Snoop

What Snoop does

Snoop (legal entity Usnoop Limited, company number 11797870) is a UK-based money management mobile app founded in 2019 and headquartered in London, with a registered office in Bradford. The app connects to over 50 UK banks and credit cards via Open Banking through third-party aggregator Tink, aggregating accounts, automatically categorising transactions, monitoring bills for price increases, tracking refunds, and surfacing personalised money-saving suggestions branded as 'Snoops'. Users also receive a free credit score through Equifax and can open an FSCS-protected Easy Access Savings Account at 4.00% AER via partner Bondsmith with deposits held at Vanquis Bank. The app is freemium, with a free core tier and a paid Snoop Plus subscription at £5.99/month or £47.99/year that unlocks unlimited custom categories, alerts, net worth tracking, custom reports, and CSV export. The product surface is supported by FCA registration (firm reference 911638) and ICO registration (ZA564008).

Snoop's commercial model rests on four revenue streams: affiliate commissions from bill switching (the primary driver, executed through MoneySuperMarket integration covering broadband, energy, mobile, car insurance, home insurance, pet insurance, gadget insurance, loans, and travel insurance), subscription fees from Snoop Plus, anonymised aggregated transaction data licensed to businesses for market research, and lookalike audience services built from anonymised behavioural data. Go-to-market is product-led: freemium mobile app distributed via the iOS App Store and Google Play, self-serve onboarding in under three minutes, a referral programme (e.g., £5 Amazon voucher), paid social across Facebook, Instagram, TikTok, Snapchat, LinkedIn, Google Search, and content marketing through customer stories and email automation via Braze.

Snoop was co-founded in 2019 by Jem Walters (former CIO at Virgin Money) alongside other co-founders including current CEO John Natalizia, CFO Emma Whibley, CMO Paul Lloyd, CCO Scott Mowbray, and Executive Chair Jayne-Anne Gadhia. The company raised disclosed venture funding of approximately $37.7M prior to acquisition, including a $20.8M round in August 2021 led by Paulson & Co., a Future Fund round in September 2020, and a Series 1 in April 2020 from Havisham Group and Salesforce Ventures. In July 2023 Snoop was acquired by Vanquis Banking Group, a FTSE All-Share specialist bank established in 1880, which serves 1.75 million UK customers across its Vanquis, Moneybarn, and Snoop brands. Following the acquisition Snoop operates as a wholly-owned subsidiary, headquartered in London with the Vanquis-affiliated Bradford registered office, employing approximately 40+ people across engineering, data, operations, marketing, and customer support.

Name

Snoop

Legal name

Usnoop Limited

Website

https://snoop.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Snoop is a UK money management mobile app that helps consumers aggregate bank accounts via Open Banking, track spending, monitor bills, and switch to better deals. Acquired by Vanquis Banking Group in July 2023, it serves UK individual consumers with a freemium model and premium Snoop Plus subscription.

Ownership category

akta.pro rank

Product category

Personal Finance Management Software

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Personal finance management
• Open banking apps
• Money saving application
• Bill switching service
• Consumer budgeting software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Bill Switching Commissions: When users switch services (broadband, insurance, energy, mobile, etc.) through Snoop, the new supplier pays a commission to Snoop, similar to price comparison websites. This is the primary revenue driver.
2. Snoop Plus Subscription: Premium subscription service offering advanced budgeting features, unlimited custom categories, spending alerts, and other enhanced tools for £5.99/month or £47.99/year.
3. Anonymized Data Analytics: Aggregated and anonymized transaction data is used to help other businesses identify consumer spending trends. Personal data is never shared or used for marketing purposes.
4. Lookalike Audience Services: Partners with third-party companies to build lookalike digital audiences for marketing purposes, with all personally identifiable information removed from advertising audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Snoop is a mobile personal finance management application that connects to over 50 UK banks and credit cards via Open Banking to aggregate accounts, automatically categorise spending, monitor bills for price increases, and deliver personalised money-saving recommendations (called "Snoops") for switching suppliers, tracking refunds and finding deals. The free core app is complemented by a paid Snoop Plus subscription, an integrated easy-access savings account with 4.00% AER variable interest, and free credit score tracking, targeting UK individual consumers seeking to reduce bills and build savings.

Product overview

Snoop is a UK-based money management app that combines a free core product with premium subscription and savings offerings. The free Snoop app connects to over 50 UK banks and credit cards via Open Banking to aggregate accounts, categorise transactions, track spending, monitor bills, and deliver personalised money-saving suggestions. Snoop Plus (£5.99/month) adds unlimited categories, alerts, net worth tracking, and data export. The Snoop Savings Account (launched 2024) provides a 4.00% AER variable easy access savings product backed by Vanquis Bank and Bondsmith. A free Credit Score tracking feature powered by Equifax was added in 2023. The company was founded in 2019 and acquired by Vanquis Banking Group in July 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Snoop Plus: Premium subscription service offering advanced money management features including unlimited categories, spending alerts, refund tracking, custom reports, and net worth tracking. Priced at £5.99/month or £47.99/year.

