Advantage Travel Partnership

What Advantage Travel Partnership does

Advantage Travel Partnership is a UK-based, membership-based travel agent consortium that provides independent travel agencies and travel management companies (TMCs) with collective commercial leverage, marketing support, technology tools, and regulatory scaffolding that they could not secure individually. Founded around 1978–1980 and headquartered in London, the company serves over 6,000 connected travel agent members whose activity accounts for approximately 780,000 trips booked annually and £17.6bn in aggregate annual global sales. Its membership spans three primary segments: leisure travel agencies, business travel / TMCs, and solo or home-based agents onboarded via its Host Agency Programme.

The consortium's core offering is the Single Stop Solution platform, which integrates multiple service modules — Leisure Travel Solutions, Business Travel Solutions, Advantage Managed Services, Marketing Support, Business Insurance Bonding, ATOL Protected Product, Travel & Technology tooling, and the Global Network — under a single membership proposition. Technology infrastructure is centred on the member portal at my.advantagetravelpartnership.com, alongside a consumer-facing Find a Travel Agent directory. The ecosystem is supported by over 300 commercial partnerships spanning airlines (British Airways), accommodation (Hilton, Accor), package holidays (easyJet Holidays), cruise (Celebrity Cruises), payments (Mastercard, ConnexPay), and travel technology providers (Travelogix, Dolphin Dynamics, Vertical Systems).

Advantage generates revenue through recurring membership fees paid by member agencies on an annual billing cadence, supplemented by transaction-linked income from preferred commercial terms negotiated with its 300+ supplier partners. Pricing is not publicly disclosed and is quote-based. In 2025 the company underwent its first major rebrand in over 20 years, refreshing its brand identity, mission, vision, and digital presence in what signals an effort to reposition the consortium for its next phase of growth.

Name

Advantage Travel Partnership

Legal name

Advantage Travel Partnership

Website

https://advantagemembers.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Advantage Travel Partnership is a UK-based travel agent consortium providing independent travel agencies and TMCs with collective commercial partnerships, marketing support, technology tools, ATOL-protected products, and a global network of 6,000+ members generating £17.6bn in annual sales.

Ownership category

akta.pro rank

Product category

Travel Industry Membership Services

NAICS

Travel Agencies (56151)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Full-Service Corporate Travel Management Companies (Global/Regional TMCs) (THACAAAA)

akta.pro secondary industry

Corporate Travel Consulting, Policy & Program Optimization (THAKACAL)

Keywords

• Travel agent consortium
• Travel membership services
• Leisure travel solutions
• Business travel management
• Travel industry partnerships

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Independent travel agencies and TMCs pay membership fees to join the Advantage consortium, gaining access to commercial partnerships, marketing support, technology tools, and collective buying power.
2. Commercial partnerships leverage: The consortium leverages collective buying power with over 300 travel, technology, payment solutions and financial services providers, generating revenue through preferred commercial terms negotiated on behalf of members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Advantage Travel Partnership operates as a membership consortium for independent travel agencies and travel management companies (TMCs). Members pay recurring membership fees to access preferred commercial terms negotiated with over 300 travel, technology, payment, and financial service providers, alongside managed back-office services, marketing support, ATOL-protected products, and a global agent network that together generated approximately £17.6 billion in member sales and 780,000 trips annually.

