Hipcamp
Hipcamp is a two-sided online marketplace connecting over 7 million registered campers with more than 500,000 campsites across the US, spanning private farms, ranches, RV resorts, glamping sites, and public lands. The platform monetizes through host-side commissions on bookings across tent, RV, glamping, and cabin categories.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hipcamp does
Hipcamp operates a two-sided online marketplace that connects individual campers with private landowners, farmers, ranchers, and professional campground operators for outdoor accommodation bookings. Founded in 2013 by Alyssa Ravasio and headquartered in San Francisco, the platform aggregates more than 500,000 campsites across the United States — including national parks, national forests, BLM lands, and private farms and ranches — making it the largest unified catalog of outdoor destinations in the country. The platform serves 7M+ registered campers seeking diverse accommodation types (tent, RV, glamping, cabins, beach, and lake camping) alongside landowners and campground operators seeking to monetize underutilized rural or hospitality assets. International footprint currently extends to the UK via the 2022 acquisition of Cool Camping.
The product is delivered as a mobile-first application with over one million annual downloads plus a web interface, both supporting real-time availability search, booking, payment processing, and curated editorial content via the Hipcamp Journal. Differentiated features include a Weather Guarantee (automatic trip-cost reimbursement for rain-affected stays), Free Availability Alerts for sold-out campsites, Pro Map Layers with national park and BLM overlays, a Roadtrip Planner, and an iNaturalist-powered California Superbloom Forecast. Revenue is generated exclusively through host-side commissions on completed bookings — campers pay no subscription or listing fees — with site prices ranging from approximately $11 to $135+ per night depending on accommodation type and amenities. Distribution combines product-led growth through the app with channel partnerships including Sun Outdoors (100 RV resorts, 20+ Jellystone Parks), Firefly Reservations (1,200+ professional campgrounds), AllTrails (trail-to-campsite discovery), and Hookhub (peer-to-peer RV).
Growth has been driven by a combination of acquisitions (Youcamp 2020, Cool Camping 2022, BookOutdoors 2024), enterprise partnerships, and regulatory advocacy including sponsorship of California AB 518. The company has raised approximately $97.5M in disclosed venture funding across rounds led by Bond, Index Ventures, Andreessen Horowitz, and Benchmark, and operates with 101–250 employees as an independent privately held entity under Hipcamp, Inc.
Hipcamp firmographics
Firmographics- Name
- Hipcamp
- Legal name
- Hipcamp, Inc.
- Website
- https://hipcamp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hipcamp is a two-sided online marketplace connecting over 7 million registered campers with more than 500,000 campsites across the US, spanning private farms, ranches, RV resorts, glamping sites, and public lands. The platform monetizes through host-side commissions on bookings across tent, RV, glamping, and cabin categories.
- Ownership category
- akta.pro rank
Hipcamp industry classification
Industry- Product category
- Outdoor Accommodation Marketplace
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory) (THAMALAK)
- akta.pro secondary industries
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)
Keywords
Where Hipcamp is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Hipcamp business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Marketplace Transaction Commission: Hipcamp operates as a two-sided marketplace, charging landowners and campground operators a commission on completed campsite bookings. The platform facilitates payments between campers and hosts, taking a percentage of each transaction. Hosts pay to list their campsites on the platform and receive payment through Hipcamp's payment infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No subscription required for campers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Hipcamp product offering
Product offeringCore offering
Hipcamp operates a two-sided online marketplace that connects campers seeking outdoor accommodations with landowners and campground operators who list campsites, RV parks, glamping sites, cabins, and similar accommodations for booking. The platform aggregates more than 500,000 campsites — spanning national parks, national forests, BLM lands, state parks, and private farms and ranches — into a unified mobile and web booking experience available to 7+ million registered users. Hipcamp earns revenue by charging hosts a commission on each completed booking, while campers use the platform free of charge.
