BharatPe
- Company typePrivate
- Founded2018
- HeadquartersNew Delhi, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
BharatPe firmographics
Firmographics- Name
- BharatPe
- Legal name
- Resilient Innovations Private Limited
- Website
- https://bharatpe.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
BharatPe industry classification
Industry- Product category
- Digital Payments & Lending
- NAICS
- Sales Financing (52222), Credit Card Issuing (522210)
- SIC
- Short-Term Business Credit Institutions (6153), Personal Credit Institutions (6141)
- akta.pro primary industry
- Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
- akta.pro secondary industry
- BNPL Card / Virtual Card Programs (FSAKACAC)
Keywords
Where BharatPe is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
BharatPe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Payment Transaction Revenue: BharatPe earns revenue from merchant payment transactions through QR codes and POS devices. Merchants receive free QR codes but the company generates revenue through transaction volume and value-added services.
- Merchant Lending: The company facilitates loans to merchants through its platform, earning facilitation fees or interest income. Has disbursed over Rs. 14,600 crores in business loans and facilitated over Rs. 15,000 crores in unsecured loans to merchants.
- Consumer Credit: BharatPe Flex credit-on-UPI product generates interest income from EMI conversions and credit usage beyond interest-free period.
- Investment Products: Digital gold and fixed deposit investment products through Invest BharatPe platform, earning referral or commission fees from partner financial institutions.
- POS Device Sales/Rental: Revenue from BharatPe Swipe (POS machines) and BharatPe One all-in-one devices for merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free QR code acceptance for merchants |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BharatPe product offering
Product offeringCore offering
BharatPe is an Indian fintech platform that provides merchants with free QR codes, POS devices, and payment acceptance solutions, while offering business loans and consumer credit products. It operates as a UPI Third-Party Application Provider (TPAP) with Unity Small Finance Bank, processes Rs. 1,700+ billion in Total Payment Volume across 17+ million merchants, and facilitates over Rs. 14,600 crores in business loans alongside credit-on-UPI (BharatPe Flex) for consumers.
Product overview
BharatPe operates as a comprehensive fintech platform offering integrated merchant and consumer financial services. The platform architecture comprises: (1) Merchant payments suite including BharatPe QR (free multi-UPI QR codes), BharatPe One (all-in-one POS device), BharatPe Swipe (card acceptance terminal), and BharatPe Speaker (audio payment alerts); (2) Merchant lending through BharatPe Easy Loans and secured loan partnerships (two-wheeler loans, loans against mutual funds); (3) Consumer UPI services via BharatPe UPI with BharatPe Flex (credit-on-UPI) for buy-now-pay-later functionality; (4) Consumer credit products including personal loans, a co-branded EMI-driven credit card with Unity Bank; (5) Bill payment and commerce services; (6) Investment platform offering digital gold (via Safe Gold) and fixed deposits through RBI-regulated partners; (7) Loyalty program (Zillion) and acquired PAYBACK India loyalty brand. The platform is supported by regulatory licenses including NBFC (Trillionloans), Payment Aggregator (Resilient Payments), and TPAP status through NPCI/Unity Small Finance Bank.
Differentiator
Problem solved
Functional benefit
Brands
- BharatPe QR: Free QR code for merchants to accept payments from multiple payment apps
- BharatPe One
- BharatPe Swipe
- BharatPe Speaker
- BharatPe UPI
- BharatPe Flex
- BharatPe Easy Loans
- Zillion
- Invest BharatPe
- BharatPeX
- Payback India
- Trillionloans
Products and services
- BharatPe QR Free QR code solution enabling merchants to accept payments from multiple UPI apps including PhonePe, Paytm, Google Pay, and BHIM UPI.
- BharatPe One India's first all-in-one payment device accepting UPI QR, debit/credit cards, and providing voice alerts, consolidating multiple merchant payment needs into a single terminal.
- BharatPe Swipe POS terminal enabling merchants to accept debit and credit card payments with instant settlement options.
