No Cow
No Cow, based in Denver, manufactures plant-based protein bars providing 20g+ protein from a brown rice and pea protein blend. It sells through Shopify e-commerce with subscriptions, Amazon, iHerb, Faire wholesale, and retail, targeting fitness consumers, vegans, and those with dietary restrictions.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
No Cow firmographics
Firmographics- Name
- No Cow
- Legal name
- No Cow, LLC
- Website
- https://nocow.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- No Cow, based in Denver, manufactures plant-based protein bars providing 20g+ protein from a brown rice and pea protein blend. It sells through Shopify e-commerce with subscriptions, Amazon, iHerb, Faire wholesale, and retail, targeting fitness consumers, vegans, and those with dietary restrictions.
- Ownership category
- akta.pro rank
No Cow industry classification
Industry- Product category
- Plant-Based Protein Bars
- NAICS
- Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)
- SIC
- Bakery Products (2050), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH)
- akta.pro secondary industries
- Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ), Specialty & Novel Proteins (Single-Cell Protein, Cell-Cultured/Animal-Free Proteins) (AFAJAHAL)
Keywords
Where No Cow is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
No Cow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue generated from one-time purchases and recurring subscription orders placed through nocow.com. Subscriptions offer a 10% discount and free shipping on all recurring orders.
- Protein Bars (One-Time Purchase): One-time purchase of individual protein bars or variety packs at $32.99 per 12-pack box
- Marketplace Sales (Amazon): Sales through Amazon online store for broader reach and convenience
- International Sales (iHerb): International distribution through authorized third-party partner iHerb for customers outside the US
- Wholesale: Wholesale channel through Faire marketplace for retail partners to stock No Cow products in physical stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12-Pack Protein Bars — One-Time Purchase |
| Subscription | Monthly | 12-Pack Protein Bars — Subscription |
| Unit Pricing | Pay-as-you-go | Brand Sampler Pack — One-Time Purchase |
| Unit Pricing | Pay-as-you-go | Dipped Variety Pack — One-Time Purchase |
| Unit Pricing | Pay-as-you-go | Original Variety Pack — One-Time Purchase |
| Subscription | Monthly | Military/First Responder/Healthcare Worker Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
No Cow product offering
Product offeringCore offering
No Cow manufactures and sells plant-based, dairy-free protein bars offered in multiple flavors and curated variety packs. The products target health-conscious consumers seeking high-protein, lower-sugar snack alternatives and are distributed through the brand's direct-to-consumer website, online marketplaces, wholesale partners, and physical retail stores.
Product overview
No Cow is a plant-based protein bar company offering a portfolio of dairy-free, gluten-free, non-GMO, soy-free, and vegan protein bars. The core product line consists of individually packaged protein bars in various flavors (Chocolate Chip Cookie Dough, Peanut Butter Cup, Peanut Butter Chocolate Chip, Fudge Brownie, Birthday Cake, Chunky Peanut Butter, Cookies 'N Cream, Chocolate Salted Caramel, and Key Lime Pie), each providing 20g+ of plant-based protein from Brown Rice and Pea Protein blends. These bars are sold both individually (12-pack boxes at $32.99) and through Variety Packs (Brand Sampler, Dipped Variety, Original Variety, and Peanut Butter Variety) priced at $36.99. The company operates on a direct-to-consumer e-commerce model through Shopify with subscription options for recurring deliveries.
Differentiator
Problem solved
Functional benefit
Products and services
- No Cow Protein Bars (multi-flavor line)
- Brand Sampler Pack
- Dipped Variety Pack
- Original Variety Pack
Quantifiable outcome
- At least 20g of plant-based protein per bar serving
- +2 more outcomes
Companies that use No Cow
Customer profileSegments3 records
Ideal customer profiles1 record
No Cow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
No Cow partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- iHerbminoriHerb serves as No Cow's authorized international third-party partner, enabling customers in select regions outside the US to purchase No Cow products through iHerb's e-commerce platform.
- ShopifycoreNo Cow's e-commerce store is hosted on Shopify Inc., which provides the online platform enabling product sales, payment processing (via direct payment gateways adhering to PCI-DSS standards), and customer data management.
