Rakuten Securities

What Rakuten Securities does

Rakuten Securities, Inc. (楽天証券株式会社) is a Tokyo-headquartered, wholly-owned subsidiary of Rakuten Inc. (TSE:4755) and one of Japan's two largest online brokerages. Founded in 1999, the firm operates a digital-first brokerage platform serving over 14 million accounts as of April 2026, including 7 million NISA tax-advantaged accounts — the #1 market share position per Japan Securities Dealers Association data (December 2025). The platform is built around a suite of proprietary tools: MarketSpeed II (advanced PC trading with algorithmic order functions), iSPEED (mobile trading app with 1,000+ daily news items), iGrow (smartphone asset-building app unifying NISA, iDeCo, and Rakuten Bank deposits), MarketSpeed FX, Rakuten MT4 for FX/CFD, the 楽ラップ (Raku-Wrap) robo-advisor, and an internal dark pool called R Cross. Rakuten Securities is licensed as a Financial Instruments Business Operator under Kanto Local Finance Bureau license No. 195 and operates regional subsidiaries in Hong Kong (securities and bullion) and Malaysia (Rakuten Trade).

Revenue is generated through a diversified set of transactional and recurring streams: equity and bond trading commissions (with tiered schedules including a Zero Course for free domestic stock trading via SOR/R Cross), margin and securities lending interest income, FX/CFD spreads across 38 currency pairs (commission-free), robo-advisory fees (楽ラップ, ウェルスナビ×R), and planned management fees from forthcoming cryptocurrency investment trusts for Bitcoin and Ethereum. Account opening and maintenance are entirely free across all account types. The customer base is overwhelmingly retail — individual Japanese investors ranging from complete beginners (76.5% of H1 2025 new accounts) to active algorithmic traders — with 76.5% of new accounts in H1 2025 coming from investment novices.

Distribution is exclusively digital and tightly integrated with the Rakuten Group ecosystem: Money Bridge instant transfers with Rakuten Bank, Rakuten Super Points earned on transactions, cross-promotion through Rakuten Mobile and Rakuten Card, and access to Rakuten Group's 44M+ user base. Marketing is conducted through the proprietary トゥシル (Toushiru) financial media platform, a points-based referral program, affiliate programs, educational seminars, and active social media presence. Strategic priorities in 2026 include developing crypto investment trusts alongside SBI Securities, reopening consolidation of Rakuten's three fintech units, and expanding FX and AI-driven advisory capabilities (notably the Investment Consultation AI Avatar co-developed with Deloitte Japan and NVIDIA, launched January 2024).

Name

Rakuten Securities

Legal name

Rakuten Securities, Inc.

Website

https://rakuten-sec.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rakuten Securities is one of Japan's two largest online brokerages and a wholly-owned subsidiary of Rakuten Inc., serving over 14 million accounts (7 million NISA, #1 market share) through a digital-first platform spanning domestic and global stocks, FX, CFDs, robo-advisory, and planned crypto investment trusts, tightly integrated with the Rakuten ecosystem.

Ownership category

akta.pro rank

Product category

Online Securities Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industries

Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA), Managed Accounts, Separately Managed Accounts (SMA) & Funds Platforms (Crypto) (FSADAHAM), Securities Safekeeping & Asset Servicing (Core Custody Ops) (FSACAHAF)

Keywords

• Online brokerage services
• Retail securities trading
• FX and CFD trading
• Investment trust funds
• Retirement savings accounts

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equity and Bond Trading Commissions: Commission income from domestic stocks (現物・信用), US stocks, Chinese and ASEAN stocks, bonds, investment trusts, and other securities transactions. Revenue is transactional and volume-based, varying with market activity.
2. Margin Interest Income: Interest income from margin lending (信用取引) and securities lending (貸株サービス), including the Stock Lending Service where customers lend shares for interest income.
3. FX and CFD Spreads: Revenue from bid-ask spreads on FX currency pairs and CFD products. FX trading is commission-free but generates revenue through spreads.
4. Crypto Investment Trusts (planned): Planned cryptocurrency investment trusts for Bitcoin and Ethereum exposure, which would introduce management fees absent from direct asset ownership.
5. Robo-Advisory Fees: Fees from robo-advisory services including 楽ラップ (Raku Wrap) and ウェルスナビ×R (WealthNavi × R).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Rakuten Securities is an online securities brokerage firm offering retail investors access to a full range of investment products — domestic stocks, US stocks, China and ASEAN stocks, investment trusts, NISA/iDeCo tax-advantaged accounts, FX (38 currency pairs), CFDs, futures and options, binary options, precious metals, and bonds — delivered through proprietary PC and smartphone trading platforms (MarketSpeed II, iSPEED, iGrow, Rakuten MT4). The company also operates robo-advisory services (Raku-Wrap, WealthNavi × R) and integrates tightly with the broader Rakuten ecosystem (Rakuten Bank, Rakuten Card, Rakuten Mobile, Rakuten Super Points) to provide consolidated financial services to over 14 million accounts in Japan.

