SBI Securities
SBI Securities is Japan's largest online brokerage, serving 13+ million retail accounts with a zero-commission multi-product trading platform for domestic and foreign equities, investment trusts, bonds, FX, derivatives, and NISA accounts. A subsidiary of SBI Holdings (OTCMKTS: SBHGF), it is embedded within the broader SBI Group financial services ecosystem.
- Company typePrivate
- Founded1944
- HeadquartersMinato, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SBI Securities does
SBI Securities is Japan's largest online brokerage and a wholly-owned subsidiary of SBI Holdings (OTCMKTS: SBHGF), operating a unified multi-product retail trading platform that serves Japanese retail investors and select international equity customers. The platform, built on AWS cloud infrastructure following a 16-month migration completed in March 2024, handles approximately 100 million daily visits, 3.6 million daily transactions, and over $13 billion in daily transaction value across 13+ million securities accounts. Its product surface spans domestic and foreign equities, investment trusts, bonds, futures and options, FX, commodities, CFDs, security tokens, margin trading, IPO participation, NISA tax-advantaged accounts, and iDeCo pensions, supplemented by sub-brand offerings including SBI Wrap (discretionary), ROBOPRO (AI robo-advisor), and SBI VC Trade (crypto under the SBI Group).
SBI Securities firmographics
Firmographics- Name
- SBI Securities
- Legal name
- 株式会社SBI証券
- Website
- https://www.sbisec.co.jp
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SBI Securities is Japan's largest online brokerage, serving 13+ million retail accounts with a zero-commission multi-product trading platform for domestic and foreign equities, investment trusts, bonds, FX, derivatives, and NISA accounts. A subsidiary of SBI Holdings (OTCMKTS: SBHGF), it is embedded within the broader SBI Group financial services ecosystem.
- Ownership category
- akta.pro rank
SBI Securities industry classification
Industry- Product category
- Online Retail Brokerage
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
- akta.pro secondary industries
- Securities Borrowing & Lending (Equities/Bonds) (FSACAIAC), Wealth Lending & Margin / Securities-Backed Lines (Retail) (FSAAAAAN)
Keywords
Where SBI Securities is headquartered
LocationHeadquarters
- HQ city
- Minato
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
SBI Securities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Trading Commissions: Commissions from domestic and foreign stock trading. While domestic stock trading fees were eliminated under the Zero Revolution initiative, the company generates revenue through margin lending interest, foreign stock trading, and other transaction-based fees.
- Margin Lending: Interest income from margin trading services. As of June 2026, SBI Securities achieved domestic equity margin debt of 3 trillion yen, the first among major internet brokerages in Japan.
- Investment Trust Management Fees: Revenue from investment trust distribution and management fees. The company surpassed 30 trillion yen in investment trust holdings under management as of June 2026.
- Foreign Exchange Services: FX conversion fees and spreads from foreign currency transactions related to international securities trading.
- Blockchain Government Bond Services: Participating in Progmat-led blockchain-based round-the-clock Japanese government bond trading system targeting the $4 trillion daily global repo market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Domestic Stock Trading - Free |
| Freemium | Pay-as-you-go | US Stock Trading - Commission-free |
| Usage-based | Monthly | Margin Lending Interest Rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SBI Securities product offering
Product offeringCore offering
SBI Securities is Japan's largest online brokerage firm, operating a unified multi-product financial services platform. Its core offerings center on domestic and foreign equity trading, supplemented by derivatives (futures/options), forex trading, bonds, investment trusts, NISA tax-advantaged accounts, iDeCo pensions, margin trading, IPO participation, security tokens, and cryptocurrency services through affiliated SBI VC Trade.
Product overview
SBI Securities is Japan's largest online brokerage firm operating as a unified multi-product financial services platform. The core offering centers on domestic and foreign equity trading, supplemented by derivatives (futures/options), forex trading, and bond services. The platform extends through modular add-on products including robo-advisory services (ROBOPRO), wrap accounts (SBI Wrap), investment trusts, NISA accounts, iDeCo pension plans, precious metals trading, security tokens, and cryptocurrency services (via SBI VC Trade). The company also offers margin trading, IPO participation services, shareholder benefit programs, and mobile trading applications. Notably, SBI Securities eliminated domestic stock trading fees starting September 2023 as part of its Zero Revolution initiative, driving volume growth to over 13 million securities accounts processing over $13 billion in daily transaction value. The platform is cloud-migrated to AWS (completed March 2024) with plans to extend to foreign stock, investment trust, and bond systems by 2026. Emerging products include crypto investment trusts (targeting 2028 regulatory approval) and blockchain-based 24-hour government bond trading.
Differentiator
Problem solved
Functional benefit
Brands
- SBIラップ (SBI Wrap): Robo-advisory investment service offering multiple portfolio courses including AI investment, professional management, leverage, and all-equity options.
