Synovus
Synovus was a southeastern US regional bank providing consumer, small business, corporate, and private wealth banking services across nine states; following its January 2026 merger with Pinnacle Financial Partners, it now operates as a division of Pinnacle Bank under the combined $117 billion-asset entity.
- Company typePublic
- Founded1888
- HeadquartersColumbus, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Synovus does
Synovus was a southeastern US regional bank holding company founded in 1888 and headquartered in Columbus, Georgia, providing commercial banking, retail banking, investment, mortgage, and wealth management services across Alabama, Georgia, Florida, Tennessee, North Carolina, South Carolina, Kentucky, Virginia, Maryland, and Washington D.C. Its core product portfolio spans personal banking (checking, savings, mortgages, home equity, credit cards), small business banking (deposit services, SBA loans, merchant services, cash flow tools), corporate and commercial banking (asset-based lending, structured lending, capital markets, treasury and payment solutions, industry-specialized verticals including healthcare, technology, restaurant, franchise, and government banking), and private wealth management (investment management, trust and estate services, financial planning for high-net-worth clients). The technology stack centers on the My Synovus consumer digital banking platform, Synovus Gateway commercial online banking, Synovus Asset Navigator wealth platform, and the mobile applications distributed via Apple App Store and Google Play, with newer additions including the Gateway ERP banking solution (partnered with Koxa Corp.), the AFSVision commercial lending platform (partnered with Automated Financial Systems), and the Qualpay payments platform (60%-owned since April 2022) being integrated into the planned Maast embedded-banking platform.
Synovus's business model is a traditional spread-based regional bank model: net interest income from loans (commercial real estate, commercial lending, residential mortgages, consumer loans) less interest paid on deposits represents the primary revenue driver, supplemented by non-interest income from service charges on deposit accounts, wealth management and investment services fees, insurance commissions, merchant services income, ATM and debit card fees, and mortgage banking income. Pricing is not publicly disclosed for most products and varies by creditworthiness and relationship tenure; wealth management fees are based on assets under management. Distribution runs through a 246-branch physical network (pre-merger, expanding to 400+ post-merger), digital self-serve channels, and dedicated commercial relationship managers. On January 1, 2026, Pinnacle Financial Partners completed its $8.6 billion all-stock merger with Synovus Financial Corp., with Synovus Bank merging into Pinnacle Bank as the surviving entity; the combined company, now operating under the Pinnacle Financial Partners name with ticker PNFP, has approximately $117.2 billion in assets, $95.7 billion in deposits, and $80.4 billion in loans, with Synovus-branded operations continuing through 2026 ahead of full brand consolidation in early 2027.
Synovus firmographics
Firmographics- Name
- Synovus
- Legal name
- Pinnacle Bank, a Tennessee bank, dba Synovus Bank
- Website
- https://synovus.com
- Company type
- Public
- Founded year
- 1888
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- Synovus was a southeastern US regional bank providing consumer, small business, corporate, and private wealth banking services across nine states; following its January 2026 merger with Pinnacle Financial Partners, it now operates as a division of Pinnacle Bank under the combined $117 billion-asset entity.
- Ownership category
- akta.pro rank
Synovus industry classification
Industry- Product category
- Regional Commercial Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021), State Commercial Banks (6022)
- akta.pro primary industry
- Remittances & Retail FX (Consumer Cross-Border) (FSABAAAK)
- akta.pro secondary industries
- Neobank Core Platform (Retail/SME Digital Bank) (FSAGAAAA), Supranational, Sub-Sovereign & Agency (SSA) Bonds (FSACABAD), Private Banking Cross-Border & International Wealth Services (FSABADAL)
Keywords
Where Synovus is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Synovus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Net Interest Income: Interest income from loans (commercial real estate, commercial lending, residential mortgages, consumer loans) minus interest paid on deposits. Primary revenue driver for the bank, generating the bulk of total revenue through the spread between loan yields and deposit costs.
- Non-Interest Income / Fee-Based Revenue: Service charges on deposit accounts, wealth management and investment services fees, insurance commissions, merchant services income, ATM and debit card fees, mortgage banking income, and other banking service fees.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Synovus product offering
Product offeringCore offering
Synovus provides commercial banking, retail banking, investment, and mortgage services to consumer, small business, and corporate clients across nine southeastern and Atlantic coast states through its branch network, digital platforms, and relationship managers. Core offerings span consumer deposit and lending products, small business banking, middle-market and corporate commercial lending, capital markets, treasury management, and private wealth management services.
Product overview
Synovus offers a comprehensive banking and financial services portfolio organized around three core segments: Personal Banking (checking, savings, credit cards, home loans, and digital banking through My Synovus), Business Banking (deposit services, cash flow management, merchant services, and Synovus Gateway commercial online banking), and Corporate & Commercial Banking (commercial lending, capital markets, treasury & payment solutions, and specialized industry expertise). The company also operates a Wealth division providing Private Wealth Management, Trust Services, Investment Services, and Financial Planning for high-net-worth individuals. Following its January 2026 merger with Pinnacle Financial Partners, the combined entity operates under the Pinnacle Financial Partners name with approximately $117.2 billion in assets across nine Southeastern and Atlantic coast states. The company had previously acquired a majority stake in Qualpay payments platform in 2022, with plans to integrate that technology into the developing Maast platform for software vendors.
Differentiator
Problem solved
Functional benefit
Brands
- My Synovus: Digital banking platform for personal banking customers
- Synovus Gateway
- Synovus Inspire
- Synovus Private Wealth
- Gateway ERP
Products and services
- My Synovus Digital Banking Digital banking platform providing account management, bill pay, mobile check deposit, Zelle, digital wallet support, and real-time transaction monitoring for personal banking customers.
