GCash
- Company typePrivate
- Founded2004
- HeadquartersTaguig, Philippines
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
GCash firmographics
Firmographics- Name
- GCash
- Legal name
- G-Xchange, Inc.
- Website
- https://gcash.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
GCash industry classification
Industry- Product category
- Mobile Payments and Digital Wallet
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)
- akta.pro secondary industries
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ), Custodial Wallets & Hosted Accounts (exchange/fintech custody, omnibus wallets) (FSAPACAC)
Keywords
Where GCash is headquartered
LocationHeadquarters
- HQ city
- Taguig
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
GCash business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Transaction Fees: GCash earns transaction fees from various services including GCash Padala remittance fees (starting at 1%), and potentially fees on bill payments, bank transfers, and other financial transactions processed through the platform.
- Credit Products: Fuse Financing (GCash lending arm) generates revenue through interest on GLoan (1.59-6.57% monthly), GGives installment plans (0-5.49% depending on tenor), and GCredit (5% over 30 days prorated). P362 billion in loans disbursed as of end-2025.
- Investment and Insurance Products: Revenue from GSave savings interest, GFunds investment platform, GStocks PH stock trading, GBonds government bonds, GCrypto cryptocurrency trading, and GInsure insurance products through commission or spread mechanisms.
- Merchant Services: GCash for Business generates revenue through merchant acquiring, QR payments, POS solutions, and promotional services for the 6 million+ merchants and social sellers on the platform.
- Remittance Services: International remittance fees from partnerships with Western Union, du Pay, Careem Pay, and other providers for UAE-Philippines and other corridors, plus GCash Virtual US Account for freelancer USD receipts.
- Advertising and Promotions: Revenue from promotional partnerships, branded content within the app, and sponsored offers from merchants and billers in the GCash ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | GCash Basic - Free wallet with limited features |
| Freemium | Pay-as-you-go | GCash Fully Verified - Expanded limits and full feature access |
| Transaction based/ take rate | Pay-as-you-go | GCash Padala Remittance - 1% fee starting rate |
| Transaction based/ take rate | Pay-as-you-go | GLoan - Collateral-free loans up to P150,000 |
| Transaction based/ take rate | Pay-as-you-go | GGives - BNPL installment plans |
| Transaction based/ take rate | Pay-as-you-go | GCredit - Pay later with 5% monthly interest |
| Unit Pricing | Pay-as-you-go | GInvest - Stock investments starting at P50 |
| Unit Pricing | Pay-as-you-go | GBonds - Government bonds starting at P500 |
| Subscription | Monthly | PasaHERO Protect - Commuter insurance from P15/month |
| One time/ perpetual license | Pay-as-you-go | Klook-GCash Travel Card - Initial promotional price |
Go-to-market motion4 records
Distribution channels10 records
Marketing channels10 records
GCash product offering
Product offeringCore offering
GCash operates the Philippines' largest mobile wallet platform, enabling 94 million registered users to send money, pay bills, save, borrow, invest, insure, and shop through a single smartphone app. Core services include free peer-to-peer transfers, cash-in/cash-out via a 110,000+ partner outlet network, QR-based merchant payments, collateral-free microloans via GLoan, savings via GSave, and access to stocks, bonds, crypto, and mutual funds. The platform also provides merchant acquiring, enterprise payment solutions under GCash for Business, government disbursement infrastructure, and international remittance corridors to over 200 countries.