- SBI株オプション (SBI Stock Options)
- SBI VCトレード (SBI VC Trade)
Products and services
- Domestic Stocks (国内株式) Equity trading service for Japanese domestic stocks listed on the Tokyo Stock Exchange (TSE) and other Japanese exchanges, supporting cash trading, margin trading, and share lending programs. Zero commission since September 2023 under Zero Revolution.
- Foreign Stocks (外国株式) International equity trading service enabling Japanese retail investors to trade US stocks and other foreign equities, including commission-free US stock execution via Alpaca partnership.
- Investment Trusts (投資信託) Distribution service offering thousands of mutual fund products across various asset classes, with features including fund accumulation plans and credit card investment accumulation. Holdings surpassed 30 trillion yen.
- Bonds (債券) Bond trading service covering Japanese government bonds, municipal bonds, corporate bonds, and foreign-denominated bonds, including participation in a blockchain-based 24-hour government bond trading initiative led by Progmat.
- FX - Foreign Exchange Forex trading service enabling currency trading with competitive spreads and leverage options, including FX conversion services for international securities trading.
- SBI Wrap (SBIラップ) Discretionary investment wrap account service offering professionally managed portfolios with multiple course options including AI-driven investment, expert management, leverage, and all-equity.
- ROBOPRO Robo-Advisor AI-powered robo-advisor providing automated investment management and portfolio optimization based on user risk profiles.
- NISA (Nippon Individual Savings Account) Tax-advantaged investment account under Japan's NISA system, offering growth investment and accumulation investment frameworks for tax-free investing.
- iDeCo (Defined Contribution Pension) Individual-type defined contribution pension plan service offering tax-advantaged retirement savings with a selection of investment options and the iDeCo select plan with curated fund offerings.
- Margin Trading (信用取引) Margin trading service allowing investors to borrow funds to increase buying power with competitive margin interest rates. Achieved 3 trillion yen in domestic equity margin debt as of June 2026.
- SBI Stock Options (SBI株オプション) Options trading service for domestic Japanese stock options, allowing investors to trade put and call options on Japanese equities.
- Futures and Options (先物・オプション) Derivatives trading service covering futures contracts and options, including Nikkei 225 futures and options for hedging and speculative purposes.
- Security Tokens (ST) Security token offering service enabling trading of tokenized securities, including new issue STs and secondary market trading.
- IPO / Public Offerings IPO and PO participation service enabling retail investors to participate in new share offerings for listed companies. SBI Securities also acts as underwriter/co-manager for Japanese IPOs (e.g., Seiwa Holdings, March 2026).
- SBI Securities Mobile App Mobile application for trading and account management, offering 24-hour trading capability and comprehensive account access.
- Gold, Silver, Platinum (金・銀・プラチナ) Precious metals trading service allowing investors to buy and accumulate physical precious metals with options for lump-sum purchases and systematic accumulation plans.
- Exchange-listed CFD Contract for difference trading service offering leveraged trading on stock indices and other underlying assets.
- IPO Underwriting Services Lead underwriter and co-manager services for Japanese and international IPOs, including Seiwa Holdings (March 2026, JPY 6.75B) and Innovaccer Inc. (February 2026, approximately JPY 12.32B).
Quantifiable outcome
- Zero domestic stock trading fees eliminating barriers to equity investment for retail investors
- +2 more outcomes
Companies that use SBI Securities
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SBI Securities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SBI Securities partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Fukuoka BankminorSBI Securities began providing financial product intermediation services through partnership with Fukuoka Bank, expanding distribution reach for investment products in the Kyushu region.
- Rakuten SecuritiescoreSBI Securities and Rakuten Securities, Japan's two largest online brokerages, are each developing in-house cryptocurrency investment trusts. This strategic alignment positions both firms to lead in providing retail investors access to Bitcoin and Ethereum through existing brokerage accounts.
- ProgmatminorSBI Securities participates in Progmat-led blockchain-based round-the-clock Japanese government bond trading initiative targeting the $4 trillion daily global repo market. Other participants include Tokio Marine Holdings and Daiwa Securities.
- ER27 Co., Ltd.minorSBI Securities group company ER27 Co., Ltd. participates as anonymous partnership investor in NBI Atami Investment LLC real estate fund for hot spring inn renovation project in Atami City, Shizuoka Prefecture, Japan.
- Showa Lease Co., Ltd.minorFinancial advisor for NBI Atami Investment LLC real estate fund, providing advisory services for the luxury hot spring inn renovation project.
- AlpacacoreAlpaca launched US stock execution service for SBI Securities, eliminating brokerage commissions on US stocks and ETFs and waiving real-time FX conversion fees. This enables Japanese retail investors greater access to US equities through a seamless integration.
