Moneysupermarket
MoneySuperMarket operates a UK price comparison platform enabling 13 million consumers to compare quotes across 180+ providers for insurance, financial products, and utilities, generating revenue through referral commissions while offering free services and rewards via SuperSaveClub.
- Company typePublic
- Founded1999
- HeadquartersNewmarket, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Moneysupermarket does
MoneySuperMarket (legal entity: Moneysupermarket.com Limited) operates a UK price comparison platform that enables consumers to aggregate and compare quotes across insurance, financial products, and utilities, before being redirected to partner providers to complete purchases. The platform spans 15+ product categories including car, home, travel, life, pet, van, motorbike, and health insurance; credit cards, loans, mortgages, current accounts, and savings; broadband, mobile, and energy tariffs; and adjacent services such as business insurance, breakdown cover, and gadget insurance. Adjacent features include the Price Optimiser (a personalized recommendation tool claimed to help 83% of users find cheaper quotes), the Price Promise (a price-match guarantee with up to £20 gift card), the SuperSaveClub rewards programme (up to £20 per purchase plus £180 annual days-out pass and up to 10% cashback from brands including eBay, Just Eat, and Argos), a free Credit Score monitoring service, and native iOS/Android mobile applications. The platform serves 13 million UK consumers and aggregates quotes from over 180 UK insurance providers, with a 4.8/5 Trustpilot rating across 557,947 reviews.
The underlying technology is a price comparison engine with multi-provider aggregation, quote generation, and recommendation logic, delivered through a self-serve direct-to-consumer digital platform. The platform is FCA-regulated through an appointed representative structure: Moneysupermarket.com Limited is an appointed representative of MONY Group Financial Limited, while Moneysupermarket.com Investments Limited operates under P1 Investment Services Limited (FCA FRN 752005). MoneySuperMarket also operates the TravelSuperMarket sub-brand for holiday, hotel, car hire, and airport parking comparison.
The business model is affiliate/referral commission-based: MoneySuperMarket receives payment from partner providers (insurers, financial institutions, utilities) for leads and referrals, while the comparison service remains free for consumers. SuperSaveClub rewards are funded by these provider partnerships. MoneySuperMarket is publicly listed on the London Stock Exchange (ticker: MONY), with its registered office at MONY House, St. David's Park, Ewloe, United Kingdom. Distribution is exclusively domestic UK via website, mobile app, social channels, and partner redirections, with no disclosed international expansion.
Moneysupermarket firmographics
Firmographics- Name
- Moneysupermarket
- Legal name
- Moneysupermarket.com Limited
- Website
- https://moneysupermarket.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MoneySuperMarket operates a UK price comparison platform enabling 13 million consumers to compare quotes across 180+ providers for insurance, financial products, and utilities, generating revenue through referral commissions while offering free services and rewards via SuperSaveClub.
- Ownership category
- akta.pro rank
Moneysupermarket industry classification
Industry- Product category
- Price Comparison Services
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Moneysupermarket is headquartered
LocationHeadquarters
- HQ city
- Newmarket
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Moneysupermarket business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure, Others
Revenue model
- Provider commissions and lead generation fees: MoneySuperMarket receives payment from the companies (insurance providers, financial institutions, utilities) that appear on their platform. These payments are commission-based and do not influence the pricing shown to consumers. The comparison service remains free for consumers to use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer comparison service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Moneysupermarket product offering
Product offeringCore offering
MoneySuperMarket is a UK price comparison platform that allows consumers to compare quotes from 180+ insurance providers and numerous financial institutions, utilities, and travel providers across insurance, money, utilities, and travel categories. The service is free for consumers; MoneySuperMarket earns revenue through commissions and lead generation fees paid by partner providers. Complementary offerings include the SuperSaveClub rewards programme, Price Optimiser tool, Price Promise guarantee, and a free Credit Score service.
Product overview
MoneySuperMarket is a UK price comparison platform offering a unified multi-category portfolio spanning insurance (car, home, travel, life, pet, health, van, motorbike), financial products (credit cards, loans, mortgages, current accounts, savings), utilities (broadband, mobile phones, energy), and business services. The core offering is a comparison engine that aggregates quotes from hundreds of partner providers, enabling consumers to compare prices side-by-side. Adjacent features include the SuperSaveClub rewards programme (offering up to £20 per purchase plus cashback and free experiences), the Price Optimiser tool (helping users reduce premiums), the Price Promise (price match guarantee), and a free Credit Score monitoring service. Mobile apps extend access to iOS and Android users. The platform is authorised and regulated by the FCA and generates revenue through referral fees from partner providers without charging consumers for comparison services.
Differentiator
Problem solved
Functional benefit
Brands
- SuperSaveClub: Free rewards scheme programme for customers offering up to £20 per purchase, free days out worth £180, and cashback from top brands.