- BharatPe Speaker Sound box device providing real-time voice alerts for incoming payments, helping merchants verify transactions audibly.
- BharatPe Easy Loans Collateral-free business loans facilitated through BharatPe's platform for merchant partners, enabling growth capital for inventory and expansion.
- BharatPe UPI Consumer-facing UPI payment app enabling scan-and-pay functionality across any QR code, bill payments, and fund transfers with fraud protection features.
- BharatPe Flex Credit-on-UPI solution enabling consumers to make UPI payments using a pre-approved credit line with up to 45 days interest-free repayment and flexible EMI options (3-12 months), powered by YES BANK.
- Co-branded Credit Card (BharatPe-Unity Bank) India's first EMI-driven RuPay credit card launched in partnership with Unity Small Finance Bank, offering 2% unlimited rewards and flexible EMI conversion on transactions.
- BharatPe Bill Payments Consumer service enabling payment of utility bills, credit card bills, broadband, telecom, and rent through the BharatPe app.
- Invest BharatPe Investment platform offering digital gold and fixed deposit products through RBI-approved partners including Safe Gold for digital gold and partner banks/NBFCs for FDs.
- BharatPe Personal Loan Instant personal loans up to Rs. 15 lakhs facilitated through the BharatPe platform for eligible consumers.
- BharatPeX AI-powered enterprise payment solution and gateway for merchants, enabling faster onboarding, real-time settlements, and value-added financial services with payment orchestration capabilities.
- PAYBACK India Loyalty rewards program acquired by BharatPe from American Express and ICICI Investments Strategic Fund, operated as a wholly-owned subsidiary expanding BharatPe's merchant loyalty ecosystem.
Quantifiable outcome
- Rs. 14,600+ crores in business loans facilitated to merchants
- +2 more outcomes
Companies that use BharatPe
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
BharatPe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
BharatPe partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- YES BANKcoreBharatPe partnered with YES BANK to launch BharatPe Flex, a credit-on-UPI solution. YES BANK provides the credit line and digital onboarding/underwriting capabilities while BharatPe provides the UPI infrastructure and merchant/consumer network. The product offers up to 45 days interest-free credit with EMI options.
- OTO CapitalsupportingBharatPe partnered with OTO Capital to launch secured two-wheeler loans (up to Rs. 2.5 lakh) for merchant partners. OTO Capital handles loan disbursal and collections while BharatPe enables the product on its platform.
- Volt MoneysupportingBharatPe partnered with Volt Money to launch Loans Against Mutual Funds (up to Rs. 1 crore) for merchant partners. Volt Money manages loan disbursal and collections through BharatPe's platform.
- Women Entrepreneurship Platform (WEP)supportingBharatPe partnered with WEP under 'BharatPe Cares' CSR initiative to develop an aggregator platform for women entrepreneurs, providing access to peer support, mentorship, networking channels, and learning resources.
- Payback IndiasupportingBharatPe acquired Payback India from American Express and ICICI Investments Strategic Fund, making it BharatPe's first acquisition and expanding its merchant loyalty ecosystem.
- Unity Small Finance BankcoreUnity Small Finance Bank serves as BharatPe's PSP (Payment Service Provider) bank for UPI services. BharatPe operates as TPAP (Third Party Application Provider) with Unity SFB, enabling UPI payment facilitation for merchants and consumers.
- Digital Precious Metals Assurance Council of India (DPMACI)supportingBharatPe joined DPMACI, a self-regulatory organization for digital gold platforms in India, aimed at establishing industry standards and consumer protection through 1:1 physical backing verification.
Scale indicators10 records
Recent moves12 records
Expansion highlights7 records
BharatPe competitors and assessment
Company assessmentDirect peers
- Mswipe: Mswipe provides POS card machines, QR acceptance, and merchant credit/working-capital products to Indian SMBs, overlapping with BharatPe's POS and Easy Loans products.
