CoinMarketCap
CoinMarketCap is a leading cryptocurrency market data aggregator providing real-time pricing and market capitalization data for 53M+ assets across 952+ exchanges. It serves retail traders, developers, and enterprises via tiered API subscriptions ($95–$875/month) and advertising, with 1B+ monthly API calls and 1B+ monthly page views.
- Company typePrivate
- Founded2013
- HeadquartersDover, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What CoinMarketCap does
CoinMarketCap is a cryptocurrency market data aggregation platform founded in May 2013 by Brandon Chez that tracks real-time pricing, market capitalization, trading volume and supply data for more than 53 million crypto assets across 952+ exchanges. It serves retail cryptocurrency traders and investors, developers building crypto applications, cryptocurrency exchanges and trading platforms, and financial media outlets; named enterprise customers and integration partners include Binance, Coinbase, TrustWallet and Yahoo Finance. The platform reports roughly 1B+ monthly page views and claims approximately 75% market share in the cryptocurrency data category.
The product portfolio centers on a real-time data aggregation engine that ingests pricing directly from exchanges, normalizes it across pairs, and converts to USD for market-cap calculations, supported by 14 years of historical snapshots and on-chain coverage of the top 70+ chains through DexScan. It spans tiered API services (Free, Starter at $95/month, Professional around $249/month, Enterprise up to $875/month) handling 1B+ API calls per month, proprietary indices (CMC20, CMC100, Fear & Greed Index, Altcoin Season Index), Token Unlocks, Real-World Assets tracking, Yield dashboards, and ETF Flows. Newer surface areas include the AI Agent Hub (MCP server, x402 pay-per-request, CLI, IDE integrations), Ask CMC AI and AI Alerts, a Skills Marketplace, and categories for Prediction Markets, ETFs, and Bitcoin Treasuries. The architecture is documented at coinmarketcap.com/api with an MCP-enabled integration layer.
CoinMarketCap operates a multi-stream revenue model combining tiered API subscriptions, enterprise data contracts, advertising (including through the Sevio/Coinzilla Web3 advertising network), and premium products such as CoinMarketCap Max, distributed via an API-first and product-led growth motion supplemented by direct enterprise sales. The company is privately held and has been a subsidiary of Binance since 2019; it lists 101-250 employees and is headquartered in Dover, United States, with no stated geographic restrictions and global distribution.
CoinMarketCap firmographics
Firmographics- Name
- CoinMarketCap
- Legal name
- CoinMarketCap
- Website
- https://coinmarketcap.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CoinMarketCap is a leading cryptocurrency market data aggregator providing real-time pricing and market capitalization data for 53M+ assets across 952+ exchanges. It serves retail traders, developers, and enterprises via tiered API subscriptions ($95–$875/month) and advertising, with 1B+ monthly API calls and 1B+ monthly page views.
- Ownership category
- akta.pro rank
CoinMarketCap industry classification
Industry- Product category
- Cryptocurrency Market Data
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Index Providers & Benchmark Administrators (FSADAHAB)
Keywords
Where CoinMarketCap is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Markets served
CoinMarketCap business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Subscriptions: Tiered API subscription model ranging from free tier to paid plans at $95-$875/month, with the free tier providing limited API calls for testing and prototyping, and paid tiers offering higher rate limits and production access.
- Advertising Network Access: Partnership with Sevio/Coinzilla provides advertising inventory access to CoinMarketCap's audience, enabling brands to launch managed and self-serve campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier |
| Subscription | Monthly | Starter/Developer Plans |
| Subscription | Monthly | Professional/Startup Plans |
| Subscription | Monthly | Enterprise Plans |
| Subscription | Monthly | Startup+ Tier with WebSocket |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
CoinMarketCap product offering
Product offeringCore offering
CoinMarketCap operates a cryptocurrency market data aggregation platform that collects real-time pricing data directly from exchanges, normalizes it across trading pairs, and converts it to USD for market capitalization calculations. The platform serves both individual retail users through a free public website and developers/enterprises through tiered API subscriptions, tracking 51M+ crypto assets across 947+ exchanges. It powers 1B+ API calls per month and is integrated as the data layer for major exchanges, wallets, and financial platforms including Binance, Coinbase, TrustWallet, and Yahoo Finance.
