $5.2M, gross retention improved to 86.7%, net revenue retention rose to 95.5%, and the consumption-based cohort achieved 111% NRR — signaling that the AI- and consumption-pricing pivot is producing real cohort-level momentum.

Name

Domo

Legal name

Domo, Inc.

Website

https://domo.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Domo is a publicly traded, cloud-native AI and data products platform that connects 1,000+ enterprise data sources into real-time dashboards, AI agents, and automated workflows for 2,500+ mid-market to Fortune 50 customers globally.

Ownership category

akta.pro rank

Product category

Cloud Business Intelligence and Data Analytics Platform

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Cloud data platform
• Business intelligence software
• Enterprise data integration
• AI agent platform
• Embedded analytics

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Primary revenue stream representing approximately 89% of total revenue. Subscription revenue declined 2% year-over-year to $69.8 million in Q1 FY2027. The company is transitioning customers from traditional subscription to consumption-based pricing models.
2. Consumption-Based Revenue: Usage-based consumption billing now represents 84% of annual recurring revenue and achieved 111% net revenue retention for that cohort. This model generates revenue based on compute time, API calls, or data volume consumed.
3. Professional Services: Implementation, consulting, and training services provided alongside the platform to help customers deploy and optimize their Domo implementations.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Domo provides a cloud-native AI and Data Products Platform that connects enterprise data from 1,000+ pre-built sources, transforms it with Magic ETL, delivers business intelligence through dashboards and reports, and enables customers to build and orchestrate AI agents that automate reporting, alerts, and approvals on governed data. The platform is sold primarily as a subscription with a hybrid consumption-based pricing model and is complemented by embedded analytics (Domo Everywhere), an AI Agent Store, and the Domo MCP Server for connecting external AI platforms.

Product overview

Domo is a cloud-native AI and Data Products platform that provides a unified, all-in-one solution for data integration, business intelligence, AI agent building, and workflow automation. The core platform connects data from 1,000+ sources via Magic ETL and pre-built connectors, visualizes data through dashboards and reports, and enables AI-powered decision-making through Domo AI. Key products include AI Agent Builder with MCP Server for connecting enterprise data to external AI ecosystems (Claude, Gemini, ChatGPT), Worksheets for spreadsheet-native data exploration, Report Builder for PDF generation, Data Models with semantic layer capabilities, Domo MMM for AI-powered marketing mix modeling, and the Connector Library with over 1,000 integrations. The platform is designed for mid-market to Fortune 50 organizations seeking to operationalize AI and make data-driven decisions at scale.

Differentiator

Problem solved

Functional benefit

Brands

• Domo.AI: AI and analytics platform capabilities including AI agents, conversational AI, and AI-assisted workflows.
• Agent Catalyst
• Magic ETL
• Domo Everywhere
• Domo MMM

Products and services

• Domo AI and Data Products Platform Cloud-native platform that connects enterprise data from 1,000+ sources, transforms it with Magic ETL, delivers business intelligence and visualization, enables AI agent building and deployment, and automates workflows. Sold to mid-market and Fortune 50 enterprises on a hybrid subscription + consumption-based pricing model.
• Domo MMM (Marketing Mix Modeling) AI-powered marketing measurement service that provides causal impact analysis, scenario modeling, and real-time guidance for marketing investment decisions; produces initial results within 10 minutes of connection. Built for marketing leaders and CMOs.
• Domo Everywhere (Embedded Analytics) Embedded analytics solution that enables organizations to share data and dashboards outside the company with partners and customers via white-label and branded experiences. Used by manufacturers (Emerson) and other enterprises to monetize data assets and deliver differentiated customer-facing analytics.
• Domo AI Agent Store Catalog of pre-built and custom AI agents for common business tasks including HR Benefits Agent, Competitive Research Agent, Retail Associate Agent, Insurance Claims AI Agent, Retail Shopping Agent, and Customer Support Agent.
• Domo Professional Services Implementation, consulting, and training services provided alongside the platform to help customers deploy and optimize their Domo implementations. Delivered by Domo teams and channel partners such as Altis Consulting.

Quantifiable outcome

• Reduced post-launch excellence tracking time from 8-10 hours to 5-10 minutes
• +7 more outcomes

Named customers25 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature13 records

Partnerships

Ten partnerships are on record, tiered core, strategic, marketing, advisory and implementation.

