Swimply
Swimply operates an online marketplace for hourly rentals of private pools and recreational amenities, connecting homeowners with underutilized spaces to consumers. Founded in 2018, the platform serves hosts and guests across the US, Canada, and Australia.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Swimply does
Swimply operates a two-sided online marketplace for hourly rentals of private swimming pools and recreational amenities, connecting homeowners with underutilized outdoor spaces to consumers seeking affordable, private pool access. Founded in 2018 by Bunim Laskin and Asher Weinberger, the platform enables hosts to list pools, courts, and indoor amenities with self-set hourly rates, availability rules, and guest policies, while guests discover and book spaces through a web platform and mobile apps. The company has expanded from its core pool-rental offering into adjacent categories including tennis, pickleball, and basketball courts, saunas, hot tubs, indoor pools, pet swimming, and faith-community-specific offerings through the Shvimply sub-brand.
The underlying platform is a marketplace architecture handling listing creation, search, booking logistics, secure payments via Stripe, and integrated insurance coverage via the Swimply Protection Guarantee ($1M general liability, $10K property damage), underwritten in partnership with Proper Insurance. Hosts access a dashboard with pricing guidance tools, including a feature called Daisy AI that provides pricing estimates based on comparable listings. Technology stack is conventional marketplace infrastructure; no proprietary AI/ML systems, APIs, or SDKs are publicly disclosed. Recent product launches include Summer Pass (subscription offering $0 service fees), Igloos (seasonal indoor-pool and sauna rentals), Pet Swim, and the Shvimply sub-brand targeting Orthodox Jewish and Muslim American guests.
Swimply's business model is primarily transactional marketplace commission, with the platform taking 15-25% of each booking while hosts retain 75-85%. Hosts set their own hourly rates, typically ranging from $50 to $150. The company has explored recurring revenue via Summer Pass subscriptions, though exact pricing is not publicly disclosed. Growth has been largely product-led, propelled by Shark Tank exposure in March 2020 (which preceded 4,000% pandemic-era growth), word-of-mouth, earned media, and strategic brand partnerships with Disney+, President's Choice, and Plunge. Swimply is venture-backed ($50M+ total disclosed funding), operates across the US, Canada, and Australia with 15,000+ hosts and 4 million+ experiences hosted, and generated $25M in revenue in 2023.
Swimply firmographics
Firmographics- Name
- Swimply
- Legal name
- Swimply
- Website
- https://swimply.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swimply operates an online marketplace for hourly rentals of private pools and recreational amenities, connecting homeowners with underutilized spaces to consumers. Founded in 2018, the platform serves hosts and guests across the US, Canada, and Australia.
- Ownership category
- akta.pro rank
Swimply industry classification
Industry- Product category
- Peer-to-Peer Rental Marketplace
- NAICS
- Recreational Goods Rental (532284), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where Swimply is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Swimply business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Platform Commission: Swimply charges hosts a commission of 15-25% of the booking price. Hosts set their own hourly rates and receive payouts via Stripe after each booking. The commission covers platform marketing, app infrastructure, host guarantee program, and host support services.
- Summer Pass Subscription: Optional subscription program offering members benefits including $0 service fees, free swims, and exclusive pool access. This represents a potential recurring revenue stream on top of the transactional marketplace model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Host Commission (15-25%) |
| Unit Pricing | Pay-as-you-go | Host-Set Hourly Rates |
| Subscription | Annual | Summer Pass ($0 Service Fees) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Swimply product offering
Product offeringCore offering
Swimply is an online marketplace that connects homeowners with underutilized private pools and recreational spaces to renters seeking hourly access. Hosts list pools, sport courts, saunas, and other amenities and set their own hourly rates, while guests discover and book these spaces by the hour through the Swimply website and mobile apps. The platform takes a 15-25% commission on each booking and offers ancillary products such as a Summer Pass subscription and specialized sub-brands like Shvimply and Pet Swim.
Product overview
Swimply operates as a peer-to-peer marketplace platform that enables homeowners to rent out private swimming pools and recreational spaces by the hour. The core platform is Swimply, which connects pool owners with renters seeking private swimming experiences. The platform has expanded from its core pool rental offering to include sport courts (tennis, pickleball, basketball), saunas, and other recreational spaces. Additional offerings include the Summer Pass subscription for fee-free swimming, the Shvimply sub-brand for faith-based communities requiring privacy, Pet Swim for canine swimmers, and Igloos for winter indoor pool rentals. All bookings include built-in Swimply Protection Guarantee coverage, and hosts have access to management tools with AI-powered pricing assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Shvimply: An ultra-private pool platform for America's growing conservative faith communities, addressing modesty standards of Orthodox Jewish and Muslim Americans.
- Igloos
Products and services
- Swimply Platform Online marketplace platform connecting homeowners with underutilized pools to renters seeking private swimming experiences by the hour. Hosts list spaces and set pricing while guests discover and book pools through the website and mobile apps, with payment processing handled by Stripe and built-in protection coverage included with every booking.
- Pool Rentals Hourly rental service for private swimming pools ranging from basic family pools to luxury pools with premium amenities. Available to individuals and families seeking affordable private pool access for events, recreation, exercise, and relaxation.
- Sport Court Rentals Hourly rental of private tennis courts, pickleball courts, and basketball courts listed on the Swimply marketplace, extending the platform's recreational offering beyond pools.
- Swimply Summer Pass Annual subscription program offering members benefits including $0 service fees, free swims, and access to exclusive pools. Represents a recurring revenue stream on top of the transactional marketplace model.
- Shvimply Specialized pool rental platform for conservative faith communities requiring enhanced privacy and absolute seclusion for modesty-compliant swimming experiences.