- PhonePe: PhonePe is India's largest UPI payment app and is rapidly expanding into merchant lending, credit-on-UPI (PhonePe Pincode), and consumer financial services, directly competing with BharatPe on payments volume and emerging credit products.
- Pine Labs: Pine Labs provides POS terminals, payment gateways, and merchant lending/BNPL (Pay Later) services to offline merchants in India — directly competing with BharatPe One, BharatPe Swipe, and merchant credit offerings.
- Mobikwik: Mobikwik is a listed Indian fintech offering UPI/wallet payments, BNPL (Zip), and personal loans to consumers — directly overlapping with BharatPe's UPI, Flex, and personal loan products.
- Paytm (One97 Communications): Paytm operates an almost identical stack: UPI payments, QR/POS, merchant lending (Paytm Postpaid, Paytm Loans), consumer credit, and investment/marketplace services. It is BharatPe's closest full-stack fintech competitor in India.
- Google Pay (India): Google Pay is one of the top three UPI apps and competes with BharatPe on consumer UPI flows that ultimately drive merchant acceptance economics.
Emerging players
- Uni Cards: Uni Cards is an emerging credit-on-UPI and pay-later card player targeting young, new-to-credit consumers — competing with BharatPe Flex and the Unity Bank co-branded credit card for the same user base.
- Navi Technologies: Navi is a fintech offering consumer credit (personal loans, home loans) and UPI/savings products; it overlaps with BharatPe's consumer lending and UPI strategy, particularly via embedded finance.
- Lendingkart: Lendingkart is an NBFC focused on working-capital and unsecured loans to Indian SMBs — comparable to BharatPe's merchant lending business line.
- Slice (Northstar Fintech): Slice operates a credit-on-UPI and card-based BNPL product targeting young Indian consumers — a near-direct overlap with BharatPe Flex and the co-branded credit card.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
BharatPe social profiles
Digital presenceBharatPe compliance and trust
Trust signalCompliance2 records
BharatPe financial estimates
Financial estimateRevenue estimate
Valuation estimate
BharatPe leadership team
Management profileNumber of profiles
Profiles6 records
BharatPe subsidiaries and ownership
Company hierarchySubsidiaries6 records
BharatPe funding detail
Funding detailFunding overview
Funding rounds18 records
Investors28 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BharatPe M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BharatPe
What does BharatPe do?
BharatPe is an Indian fintech platform that provides merchants with free QR codes, POS devices, and payment acceptance solutions, while offering business loans and consumer credit products. It operates as a UPI Third-Party Application Provider (TPAP) with Unity Small Finance Bank, processes Rs. 1,700+ billion in Total Payment Volume across 17+ million merchants, and facilitates over Rs. 14,600 crores in business loans alongside credit-on-UPI (BharatPe Flex) for consumers.
Is BharatPe a public or private company?
BharatPe is a private company. It is classified as venture growth investor backed and is currently operating.
When was BharatPe founded?
BharatPe was founded in 2018. It employs 251 to 500 people.
Where is BharatPe based?
BharatPe is headquartered in New Delhi, India, in the Asia region.
How does BharatPe make money?
Five revenue lines are on record. Payment Transaction Revenue is the primary driver. The others are merchant Lending, consumer Credit, investment Products and POS Device Sales/Rental.
Who are BharatPe's main competitors?
Direct peers on record are Mswipe, PhonePe, Pine Labs, Mobikwik, Paytm (One97 Communications) and Google Pay (India). Emerging players are Uni Cards, Navi Technologies, Lendingkart and Slice (Northstar Fintech).
Does BharatPe have an API?
No public API is recorded for BharatPe.
What industry is BharatPe in?
BharatPe's product category is Digital Payments & Lending. Its primary akta.pro industry code is FSAGAIAA, Merchant-Integrated BNPL (Checkout POS Financing), with a secondary code of FSAKACAC, BNPL Card / Virtual Card Programs. Its NAICS code is 52222 and its SIC code is 6153.