• SnowflakecoreTechnology or Integration · 29 June 2026Domo is recognized by Snowflake as an 'One to Watch' in the Analytics & Measurement category in Snowflake's Modern Marketing Data Stack report. The partnership enables Domo to operationalize complex marketing data and deploy real-time insights to marketing teams through advanced AI agents and Snowflake Cortex integration. Domo also offers Domo MMM as a lighter version on Snowflake Marketplace and has collaborated on the Open Semantic Interchange initiative for shared semantic definitions across platforms.
• Regional One Health SolutionscoreStrategic or Co-development Partner · 3 June 2026Joint AI-powered healthcare solution built on AWS that embeds artificial intelligence into clinical, financial, and operational workflows. The partnership combines ROHS's healthcare applications built within a level-1 trauma center with Domo's data and AI platform. In one deployment, the solution identified $5+ million in revenue opportunity within three months while reducing reliance on external vendors, and improved patient experience from the 30th to 90th percentile.
• Advantage Travel PartnershipstrategicStrategic or Co-development Partner · 12 May 2026Advantage Travel Partnership appointed Domo as its strategic AI and data partner, integrating advanced analytics, dashboards, and AI-powered workflow automation into member agencies' operations. The partnership helps agencies modernize operations and improve decision-making through AI and data products. This is one of three strategic partnerships announced alongside Rydoo and the University of Edinburgh's Traveltech Innovation Hub.
• Alex Albon (Formula 1)marketingGTM or Marketing Partner · 30 April 2026Partnership continuation with Formula 1 driver Alex Albon for the 2026 Formula One World Championship season. Collaboration features exclusive 'Full Throttle Intelligence' content, VIP hospitality at select races including Miami Grand Prix, and digital integrations showcasing how data and AI drive elite performance in motorsport and business. FanCapital engagement platform also participates in the partnership.
• Google CloudcoreTechnology or Integration · 21 April 2026Domo's AI and Data Products Platform is now available on Google Cloud Marketplace, enabling organizations to purchase and deploy Domo directly using existing Google Cloud commitments with native integration into BigQuery, Vertex AI, and Google's Gemini models. Domo will be a Signature Sponsor at Google Cloud Next 2026 in Las Vegas.
• Nine Entertainment Co.coreStrategic or Co-development Partner · 11 March 2026Australian media company selected Domo to consolidate multiple siloed analytics tools and modernize data infrastructure across broadcast, streaming, publishing, and digital operations. During initial migration phase, Nine's data team deployed nearly 50 dashboards within two weeks and achieved meaningful reductions in analytics platform costs while working with implementation partner Altis Consulting.
• AWScoreTechnology or IntegrationDomo partners with Amazon Web Services as a technology and cloud integration partner. The Domo-Regional One Health Solutions joint AI healthcare solution is built on AWS infrastructure. AWS powers cloud infrastructure for Domo platform deployments.
• DatabrickscoreTechnology or IntegrationTechnology partnership with Databricks for cloud data integration. Domo provides enhanced observability for cloud integrations with Databricks platforms as part of its Magic ETL updates announced at Domopalooza 2026.
• ISG (Information Services Group)advisoryGTM or Marketing PartnerISG research highlights Domo as a provider of AI and data platforms ranked based on capabilities and innovation for enterprise AI deployment and compliance. Enterprises are aligning AI and data platforms to scale deployments with accuracy and compliance per ISG research.
• Altis ConsultingimplementationImplementation/ SI/ Consulting PartnerImplementation partner working with Nine Entertainment Co. on Domo platform deployment and data infrastructure modernization. Altis Consulting provides implementation services to assist organizations in deploying and optimizing Domo solutions.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Microsoft Power BI: Power BI is Microsoft's flagship BI/analytics platform bundled into the Microsoft 365 / Azure ecosystem. It targets the same enterprise BI buyer as Domo, often displacing independent platforms on price and integration with the Microsoft data estate.
• Palantir: Palantir's Foundry and AIP platforms sell enterprise data integration, semantic modeling, and AI agent deployment to large enterprises — overlapping with Domo's "Governed Data for AI Agents" proposition from a much larger, broader-installation base.

Direct peers

• Tableau: Tableau (Salesforce) is a leading enterprise BI and visualization platform with similar self-service analytics, dashboarding, and embedded analytics use cases as Domo. Both compete for Fortune 1000 deployments and analytics consolidation budgets.
• Qlik: Qlik provides an end-to-end analytics platform with data integration, dashboards, and AI-augmented insights. It competes directly with Domo's Magic ETL + BI + AI offering, particularly in regulated and enterprise mid-market segments.
• ThoughtSpot: ThoughtSpot is an AI-powered analytics platform built around natural-language search, agentic AI, and embedded analytics. It is one of the closest direct competitors to Domo's AI Agent Builder + semantic layer positioning.
• Sisense: Sisense delivers AI-driven embedded analytics with composable APIs and a low-code app layer, mirroring Domo Everywhere + App Catalyst. Both target ISVs and enterprises that want to embed analytics externally.
• Looker (Google Cloud): Looker is a Google Cloud BI platform with a governed semantic modeling layer, closely comparable to Domo's semantic layer / data model strategy. Both are embedded in the Google data cloud, creating direct overlap on Google Cloud Marketplace.
• MicroStrategy: MicroStrategy sells an enterprise BI, mobility, and embedded analytics platform that competes head-on with Domo's BI, dashboards, Native App Distribution, and enterprise reporting capabilities.
• Alteryx: Alteryx delivers AI-driven data preparation, analytics automation, and a code-friendly data science platform — closely comparable to Domo Magic ETL, Adrenaline dataflows, and data science workflows.

Emerging players

• Sigma Computing: Sigma is a cloud-native BI platform built directly on the data warehouse with spreadsheet-style exploration — directly comparable to Domo's Worksheets + semantic layer stack and especially relevant for Snowflake/BigQuery customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/domotalk
• Facebookfacebook.com/domoHQ
• LinkedInlinkedin.com/company/domo-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds10 records

Investors34 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domo