Reserve
- Company typePrivate
- Founded2017
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Reserve firmographics
Firmographics- Name
- Reserve
- Legal name
- ABC Labs, LLC
- Website
- https://reserve.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Reserve industry classification
Industry- Product category
- Decentralized Finance Protocol
- NAICS
- Securities and Commodity Exchanges (52321), Portfolio Management and Investment Advice (523940)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- DeFi Asset Management & On-Chain Index Protocols (FSADAMAK)
- akta.pro secondary industries
- Stablecoin Protocols (Decentralized) (FSADAMAD), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where Reserve is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Reserve business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Platform Fees from Index DTFs: Every Index DTF channels a portion of its fees back to RSR holders through buyback and burn mechanisms. Platform fees are currently used to buy RSR on the open market and burn it permanently.
- DTF Minting and Redemption Fees: Deployers can set TVL and minting fees for their DTFs, with revenue routed transparently to any number of addresses.
- RSR Emissions: Remaining RSR supply (approximately 50%) is allocated on a deterministic schedule emulating Bitcoin's emissions curve, funding ecosystem growth, core development, and incentive programs.
- RSR Staking Yield: RSR stakers on Yield DTFs earn a portion of DTF yield in exchange for providing governance and first-loss capital. Amount varies between Yield DTFs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Protocol Access - No fees for basic usage |
| Transaction based/ take rate | Pay-as-you-go | DTF-specific fees set by deployers |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
Reserve product offering
Product offeringCore offering
Reserve Protocol is a decentralized platform enabling anyone to permissionlessly create and use asset-backed baskets of tokens called Decentralized Token Funds (DTFs) or RTokens. These tokenized portfolios, including Yield DTFs (overcollateralized stablecoins earning yield like eUSD, hyUSD, USD3, ETH+) and Index DTFs (multi-asset indexes like LCAP, CMC20, VLONE), are backed 1:1 by onchain assets and can be minted/redeemed 24/7. The platform is operated by ABC Labs, LLC and serves both retail users (via the Reserve Register app and Ugly Cash) and institutional clients (via SPV wrappers).
Product overview
Reserve Protocol is a decentralized platform for Asset-Backed Currencies, consisting of multiple interconnected products. The core platform enables permissionless creation of RTokens—tokenized portfolios backed by onchain assets that preserve purchasing power. RSR (Reserve Rights) is the governance token with a fixed 100 billion supply. The ecosystem includes two DTF types: Yield DTFs (eUSD, hyUSD, USD3, ETH+) that are overcollateralized stablecoins earning yield, and Index DTFs (LCAP, CMC20, VLONE) that bundle multiple assets for diversified exposure. Ugly Cash is a fintech sub-brand providing consumer access to RToken yields. The ecosystem also includes the Reserve Register app interface, Monetarium educational platform, and the Reserve Index and Yield Protocols powering different DTF categories.
Differentiator
Problem solved
Functional benefit
Brands
- Ugly Cash: Consumer fintech banking and payment app allowing users to earn RToken yields, available in USA and Latin America
- Monetarium
- DTFs (Decentralized Token Funds)
- RSR (Reserve Rights)
Products and services
- Reserve Protocol An open, decentralized system that allows anyone to create and use asset-backed baskets of tokens called DTFs (Decentralized Token Funds). The protocol enables permissionless creation of RTokens — tokenized portfolios backed by onchain assets to preserve purchasing power.
- eUSD (Electronic Dollar) A yield DTF that prioritizes stability, mainly incentivizing overcollateralization. Electronic dollar stablecoin that earns yield through DeFi protocols.
- hyUSD (High Yield USD) A yield DTF that emphasizes growth, directing 81% of its yield to RToken appreciation. Available on Ethereum mainnet and Base network.
- USD3 A yield DTF providing diversified DeFi stablecoin yield, bringing top protocols to portfolio professionals. Tracked on Ethereum mainnet.
