Gullak.Money
Bengaluru-based digital gold savings platform enabling Indian consumers to accumulate 24K digital gold via daily SIPs, automated round-ups, and jewellery redemption across 4,500+ partner stores. Founded in 2022 by former JusPay executives; backed by Y Combinator and Chiratae Ventures.
- Company typePrivate
- Founded2022
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Gullak.Money does
Gullak.Money (legally Finterscale Technology Pvt Ltd) is a Bengaluru-based digital gold savings platform founded in January 2022 by former JusPay executives. The mobile application enables Indian consumers to accumulate 24K 999 digital gold through systematic investment plans starting at ₹100/day, automated round-ups on everyday spending, and one-time purchases. Gold is held in secured vaults by partner Augmont, and the platform reports 9 lakh-plus users and over 1,000 kg of cumulative gold facilitated. Recurring investments are powered by UPI AutoPay integration.
The product suite has expanded beyond core digital gold to include Gold+ (a gold leasing module delivering 5% extra gold annually via a partnership with Monetary Metals), jewellery redemption across 4,500+ partner stores including CaratLane by Tanishq, Kalyan, Malabar Gold, GRT, Joyalukkas, Bhima, and PNG Jewellers, physical gold coin delivery (0.1–100 gm), and India's first Jeweller Savings Scheme Marketplace launched in January 2026 with CaratLane as the inaugural partner. In June 2026, Gullak became the first commercial deployment of Pine Labs' AI agentic payments protocol (P3P), enabling AI agents to autonomously execute UPI gold purchases based on user-defined price triggers. The company also joined the Digital Precious Metals Assurance Council of India (DPMACI) in May 2026 alongside PhonePe, BharatPe, MobiKwik, and CRED.
The business operates on a venture-backed B2C model, monetising through spreads on gold purchases and sales, partner commissions on jewellery redemptions, and yield-sharing from the Gold+ leasing programme; pricing is not publicly disclosed and revenue figures are not reported. Gullak has raised approximately $11.8M across three rounds — pre-seed $1.3M (June 2022, Better Capital and Stellaris), seed $3M (January 2023, led by Y Combinator and Rebel Partners), and Series A $7.5M (September 2025, led by Chiratae Ventures with participation from White Venture Capital, Samved Ventures, and existing backers). The company is headquartered in Bengaluru, Karnataka, India, operates as a private limited company, and is currently expanding into Tier-2 and Tier-3 Indian cities.
Gullak.Money firmographics
Firmographics- Name
- Gullak.Money
- Legal name
- Finterscale Technology Pvt Ltd
- Website
- https://gullak.money
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bengaluru-based digital gold savings platform enabling Indian consumers to accumulate 24K digital gold via daily SIPs, automated round-ups, and jewellery redemption across 4,500+ partner stores. Founded in 2022 by former JusPay executives; backed by Y Combinator and Chiratae Ventures.
- Ownership category
- akta.pro rank
Gullak.Money industry classification
Industry- Product category
- Consumer Digital Gold Savings
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)
- akta.pro secondary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where Gullak.Money is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Markets served
Gullak.Money business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Gullak.Money product offering
Product offeringCore offering
Gullak.Money is a consumer fintech mobile app that enables Indians to save and invest in 24K 999 pure digital gold through daily/weekly/monthly micro-SIPs starting at ₹100, one-time purchases, and automated round-ups on everyday spending. Users can redeem accumulated gold as cash via UPI, physical gold coins delivered pan-India, or jewellery at 4,500+ partner stores, and can opt into Gold+ for additional gold yield through a leasing programme. The platform also operates India's first jeweller savings scheme marketplace, starting with CaratLane, and has pioneered AI-agentic autonomous gold purchases via Pine Labs P3P.
Product overview
Gullak.Money is a digital gold savings platform offering a suite of products centered around systematic gold accumulation and redemption. The core product is Digital Gold, a 24K 999 pure digital gold savings platform accessible via daily/weekly/monthly SIPs starting at ₹100/day or one-time investments. The Gold+ add-on module enables gold leasing, providing 5% extra gold annually by leasing users' digital gold to verified jewellers. Additional modules include Jewellery Redemption (redeeming digital gold as physical jewellery at 4,500+ partner stores), Gold Coin Delivery (coins from 0.1gm to 100gm), Save on Every Spend (automated round-up savings), and the Jeweller Savings Scheme Marketplace. The platform is secured by Augmont for gold storage and Sequel Vault for physical security, and is integrated with UPI AutoPay for recurring payments and Pine Labs P3P for AI agentic commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Gold+: A gold leasing feature that provides 5% extra gold per year on top of gold price appreciation, allowing users to grow their gold quantity over time.
Products and services
- Gullak Digital Gold Digital gold savings and investment product for Indian consumers allowing purchases of 24K 999 pure digital gold from ₹100/day via flexible daily/weekly/monthly SIPs or one-time investments. Gold is held in Augmont-secured vaults and redeemable as cash via UPI, gold coins, or jewellery at partner stores.
- Gold+ (Gold Leasing) Gold leasing add-on product for users that provides 5% extra gold annually on top of gold price appreciation by leasing digital gold to verified jewellers. No lock-in period; withdrawals available as cash, gold coins, or jewellery (including a 5% discount at CaratLane by Tanishq).