Product overview
Hipcamp is a unified outdoor accommodation marketplace and booking platform that operates as both a consumer app and a host marketplace. The core product is the Hipcamp App (web and mobile) offering access to over 500,000 campsites across the U.S., including national parks, national forests, state parks, private farms, and RV resorts. The platform aggregates diverse accommodation types including tent camping, RV parks, glamping (yurts, cabins, safari tents), cabin rentals, beach camping, and lake camping. Consumer features include free availability alerts, roadtrip planner, pro map layers with national park/forest overlays, and the Weather Guarantee (automatic trip reimbursement for rain). The platform also includes a Host Platform for landowners to list properties, with professional tools for campground operators and host insurance. Hipcamp publishes curated content including annual lists of Favorite Places and Dark Sky Campsites. The company operates with over 7 million registered campers and has expanded through acquisitions (Cool Camping UK, BookOutdoors) and integrations with partners like Firefly Reservations and Hookhub.
Differentiator
Problem solved
Functional benefit
Products and services
- Hipcamp Mobile App and Website Mobile (iOS and Android) and web application providing discovery, search, and booking of 500,000+ campsites across the United States including tent sites, RV parks, glamping, cabins, beach camping, and lake camping. Marketed as the "#1 camping app" with 1M+ annual downloads and 7M+ registered campers; this is the consumer-facing marketplace entry point.
- Hipcamp Host Platform Dedicated host-facing portal (host.hipcamp.com) enabling landowners, farmers, ranchers, and professional campground operators to list properties, manage availability, take bookings, and access Hipcamp Insurance and hosting standards guidelines. The supply-side counterpart to the consumer app.
- Cool Camping UK UK-based online travel agency for camping accommodations acquired by Hipcamp in January 2022, marking its entry into non-US markets and serving as the European beachhead for the platform's campsite booking model.
- BookOutdoors Outdoor campground booking platform acquired by Hipcamp that expanded campsite inventory and contributed to doubling the US catalog to over 500,000 campsites.
- Hipcamp Weather Guarantee Standalone consumer protection offering that automatically reimburses campers for their trip cost if it rains during their booking, providing booking confidence for outdoor stays.
Quantifiable outcome
- Doubled US campsite inventory to 500,000+, making it the largest unified catalog
- +4 more outcomes
Companies that use Hipcamp
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Hipcamp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Hipcamp partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Sun OutdoorscoreStrategic partnership listing 100 Sun Outdoors RV resorts and campgrounds on the Hipcamp app, including more than 20 Jellystone Parks. The collaboration expands Hipcamp's amenity-rich inventory offerings in the US market and meets increasing demand for well-equipped camping options amid a surge in outdoor activity. The deal followed Hipcamp's expansion to over 500,000 US campsites and its acquisition of BookOutdoors.
- AllTrailscoreHipcamp and AllTrails partnered to develop a comprehensive late-summer adventure guide combining trail navigation and campsite discovery. The partnership leverages AllTrails' trail data with Hipcamp's campsite inventory to create a seamless outdoor adventure planning experience.
- Firefly ReservationscoreFree integration enabling automatic syncing of availability, pricing, and guest management data between Firefly's 1,200+ campground operators and Hipcamp's community of over 7 million outdoor travelers. Both companies reported strong momentum, with Hipcamp having recently doubled its campsite inventory and Firefly continuing to expand its footprint across North America.
- Cool CampingminorHipcamp acquired UK online travel agency Cool Camping as part of its international expansion strategy. The deal was finalized during the Christmas break of 2021-2022, with deal terms undisclosed. This marked Hipcamp's entry into non-US markets.
- BookOutdoorscoreAcquisition of BookOutdoors expanded Hipcamp's campsite inventory and booking capabilities, contributing to the doubling of US campsite inventory to over 500,000 sites.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Hipcamp competitors and assessment
Company assessmentDirect peers
- RVshare: RVshare operates a peer-to-peer RV rental marketplace serving travelers seeking outdoor road-trip accommodations. It directly competes with Hipcamp's RV parks and Hookhub integration by addressing the same RV-traveler customer through an asset-light marketplace model.