- ETH+ (ETH Plus) Institutional-grade exposure to staked ETH, diversified across top liquid staking tokens. A yield DTF providing exposure to Ethereum staking rewards.
- LCAP (Large Cap) An index DTF providing 95% of crypto's market cap in a single token. Powered by CF Benchmarks pricing. Trading on Kraken.
- CMC20 A crypto index token launched with CoinMarketCap, providing diversified exposure to top 20 cryptocurrencies by market capitalization on BNB Chain. Fully tradable with monthly rebalancing.
- VLONE
Quantifiable outcome
- $200M+ in RTokens minted on Reserve
- +2 more outcomes
Companies that use Reserve
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Reserve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Reserve partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CoinMarketCapcoreCoinMarketCap and Reserve jointly launched the CMC20, a new tradable crypto index token on BNB Chain. The index provides diversified exposure to the top 20 cryptocurrencies by market capitalization, rebalances monthly, and represents a milestone for DeFi infrastructure and index investing.
- Venionaire CapitalcoreVenionaire Capital launched VLONE on Reserve, Europe's first BMR-regulated onchain index DTF. This institutional-grade indexing product on blockchain represents a significant expansion of Reserve's reach into traditional finance markets.
- Compass Financial TechnologiescorePartnered with Venionaire Capital to develop and launch VLONE, the BMR-regulated index DTF on Reserve. Provides institutional-grade indexing methodology and regulatory compliance expertise.
- Curve DAOcoreABC Labs invested $2.2M into the Curve ecosystem, acquiring 6.46M sdCRV and locking 923K SDT tokens in 4-year vote escrow. This gives Reserve the most voting power of any non-founder entity in Curve DAO, enabling direction of gauge emissions to incentivize RToken liquidity.
- Chronicle OraclescoreChronicle provides decentralized oracle network for reliable, timely, and transparent price feeds used by Reserve's hyUSD DTF and other products. Price data is verifiable on The Chronicle dashboard.
- Stake DAOcorePart of the $20M investment in Curve ecosystem includes governance tokens from Stake DAO (SDT). Stake DAO's liquid locked Curve DAO token (sdCRV) provides liquidity and voting power for Reserve ecosystem influence.
- Convex FinanceminorPart of ongoing $20M investment in Curve ecosystem including Convex (CVX) governance tokens to secure governance power and promote RToken liquidity.
- Black Manta Capital PartnerscoreBlack Manta SPVs deliver DeFi-powered DTFs as performance-linked notes, giving professional investors seamless access to onchain yield. Case study partner for institutional DTF wrappers.
- Paul Atkins (SEC Chairman)minorSEC Chairman Paul Atkins has commented on crypto assets at Monetarium events, with Reserve noting his statement 'Most crypto assets are commodities' as part of their regulatory engagement efforts.
- MorphocoreRToken lending opportunities have grown on Morpho with multiple markets on Ethereum mainnet and Base. Users can lend/borrow eUSD, use ETH+, bsdETH, hyUSD as collateral. The hyUSD/eUSD market enables leveraged stablecoin farming.
- CF BenchmarkscoreCF Benchmarks provides institutional-grade price indexing for Reserve's LCAP DTF, which captures 95% of crypto's market cap in a single token, traded on Kraken.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Reserve competitors and assessment
Company assessmentDirect peers
- MakerDAO / Sky: MakerDAO (now Sky) operates the largest decentralized stablecoin (DAI/sDAI) with similar overcollateralized yield-bearing stablecoin mechanics to Reserve's Yield DTFs like eUSD. Both protocols use crypto-backed collateral, governance tokens (MKR/SKY vs RSR), and pursue decentralized stable currency as their primary mission.
- Ethena: Ethena issues USDe, a synthetic dollar that earns yield through delta-neutral strategies, directly competing with Reserve's Yield DTFs (hyUSD, USD3) for stablecoin yield market share. Both target professional and institutional users seeking DeFi-native yield with composable tokens.