Product overview
GCash is the Philippines' #1 Finance App and largest cashless ecosystem, operated by Mynt (G-Xchange, Inc.) as a comprehensive super-app platform. The core mobile wallet enables Send (Express Send, Send Gift, Send with a Clip, Bank Transfer, GCash Padala), Pay (Pay QR, Tap to Pay, Bills, Load, Transportation, Global Pay, Cards), Borrow (GLoan, GGives, GCredit via Fuse Financing), Grow (GSave, GInsure, GFunds, GStocks PH, GBonds, GCrypto), and Enjoy (Shop, Food, Wellness, Travel, A+ Rewards, GForest) functionalities. Supporting infrastructure includes Cash In/Out channels, GCash Overseas for OFWs in 200+ countries, GCash Jr for minors ages 7-17, and GCash for Business enterprise/MSME solutions. The ecosystem processes over 94 million registered users, 6 million merchants, and offers embedded AI financial coaching through Pera Coach. Value-added services span government disbursements, insurance (BPI MS), investments (AB Capital, PDAX), remittances (Western Union, MoneyGram, du Pay, Careem Pay), and merchant acquiring (Pine Labs, PocketPay).
Differentiator
Problem solved
Functional benefit
Brands
- GStocks PH: Stock investment platform allowing users to buy and sell shares of Filipino companies through AB Capital Securities
- GSave
- GCredit
- GLoan
- GGives
- GInsure
- GFunds
- GBonds
- GCrypto
- GForest
- GCash Jr.
- GCash Pera Outlet
- GCash Virtual US Account
- Pera Coach
- GStocks Global
- Fuse Financing
Products and services
- GCash Mobile Wallet The Philippines' #1 Finance App serving as a comprehensive mobile wallet enabling money transfers, bill payments, savings, loans, insurance, investments, and crypto transactions.
- Express Send Priority money transfer service offering guaranteed 100% refund for unauthorized transactions and real-time transfers between GCash users.
- GCash Padala Remittance service allowing users to send money to non-GCash users for claim at over 110,000 partner outlets nationwide, with fees as low as 1%.
- Bank Transfer Instant transfers to over 70 partner banks nationwide with QR code scanning capability, automatic scheduled transfers, and saved account management.
- Pay QR QR-based payment service powered by Alipay+ enabling users to scan merchant QR codes and pay at Alipay+ partner merchants across Japan, Singapore, Malaysia, South Korea, UK, France, Italy, Germany, Australia, Spain, and Qatar.
- Tap to Pay NFC-based contactless payment solution powered by Mastercard on NFC-enabled Android phones, accepted anywhere Mastercard contactless is accepted globally.
- Bills Bill payment service covering 2,400+ billers including utilities, telecoms, credit cards, government payments, insurance, schools, healthcare, and travel, with scheduled recurring payments.
- Load Mobile and broadband load purchasing, gaming credits, and send-load functionality with auto-load setup and borrow-load option.
- Transportation Integrated transportation payments including ride-sharing payments, Autosweep RFID top-up, EDSA Busway QR codes, and ferry/airline/bus bookings.
- GCash Cards Physical and virtual Visa debit cards enabling ATM withdrawals and contactless payments locally and internationally, including GCash Jr Visa card for teens.
- GLoan Collateral-free microloans and business loans powered by Fuse Financing, with amounts up to PHP 150,000, monthly interest of 1.59-6.57%, and repayment terms of 5-24 months.
- GGives Buy Now, Pay Later installment payments at partner merchants with 0% (select merchants) to 5.49% interest rates and 6-24 month terms, powered by Fuse Financing.
- GCredit Credit line for purchases powered by CIMB Bank featuring 5% prorated interest over 30 days with payback within 45 days.
- GSave Digital savings account integrated with CIMB Bank offering high interest rates with no maintaining balance, used by over 9 million Filipinos.
- GInsure Affordable insurance products including PasaHERO Protect accident insurance for commuters with coverage up to PHP 500,000 from PHP 15/month.
- GFunds Investment product enabling users to start investing for as low as PHP 50 through Ryse, providing access to mutual funds and pooled investment products.
- GStocks PH Stock investment feature offered by AB Capital Securities enabling Filipinos to buy and sell stocks on the Philippine Stock Exchange with IPO subscription capabilities.
- GBonds Government bond investment product brokered by bonds.ph (powered by PDAX) enabling low-risk investments starting at PHP 500.
- GCrypto Cryptocurrency trading platform powered by PDAX enabling users to trade Bitcoin and other digital assets, including a free in-app beginner's guide to cryptocurrency.