- Camplify: Camplify is a peer-to-peer RV and campervan rental marketplace headquartered in Australia and expanding into the UK and Europe. It is a direct marketplace peer to Hipcamp and is explicitly named alongside Hipcamp in industry coverage as a key global camping marketplace.
- Tentrr: Tentrr operates a curated network of private-land campsites equipped with signature tents and amenities, similar to Hipcamp's private landowner hosts. It is a direct peer in the private-land camping segment, serving campers with pre-set sites on partner properties.
- Glamping Hub: Glamping Hub is a marketplace specializing in upscale outdoor accommodations including yurts, cabins, safari tents, and treehouses. It directly competes with Hipcamp's glamping category and serves the same premium traveler segment with a similar marketplace commission model.
- Outdoorsy: Outdoorsy is a peer-to-peer RV rental marketplace operating in the US, Canada, and select international markets. It competes directly with Hipcamp's RV parks category and Hookhub integration for RV traveler bookings on private-owner inventory.
Emerging players
- AllTrails: AllTrails is a trail discovery and navigation platform that partnered with Hipcamp to combine trail navigation with campsite booking. Although focused on trails rather than camping, the strategic partnership and overlap in outdoor-adventure customer base make it a comparable outdoor recreation discovery platform.
Others
- Recreation.gov: Recreation.gov is the US federal government's official reservation system for federal lands including national park campgrounds, national forests, and BLM sites. While not a direct competitor in private land, the Hipcamp Pro Map Layers integrate these public lands to create a unified discovery experience making it an adjacent enabling ecosystem participant.
Broad incumbents
- Vacasa: Vacasa is a large professionally managed vacation rental company with cabins, cottages, and outdoor-focused properties across the US. It is a broad incumbent in the short-stay vacation rental market and overlaps with Hipcamp's cabin rentals category.
- Airbnb: Airbnb is the dominant global short-term/vacation rental marketplace and competes broadly with Hipcamp for outdoor and unique-stay bookings. While not focused on campgrounds specifically, Airbnb hosts include cabins and unique outdoor stays that overlap with Hipcamp's cabin and glamping inventory.
- Kampgrounds of America (KOA): KOA is the largest franchised system of private campgrounds in North America with hundreds of locations across the US and Canada. It is broadly comparable to Hipcamp as a campground aggregator/brand but operates an owned/franchise model rather than a marketplace, making it an incumbent in the campground booking space.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hipcamp social profiles
Digital presenceHipcamp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hipcamp leadership team
Management profileNumber of profiles
Profiles5 records
Hipcamp subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hipcamp funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hipcamp M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hipcamp
What does Hipcamp do?
Hipcamp operates a two-sided online marketplace that connects campers seeking outdoor accommodations with landowners and campground operators who list campsites, RV parks, glamping sites, cabins, and similar accommodations for booking. The platform aggregates more than 500,000 campsites — spanning national parks, national forests, BLM lands, state parks, and private farms and ranches — into a unified mobile and web booking experience available to 7+ million registered users. Hipcamp earns revenue by charging hosts a commission on each completed booking, while campers use the platform free of charge.
Is Hipcamp a public or private company?
Hipcamp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hipcamp founded?
Hipcamp was founded in 2013. It employs 101 to 250 people.
Where is Hipcamp based?
Hipcamp is headquartered in San Francisco, United States, in the North America region.
How does Hipcamp make money?
One revenue line is on record: marketplace Transaction Commission.
Who are Hipcamp's main competitors?
Direct peers on record are RVshare, Camplify, Tentrr, Glamping Hub and Outdoorsy. AllTrails is listed as an emerging player. Recreation.gov is listed as an others. Broad incumbents are Vacasa, Airbnb and Kampgrounds of America (KOA).
Does Hipcamp have an API?
No public API is recorded for Hipcamp.
What industry is Hipcamp in?
Hipcamp's product category is Outdoor Accommodation Marketplace. Its primary akta.pro industry code is THAMALAK, Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory), with a secondary code of THAGAOAA, Campgrounds & RV Parks (Developed Sites). Its NAICS code is 721211 and its SIC code is 7000.