- AmazoncoreNo Cow operates an official Amazon store (amazon.com/stores/NoCow) for broader online marketplace distribution, enabling customers to discover and purchase products through Amazon's platform.
- FaireminorNo Cow uses Faire's wholesale marketplace to connect with retail partners and enable in-store distribution, with the wholesale link accessible directly from the website navigation.
- Recharge PaymentscoreSubscription and recurring delivery functionality is powered by Recharge Payments, enabling automatic subscription management, billing, and customer portal for modifying or canceling subscriptions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
No Cow competitors and assessment
Company assessmentDirect peers
- RXBAR: Direct protein bar competitor with similar clean-ingredient positioning. Now owned by Kellanova, RXBAR is the benchmark for the natural protein bar category No Cow competes in.
- Quest Nutrition: Direct competitor in the high-protein, low-sugar bar category. Targets fitness-oriented and low-carb consumers with a similar DTC + retail omnichannel strategy.
- ONE Brands (Helen of Troy): Direct peer producing protein bars marketed on low sugar and high protein macros. Operates at scale across mainstream grocery and convenience channels.
- Orgain: Plant-based nutrition brand spanning protein bars, powders, and RTDs. Overlaps directly with No Cow's clean-ingredient, plant-protein positioning across multiple formats.
- GoMacro: Organic, plant-based protein bar company targeting vegan and allergen-conscious consumers. Closely aligned with No Cow's dairy-free, gluten-free, non-GMO value proposition.
- Aloha: Plant-based protein bar brand with organic, low-sugar, vegan positioning. Direct peer competing for the same shelf set in natural and mainstream grocery.
Broad incumbents
- Clif Bar & Company: Established energy and protein bar brand (owned by Mondelez) with broad distribution and a portfolio spanning performance and everyday snacking — overlapping with No Cow's fitness-consumer segment.
- KIND Snacks: Large incumbent in better-for-you snack bars with strong retail penetration. Mars-owned KIND is comparable as a natural-ingredient snack bar that competes for the same health-conscious shopper.
Emerging players
- Vega (Danone-owned): Plant-based nutrition brand offering protein bars alongside powders and RTDs. Comparable in plant-protein positioning but broader in format than No Cow.
- Rxu00e9al (Rxu00e9alm): Plant-based, clean-label protein bar competitor with a similar natural-ingredient and low-sugar proposition. Smaller scale than No Cow but directly comparable in positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
No Cow social profiles
Digital presenceNo Cow compliance and trust
Trust signalCompliance7 records
No Cow financial estimates
Financial estimateRevenue estimate
Valuation estimate
No Cow leadership team
Management profileNumber of profiles
Profiles2 records
No Cow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No Cow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No Cow
What does No Cow do?
No Cow manufactures and sells plant-based, dairy-free protein bars offered in multiple flavors and curated variety packs. The products target health-conscious consumers seeking high-protein, lower-sugar snack alternatives and are distributed through the brand's direct-to-consumer website, online marketplaces, wholesale partners, and physical retail stores.
Is No Cow a public or private company?
No Cow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No Cow founded?
No Cow was founded in 2015. It employs 11 to 50 people.
Where is No Cow based?
No Cow is headquartered in Denver, United States, in the North America region.
How does No Cow make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are protein Bars (One-Time Purchase), marketplace Sales (Amazon), international Sales (iHerb) and wholesale.
Who are No Cow's main competitors?
Direct peers on record are RXBAR, Quest Nutrition, ONE Brands (Helen of Troy), Orgain, GoMacro and Aloha. Broad incumbents are Clif Bar & Company and KIND Snacks. Emerging players are Vega (Danone-owned) and Rxu00e9al (Rxu00e9alm).
Does No Cow have an API?
No public API is recorded for No Cow.
What industry is No Cow in?
No Cow's product category is Plant-Based Protein Bars. Its primary akta.pro industry code is AFAFAEAH, Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy), with a secondary code of AFAJAHAJ, Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems). Its NAICS code is 456191 and its SIC code is 2050.