- Ondo Finance: Ondo Finance tokenizes US Treasuries and other yield-bearing assets (USDY, OUSG), providing institutional-grade onchain yield products that overlap with Reserve's ETH+ and USD3 institutional offerings. Both target professional investors through compliant structures.
- Index Coop: Index Coop builds tokenized crypto index products like DPI and ETH2x-FLI, directly competing with Reserve's Index DTFs (LCAP, CMC20, VLONE). Both use DeFi primitives to offer diversified single-token exposure and pursue institutional indexing products.
- Pendle Finance: Pendle tokenizes future yield from DeFi protocols into Principal Tokens and Yield Tokens, competing with Reserve's Yield DTFs in the yield tokenization space. Both serve sophisticated DeFi users seeking composable yield strategies.
Broad incumbents
- Curve Finance: Curve is the dominant stablecoin DEX and a critical liquidity layer for Reserve's DTFs. Reserve holds significant veCRV/SDT governance influence to direct gauge emissions toward RToken pools. While not a direct competitor in stablecoin issuance, Curve is the foundational trading infrastructure for Reserve products.
- Convex Finance: Convex is the largest Curve booster and liquid locker, holding substantial CVX governance influence. Reserve invested in Convex (CVX) as part of its $20M Curve ecosystem strategy to secure governance power and promote RToken liquidity.
- Aave: Aave is the largest decentralized lending protocol and a foundational DeFi primitive that Reserve's Yield DTFs integrate with for yield generation. Aave's GHO stablecoin directly competes with Reserve's yield DTFs in the decentralized stablecoin category.
Emerging players
- Maple Finance: Maple offers institutional DeFi credit markets with undercollateralized lending products, overlapping with Reserve's institutional DTF wrappers like Black Manta performance-linked notes. Both serve professional investors seeking compliant DeFi exposure.
- Morpho: Morpho provides optimized lending markets on top of Aave and Compound, and is integrated with Reserve for RToken lending/borrowing including eUSD, ETH+, and hyUSD. Morpho's hyUSD/eUSD market enables leveraged stablecoin farming, creating a complementary yield layer for Reserve users.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Reserve social profiles
Digital presenceReserve compliance and trust
Trust signalCompliance2 records
Reserve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reserve leadership team
Management profileNumber of profiles
Profiles2 records
Reserve subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reserve funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reserve M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reserve
What does Reserve do?
Reserve Protocol is a decentralized platform enabling anyone to permissionlessly create and use asset-backed baskets of tokens called Decentralized Token Funds (DTFs) or RTokens. These tokenized portfolios, including Yield DTFs (overcollateralized stablecoins earning yield like eUSD, hyUSD, USD3, ETH+) and Index DTFs (multi-asset indexes like LCAP, CMC20, VLONE), are backed 1:1 by onchain assets and can be minted/redeemed 24/7. The platform is operated by ABC Labs, LLC and serves both retail users (via the Reserve Register app and Ugly Cash) and institutional clients (via SPV wrappers).
Is Reserve a public or private company?
Reserve is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reserve founded?
Reserve was founded in 2017. It employs 101 to 250 people.
Where is Reserve based?
Reserve is headquartered in Oakland, United States, in the North America region.
How does Reserve make money?
Four revenue lines are on record. Platform Fees from Index DTFs are the primary driver. The others are DTF Minting and Redemption Fees, RSR Emissions and RSR Staking Yield.
Who are Reserve's main competitors?
Direct peers on record are MakerDAO / Sky, Ethena, Ondo Finance, Index Coop and Pendle Finance. Broad incumbents are Curve Finance, Convex Finance and Aave. Emerging players are Maple Finance and Morpho.
Does Reserve have an API?
No public API is recorded for Reserve.
What industry is Reserve in?
Reserve's product category is Decentralized Finance Protocol. Its primary akta.pro industry code is FSADAMAK, DeFi Asset Management & On-Chain Index Protocols, with a secondary code of FSADAMAD, Stablecoin Protocols (Decentralized). Its NAICS code is 52321 and its SIC code is 6200.