- Cash In Multiple channels to add funds to the GCash wallet including bank transfers, over-the-counter cash deposits, remittance partners (Western Union, MoneyGram, du Pay, Careem Pay), and linked cards.
- Cash Out Withdrawal services including ATM withdrawals via GCash card, cardless QR withdrawals at RCBC ATMs, and withdrawal at over 110,000 GCash Padala partner outlets.
- GCash Jr Digital wallet for minors ages 7-17, managed by parents, with parental controls, money manager tracking, GCash Jr Visa card, and upcoming GSave Jr features.
- GCash Overseas Specialized version for overseas Filipino workers available in 16+ markets enabling international cash-in, remittances, and full GCash functionality abroad.
- GForest Environmental sustainability feature allowing users to earn green energy points redeemable for virtual trees planted, with over 3 million actual trees planted since 2019.
- Global Pay International payment service enabling GCash users to pay at merchants abroad with zero service fees, real-time forex, and exclusive promos at Alipay+ partner merchants.
- A+ Rewards Loyalty rewards program allowing users to earn points and win prizes through GCash transactions and exclusive promotional offers.
- GCash Virtual US Account Virtual USD account powered by Meridian1 enabling Filipinos to receive USD payments and remittances directly to their e-wallet without requiring a US bank account.
- GCash PocketPay Service enabling NFC-enabled Android devices to accept contactless Visa and Mastercard payments, powered by BPC's SmartVista platform.
- Pera Coach AI-powered financial coach embedded in the e-wallet, developed with Microsoft, conversing in English, Tagalog, Cebuano, and Hiligaynon to provide personalized financial guidance.
- GCash for Business (Enterprise) Enterprise-grade business solutions including In-Store QR, Webpay for e-commerce, GLife marketplace integration, Funds Disbursement, and marketing/advertising solutions for large merchants and corporations.
- GCash for Business (MSME) SME-focused business tools including Funds Disbursement, In-Store QR, and GLife for small and medium enterprises to accept digital payments and manage business finances.
- Fuse Financing Tech-based lending company under Mynt providing microloans and business loans through GLoan, GGives, and GCredit, having disbursed over PHP 362 billion in loans as of end-2025.
- Klook-GCash Travel Debit Card Co-branded Visa travel debit card supporting zero foreign exchange fees and global ATM access, with initial promotional price of PHP 250 for first 10,000 customers.
Quantifiable outcome
- 57.4% of retail transaction volume in the Philippines processed digitally by 2024
- +5 more outcomes
Companies that use GCash
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles5 records
GCash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability6 records
Feature10 records
GCash partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- VisacoreVisa network partnership for GCash Visa Card enabling ATM withdrawals, international payments, and Tap to Pay functionality across 200+ countries.
- SEC Philippines (Regulatory Sandbox)coreGCash admitted to SEC regulatory sandbox for tokenized securities, GStocks Global platform admitting up to 2 million participants over 24 months. Framework for testing tokenized securities offerings.
- Pine LabsmajorStrategic partnership to enter the Philippines market integrating Pine Labs' payment solutions including installment plans, rewards, loyalty, and cashback features into GCash for Business to serve millions of Filipino MSMEs.
- Ant International and IFCmajorJoint development of Sustainability Impact Scorecard to help Filipino MSMEs track environmental and social impact, adopt sustainable practices, and access green financing. Pilot program launching in the Philippines with learnings for Asia-Pacific expansion.
- du PaymajorUAE-based digital wallet partnership enabling near-instant wallet-to-wallet remittances from the UAE to the Philippines, allowing recipients immediate access to funds for various transactions.
- Lawson PhilippinesmajorTechnical integration with Lawson convenience stores across 200+ branches enabling QR code, card, and contactless tap payments through GCash for Business EasyPOS platform. All locations function as OTC cash-in hubs.
- MicrosoftcoreMicrosoft provided support for development of Pera Coach, the Philippines' first AI-powered financial coach embedded in an e-wallet application, providing conversational financial guidance in English and local languages.