Product overview
CoinMarketCap is a unified cryptocurrency data aggregation and analytics platform providing free market-facing data products alongside tiered API and enterprise services. The core platform (Cryptocurrency Data Platform) offers real-time prices, market caps, and charts for 53M+ assets across 952 exchanges. The product portfolio includes tiered API products (Crypto API, DEX API, Enterprise API) powering 1B+ monthly calls and serving major exchanges like Binance, TrustWallet, and Coinbase. AI-powered products include the AI Agent Hub (connecting crypto data to AI models via MCP server and x402 protocol), CMC AI conversational assistant, and Skills Marketplace. Additional tools span DexScan (automated DEX token discovery), Historical Snapshots (data back to 2013), Yield Dashboard (1,000+ CeFi/DeFi yield products), proprietary indices (CMC20, CMC100), Token Unlocks tracker, Real-World Assets page, Portfolio Tracker, Watchlist, and educational Academy. The platform reaches 1B+ monthly page views with approximately 75% market share in the crypto data industry.
Differentiator
Problem solved
Functional benefit
Brands
- CoinMarketCap API: Cryptocurrency data API service for developers and enterprises
- CoinMarketCap Academy
- CoinMarketCap Labs
- CoinMarketCap Max
- CoinMarketCap Launch
- CMC AI Agent Hub
- DexScan
Products and services
- Cryptocurrency Data Platform
- Crypto API
- DEX API
- Enterprise API
- Trial Pro API
- AI Agent Hub
- Skills Marketplace
- CMC AI
- DexScan
- Historical Snapshots
- Yield Dashboard
- CMC20 Index
- CMC100 Index
- Token Unlocks
- Real-World Assets (RWA)
- CMC Launch
- Site Widgets
- CMC Max
- Academy
- Advertise
Quantifiable outcome
- 1B+ monthly page views
- +4 more outcomes
Companies that use CoinMarketCap
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
CoinMarketCap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
CoinMarketCap partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Sevio (Coinzilla)coreSevio announced strategic partnerships with CoinMarketCap and Blockchain.com to expand its Coinzilla Web3 advertising network. The partnership grants advertisers access to CoinMarketCap's audience of over 1 billion monthly page views, enabling brands to launch managed and self-serve campaigns across premium crypto publisher inventory.
- Blockchain.comcoreBlockchain.com is part of the Coinzilla advertising network partnership alongside CoinMarketCap, contributing 10 million monthly visitors to the network. The partnerships aim to provide transparent and efficient advertising ecosystem by eliminating intermediaries and offering direct access to premium publisher inventory.
- BNB ChainminorBNB Chain partnered with CoinMarketCap and Trust Wallet to launch BNB HACK: AI Trading Agent Edition, a three-week hackathon with $36,000 prize pool. The partnership invites developers worldwide to build AI-powered trading agents capable of reading live market data and executing on-chain transactions.
- Trust WalletminorTrust Wallet partnered with CoinMarketCap and BNB Chain for the BNB HACK: AI Trading Agent Edition hackathon, offering special prizes for best use of partner tools including CMC Agent Hub, Trust Wallet Agent Kit, and BNB AI Agent SDK.
- Teneo ProtocolminorTeneo Protocol joined CoinMarketCap Labs, a strategic partnership increasing visibility for the AI agent infrastructure platform among CoinMarketCap's millions of users. The platform enables autonomous AI agents to process financial transactions independently through x402 payment standard and has already processed over 1.5 million requests from agents.
- ReserveminorCoinMarketCap and Reserve launched the CMC20, a new tradable crypto index token on BNB Chain, allowing diversified exposure to the top 20 cryptocurrencies by market capitalization. The index is fully tradable, rebalances monthly, and supports various trading integrations.
- Yahoo FinancecoreYahoo Finance has a formal, ongoing strategic partnership with CoinMarketCap, integrating real-time pricing, market caps, trading volumes, supply data, token metadata, and indices across Yahoo Finance's cryptocurrency pages. This partnership extends CMC's reach to Yahoo Finance's mainstream financial audience.
- BinancecoreBinance, the world's largest cryptocurrency exchange with over 280 million registered users, integrates CoinMarketCap API to power market data across its platform including pricing, market capitalization, and token supply verification. CMC verifies maximum and total supply figures for hundreds of cryptocurrencies on Binance's Markets Overview page and individual coin price pages.
- TrustWalletcoreTrustWallet, the world's most downloaded self-custody crypto wallet with over 200 million total downloads as of March 2025, relies on CoinMarketCap API to display real-time token prices across more than 10 million digital assets on 100+ blockchains.
- CoinbasecoreCoinbase, a US-based cryptocurrency exchange serving over 120 million verified users, integrated the CoinMarketCap API to deliver real-time pricing, market capitalization, and trading volume data across its platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
CoinMarketCap competitors and assessment
Company assessmentDirect peers
- CoinGecko: CoinGecko is the closest direct competitor to CoinMarketCap, offering nearly identical crypto market data aggregation, price tracking, exchange rankings, and developer APIs across thousands of assets. It is widely cited as CMC's primary alternative in the crypto market data category.