Product overview

Rakuten Securities operates as a comprehensive online brokerage platform offering a broad portfolio of investment products and services. The platform provides a multi-channel offering centered on its PC trading platforms (MarketSpeed II), mobile apps (iSPEED, iGrow), and web trading, along with third-party MT4 integration for FX and CFD trading. Core investment products include domestic stocks (with fractional share options かぶミニ® and amount-based trading かぶピタッ®), US stocks, China/ASEAN stocks, mutual funds with accumulation features, NISA/iDeCo tax-advantaged accounts, forex (38 currency pairs), CFDs, futures/options, precious metals, bonds, and binary options. The company also offers robo-advisory services (楽ラップ, ウェルスナビ×R), securities-backed loans, and loyalty programs integrating with Rakuten's broader ecosystem. As of April 2026, the platform serves over 14 million accounts with Japan's leading NISA account base of 7 million.

Differentiator

Problem solved

Functional benefit

Brands

• iSPEED: Smartphone trading application for stocks and investment information
• iGrow
• マーケットスピード (MarketSpeed)
• 楽ラップ (Rakulap)
• トウシル (Toushiru)

Products and services

• MarketSpeed II Next-generation PC trading platform (Windows and Mac) with real-time market data, charting, and algorithmic order capabilities for active retail traders.
• iSPEED Smartphone and tablet trading app providing real-time stock quotes, news (1,000+ articles daily), company reference materials, shareholder benefit search, and mobile trading.
• iGrow Smartphone asset-building app that consolidates NISA, iDeCo, Rakuten Securities holdings, and Rakuten Bank deposits, with fund accumulation from ¥100 and investment insights for beginner investors.
• Rakuten MT4 MetaTrader 4-based platform for FX trading with Expert Advisors (automated trading), custom indicators, and algorithmic trading strategies; available as Windows PC, MT4 Web, and mobile apps.
• Rakuten MT4CFD CFD trading on MetaTrader 4 covering 22 index CFDs (including Japan 225, US500, Germany 40) and 18 commodity CFDs (gold, silver, crude oil) with 24-hour deposits and withdrawals.
• Raku Wrap (楽ラップ) Rakuten's proprietary robo-advisory service providing automated portfolio management and investment advisory for retail customers.
• WealthNavi × R Robo-advisory service offered in collaboration with WealthNavi, providing automated global asset allocation for retail investors.
• Domestic Stock Trading Japanese stock trading including cash and margin trading, IPOs, tender offers (TOB), and extended-hours PTS trading for retail investors.
• US Stock Trading US stock trading including cash and margin trading, dollar-cost averaging (米株積立), US stock IPOs, and foreign-currency settlements.
• China and ASEAN Stock Trading Trading for Chinese stocks and ETFs as well as ASEAN stocks and ETFs covering Hong Kong, Singapore, Vietnam, Thailand, and other regional markets.
• Investment Trusts (Mutual Funds) Investment trust (mutual fund) offerings with fund accumulation (投信積立), Rakuten Card credit-card fund accumulation (クレカ積立), and fund search tools.
• FX (Rakuten FX) Foreign exchange trading with 38 currency pairs including major, minor, and exotic crosses, available to both individual and corporate accounts with commission-free spread-based pricing.
• CFD (Rakuten CFD) CFD trading on 22 indices and 18 commodities with leverage capabilities for retail and corporate accounts.
• Futures and Options