- Jewellery Redemption Redemption service that allows users to convert accumulated digital gold into physical jewellery at over 4,500 partner jeweller stores across India including CaratLane by Tanishq, Kalyan Jewellers, Tanishq, GRT, Malabar Gold & Diamonds, Joyalukkas, Bhima Jewellers, and PNG Jewellers.
- Gold Coin Delivery Pan-India physical delivery of 24K 999 hallmarked gold coins starting at ₹200, available in denominations from 0.1 gm to 100 gm.
- Save on Every Spend Automated round-up savings feature that invests the difference from everyday online expenses into digital gold. Users can configure a multiplier and daily limit for automated savings based on spending patterns.
- Jeweller Savings Scheme Marketplace India's first digital marketplace that lets users compare and invest in jewellery savings schemes from multiple jeweller brands (starting with CaratLane, expanding to 15-20 brands), with scheme management accessible through the Gullak app.
- AI Agentic Gold Purchases (via Pine Labs P3P) Autonomous, condition-based gold purchase capability that lets users set triggers such as 'Buy Rs 500 worth gold if price drops below Rs 16,000/gram', with AI agents executing UPI payments within user-defined spending limits via Pine Labs P3P and Grantex authorization.
Companies that use Gullak.Money
Customer profileIdeal customer profiles1 record
Gullak.Money technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Gullak.Money partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Gullak.Money competitors and assessment
Company assessmentDirect peers
- Jar: India's leading digital gold savings app offering automated daily/weekly SIPs starting at ₹10. Closest direct competitor to Gullak.Money with the same micro-savings-in-digital-gold value proposition targeting India's mass-market consumers.
Broad incumbents
- PhonePe: India's largest UPI payments platform with hundreds of millions of users. Offers digital gold as a feature alongside payments, mutual funds, and insurance — directly competing with Gullak on the same product but with vastly superior distribution and zero user acquisition cost.
- Paytm: One of India's largest digital payments and financial services platforms. Paytm Gold is a long-standing digital gold offering integrated into its payments super-app, competing with Gullak on consumer digital gold SIPs and redemptions.
- Google Pay India: Major UPI payments platform in India offering digital gold (in partnership with MMTC-PAMP). Competes with Gullak by providing gold investment as a zero-friction feature within a payments app already on most Indian smartphones.
- BharatPe: Indian fintech offering merchant payments and consumer financial products, including digital gold. Listed alongside Gullak as a co-founding DPMACI member, making it a direct competitor in the digital precious metals category.
- MobiKwik: Indian digital wallet and fintech platform offering digital gold investments, payments, and lending. Co-founding DPMACI member and direct competitor to Gullak for digital gold wallet share.
Emerging players
- Augmont: India's leading digital gold infrastructure provider; also Gullak's vault partner. Competes with Gullak through its own GoldSave consumer app and B2B digital gold APIs powering many fintech players — a partial competitor and a critical dependency.
- SafeGold: Digital gold infrastructure platform enabling partner fintechs to offer gold savings. While primarily B2B, it competes indirectly with Gullak by powering competing digital gold products across multiple consumer apps.
- MMTC-PAMP: Joint venture between MMTC Ltd and PAMP (Switzerland) offering digital gold products alongside physical bullion. Powers Google Pay's gold offering and competes with Gullak at both infrastructure and consumer levels.
Others
- CaratLane (by Tanishq): Leading Indian omnichannel jewellery retailer and Gullak's inaugural Jeweller Savings Scheme Marketplace partner. Comparable because jewellery savings schemes are a core distribution channel for digital gold redemption — CaratLane is both a key partner and a competing savings-scheme operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gullak.Money social profiles
Digital presenceGullak.Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gullak.Money leadership team
Management profileNumber of profiles
Gullak.Money funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gullak.Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gullak.Money
What does Gullak.Money do?
Gullak.Money is a consumer fintech mobile app that enables Indians to save and invest in 24K 999 pure digital gold through daily/weekly/monthly micro-SIPs starting at ₹100, one-time purchases, and automated round-ups on everyday spending. Users can redeem accumulated gold as cash via UPI, physical gold coins delivered pan-India, or jewellery at 4,500+ partner stores, and can opt into Gold+ for additional gold yield through a leasing programme. The platform also operates India's first jeweller savings scheme marketplace, starting with CaratLane, and has pioneered AI-agentic autonomous gold purchases via Pine Labs P3P.
Is Gullak.Money a public or private company?
Gullak.Money is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gullak.Money founded?
Gullak.Money was founded in 2022. It employs 11 to 50 people.
Where is Gullak.Money based?
Gullak.Money is headquartered in Bengaluru, India, in the Asia region.
Who are Gullak.Money's main competitors?
Jar is listed as a direct peer. Broad incumbents are PhonePe, Paytm, Google Pay India, BharatPe and MobiKwik. Emerging players are Augmont, SafeGold and MMTC-PAMP. CaratLane (by Tanishq) is listed as an others.
Does Gullak.Money have an API?
No public API is recorded for Gullak.Money.
What industry is Gullak.Money in?
Gullak.Money's product category is Consumer Digital Gold Savings. Its primary akta.pro industry code is FSAGAAAD, Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value), with a secondary code of FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks. Its NAICS code is 523 and its SIC code is 6200.