IIFL Home Loan
IIFL Home Finance is an Indian publicly listed housing finance company that provides retail mortgage, secured business, and home improvement loans to underserved segments including EWS/LIG borrowers, women, farmers, and NRIs, distributed through 315 branches and digital channels.
- Company typePublic
- Founded2009
- HeadquartersGurugram, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What IIFL Home Loan does
IIFL Home Finance Limited (publicly listed on Indian exchanges as IIFLHOME, incorporated 2006, headquartered in Mumbai) is an Indian housing finance company and subsidiary of IIFL Finance Limited. It provides retail mortgage and housing-related credit products to individual borrowers, with a deliberate focus on underserved segments: economically weaker sections and low-income groups (EWS/LIG), women borrowers, farmers and rural customers, uniformed services personnel, and non-resident Indians (NRIs). Core products include Home Loans (starting from Rs 5 Lakh at interest rates from 8.75%, with Retail Prime Lending Rate of 16.85% as of September 2024), Secured Business Loans, Balance Transfers, Home Improvement Loans, and PMAY-U 2.0 subsidized loans offering up to Rs 1.80 Lakh in government subsidy. Since inception, the company has originated 4.89 Lakh loan accounts, of which 3.17 Lakh are first-time homebuyers.
The business operates a digital-first lending platform branded around IIFL One Home (web portal and mobile app), supplemented by the Kutumb app for green-home sustainability tracking and digital calculators (EMI, PMAY, tax benefit, balance transfer). AI/ML capabilities are applied to loan sourcing, underwriting, collections, fraud detection, and customer support, with claims of 30-minute loan approvals. Underwriting is data-driven for low-ticket, low-income retail loans, and the company holds ISO 27001:2013 information security certification. Distribution is hybrid: 315 branches across 18 states and 2 Union Territories, complemented by self-serve digital channels and partnership-based rural reach via Common Services Centre (CSC) and ITC Agro.
The revenue model is primarily floating-rate interest income on the home loan book, augmented by processing fees on balance transfers and cross-sell of insurance through partnerships with seven carriers (Bajaj Life, ICICI Lombard, ICICI Prudential, HDFC Life, Go Digit, Aditya Birla Capital, Bajaj Allianz). Assets under management stood at Rs 23,617 crore as of the June 2022 ADIA investment, with the CFO publicly targeting Rs 1 trillion AUM within 3-4 years. The franchise has been institutionally validated through a Rs 2,200 crore equity investment from ADIA for a 20% stake (2022, implied valuation ~Rs 11,000 crore), a $100 million ECB from AIIB (July 2025), and an inaugural $300 million ADB-led syndicated ECB facility (February 2026), with over 25% of the ADB facility earmarked for green-certified affordable housing.
IIFL Home Loan firmographics
Firmographics- Name
- IIFL Home Loan
- Legal name
- IIFL Home Finance Limited
- Website
- https://www.iiflhomeloans.com/
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- IIFL Home Finance is an Indian publicly listed housing finance company that provides retail mortgage, secured business, and home improvement loans to underserved segments including EWS/LIG borrowers, women, farmers, and NRIs, distributed through 315 branches and digital channels.
- Ownership category
- akta.pro rank
IIFL Home Loan industry classification
Industry- Product category
- Housing Finance
- NAICS
- Real Estate Credit (522292), Nondepository Credit Intermediation (5222)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)
- akta.pro secondary industries
- Down Payment Assistance (DPA) & Homebuyer Subsidy Programs (FSALAKAE), Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)
Keywords
Where IIFL Home Loan is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
IIFL Home Loan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Home Loan Interest Income: Primary revenue from interest charged on home loans provided to customers. Retail Prime Lending Rate for Home Loan is 16.85% w.e.f. 1st September 2024.