- Ridge-icoreSBI Holdings (parent company) entered into capital and business alliance with Ridge-i involving share acquisitions and collaborative AI initiatives. The alliance aims to promote AI deployment across SBI Group and facilitate new solution development, particularly in digital transformation for regional banks.
Scale indicators7 records
Recent moves9 records
Expansion highlights7 records
SBI Securities competitors and assessment
Company assessmentOthers
- Alpaca: US-based brokerage infrastructure provider powering SBI Securities' commission-free US stock execution service. Functions as a technology and execution partner rather than competitor, enabling SBI's foreign stock offering extension.
Direct peers
- Okasan Securities Group: Japanese securities group whose Okasan Online Securities business is being absorbed into SBI Securities via an April 2026 absorption split. Historically a direct competitor in Japanese online brokerage; consolidation will expand SBI Securities' customer base.
- Monex Securities: Japanese online brokerage offering domestic and foreign stock trading, investment trusts, and crypto asset services via its Monex Crypto brand. Direct peer to SBI Securities in the Japanese retail online brokerage segment with overlapping product suites and digital-first distribution.
- Matsui Securities: Japanese online brokerage historically known for low-cost single-fee trading and NISA-focused services. Directly competes with SBI Securities on retail stock trading commissions and investment trust distribution in the Japanese market.
- Rakuten Securities: Japan's second-largest online brokerage and SBI Securities' most direct competitor; both firms have pioneered zero domestic trading fees, are co-developing cryptocurrency investment trusts, and compete head-to-head for Japanese retail brokerage customers via digital self-serve platforms.
Emerging players
- Robinhood Markets: US retail brokerage that pioneered commission-free equity trading and mobile-first investing. Highly comparable to SBI Securities in its product-led growth, zero-commission model, and retail-investor-focused platform, though operates in a different regulatory geography.
- Interactive Brokers: Global multi-asset online broker serving active retail and institutional traders with extensive international market access. Comparable to SBI Securities in its digital-first brokerage model, multi-asset offering, and emphasis on low-cost execution, though primarily serving non-Japanese customers.
Broad incumbents
- Nomura Securities: Japan's largest traditional securities firm and a dominant broker-dealer offering domestic and foreign stock trading, investment trusts, and IPO underwriting. Competes with SBI Securities in IPO underwriting (co-managed Seiwa Holdings alongside Mizuho) and full-service retail brokerage, though primarily via offline channels.
- Mizuho Securities: Major Japanese broker-dealer offering institutional and retail securities services. Co-managed the Seiwa Holdings IPO with SBI Securities in March 2026, and competes across underwriting, equity trading, and investment trust distribution.
- Daiwa Securities: One of Japan's major traditional broker-dealers offering comprehensive securities services including stock trading, investment trusts, and IPO underwriting. A participant alongside SBI Securities in the Progmat-led blockchain government bond initiative, and competes across institutional and retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
SBI Securities social profiles
Digital presenceSBI Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBI Securities leadership team
Management profileNumber of profiles
SBI Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBI Securities M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBI Securities
What does SBI Securities do?
SBI Securities is Japan's largest online brokerage firm, operating a unified multi-product financial services platform. Its core offerings center on domestic and foreign equity trading, supplemented by derivatives (futures/options), forex trading, bonds, investment trusts, NISA tax-advantaged accounts, iDeCo pensions, margin trading, IPO participation, security tokens, and cryptocurrency services through affiliated SBI VC Trade.
Is SBI Securities a public or private company?
SBI Securities is a private company. It is classified as corporate owned and is currently operating.
When was SBI Securities founded?
SBI Securities was founded in 1944. It employs 1 to 10 people.
Where is SBI Securities based?
SBI Securities is headquartered in Minato, Japan, in the Asia region.
How does SBI Securities make money?
Five revenue lines are on record. Trading Commissions are the primary driver. The others are margin Lending, investment Trust Management Fees, foreign Exchange Services and blockchain Government Bond Services.
Who are SBI Securities's main competitors?
Alpaca is listed as an others. Direct peers are Okasan Securities Group, Monex Securities, Matsui Securities and Rakuten Securities. Emerging players are Robinhood Markets and Interactive Brokers. Broad incumbents are Nomura Securities, Mizuho Securities and Daiwa Securities.
Does SBI Securities have an API?
No public API is recorded for SBI Securities.
What industry is SBI Securities in?
SBI Securities's product category is Online Retail Brokerage. Its primary akta.pro industry code is FSAAAAAC, Independent Broker-Dealers (Retail Network), with a secondary code of FSACAIAC, Securities Borrowing & Lending (Equities/Bonds). Its NAICS code is 523 and its SIC code is 6211.