- Messari: Messari is a leading crypto research and market intelligence platform serving institutional investors with data, reports, and indices (including the Bloomberg-Messari indices). It competes directly with CMC's premium data offerings and targets the same institutional and developer segments.
- Kaiko: Kaiko is an institutional-grade crypto market data provider offering historical and real-time market data, indices, and analytics to financial institutions. It directly competes with CMC's Enterprise API tier and serves a similar institutional customer base.
- CryptoCompare: CryptoCompare (owned by Coinbase) is a crypto market data provider offering prices, order book, and reference data for institutional and enterprise customers. It competes with CMC's Enterprise API and shares the institutional data infrastructure customer base.
Emerging players
- Glassnode: Glassnode specializes in on-chain and market intelligence analytics for crypto assets, including institutional-grade metrics, dashboards, and APIs. It overlaps with CMC's DexScan and yield data products while serving a more analytics-focused institutional audience.
- DefiLlama: DefiLlama is the leading DeFi-focused data aggregator, particularly dominant in Total Value Locked (TVL) and yield tracking across protocols. It directly overlaps with CMC's Yield Dashboard product and is a meaningful free alternative for DeFi-specific data.
- CoinCodex: CoinCodex is a smaller crypto market data and price prediction platform offering price tracking, exchange listings, and market analysis. It competes with CMC's retail-facing website for crypto price discovery traffic.
- Dune Analytics: Dune Analytics is a community-driven on-chain data analytics platform with custom queries and dashboards. It serves developers and analysts who may otherwise use CMC's DEX API and DexScan for granular on-chain token and pool data.
- The Block: The Block is a crypto news, research, and data provider covering institutional-grade market intelligence. It overlaps with CMC's research content and institutional data positioning, particularly through its Research and Data product suites.
Broad incumbents
- TradingView: TradingView is a broad financial charting and social trading platform covering stocks, forex, and crypto. It overlaps with CMC's charting and analysis tools while serving a much wider multi-asset audience beyond crypto.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CoinMarketCap social profiles
Digital presenceCoinMarketCap financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoinMarketCap leadership team
Management profileNumber of profiles
Profiles4 records
CoinMarketCap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoinMarketCap M&A and investment
M&A and investmentM&A2 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoinMarketCap
What does CoinMarketCap do?
CoinMarketCap operates a cryptocurrency market data aggregation platform that collects real-time pricing data directly from exchanges, normalizes it across trading pairs, and converts it to USD for market capitalization calculations. The platform serves both individual retail users through a free public website and developers/enterprises through tiered API subscriptions, tracking 51M+ crypto assets across 947+ exchanges. It powers 1B+ API calls per month and is integrated as the data layer for major exchanges, wallets, and financial platforms including Binance, Coinbase, TrustWallet, and Yahoo Finance.
Is CoinMarketCap a public or private company?
CoinMarketCap is a private company. It is classified as corporate owned and is currently operating.
When was CoinMarketCap founded?
CoinMarketCap was founded in 2013. It employs 101 to 250 people.
Where is CoinMarketCap based?
CoinMarketCap is headquartered in Dover, United States, in the North America region.
How does CoinMarketCap make money?
Two revenue lines are on record. API Subscriptions are the primary driver. The others are advertising Network Access.
Who are CoinMarketCap's main competitors?
Direct peers on record are CoinGecko, Messari, Kaiko and CryptoCompare. Emerging players are Glassnode, DefiLlama, CoinCodex, Dune Analytics and The Block. TradingView is listed as a broad incumbent.
Does CoinMarketCap have an API?
Yes. CoinMarketCap offers a multi-tiered public API providing real-time and historical cryptocurrency data across 48M+ tracked assets and 935+ exchanges. Tiers include free keyless access, Trial Pro (no-account DeFi testing), and paid Startup+ through Enterprise plans. Paid tiers offer 1.4x–1.7x call credit increases and up to 20x rate limit boosts, plus 24/7 Slack support and WebSocket beta streaming. The API powers 1B+ monthly calls and includes dedicated DEX API for on-chain token and liquidity pool data. Developer documentation is at coinmarketcap.com/api.
What industry is CoinMarketCap in?
CoinMarketCap's product category is Cryptocurrency Market Data. Its primary akta.pro industry code is FSADAHAB, Crypto Index Providers & Benchmark Administrators. Its NAICS code is 523 and its SIC code is 6200.