Product overview

Advantage Travel Partnership operates as a travel agent consortium offering a single-stop membership solution for independent travel businesses. The core platform, Single Stop Solution, integrates multiple service modules including Leisure Travel Solutions, Business Travel Solutions, Host Agency Programme, Advantage Managed Services, Marketing Support, Business Insurance Bonding, ATOL Protected Product, and Travel & Technology. Members also gain access to a Global Network of international travel professionals. The consortium also produces the annual Global Business Travel Review research publication in partnership with Travelogix. The organization recently underwent a major rebrand in 2025, its first in over 20 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Leisure Travel Solutions Membership offering providing independent leisure travel agencies with commercial partnerships, marketing support, technology tools, and ATOL-protected products to sell package holidays, cruises, and consumer travel.
• Business Travel Solutions Membership solution for travel management companies and corporate travel agents providing competitive commercial terms, data-driven insights, and collaborative supplier relationships to serve corporate clients.
• Host Agency Programme Programme allowing solo or home-based travel professionals to operate under the Advantage consortium umbrella with independent business ownership, gaining access to commercial partnerships, ABTA/ATOL protection, and marketing support.
• Advantage Managed Services Business management services including back-office support, financial services, and operational tools delivered to member travel agencies.
• Advantage Marketing Support Professional marketing support providing member agencies with industry-leading campaigns, promotional materials, digital content, and strategic marketing advice.
• Business Insurance & Travel Bonds Insurance and bonding services providing financial protection and regulatory compliance for member travel businesses.
• ATOL Protected Product Air Travel Organiser's Licence protected travel products ensuring consumer financial protection for package holidays sold by member agencies.
• Travel & Technology Technology solutions and digital tools supporting travel agency operations, including the dedicated member portal at my.advantagetravelpartnership.com and booking platforms.
• Global Network International network connecting Advantage members with over 6,000 travel professionals and partners across leisure and business travel worldwide.
• Single Stop Solution Comprehensive membership platform bundling managed services, marketing support, insurance, technology, global network access, and commercial partnerships into a single integrated offering for independent travel businesses.
• Global Business Travel Review Annual research publication produced in partnership with Travelogix providing data-driven insights into global business travel trends for member agencies and the wider industry.

