Placer.ai

What Placer.ai does

Placer.ai (legal name Placer Labs, Inc.) operates an AI-powered location intelligence platform that estimates foot traffic to physical locations across the United States using aggregated, anonymized mobile device location data processed through proprietary machine learning models. The company claims greater than 92% accuracy on its visit estimation methodology, supported by a privacy-preserving panel of tens of millions of mobile devices sourced via third-party mobile app integrations. Its product surface includes a flagship analytics platform (property-level visits, trade area analysis, audience demographics, sales estimation), a programmatic PAPI API for tech-stack integration, a Data Marketplace for partner datasets and embeddable widgets, and a set of freemium tools (Placer 100, Chain Analysis, Industry Trends, Points of Interest, Return to Office, Migration Trends) that serve as top-of-funnel acquisition channels. Industry-specific solution packages cover retail, commercial real estate, civic/government, CPG, entertainment, restaurants, advertising, finance, healthcare, and higher education.

The company monetizes primarily through annual SaaS subscriptions sold via a sales-led motion to enterprise customers, supplemented by API/data-feed contracts and Data Marketplace transactions, with a self-serve freemium layer for SMB and individual users. Placer.ai reports more than 4,000 customers including Sony, BJ's Wholesale Club, SeaWorld, Regency Centers, Macerich, Century 21, Wegmans, Western Union, and Houston Airports, alongside municipal customers such as the City of Fox Lake and the City of Prescott. Distribution extends beyond direct sales through embedded integrations with Bloomberg Terminal ({ALTD }), Green Street, and CRED iQ, the latter enabling a joint CMBS underwriting product. The company has raised over $175 million across disclosed rounds, reaching a $1.5 billion valuation in August 2024 alongside the disclosure of $100 million in ARR. In January 2025, Placer.ai conducted layoffs of approximately 150 employees as an explicit shift toward profitability, and founder-led leadership remains in place with Noam Ben-Zvi as CEO, Oded Fossfeld as CTO, Zohar Bar-Yehuda as Chief Data Scientist, and Ethan Chernofsky as CMO.

Name

Placer.ai

Legal name

Placer Labs, Inc.

Website

https://placer.ai

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Placer.ai operates an AI-powered location intelligence platform that estimates foot traffic to US physical locations using aggregated mobile device data, serving more than 4,000 customers across retail, commercial real estate, finance, government, and adjacent verticals via subscriptions, API, and a Data Marketplace.

Ownership category

akta.pro rank

Product category

Location Intelligence / Foot Traffic Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Geocoding, Search & Place Data Platforms (BPAMANAC)

akta.pro secondary industries

POI, Local Listings & Business Directory Platforms (BPAMANAD), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Foot traffic analytics
• Location intelligence platform
• Trade area analysis
• Retail site selection
• Consumer visitation data

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform/SaaS Subscription: Placer.ai operates primarily as a SaaS subscription platform where customers pay for access to its location intelligence analytics platform, with tiered plans including freemium access and premium tiers. The platform is offered as both a direct UI product and an API for programmatic data ingestion.
2. API and Data Feeds: Placer.ai's PAPI API allows customers to programmatically query and ingest foot traffic data into their own technology stacks, sold as a separate or bundled API product alongside the platform subscription.
3. Data Marketplace: Placer.ai operates a Data Marketplace where advanced in-house and partner datasets can be purchased to augment platform insights, including integrations with Spatial.ai and SilverBack Advertising.
4. ARR Milestone: Placer.ai reached $100 million in annual recurring revenue (ARR) as of August 2024, marking a significant revenue milestone for the company.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Placer.ai provides a location intelligence and foot traffic analytics platform that estimates visits to physical retail and commercial locations using aggregated, anonymized mobile device location data processed through proprietary machine learning models. The platform delivers property-level visit counts, trade area analysis, audience demographics, sales estimation, and competitive benchmarking across industries including retail, commercial real estate, CPG, restaurants, entertainment, finance, healthcare, government, and higher education. The offering is delivered via a web-based analytics platform, a programmatic API (PAPI), and a Data Marketplace of partner datasets.