- Secured Business Loans: Revenue from secured business loans with attractive rates and flexible terms for business growth
- Balance Transfer Fees: Processing fees and charges for loan balance transfers to IIFL Home Finance
- Home Improvement Loans: Revenue from home improvement/renovation loans
- NRI Home Loans: Specialized home loan solutions for Non-Resident Indians investing in Indian property
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Loan Interest Rates starting from 8.75% |
| Subscription | Monthly | Home Loan Interest Rates at 8.75% |
| Other | One time/ perpetual license | PMAY-U 2.0 Subsidy |
| Subscription | Monthly | Secured Business Loan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
IIFL Home Loan product offering
Product offeringCore offering
IIFL Home Finance Limited provides housing finance products to individual consumers across India, including home loans starting from ₹5 Lakh, secured business loans, loan balance transfers, home improvement loans, NRI home loans, and specialized loans for uniformed service personnel. The company also facilitates PMAY-U 2.0 government subsidies of up to ₹1.80 Lakh on home loans for eligible beneficiaries, operating through 315 branches across 18 states and 2 Union Territories supplemented by digital lending platforms.
Product overview
IIFL Home Finance operates as a comprehensive housing finance platform offering a portfolio of lending products centered on home loans with additional financial services. The core product suite includes Home Loans, Secured Business Loans, Balance Transfer options, Home Improvement Loans, NRI Home Loans, and specialized loans for Uniformed Services personnel. The company supports these products with digital tools including EMI calculators, tax benefit calculators, balance transfer calculators, and PMAY subsidy calculators. The platform is complemented by two sub-brands: IIFL One Home (property portal) and IIHFL Sales (sales distribution channel), plus the Kutumb mobile app for sustainable living tracking. The company also integrates insurance partner products including Bajaj Life Insurance, ICICI Lombard, ICICI Prudential, HDFC Life, and others to provide comprehensive financial protection alongside loans.
Differentiator
Problem solved
Functional benefit
Brands
- Kutumb: Green living and sustainable home app helping customers save energy and water usage.
Products and services
- Home Loan Flexible financing options to help customers purchase their dream home, supporting loans starting from ₹5 Lakh with quick 30-minute approval and digital application through the IIFL One Home platform. Designed for individual homebuyers including first-time buyers.
- Secured Business Loan Attractive rates and flexible terms to accelerate business growth, targeted at MSMEs and entrepreneurs needing capital backed by collateral.
- Balance Transfer Facility enabling existing home loan borrowers to transfer their outstanding loan to IIFL Home Finance for better interest rates, flexible repayment options, and reduced EMIs.
- Home Improvement Loan Tailored financing for home upgrades, renovations, and enhancements to living spaces for homeowners seeking to fund improvements without refinancing their primary mortgage.
- NRI Home Loan Specialized solutions for non-resident Indians to invest in property back home, addressing cross-border documentation and currency considerations.
- Home Loan for Uniformed Services Exclusive home loan offers for uniformed service personnel including army, police, and paramilitary forces with favourable terms, benefits, and faster processing tailored to their employment profiles.
- PMAY-U 2.0 Subsidy Government-backed Pradhan Mantri Awas Yojana Urban 2.0 subsidy offering up to ₹1.80 Lakh subsidy on home loans for eligible beneficiaries from economically weaker sections and low-income groups.
Quantifiable outcome
- Loans approved in 30 minutes
- +5 more outcomes
Companies that use IIFL Home Loan
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
IIFL Home Loan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
IIFL Home Loan partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Common Services Centre (CSC)coreIIFL Home Finance partnered with CSC to expand rural reach, leveraging CSC's extensive network to provide home loan access in rural areas.
- ITC AgrocorePartnership with ITC Agro to offer home loans to farmers, addressing the home-financing needs of the agricultural community.
- Bajaj Life InsuranceminorInsurance partner offering Bajaj Life Group Credit Protection Plus for loan insurance coverage
- ICICI Lombard General InsuranceminorHome insurance partner offering property and risk coverage for homeowners
- ICICI Prudential Life InsuranceminorLife insurance partner for home loan protection and financial security
- Go Digit General InsuranceminorGeneral insurance partner for comprehensive home and property coverage
- Aditya Birla Capital InsuranceminorInsurance partner under Aditya Birla Capital for diversified coverage options
- Bajaj Allianz General InsuranceminorGeneral insurance partner for home and property insurance products
- HDFC Life InsuranceminorLife insurance partner providing protection solutions for home loan borrowers
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
IIFL Home Loan competitors and assessment
Company assessmentDirect peers
- PNB Housing Finance: One of India's largest housing finance companies, competing directly with IIFL Home Finance in retail home loans, affordable housing, and emerging market segments, with comparable branch-led distribution and digital origination capabilities.