Quantifiable outcome

• 780,000 trips booked by members annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• British AirwayscoreStrategic or Co-development PartnerBritish Airways is listed as a trusted commercial partner of Advantage Travel Partnership, providing preferential airline booking terms for member agencies.
• Gray Dawes TravelcoreStrategic or Co-development PartnerGray Dawes Travel, a corporate travel management company, is featured as a trusted partner within the Advantage network, collaborating on commercial and business travel solutions.
• easyJet HolidayscoreStrategic or Co-development PartnereasyJet Holidays is listed as a trusted partner, providing package holiday products to Advantage member agencies through preferred commercial terms.
• MastercardcoreTechnology or IntegrationMastercard is a trusted partner providing payment solutions and financial services to Advantage members, supporting corporate payment needs and travel transactions.
• HiltoncoreStrategic or Co-development PartnerHilton provides hotel accommodation preferred rates for Advantage member agencies and their clients.
• Celebrity CruisescoreStrategic or Co-development PartnerCelebrity Cruises is a cruise partner of the Advantage consortium, offering cruise booking opportunities for member agencies.
• Gold MedalcoreChannel Partner/ Reseller/ DistributorGold Medal is a partner in the Advantage network, providing travel booking services and products distributed through the consortium's member agencies.
• Reed & MackaycoreStrategic or Co-development PartnerReed & Mackay, a travel management company, is a partner within the Advantage global travel community, collaborating on business travel solutions.
• CLIA (Cruise Lines International Association)coreStrategic or Co-development PartnerCLIA is listed as a partner, supporting cruise education and certification for Advantage members and promoting cruise travel through the consortium.
• Accor HotelscoreStrategic or Co-development PartnerAccor Hotels provides hotel accommodation preferred rates to Advantage member agencies through its global portfolio of properties.
• TravelogixcoreStrategic or Co-development PartnerAdvantage Travel Partnership partnered with travel data and reporting specialists Travelogix to publish the 10th edition of its Global Business Travel Review, providing data-driven insights for members.
• Meon TravelcoreChannel Partner/ Reseller/ DistributorMeon Travel is a member of the Advantage consortium, selling both leisure and business travel. As a member, it benefits from access to Advantage's full range of products, commercial terms, and support.
• Dawson & SandersoncoreChannel Partner/ Reseller/ DistributorDawson & Sanderson is a member of the Advantage consortium, benefiting from professional support, commercial terms, and member networking opportunities.
• The Good Travel CollectivecoreChannel Partner/ Reseller/ DistributorThe Good Travel Collective is a member of Advantage and participates in steering groups, benefiting from collaborative supplier relationships and proactive member support.
• CTM (Corporate Travel Management)coreChannel Partner/ Reseller/ DistributorCTM is featured as a partner within the Advantage global travel community, providing corporate travel management services to member agencies.
• Blue Cube TravelcoreChannel Partner/ Reseller/ DistributorBlue Cube Travel is a member of the Advantage consortium, providing business travel management services as part of the network.
• Idle TravelcoreChannel Partner/ Reseller/ DistributorIdle Travel is a member agency of the Advantage consortium, benefiting from collective commercial terms and marketing support.
• Oasis TravelcoreChannel Partner/ Reseller/ DistributorOasis Travel is listed as a member of the Advantage travel community, operating as an independent agency within the consortium.
• ATAS (Australian Travel Accreditation Scheme)minorStrategic or Co-development PartnerATAS is listed as a partner, providing accreditation services for travel agencies within the Advantage network.
• Ikos ResortsminorStrategic or Co-development PartnerIkos Resorts is a resort partner providing luxury all-inclusive accommodation options for Advantage member agencies.
• Palladium HotelsminorStrategic or Co-development PartnerPalladium Hotels is a hotel partner providing accommodation options for Advantage member agencies through preferred commercial terms.
• Visit MaltaminorStrategic or Co-development PartnerVisit Malta is a destination partner promoting Malta as a travel destination to Advantage member agencies and their clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virtuoso: Virtuoso is a leading global travel network/consortium of luxury and leisure travel advisors. It operates a near-identical membership consortium model to Advantage, providing members preferred supplier terms, marketing support, and technology, and is the most direct global peer.
• Travel Counsellors: UK-based home-working travel agent network offering independent travel professionals commercial partnerships, technology, and ATOL protection under a franchise-style model. Directly comparable to Advantage's Host Agency Programme and broader membership offering in the UK market.
• Ensemble Travel Group: North American travel agency consortium providing independent travel advisors and agencies with preferred supplier terms, marketing, and technology support. Closely mirrors Advantage's full-service consortium model in the leisure travel agency space.
• Signature Travel Network: US-based travel advisor cooperative offering member agencies preferred supplier relationships, marketing tools, and technology. Operates a similar membership consortium structure to Advantage for independent leisure travel agencies.
• Travel Leaders Group: US travel agency network offering independent and franchise travel advisors commercial partnerships, marketing, and technology. A North American counterpart to Advantage's UK-anchored consortium model serving leisure and corporate travel agents.

Broad incumbents

• Internova Travel Group: Large US-based travel services company comprising multiple leisure and corporate travel brands with preferred supplier relationships and member-style support. Broader and more diversified than Advantage but operates in the same travel agency services ecosystem.
• Flight Centre Travel Group: Global travel agency operator with corporate and leisure brands across multiple geographies including the UK. While primarily an agency operator rather than a consortium, it competes for the same independent agency supplier relationships and corporate travel spend that Advantage serves.
• American Express Global Business Travel (Amex GBT): Global corporate travel management company serving enterprise clients with managed travel programs. Operates in the corporate travel space that Advantage's TMC members serve, representing an incumbent competitor for the same end customers.
• Corporate Travel Management (CTM): Global corporate travel management company that is also a partner within the Advantage network. CTM overlaps with Advantage's TMC member base as a direct competitor in corporate travel management across multiple geographies.

Regional players

• Trailfinders: UK-based independent travel agency and tour operator offering leisure and business travel services. Competes with Advantage's leisure and business travel member agencies in the UK home market but does not operate a consortium model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AdvantageHQ
• Facebookfacebook.com/advantagetravelpartnership
• LinkedInlinkedin.com/company/advantage-travel-centres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage Travel Partnership