- Careem PaymajorPartnership enabling direct wallet-to-wallet remittances from the UAE to the Philippines through Careem's platform, crediting funds within minutes and expanding receiving options to nearly 15,000 cash pickup locations.
- MastercardcoreMastercard partnership including Tap to Pay NFC payments, co-branded cards, and the ADB credit facility implementation. Supports merchant acquiring and payment acceptance expansion.
- RCBCmajorRCBC activated nationwide cardless QR withdrawals for GCash users across its entire ATM network, enabling fund withdrawals without physical ATM cards by generating QR codes in the app.
- KlookminorCo-branded travel debit card supporting Visa network with zero foreign exchange fees and global ATM access, designed for Filipino travelers with initial promotional pricing.
- CARD IndogrosirminorPartnership to deploy SoundPay innovative payment devices in stores, expanding digital payment adoption among small and micro-retailers with rollout to 200 stores.
- Google Pay/Google WalletmajorGoogle Pay integration launched in the Philippines with GCash as one of the partner issuers, becoming the first major global mobile wallet to operate in the country with NFC-enabled tap-to-pay transactions.
- PDAX (Philippine Digital Asset Exchange)majorPartnership for GBonds government bond distribution (bonds.ph) and GCrypto cryptocurrency trading platform, enabling retail access to government bonds from P500 and crypto investments.
- Meridian1/MeridianmajorPartnership powering GCash Virtual US Account enabling Filipinos to receive USD payments and remittances directly into their e-wallets without requiring a US bank account, reducing fees for freelancers.
- BPI MS InsurancemajorPartnership for PasaHERO Protect accident insurance for commuters using public transport, available on GCash app with coverage up to Php 500,000 for Php 15/month.
- CIMB BankmajorCIMB Bank partnership for GCredit buy-now-pay-later service and GSave high-interest savings accounts, providing digital banking products within the GCash ecosystem.
- AB Capital SecuritiesmajorPartnership for GStocks PH platform enabling IPO subscriptions and stock trading, allowing Filipino investors to subscribe to shares during IPOs on the Philippine Stock Exchange.
- PNP-ACG (Philippine National Police Anti-Cybercrime Group)majorRenewed partnership for cybersecurity training, handbook development, and Scam Assistance Hub platform to combat digital financial crimes. Includes training programs for law enforcement officers.
- Department of Trade and Industry (DTI)coreDTI partnership included in ADB credit facility program to promote financial inclusion and direct capital to underserved entrepreneurs including MSME support.
- Western UnionmajorRemittance partnership enabling Western Union transfers to the Philippines, with fee waiver promotions for transfers from Hawaii. Global remittance network supporting Filipino diaspora.
- FinTech Alliance.PHmajorGCash is member of FinTech Alliance.PH representing over 150 corporate members handling 95%+ of retail digital financial transaction volume. Oscar Reyes (GCash) and Lito Villanueva (RCBC) serve as key leaders.
Scale indicators14 records
Recent moves9 records
Expansion highlights7 records
GCash competitors and assessment
Company assessmentEmerging players
- OVO: Indonesian digital wallet integrated with Grab and Tokopedia. Shares GCash's model of QR-based payments plus integrated financial services; useful peer for Southeast Asia wallet-economics benchmarking.
- DANA: Indonesia's leading consumer e-wallet, backed by Ant Group and local consortium. Comparable super-wallet proposition targeting an underbanked emerging market; reference peer for the same playbook GCash applies in the Philippines.
- Touch 'n Go eWallet: Malaysia's dominant consumer wallet (backed by CIMB, Ant Group). Closest analog in terms of integrated payments, transport, and merchant acquiring, and a useful regional benchmark for GCash's roadmap.
- TrueMoney (Ascend Money): Thailand-focused consumer wallet and remittance provider under the Charoen Pokphand Group. Compares on cross-border remittance and underbanked-customer focus in an adjacent Southeast Asian market.