- Aavas Financiers: Affordable housing finance company focused on low and middle income self-employed customers in India, directly competing with IIFL Home Finance's EWS/LIG thesis and serving similar customer profiles with comparable loan ticket sizes.
- Home First Finance Company: Affordable housing finance company serving salaried and self-employed customers in Tier 2-3 Indian markets, directly comparable to IIFL Home Finance on customer segment, ticket size, and digital-led origination strategy.
- Can Fin Homes: Public-sector-affiliated housing finance company with strong focus on salaried home loan segment across India, overlapping with IIFL Home Finance's prime and affordable customer base and pan-India branch distribution.
- Bajaj Housing Finance: Large Indian housing finance company with a diversified home loan, loan-against-property, and affordable housing portfolio; competes directly with IIFL Home Finance in retail home loans with comparable digital capabilities and broader funding access.
Broad incumbents
- LIC Housing Finance: One of India's largest housing finance companies with deep capital base and pan-India branch network; competes broadly with IIFL Home Finance across home loan segments including affordable housing, though with a more prime-segment skew.
- HDFC Bank (Housing Finance): Largest Indian mortgage lender by AUM with prime-segment dominance that is increasingly expanding into affordable housing; competing with IIFL Home Finance's pricing power and scale advantages across overlapping customer segments.
- SBI Home Loans: State Bank of India's home loan arm, the largest public-sector housing lender in India with massive branch reach and government-backed funding, competing on price and distribution scale against IIFL Home Finance in retail mortgages.
- Tata Capital Housing Finance: Housing finance arm of the Tata Capital group with diversified retail mortgage offerings across prime and emerging segments, overlapping with IIFL Home Finance on distribution and customer acquisition in metropolitan and Tier-1 markets.
Emerging players
- Shubham Housing Development Finance: Affordable housing finance company targeting informal-income and self-employed borrowers in India — a closely aligned niche to IIFL Home Finance's underserved customer thesis with comparable credit assessment challenges.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
IIFL Home Loan social profiles
Digital presenceIIFL Home Loan compliance and trust
Trust signalCompliance1 record
IIFL Home Loan financial estimates
Financial estimateRevenue estimate
Valuation estimate
IIFL Home Loan leadership team
Management profileNumber of profiles
Profiles10 records
IIFL Home Loan subsidiaries and ownership
Company hierarchySubsidiaries2 records
IIFL Home Loan funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IIFL Home Loan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IIFL Home Loan
What does IIFL Home Loan do?
IIFL Home Finance Limited provides housing finance products to individual consumers across India, including home loans starting from ₹5 Lakh, secured business loans, loan balance transfers, home improvement loans, NRI home loans, and specialized loans for uniformed service personnel. The company also facilitates PMAY-U 2.0 government subsidies of up to ₹1.80 Lakh on home loans for eligible beneficiaries, operating through 315 branches across 18 states and 2 Union Territories supplemented by digital lending platforms.
Is IIFL Home Loan a public or private company?
IIFL Home Loan is a public company. It is classified as public and is currently operating.
When was IIFL Home Loan founded?
IIFL Home Loan was founded in 2009. It employs 1,001 to 5,000 people.
Where is IIFL Home Loan based?
IIFL Home Loan is headquartered in Gurugram, India, in the Asia region.
How does IIFL Home Loan make money?
Five revenue lines are on record. Home Loan Interest Income is the primary driver. The others are secured Business Loans, balance Transfer Fees, home Improvement Loans and NRI Home Loans.
Who are IIFL Home Loan's main competitors?
Direct peers on record are PNB Housing Finance, Aavas Financiers, Home First Finance Company, Can Fin Homes and Bajaj Housing Finance. Broad incumbents are LIC Housing Finance, HDFC Bank (Housing Finance), SBI Home Loans and Tata Capital Housing Finance. Shubham Housing Development Finance is listed as an emerging player.
Does IIFL Home Loan have an API?
No public API is recorded for IIFL Home Loan.
What industry is IIFL Home Loan in?
IIFL Home Loan's product category is Housing Finance. Its primary akta.pro industry code is FSALAAAI, Government-Insured Mortgage Origination (FHA/VA/USDA), with a secondary code of FSALAKAE, Down Payment Assistance (DPA) & Homebuyer Subsidy Programs. Its NAICS code is 522292 and its SIC code is 6162.