Quantifiable outcome
- 83% of customers who use Price Optimiser and action its insights find a cheaper quote
- +4 more outcomes
Companies that use Moneysupermarket
Customer profileSegments1 record
Ideal customer profiles1 record
Moneysupermarket technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moneysupermarket partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AdmiralcoreAdmiral is a multi-car insurance partner offering policies through MoneySuperMarket. All Admiral car insurance policies receive a five-star rating from Defaqto. Admiral also offers travel insurance, home insurance, and pet insurance, with Admiral MultiCover deals available. Admiral allows up to 8 cars online (up to 20 via phone) on multi-car policies.
- Hastings DirectcoreHastings Direct is a multi-car insurance partner offering savings up to £481 with their Multi Car insurance product. Both Hastings Direct and Hastings Premier policies are Defaqto 5 Star rated. Allows up to 5 cars online on multi-car policies.
- SuperSaveClub Partner Brands (eBay, Just Eat, Argos, Amazon.co.uk, Sainsbury's)minorSuperSaveClub rewards program partners with various brands to offer cashback (up to 10%) and gift card options. Members can exchange earnings for gift cards from Amazon.co.uk, Sainsbury's, and other brands.
- 180+ UK Insurance ProviderscoreMoneySuperMarket works with over 180 trusted UK insurers to provide car insurance quotes. These include major providers like Swiftcover Plus and others across various insurance categories.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Moneysupermarket competitors and assessment
Company assessmentBroad incumbents
- Kayak: Kayak is a global travel price comparison engine that competes with TravelSuperMarket (MoneySuperMarket's sub-brand) for travel, hotel, and car hire comparison queries.
- Google Shopping: Google Shopping is a broad incumbent in price comparison and product discovery, competing with MoneySuperMarket for high-intent comparison queries across multiple verticals and leveraging search traffic as a substitute for comparison platforms.
- Trivago: Trivago is a global hotel and travel price comparison platform that overlaps with MoneySuperMarket's TravelSuperMarket brand, providing a comparable hotel/lodging comparison experience though narrower in product scope.
Emerging players
- NerdWallet: NerdWallet is a US-based personal finance comparison and content platform; while geographically distinct, it represents a comparable content-plus-comparison model targeting consumer financial decisions similar to MoneySuperMarket's money verticals.
- Moneyfacts: Moneyfacts is a UK financial product comparison and data provider specializing in savings, mortgages, and loans, overlapping with MoneySuperMarket's money and financial services comparison offerings.
- Selectra: Selectra is a UK and European utility and telecom comparison platform that overlaps with MoneySuperMarket's broadband, mobile, and energy comparison verticals with a comparable business model.
Direct peers
- Uswitch: Uswitch is a UK price comparison and switching service covering energy, broadband, mobile, and insurance, providing a directly comparable offering to MoneySuperMarket's home and utilities verticals.
- Go.Compare: Go.Compare is a UK price comparison platform (formerly GoCompare) that competes directly with MoneySuperMarket across insurance, energy, and financial products, with a similar consumer-facing comparison model.
- Confused.com: Confused.com is a UK price comparison website operating in insurance, financial products, and utilities, directly competing with MoneySuperMarket for consumer comparison traffic and partner provider commissions.
- Compare the Market: Compare the Market is one of MoneySuperMarket's closest UK price comparison competitors, offering side-by-side comparisons across insurance, energy, broadband, and financial products with a similar commission-based business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moneysupermarket social profiles
Digital presenceMoneysupermarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moneysupermarket leadership team
Management profileNumber of profiles
Moneysupermarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moneysupermarket M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moneysupermarket
What does Moneysupermarket do?
MoneySuperMarket is a UK price comparison platform that allows consumers to compare quotes from 180+ insurance providers and numerous financial institutions, utilities, and travel providers across insurance, money, utilities, and travel categories. The service is free for consumers; MoneySuperMarket earns revenue through commissions and lead generation fees paid by partner providers. Complementary offerings include the SuperSaveClub rewards programme, Price Optimiser tool, Price Promise guarantee, and a free Credit Score service.
Is Moneysupermarket a public or private company?
Moneysupermarket is a public company. It is classified as public and is currently operating.
When was Moneysupermarket founded?
Moneysupermarket was founded in 1999. It employs 251 to 500 people.
Where is Moneysupermarket based?
Moneysupermarket is headquartered in Newmarket, United Kingdom, in the Europe region.
How does Moneysupermarket make money?
One revenue line is on record: provider commissions and lead generation fees.
Who are Moneysupermarket's main competitors?
Broad incumbents on record are Kayak, Google Shopping and Trivago. Emerging players are NerdWallet, Moneyfacts and Selectra. Direct peers are Uswitch, Go.Compare, Confused.com and Compare the Market.
Does Moneysupermarket have an API?
No public API is recorded for Moneysupermarket.
What industry is Moneysupermarket in?
Moneysupermarket's product category is Price Comparison Services. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 5223 and its SIC code is 6199.