Direct peers
- Maya (formerly PayMaya): Philippines' #2 e-wallet and digital bank, operated by Voyager Innovations (PLDT/Smart-backed). Offers an analogous consumer wallet, savings, lending, and merchant acquiring suite, directly competing with GCash for the same Filipino consumers and MSMEs.
- GoTyme Bank: Ayala Corporation and TymeBank joint-venture neobank with deep integration into 7-Eleven's Philippine footprint. Offers digital deposits, payments, and lending, leveraging physical retail touchpoints that compete with GCash Pera Outlets.
- Grab (GrabPay/GrabFin): Regional Southeast Asian super-app with integrated wallet, payments, and lending. Operates across the same region as GCash (especially Singapore, Malaysia, Thailand) and overlaps on merchant acquiring and consumer payments.
- ShopeePay (SeaMoney): Sea Limited's consumer wallet embedded within the Shopee e-commerce platform across Southeast Asia. Competes for merchant acquiring and consumer payments in the Philippines and the broader region.
Broad incumbents
- UnionDigital Bank (UnionBank): Philippine digital bank subsidiary of UnionBank, offering deposits, loans, and digital payments with full banking license. Represents incumbent-bank competition that can underwrite balance sheets natively — a structural threat to GCash's lending franchise.
Others
- CIMB Bank Philippines: Licensed Philippine digital bank and key infrastructure partner powering GSave and GCredit. Represents both an enabler and a competitive threat if CIMB builds a direct consumer wallet of its own.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
GCash social profiles
Digital presenceGCash compliance and trust
Trust signalCompliance1 record
GCash financial estimates
Financial estimateRevenue estimate
Valuation estimate
GCash leadership team
Management profileNumber of profiles
Profiles5 records
GCash subsidiaries and ownership
Company hierarchySubsidiaries2 records
GCash funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GCash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GCash
What does GCash do?
GCash operates the Philippines' largest mobile wallet platform, enabling 94 million registered users to send money, pay bills, save, borrow, invest, insure, and shop through a single smartphone app. Core services include free peer-to-peer transfers, cash-in/cash-out via a 110,000+ partner outlet network, QR-based merchant payments, collateral-free microloans via GLoan, savings via GSave, and access to stocks, bonds, crypto, and mutual funds. The platform also provides merchant acquiring, enterprise payment solutions under GCash for Business, government disbursement infrastructure, and international remittance corridors to over 200 countries.
Is GCash a public or private company?
GCash is a private company. It is classified as corporate owned and is currently operating.
When was GCash founded?
GCash was founded in 2004. It employs 501 to 1,000 people.
Where is GCash based?
GCash is headquartered in Taguig, Philippines, in the Asia region.
How does GCash make money?
Six revenue lines are on record. Transaction Fees are the primary driver. The others are credit Products, investment and Insurance Products, merchant Services, remittance Services and advertising and Promotions.
Who are GCash's main competitors?
Emerging players on record are OVO, DANA, Touch 'n Go eWallet and TrueMoney (Ascend Money). Direct peers are Maya (formerly PayMaya), GoTyme Bank, Grab (GrabPay/GrabFin) and ShopeePay (SeaMoney). UnionDigital Bank (UnionBank) is listed as a broad incumbent. CIMB Bank Philippines is listed as an others.
Does GCash have an API?
Yes. GCash offers partner-facing APIs including Customer API (Single Sign-On) and various business solutions such as Webpay for online merchants, In-Store QR for enterprise payment acceptance, GLife for app integrations, and Funds Disbursement for government and corporate payout automation. The platform also supports API-based integrations for merchant acquiring and payment processing through its GCash for Business ecosystem.
What industry is GCash in?
GCash's product category is Mobile Payments and Digital Wallet. Its primary akta.pro industry code is FSAMAEAA, General-Purpose Digital Wallets (P2P + Merchant), with a secondary code of BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant). Its NAICS code is 5182 and its SIC code is 6199.