Quantifiable outcome

• Customer satisfaction: 76.5% of new accounts are first-time investors, indicating strong appeal to beginners (2025 H1)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SBI SecuritiescoreStrategic or Co-development Partner · 17 May 2026SBI Securities and Rakuten Securities, Japan's two largest online brokerages, are each developing in-house cryptocurrency investment trusts that will allow retail investors to gain exposure to Bitcoin and Ethereum through existing brokerage accounts without needing to manage private keys or use dedicated crypto exchanges. The move targets Japan's large retail crypto market and leverages the regulatory clarity established by Japan's Financial Services Agency since 2019. The trusts will track Bitcoin and Ethereum prices but introduce counterparty considerations and management fees absent from direct asset ownership.
• Nomura, Daiwa, SMBC Group and Asset Management OneminorStrategic or Co-development Partner · 17 May 2026Major Japanese financial groups including Nomura Holdings, Daiwa, SMBC Group, and Asset Management One are developing crypto investment trusts alongside Rakuten Securities and SBI Securities as Japan's Financial Services Agency moves to revise the Investment Trust Act by 2028 to formally add cryptocurrencies as specified assets. This collaborative regulatory reform effort spans the major brokerage industry.
• Rakuten WalletcoreTechnology or Integration · 15 April 2026Rakuten Wallet, a Rakuten Group company, listed XRP for spot trading in Japan on April 15, 2026, giving XRP access to 44 million Rakuten users. This listing is part of Rakuten Securities' broader crypto ecosystem strategy and complements its planned crypto investment trust development.
• MONO Investment Co., Ltd.minorStrategic or Co-development Partner · 10 February 2026Rakuten Securities Holdings invested in MONO Investment, a company established in 2020 providing asset management consulting services to financial institutions, advisors, and individuals. MONO Investment has developed analysis tools that help advisors create tailored asset proposals for customers. Rakuten Securities aims to leverage this technology to improve its own advisory services and provide clearer support for asset creation to customers, aligning with its vision of maximizing individual financial well-being on a digital platform.
• Deloitte JapancoreTechnology or Integration · 14 January 2024Rakuten Securities partnered with Deloitte Japan and NVIDIA to develop the Investment Consultation AI Avatar, designed to enhance the digital customer experience for investors on the company's platform. Built using NVIDIA's Omniverse ACE and Deloitte's Quartz Frontline AI, the avatar was developed in two months and debuted on January 14, 2024. More than 90% of customers who experienced the demonstration expressed interest in future use. The collaboration aligns with Rakuten Securities' growth ahead of Japan's 2024 NISA program launch and reflects a multi-year alliance between Deloitte and NVIDIA on GenAI solutions.
• NVIDIAcoreTechnology or Integration · 14 January 2024NVIDIA partnered with Rakuten Securities and Deloitte Japan to provide its Omniverse ACE platform for the development of the Investment Consultation AI Avatar, an AI-powered customer experience tool for the brokerage platform.

Scale indicators10 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• SBI Securities: Japan's other largest online securities brokerage and Rakuten Securities' most direct head-to-head competitor, offering domestic stocks, FX, mutual funds, and now co-developing crypto investment trusts. Directly comparable in product breadth, digital-first GTM, and target retail investor base.
• Monex, Inc. Japanese online brokerage offering stocks, FX, and crypto trading through its subsidiary Monex Crypto. Direct competitor with similar product breadth targeting retail investors, with comparable digital platform infrastructure and active-trader focus.
• Matsui Securities: Long-established Japanese online discount broker known for its single-commission-rate (One Price) model. Direct peer serving retail traders with comparable domestic stock, FX, and ETF offerings and a strong share among active Japanese retail investors.
• au Kabucom Securities: KDDI's online brokerage subsidiary, leveraging the au telecom ecosystem for cross-selling — a parallel distribution model to Rakuten's Rakuten ecosystem play. Direct competitor offering stocks, FX, and NISA accounts with comparable digital-first retail focus.

Broad incumbents

• Nomura Securities: Japan's largest full-service securities firm with extensive retail, institutional, and investment banking operations. Overlaps with Rakuten Securities in retail stock/FX trading but adds institutional services, advisory, and a physical branch network Rakuten does not have.
• Daiwa Securities: Major Japanese securities group with retail brokerage (Daiwa Securities), asset management, and investment banking. Overlaps with Rakuten Securities in retail online brokerage and NISA/iDeCo offerings but operates a hybrid online-plus-branch model.
• SMBC Nikko Securities: SMBC Group's securities arm combining retail brokerage with the broader SMBC banking ecosystem (another parallel cross-sell model). Overlaps with Rakuten Securities in domestic stocks, FX, and asset management products.
• Charles Schwab: Large US brokerage and wealth management firm offering a comprehensive retail trading and advisory platform. Comparable in scale of retail client base, breadth of products (stocks, FX-via-partners, mutual funds, robo-advisory), and digital-first platform strategy.

Regional players

• Interactive Brokers: Global low-commission online broker with a Japan local entity serving active Japanese traders. Comparable in low-cost, technology-driven brokerage model but operates as a global platform rather than Japan-domestic ecosystem play.
• Robinhood Markets: US product-led online broker known for zero-commission trading, mobile-first UX, and novice-investor focus. Highly comparable in PLG model, beginner-friendly tools, and ecosystem-driven growth — though operating in US markets rather than Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rakutensec
• YouTubeyoutube.com/user/RakutenSec
• Facebookfacebook.com/rakutensec
• Instagraminstagram.com/rakutensec/?hl=ja
• TikToktiktok.com/@rakutensec
• LinkedInlinkedin.com/company/rakuten-securities-inc-

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rakuten Securities