Products and services

• Snoop (Free App) Free UK money management mobile application that connects to over 50 UK banks and credit cards via Open Banking to aggregate accounts, automatically categorise spending by merchant and category, monitor bills for price hikes, track refunds, deliver personalised money-saving recommendations ("Snoops"), and provide credit score tracking. Includes daily balance updates, basic spending categorisation, budget creation and tracking, and bill alert functionality. Designed for UK individual consumers seeking to manage personal finances, reduce bills and build savings without any subscription cost.
• Snoop Plus Premium subscription tier of the Snoop app priced at £5.99/month or £47.99/year, adding unlimited custom spending categories, spending alerts, refund alerts, payday-to-payday tracking, net worth calculation, custom spending reports, CSV transaction export, manual account entry, and filtered spending analysis on top of all free features. Targeted at UK individual consumers who want advanced budgeting and personal finance management beyond the free tier.
• Snoop Easy Access Savings Account Easy access savings account integrated within the Snoop app offering 4.00% AER (3.92% gross) variable interest, FSCS protection up to £120,000, same-day withdrawals before an 11am cutoff, and Auto Saver features including regular deposits and round-ups. Operated by partner Bondsmith Savings Limited with deposits held in trust at Vanquis Bank Limited. Available to UK residents (excluding US citizens) seeking a high-interest, app-managed savings vehicle.
• Credit Score Tracking Free in-app credit score monitoring feature powered by Equifax, allowing Snoop users to view their credit score, understand the factors affecting it, and receive guidance on how to improve it. Automatically updates when the user registers. Targeted at UK individual consumers seeking to monitor and improve their creditworthiness as part of broader personal finance management.

Quantifiable outcome

• Users have recovered over £700 in unidentified recurring payments
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and major.

• Bondsmith Savings LimitedcoreTechnology or IntegrationBondsmith is Snoop's savings account partner, managing the Snoop Easy Access Savings Account behind the scenes. Bondsmith arranges deposits to be held with Vanquis Bank Limited, calculates and adds interest, and processes deposits and withdrawals. Bondsmith acts as trustee for customer savings held in trust.
• TinkcoreTechnology or IntegrationTink is the Open Banking data aggregator and payment provider that enables Snoop to securely connect to users' bank accounts and credit cards, retrieving transaction data and account information through regulated Open Banking APIs.
• MoneySuperMarketmajorChannel Partner/ Reseller/ DistributorSnoop integrates with MoneySuperMarket for bill switching services including car insurance, home insurance, pet insurance, gadget insurance, loans, and travel insurance. Snoop earns commissions when users successfully switch or purchase products through these referrals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moneybox: UK consumer fintech app offering saving, investing, and home-buying products, with Open Banking-based spending insights and round-ups. Closely comparable to Snoop on PFM, Open Banking aggregation, and UK consumer money-management positioning.
• Emma: UK personal finance management app that aggregates bank accounts via Open Banking, categorizes spending, sets budgets, and tracks subscriptions. Direct competitor to Snoop's core free app proposition in the UK PFM category.
• Cleo: UK-based AI-powered PFM chatbot that connects to bank accounts via Open Banking, offers spending insights, budgeting, and savings features. Comparable AI-driven money-management positioning and freemium subscription model.
• Plum: UK AI-driven money management app that automates saving, categorizes spending, and offers budgeting insights via Open Banking. Direct overlap with Snoop's AI categorization, savings, and bill-management features.

Broad incumbents

• Monzo: UK neobank with native spending categorization, budgets, savings pots, and credit score features. While a primary bank rather than a pure PFM app, its embedded money-management features compete directly for the same UK consumer use cases Snoop serves.
• Starling Bank: UK neobank offering spending insights, categories, budgets, and connected card controls within its banking app. Competes with Snoop by delivering overlapping PFM functionality to its own primary banking customers.
• Revolut: Global digital bank with UK presence that includes spending analytics, budgeting, and subscription tracking within its app. Broad incumbent offering overlapping functionality, though focused on its own primary banking relationship.
• MoneySuperMarket: UK price-comparison and bill-switching platform that is both a partner (via Snoop's integration) and a competitor for the same bill-switching consumer use case. Comparable revenue model based on supplier affiliate commissions.

Emerging players

• Moneyhub: UK Open Banking aggregation and PFM platform serving both consumers and financial institutions. Comparable Open Banking-first data aggregation, with a more enterprise-leaning go-to-market alongside direct consumer PFM.
• HyperJar: UK digital wallet and group spending app with budgeting, savings pots, and merchant offers. Comparable mobile-first UK money-management positioning, though with a group-spending angle rather than Open Banking aggregation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SnoopApp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snoop