- Business Checking
- Corporate & Commercial Banking
- Synovus Private Wealth Management
- Personal Trust Services
- Investment Services
- Financial Planning
- Synovus Gateway
- Merchant Services
- Qualpay Payments Platform Integrated payments platform providing payment processing solutions for businesses, acquired as a majority-owned subsidiary to enhance merchant services and serve software vendors.
- Gateway ERP Banking Solution ERP-integrated banking solution developed in partnership with Koxa Corp. that embeds banking workflows (treasury, payments, cash flow) into enterprise resource planning software for commercial clients.
- Home Mortgages
- Home Equity Lines of Credit
- Credit Cards
- AFSVision Commercial Lending Platform Commercial lending platform from Automated Financial Systems (AFS) used to originate and manage commercial loans across Synovus's middle-market and corporate banking portfolio.
Quantifiable outcome
- Combined entity serves across nine southeastern and Atlantic coast states with 400+ locations
- +1 more outcomes
Companies that use Synovus
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Synovus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Synovus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Koxa Corp.coreSynovus Bank partnered with Koxa Corp. to deliver Gateway ERP, a new ERP banking solution that integrates banking workflows into enterprise resource planning software, streamlining treasury functions and improving financial operations for Synovus's commercial clients.
- QualpaycoreSynovus acquired a 60% majority stake in Qualpay, a payments platform provider based in California, in April 2022. The acquisition aimed to enhance Qualpay's offerings and integrate its technology into the upcoming Maast platform, which was designed to combine payments and banking services for software vendors.
- Prudential AdvisorsminorFormer Synovus Securities broker Brian Montalbano departed Synovus to join Prudential Advisors, opening an office in Florida. This represents a former employee transitioning rather than an active partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Synovus competitors and assessment
Company assessmentDirect peers
- Regions Financial Corporation: Direct regional bank peer with comparable deposit-gathering, consumer/commercial banking, and wealth management operations concentrated in the southeastern US, overlapping significantly in Georgia, Florida, Alabama, and Tennessee.
- First Horizon Corporation: Southeast-headquartered regional bank with comparable commercial and consumer banking focus, overlapping geographic presence in Tennessee, North Carolina, and Florida.
- Pinnacle Financial Partners: Direct peer and merger counterparty that combined with Synovus in January 2026; previously operated as a comparable Tennessee-based commercial and consumer bank with similar wealth management and treasury capabilities.
- Cadence Bank: Mid-sized regional bank serving commercial, consumer, and wealth segments across the southeastern US with comparable product mix and deposit-gathering franchise.
- United Community Banks: Southeast-focused regional bank offering comparable consumer, small business, and commercial banking services with significant overlap in Georgia, the Carolinas, Tennessee, and Florida markets.
- Renasant Corporation: Regional bank with community-banking roots in the Southeast operating consumer, commercial, and wealth management services in markets overlapping with Synovus's footprint.
- SouthState Corporation: Southeastern regional bank formed by mergers across Florida, Georgia, the Carolinas, and Virginia offering comparable commercial, consumer, and wealth products to Synovus's customer base.
- Atlantic Union Bankshares: Virginia-headquartered regional bank offering comparable commercial, consumer, and wealth services in adjacent southeastern markets to Synovus's footprint.
Broad incumbents
- Truist Financial Corporation: Large southeastern regional bank holding company formed by BB&T-SunTrust merger; offers overlapping retail, commercial, and wealth services with a significantly larger balance sheet and broader product set.
Regional players
- BankUnited: Regional bank with commercial and consumer banking capabilities in southeastern US markets; operates a comparable full-service model though with stronger Florida concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Synovus social profiles
Digital presenceSynovus compliance and trust
Trust signalCompliance4 records
Synovus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synovus leadership team
Management profileNumber of profiles
Profiles9 records
Synovus subsidiaries and ownership
Company hierarchySubsidiaries5 records
Synovus funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synovus M&A and investment
M&A and investmentM&A6 records
Investments18 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synovus
What does Synovus do?
Synovus provides commercial banking, retail banking, investment, and mortgage services to consumer, small business, and corporate clients across nine southeastern and Atlantic coast states through its branch network, digital platforms, and relationship managers. Core offerings span consumer deposit and lending products, small business banking, middle-market and corporate commercial lending, capital markets, treasury management, and private wealth management services.
Is Synovus a public or private company?
Synovus is a public company. It is classified as public and is currently acquired.
When was Synovus founded?
Synovus was founded in 1888. It employs 1,001 to 5,000 people.
Where is Synovus based?
Synovus is headquartered in Columbus, United States, in the North America region.
How does Synovus make money?
Two revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income / Fee-Based Revenue.
Who are Synovus's main competitors?
Direct peers on record are Regions Financial Corporation, First Horizon Corporation, Pinnacle Financial Partners, Cadence Bank, United Community Banks, Renasant Corporation, SouthState Corporation and Atlantic Union Bankshares. Truist Financial Corporation is listed as a broad incumbent. BankUnited is listed as a regional player.
Does Synovus have an API?
No public API is recorded for Synovus.
What industry is Synovus in?
Synovus's product category is Regional Commercial Banking. Its primary akta.pro industry code is FSABAAAK, Remittances & Retail FX (Consumer Cross-Border), with a secondary code of FSAGAAAA, Neobank Core Platform (Retail/SME Digital Bank). Its NAICS code is 52211 and its SIC code is 6021.