Product overview

Placer.ai is a location intelligence and foot traffic analytics platform organized as a platform-plus-modules architecture. The core offering is the Analytics Platform, which provides property-level foot traffic estimation, trade area analysis, audience demographics, and visit forecasting. This is supplemented by PAPI (Placer API) for programmatic data access and the Data Marketplace for extended partner datasets. Placer.ai also distributes a suite of free analytical tools (Placer 100, Industry Trends, Return to Office, Migration Trends, Points of Interest, Chain Analysis) that function as lead-generation and freemium entry points into the paid platform. The platform is organized into industry-specific solutions covering Retail, CRE, Civic, CPG, Entertainment & Leisure, Restaurants, Advertising, Finance, Healthcare, and Higher Education. The Anchor is the company's editorial research arm publishing industry reports and data-driven articles. The company generates revenue from paid platform subscriptions, API access, and data marketplace transactions, and offers its platform globally with compliance for GDPR (EEA) and CCPA (California) jurisdictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Placer Analytics Platform Flagship location intelligence platform providing property-level foot traffic estimation, chain performance benchmarking, trade area analysis, audience demographics, and custom reporting across retail, dining, commercial real estate, and other industries. Sold via quote-based enterprise subscription.
• PAPI (Placer API) Programmatic API enabling developers and enterprise clients to ingest foot traffic and location analytics data directly into their own applications, BI tools, and custom reporting workflows. Sold as a separate or bundled subscription.
• Data Marketplace Marketplace of advanced in-house and partner datasets, including integrations with Spatial.ai and SilverBack Advertising, that augment Placer's core location analytics with embeddable widgets for BI and analytics tools.
• Placer 100 Free benchmarking tool tracking the performance of the top 100 retail and dining brands across the U.S. by foot traffic. Functions as a freemium lead-generation entry point.
• Industry Trends Free tool providing foot traffic change insights for entire industries (grocery, retail, dining, etc.) across multiple geographies, accessible without a paid subscription.
• Return to Office Free tool analyzing changes in employee office visits across U.S. cities post-COVID, providing public benchmarks on workplace attendance recovery.
• Migration Trends Free tool exploring population migration patterns and regional population changes across U.S. regions using aggregated location data.
• Points of Interest Free tool analyzing foot traffic trends and visitor metrics for any individual property over the most recent month, available to any visitor on the Placer website.
• Chain Analysis Free tool to analyze and compare chain and store performance across retail brands and track industry trends over time.

Quantifiable outcome

• Over 92% accuracy in foot traffic visit estimations
• +6 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CRED iQcoreStrategic or Co-development Partner · 1 April 2026Placer.ai and CRED iQ launched a joint CMBS (Commercial Mortgage-Backed Securities) Report combining Placer's foot traffic intelligence with CRED iQ's commercial real estate financial data. The integrated report enables lenders, investors, and asset managers to benchmark property performance, detect early signals of asset-level changes, and improve underwriting precision using real-world visitation data.
• The Retail StrategyminorStrategic or Co-development Partner · 6 March 2026Placer.ai partnered with The Retail Strategy to bridge the gap between location analytics and deal execution, helping retail clients translate foot traffic insights into concrete leasing and site selection outcomes.
• Green StreetcoreTechnology or Integration · 3 March 2026Green Street integrated Placer.ai foot traffic data into its U.S. platform, combining consumer visitation patterns with Green Street's existing property analytics, REIT fundamentals, and sales comparables. The integration enhances location-level insights and predictive analytics for real estate investment and portfolio management decisions.
• BloombergcoreTechnology or Integration · 28 January 2026Bloomberg integrated Placer.ai foot traffic data into its Alternative Data Entitlements feature ({ALTD }) on the Bloomberg Terminal, enabling investors to nowcast company-reported metrics within 3-5 days using Placer's consumer visitation data. The partnership enhances Bloomberg's alternative data offering with real-world foot traffic intelligence for investment research.
• dunnhumbyminorStrategic or Co-development Partner · 3 August 2024dunnhumby partnered with Placer.ai on a joint insights report combining dunnhumby's customer data analytics with Placer.ai's foot traffic intelligence for enhanced retail insights.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/placer_ai
• Facebookfacebook.com/Placerai-381442635729306
• LinkedInlinkedin.com/company/placer

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds9 records

Investors25 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Placer.ai