- Pet Swim Specialized category within Swimply allowing pet owners to book private swimming spaces for their dogs, with custom profiles and tailored features designed for canine swimmers.
- Igloos Seasonal category offering hourly rentals of private indoor pools, saunas, and related spaces for fall and winter use, enabling hosts to monetize their spaces year-round.
Quantifiable outcome
- Pool owners can earn $3,500/month with 20-guest capacity bookings
- +3 more outcomes
Companies that use Swimply
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Swimply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Swimply partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- Disney+flagshipDisney+ partnered with Swimply to launch 'Dive-In Theater' experiences in Los Angeles during summer 2025. Private pools were transformed into immersive movie-themed environments featuring films like Alien, Honey I Shrunk the Kids, and Camp Rock. This was part of Disney+ Throwback campaign.
- Shvimply (Specialty Platform)minorSwimply launched Shvimply as a specialized platform catering to conservative faith communities (Orthodox Jewish and Muslim Americans) requiring enhanced privacy for modesty-compliant swimming experiences.
- President's ChoiceminorPresident's Choice launched 'Bookable Backyards' in Toronto and Vancouver, partnering with Swimply to offer free, private backyard reservations for groups of six without outdoor space, from June 21 to July 6, 2025.
- Proper InsurancecoreSwimply partnered with Proper Insurance to offer comprehensive insurance coverage solutions for hosts renting out pools and home amenities. The partnership addresses insurance gaps and enhances safety protocols in the short-term rental market.
- PlungeminorSwimply and Plunge announced a partnership to bring contrast therapy benefits to backyards, combining cold plunge and hot tub experiences with Swimply's pool-sharing platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Swimply competitors and assessment
Company assessmentEmerging players
- Splacer: Marketplace for unique event and meeting spaces (now part of Peerspace). Comparable on hourly venue discovery and booking for experiences and brand activations, an overlapping use case with Swimply's experiential partnerships.
- HometoHome: Peer-to-peer marketplace for booking private residential amenities such as pools, tennis courts, and home spaces by the hour. Direct competitor on the residential-pool rental category and the closest functional peer to Swimply.
Broad incumbents
- Airbnb: Global two-sided short-term rental and experiences marketplace with vastly larger host and guest base. Comparable on marketplace business model, host onboarding, payments, and protection guarantee, and the most credible threat to absorb pool rentals as a subcategory.
- VRBO: Major vacation rental platform operated by Expedia Group. Comparable as an incumbent peer-to-peer short-term rental marketplace, though positioned at multi-day stays rather than hourly bookings, and able to add pool-by-the-hour as a feature.
Direct peers
- Peerspace: Hourly marketplace for booking unique spaces (event venues, studios, lofts) for short-term use. Closely comparable on the marketplace-by-the-hour model, host supply onboarding, and consumer booking flow, although focused on indoor venues rather than pools.
- Hipcamp: Peer-to-peer marketplace for booking private outdoor spaces such as campsites, RV spots, and glamping. Directly comparable on the underutilized-asset rental marketplace thesis, host monetization of private property, and outdoor leisure consumer base.
- Turo: Peer-to-peer car-sharing marketplace enabling owners to rent out underutilized vehicles by the day. Highly comparable on the consumer-trust, insurance-bundled, two-sided marketplace model Swimply uses to monetize idle physical assets.
- Neighbor.com: Peer-to-peer marketplace for renting underutilized storage and parking spaces. Comparable on the marketplace business model for monetizing private residential assets and the host supply onboarding and insurance mechanisms.
- Giggster: Marketplace for hourly rentals of film, photo, and event locations. Comparable on hourly booking of unique residential and commercial spaces, host-driven supply, and serving brand/experiential marketing use cases similar to Swimply's Disney+ and President's Choice partnerships.
Others
- Proper Insurance: Specialty short-term rental insurance provider and Swimply's protection-guarantee partner. Relevant as a strategic enabler whose pricing and coverage terms materially affect Swimply's unit economics and host acquisition funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Swimply social profiles
Digital presenceSwimply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swimply leadership team
Management profileNumber of profiles
Profiles5 records
Swimply subsidiaries and ownership
Company hierarchySubsidiaries1 record
Swimply funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swimply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swimply
What does Swimply do?
Swimply is an online marketplace that connects homeowners with underutilized private pools and recreational spaces to renters seeking hourly access. Hosts list pools, sport courts, saunas, and other amenities and set their own hourly rates, while guests discover and book these spaces by the hour through the Swimply website and mobile apps. The platform takes a 15-25% commission on each booking and offers ancillary products such as a Summer Pass subscription and specialized sub-brands like Shvimply and Pet Swim.
Is Swimply a public or private company?
Swimply is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swimply founded?
Swimply was founded in 2018. It employs 11 to 50 people.
Where is Swimply based?
Swimply is headquartered in Los Angeles, United States, in the North America region.
How does Swimply make money?
Two revenue lines are on record. Platform Commission is the primary driver. The others are summer Pass Subscription.
Who are Swimply's main competitors?
Emerging players on record are Splacer and HometoHome. Broad incumbents are Airbnb and VRBO. Direct peers are Peerspace, Hipcamp, Turo, Neighbor.com and Giggster. Proper Insurance is listed as an others.
Does Swimply have an API?
No public API is recorded for Swimply.
What industry is Swimply in?
Swimply's product category is Peer-to-Peer Rental Marketplace. Its primary akta.pro industry code is MPAKAEAF, Aquatic Centers & Swimming Facilities. Its NAICS code is 532284 and its SIC code is 7900.